Mixpanel

JANUARY 12, 2023

It’s a product unto itself. And just like a product process, you need data to create something great. From customer research to monitoring and iteration, good copywriting is rooted in data. Start with customer research. You wouldn’t build a product without doing customer research and validating your idea.

Data Visualization 115

Data Visualization User Testing Research Software Product Research 115

Folding Burritos

JANUARY 25, 2018

There’s high-level communication and discussion, and there’s low-level interaction with stakeholders about the day-to-day of the product’s development and operation. It seems that we’re endlessly providing (or seeking) answers about anything related to the product. Which are the biggest problems in the product right now?”.

Data Visualization 347

Data Visualization Product Research Feedback Software Reporting Tools 347

Userpilot

NOVEMBER 29, 2023

Free trial to product-qualified lead (PQL) conversion: 4%. Implement A/B or multivariate testing and improve based on the data. Use in-app messaging to contextually prompt upsells. Free trial to product-qualified lead (PQL) conversion : The average benchmark for this conversion is 4%. Map out your customer journey.

Analytic Tools 102

Analytic Tools Feedback Software Data Visualization Reporting Tools 102

Userpilot

AUGUST 14, 2023

Use Product Hunt to extend your audience reach for the new product launch. A/B test landing pages to increase customer acquisition. The 6 key growth marketing metrics are customer acquisition cost, conversion rate , activation rate , product adoption rate , customer lifetime value , and retention rate.

Onboarding KPIs 98

Onboarding KPIs Strategy Marketing User Testing 98

Userpilot

MAY 5, 2022

For example, when launching a new product/feature, micromarketing campaigns can be used to test how the market receives it. Trigger contextual in-app micromarketing prompts with relevant messages for each user segment. Finally, A/B test your product experiences and messages to measure their effectiveness.

Research Software 98

Research Software User Testing Customer Experience Data Visualization 98

Userpilot

DECEMBER 19, 2022

Creating buzz with consumers or even having a product go viral is quite easy in a B2C (business-to-consumer) environment. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level!

B2B 105

B2B User Testing Research Software Analytic Tools 105

Intercom, Inc.

NOVEMBER 20, 2018

It is important that these friendly connections represent the target persona market you have outlined, as otherwise, the feedback loop is likely to be weak. Meet your target users and get feedback. Iterate the product based on feedback. Are they keen to test it out? How do they describe the category?

Feedback Software 178

Feedback Software Research Software Startups Product Research 178

Userpilot

JULY 24, 2023

We’re all familiar with the basics of SaaS product marketing such as attracting users to a SaaS product with a subscription business model. TL;DR SaaS marketing is the process of launching a product, building awareness, landing customers, retaining them, and increasing their lifetime value. What is SaaS marketing?

Analytic Tools 94

Analytic Tools Feedback Software Data Visualization Marketing 94

Intercom, Inc.

FEBRUARY 10, 2021

Our latest updates to Series , Banners , Articles , and Resolution Bot , to name but a few, empower you to streamline your messaging workflows, improve team collaboration, and most importantly, create better experiences to meet your customers’ evolving needs. Efficiently scale your messaging with new additions to Series.

Data Visualization 104

Data Visualization Feedback Software Analytic Tools User Testing 104

Userpilot

OCTOBER 8, 2021

If you want to take your SaaS company's MRR to the next level , it might be time for you to investigate the subject of product growth platforms. By turning your product itself into a viral sales engine, these platforms take the pressure off traditional sales and marketing departments — and, of course, their associated budgets.

Analytic Tools 98

Analytic Tools Research Software Data Visualization Product Research 98

Userpilot

MAY 3, 2023

Any savvy product manager should be looking at how they can leverage software usage analytics to make more informed decisions and boost product growth. In this article, we’re going to unpack exactly what usage analytics is, why you should care about it, how to use it in your product, and the best tools for the job.

Analytic Tools 93

Analytic Tools Data Visualization Feedback Software User Testing 93

Mixpanel

FEBRUARY 23, 2021

Table of Contents The problem with defining product-market fit In search of quantitative indicators of product-market fit 6 things about measuring product-market fit 1. With that in mind, product-market fit is a spectrum 4. Once you find product-market fit, it’s not static 6. It makes sense intuitively.

User Testing 130

User Testing Onboarding KPIs Product Research Startups 130

Userpilot

JULY 19, 2021

It is not enough to support your users only when they have issues with your product. A customer engagement platform (CEP) is software used for tracking and analyzing customer behavior in a product, and engaging with them. In short, you use CEP software to manage and optimize product experiences along the user journey.

Analytic Tools 98

Analytic Tools Research Software Reporting Tools Customer Communications 98

Intercom, Inc.

APRIL 25, 2018

Powered by our knowledge base product , it suggested articles to people after they typed a message. It worked well, but we started to ask ourselves: what if we could get people to check out the knowledge base before typing a message? Big product release? Or so we thought. But multiple windows felt clunky and cumbersome.

Embedded Analytics 215

Embedded Analytics Feedback Software User Testing Customer Experience 215

Userpilot

FEBRUARY 25, 2021

Creative email strategies and other outbound hacks, and of course, this playbook wouldn’t be complete without Product-led growth frameworks that have led to double-digit ARR growth rates. Outbound vs. Inbound. Product-led growth. Inbound and Outbound Success Stories. SaaS Marketing Playbook Table of Contents.

Research Software 91

Research Software User Testing Outbound Marketing 91

Intercom, Inc.

DECEMBER 28, 2022

Emojis mean business: The characters transforming business messaging. Intercom’s product principles: A series exploring the beliefs that shape what and how we build. There was Severance on Apple TV, Andor on Disney+ and Product Principles on the Intercom blog! Intercom on Product: How ChatGPT changed everything.

Reporting Tools 118

Reporting Tools Technical Review ChatGPT Customer Experience 118

Userpilot

MAY 3, 2022

Inbound works really well for smaller SaaS businesses, whether B2B or B2C. When you’re trying to sell to an upmarket target audience, you have to realize that the sales process is a lot more hands-on than the search engine optimization or inbound marketing efforts that you used to get your current customers. Longer sales cycles.

Enterprise 98

Enterprise Strategy Marketing Outbound 98

Userpilot

JULY 20, 2023

The undeniable advances in artificial intelligence have led to a plethora of new AI productivity tools across the globe. If you’re looking to accelerate product growth and adoption with the help of AI, you’re in the right place. Levity: AI productivity tool to automate repetitive tasks. Synthesia: AI video generator.

Analytic Tools 98

Analytic Tools Feedback Software Data Visualization Reporting Tools 98

Userpilot

APRIL 7, 2024

When it comes to boosting your product growth, user tracking tools can make your life a lot easier. They offer insights into product performance , what your users are doing inside your product, and why they are doing it. Feedback collection. Pendo can collect data directly from customers via user feedback.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Reporting Tools 105

Business of Software Conference

NOVEMBER 16, 2023

When you think about trying to scale your software business and sell your product – especially in today’s world, where AI now seems to be the automatic default – you may be stressing over how to do it well. Your customers expect these messages from you. Too often, founders forget this simple truth.

Research Software 52

Research Software Feedback Software User Testing Customer Experience 52

Intercom, Inc.

MAY 8, 2019

Now HubSpot’s VP of Marketing, Meghan is also the accomplished host of The Growth Show , which unpacks the stories behind inspiring products, businesses and movements. Source: HubSpot Research, State of Inbound 2018. Source: HubSpot Research, State of Inbound 2018. ” Emerging customer acquisition channels.

User Testing 116

User Testing Customer Experience Inbound Research Software 116

Userpilot

APRIL 6, 2022

Selling software isn’t the same as selling any other product/service, that’s why a SaaS marketing plan can be a valuable asset. Unlike the traditional marketing plans that focus on only attracting prospects, SaaS product marketing helps you stand out in the market and looks at every stage of the customer funnel.

Research Software 52

Research Software User Testing Onboarding KPIs Customer Experience 52

Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. If people aren’t looking for your solution, you have to educate them about the problem your product solves. We have a great product, and customers love using it.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

eG Innovations

NOVEMBER 17, 2021

Listening on open TCP ports is an extremely bad practice for cloud architectures, as it exposes products and services to accepting incoming messages from malicious parties. This is something eG Innovations avoids in our own products ( see details ). This means that the VMs on AVD are not exposed to the Internet directly.

Analytic Tools 52

Analytic Tools Data Visualization Transportation Inbound 52

Pragmatic Marketing

OCTOBER 11, 2019

Hello and welcome to the Pragmatic Live podcast series where we tackle the biggest challenges facing today's product management, product marketing, and other market and data driven professionals with some of the best minds in the industry. I'm a principal product marketer here at HubSpot. Yes, my name is Marcus.

Product launches 70

Product launches Research Software User Testing Product Research 70

Pragmatic Marketing

OCTOBER 11, 2019

Hello and welcome to the Pragmatic Live podcast series where we tackle the biggest challenges facing today's product management, product marketing, and other market and data driven professionals with some of the best minds in the industry. I'm a principal product marketer here at HubSpot. Yes, my name is Marcus.

Product launches 70

Product launches Research Software User Testing Product Research 70

Gainsight

FEBRUARY 2, 2024

If your company is building products that people rely on to boost workplace performance, you can understand the pain from both sides. It’s a challenge to make all of your customers happy and successful, especially as your product evolves and your user base grows. In short, customer training leads to customer retention.

Education 52

Education User Testing Customer Experience Research Software 52

Intercom, Inc.

JUNE 21, 2018

That means your focus should be on building the right customer profile and developing precise messaging to reach them. It was really about testing our ideal customer profile religiously, figuring out what category would pick up the fastest, and who the early adopters were. It was about testing our ideal customer profile religiously.

Outbound 183

Outbound Technical Advisors Weak Development Team Product Research 183

Userpilot

FEBRUARY 4, 2022

We’ll also go over how to improve essential SaaS sales metrics like customer acquisition cost, annual recurring revenue, average purchase value, and expansion MRR so you can make the most out of your SaaS product. A self-service SaaS sales process is best for companies with a simple and/or affordable product. Transactional model.

Feedback Software 98

Feedback Software Research Software Reporting Tools Onboarding KPIs 98

The Product Coalition

JULY 1, 2019

After a brief hello she lands the big question on you: “How is the product doing?” Too many products and companies have sailed blissfully into failure, simply because they were unable to track the bigger picture clearly. Upcoming Workshops Lean Product management ?—?Barcelona?—?July Product Value and Breakout Growth ?—?Barcelona

KPI 90

KPI Data Visualization Workshop Analytic Tools 90

Pragmatic Marketing

JANUARY 18, 2018

On January 13, 2018, more than one million residents of the state of Hawaii received an emergency alert on their smart phones, warning them of an inbound ballistic missile. ” The message, however, had been sent inadvertently by the Hawaii Emergency Management Agency during routine testing. Standardized terminology.

User Testing 70

User Testing Reporting Tools Inbound Government 70

Userpilot

MARCH 15, 2022

Why a go-to-market strategy plays an integral of your SaaS product success? You’ve done the hard work of building a product or a specific feature that people want. Successful product launches stand on the back of an effective GTM strategy. The next step is actually getting it to them. Let’s get started! GTM strategy.

Research Software 98

Research Software Strategy Customer Experience User Testing 98

NextBigWhat

OCTOBER 30, 2020

In other words, if k-factor > churn, more users come than users leave, and our product is going to have exponential growth. Product-Market Fit: PMF is achieved when your users love your product so much they spontaneously tell other people to use it. It’s a binary test. It’s AND. Profit AND Growth.

User Testing 52

User Testing Reporting Tools Product Management Product Manager 52

Intercom, Inc.

JANUARY 30, 2019

Dogfooding our own bots is not just a way for us to gain product knowledge or test new functionality. It’s completely integrated into our team processes – like updates to other help content and Saved Replies, we are constantly updating Answer Bot replies and creating new ones for new products and features.

User Testing 117

User Testing Webinar Inbound Customer Experience 117

Usersnap

JULY 11, 2021

In these startup-driven times, where we build products people love using, we have the obligation to provide the best customer service. Building your product, reaching product/market fit, hiring team members, doing marketing and getting your first customers on board. Beta-invites, user tests or any other area of communication.

User Testing 52

User Testing Customer Feedback Customer Experience Feedback Software 52

Userpilot

MAY 26, 2021

Customer engagement software lets you track and analyze customer behavior inside your product. Good customer engagement software lets you track user identification and engagement data via custom events specific to your product. User engagement software allows you to segment your users based on their interactions with your product.

Analytic Tools 52

Analytic Tools Feedback Software Reporting Tools Data Visualization 52

Userpilot

JULY 12, 2021

SaaS analytics collects, inspects, and analyzes data generated from user interactions with your product. SaaS analytics tools can be categorized based on the platform of the product, marketing channels, and key metrics you’re tracking. Categories of SaaS analytics tools.

Analytic Tools 98

Analytic Tools Data Visualization Research Software Feedback Software 98