Usersnap

FEBRUARY 14, 2023

Whether you’re still validating your SaaS product idea or launching a new feature to an existing product line, thinking about your Go-To-Market Strategy is always relevant. In fact, iterating your strategy and improving each feature Go-To-Market plan as you grow and receive customer feedback is even more important.

Research Software 52

Research Software Feedback Software User Testing Product launches 52

Userpilot

APRIL 8, 2022

Product market fit, often just called product/market or “P/M” is one of the most important Lean Startup concepts. There is a lot of information out there about why it’s important for having a successful product and grow your business, but finding out how to achieve product-market fit can still feel elusive.

User Testing 98

User Testing Feedback Software Research Software Product Marketing 98

Product Talk

JANUARY 4, 2023

We made this decision for two reasons: Our courses are a more cost-effective way for teams to learn the basics of our continuous discovery framework. That meant that at most, I was able to introduce 90–150 people to my continuous discovery framework each year. But I decided I needed to develop products that individuals could buy.

Product Research 160

Product Research Software Review Travel Books 160

Folding Burritos

JANUARY 25, 2018

There’s high-level communication and discussion, and there’s low-level interaction with stakeholders about the day-to-day of the product’s development and operation. It seems that we’re endlessly providing (or seeking) answers about anything related to the product. Which are the biggest problems in the product right now?”.

Data Visualization 347

Data Visualization Product Research Feedback Software Reporting Tools 347

Mixpanel

JANUARY 12, 2023

It’s a product unto itself. And just like a product process, you need data to create something great. From customer research to monitoring and iteration, good copywriting is rooted in data. Start with customer research. You wouldn’t build a product without doing customer research and validating your idea.

Data Visualization 115

Data Visualization User Testing Research Software Product Research 115

Intercom, Inc.

JUNE 23, 2020

The internet is moving more businesses and people online, and driving a huge increase in inbound support volume. The Conversational Support Funnel has three layers: Proactive Support with messaging to answer customer questions in the product experience, reducing the number of queries reaching the support team. Click to view.

Customer Communications 245

Customer Communications Customer Experience User Testing Inbound 245

Intercom, Inc.

NOVEMBER 20, 2018

It is important that these friendly connections represent the target persona market you have outlined, as otherwise, the feedback loop is likely to be weak. Meet your target users and get feedback. Iterate the product based on feedback. Are they keen to test it out? How do they describe the category?

Feedback Software 178

Feedback Software Research Software Startups Product Research 178

Userpilot

NOVEMBER 8, 2022

How do you make sure your product marketing team is actually working toward success? By using product marketing OKRs to guide strategy and track progress. But when it comes to products, you can’t ignore the rest of the funnel. But when it comes to products, you can’t ignore the rest of the funnel.

Onboarding KPIs 106

Onboarding KPIs Product Marketing Marketing Data Visualization 106

Userpilot

MAY 5, 2022

For example, when launching a new product/feature, micromarketing campaigns can be used to test how the market receives it. Finally, A/B test your product experiences and messages to measure their effectiveness. It could be helpful for you to test out a new feature or product on a smaller segment before launching it.

Research Software 98

Research Software User Testing Customer Experience Data Visualization 98

Userpilot

DECEMBER 19, 2022

Creating buzz with consumers or even having a product go viral is quite easy in a B2C (business-to-consumer) environment. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level!

B2B 106

B2B User Testing Research Software Analytic Tools 106

DISQO

JULY 5, 2018

Whereas many organizations have deep and meaningful expertise doing large-scale market research, their findings are hitting critical limitations. As someone who did market research for a decade, the last half while at Toyota, I saw this first-hand. But it simply can’t inform the day-to-day decisions that product teams need to make.

User Testing 40

User Testing Research Software Product Research Market Research 40

DISQO

JULY 5, 2018

Whereas many organizations have deep and meaningful expertise doing large-scale market research, their findings are hitting critical limitations. As someone who did market research for a decade, the last half while at Toyota, I saw this first-hand. But it simply can’t inform the day-to-day decisions that product teams need to make.

User Testing 40

User Testing Research Software Product Research Market Research 40

Mind the Product

NOVEMBER 10, 2017

In the world of cohort analysis for digital products, a cohort is a group of users who have performed a common action or set of actions during a specific timeframe on your website or app. By analyzing the behavioral differences between these cohorts, product managers can spot patterns at multiple points in the customer lifecycle.

Analytic Tools 191

Analytic Tools Research Software Feedback Software User Testing 191

DISQO

JULY 5, 2018

Whereas many organizations have deep and meaningful expertise doing large-scale market research, their findings are hitting critical limitations. As someone who did market research for a decade, the last half while at Toyota, I saw this first-hand. But it simply can’t inform the day-to-day decisions that product teams need to make.

User Testing 66

User Testing Research Software Market Research Product Research 66

Mixpanel

FEBRUARY 23, 2021

Table of Contents The problem with defining product-market fit In search of quantitative indicators of product-market fit 6 things about measuring product-market fit 1. With that in mind, product-market fit is a spectrum 4. Once you find product-market fit, it’s not static 6. It makes sense intuitively.

User Testing 130

User Testing Onboarding KPIs Product Research Startups 130

Userpilot

OCTOBER 8, 2021

If you want to take your SaaS company's MRR to the next level , it might be time for you to investigate the subject of product growth platforms. By turning your product itself into a viral sales engine, these platforms take the pressure off traditional sales and marketing departments — and, of course, their associated budgets.

Analytic Tools 98

Analytic Tools Research Software Data Visualization Product Research 98

DISQO

MARCH 6, 2020

Combining experimentation with market research. Whereas many organizations have deep and meaningful expertise doing large-scale market research, their findings are hitting critical limitations. But it simply can’t inform the day-to-day decisions that product teams need to make. zero-risk answers) to survey questions.

User Testing 52

User Testing Product Research Research Software Feedback Software 52

Userpilot

MAY 3, 2023

Any savvy product manager should be looking at how they can leverage software usage analytics to make more informed decisions and boost product growth. In this article, we’re going to unpack exactly what usage analytics is, why you should care about it, how to use it in your product, and the best tools for the job.

Analytic Tools 93

Analytic Tools Data Visualization Feedback Software User Testing 93

Userpilot

NOVEMBER 20, 2022

A high-level strategic plan is the life force of a successful product marketing campaign. Unlike a product roadmap , which is focused on features to be released and based on business objectives, a marketing roadmap is based on user needs and focuses on feature /product promotion. Product roadmap vs. marketing roadmap.

Onboarding KPIs 98

Onboarding KPIs Roadmap Marketing Feedback Software 98

Userpilot

MAY 3, 2022

Inbound works really well for smaller SaaS businesses, whether B2B or B2C. When you’re trying to sell to an upmarket target audience, you have to realize that the sales process is a lot more hands-on than the search engine optimization or inbound marketing efforts that you used to get your current customers. Longer sales cycles.

Enterprise 98

Enterprise Strategy Marketing Outbound 98

Userpilot

FEBRUARY 25, 2021

Creative email strategies and other outbound hacks, and of course, this playbook wouldn’t be complete without Product-led growth frameworks that have led to double-digit ARR growth rates. Outbound vs. Inbound. Product-led growth. Inbound and Outbound Success Stories. SaaS Marketing Playbook Table of Contents.

Research Software 91

Research Software User Testing Outbound Marketing 91

Centercode

AUGUST 14, 2020

Some are scaling down the number of product launches to focus their resources on a select few. Some are reimagining the use of existing products for new markets and new audiences. Meanwhile, internet companies with products relevant to these new circumstances are boosting their output to meet the demand.

Reporting Tools 64

Reporting Tools User Testing Feedback Software Product Research 64

Intercom, Inc.

NOVEMBER 14, 2018

For our inbound leads – new leads that are generated by marketing activities – we track: Sales eligible lead delivery: The total number of inbound leads across all channels that are passed from the marketing team to sales based on shared qualification criteria. Take your inbound and outbound opportunities, for example.

Data Visualization 188

Data Visualization Outbound Inbound KPI 188

ProductPlan

MARCH 17, 2020

A strategic product manager (PM) is responsible for shaping and sharing a strategic vision for a product, and yet—oddly enough—finding time for strategic activities can be a very real challenge. So, how does a product manager take ownership of more than just backlog management? Developing a Product Strategy.

Outbound 80

Outbound Product Management Product Manager Inbound 80

Intercom, Inc.

MAY 8, 2019

Now HubSpot’s VP of Marketing, Meghan is also the accomplished host of The Growth Show , which unpacks the stories behind inspiring products, businesses and movements. Source: HubSpot Research, State of Inbound 2018. Source: HubSpot Research, State of Inbound 2018. ” Emerging customer acquisition channels.

User Testing 116

User Testing Customer Experience Inbound Research Software 116

Business of Software Conference

NOVEMBER 1, 2023

Mirage 1: Partnerships When your company is new and unknown, one of the simplest ways to spread the word about your product or service is to partner with adjacent companies and ride on their backs to gain more brand recognition. Because partners aren’t interested in selling a different product; they’re focused on continuing to sell their own.

User Testing 52

User Testing Research Software Feedback Software Customer Experience 52

Userpilot

APRIL 6, 2022

Selling software isn’t the same as selling any other product/service, that’s why a SaaS marketing plan can be a valuable asset. Unlike the traditional marketing plans that focus on only attracting prospects, SaaS product marketing helps you stand out in the market and looks at every stage of the customer funnel.

Research Software 52

Research Software User Testing Onboarding KPIs Customer Experience 52

Intercom, Inc.

DECEMBER 28, 2022

Intercom’s product principles: A series exploring the beliefs that shape what and how we build. There was Severance on Apple TV, Andor on Disney+ and Product Principles on the Intercom blog! Earlier this year we created Switch , Intercom’s personalized solution to high inbound call volume. Liam Geraghty , Audio Content Producer.

Reporting Tools 118

Reporting Tools Technical Review ChatGPT Customer Experience 118

Intercom, Inc.

JULY 22, 2019

When you’re gearing up for a big product launch, creating help content is often the last thing on your mind. There’s so much that goes into preparing for product launches – ensuring your beta testing goes smoothly, locking in your marketing campaign, getting your sales team up to speed. Here’s a hint: with help content.

Product launches 177

Product launches User Testing Article Customer Feedback 177

Intercom, Inc.

FEBRUARY 10, 2021

Since its launch, we’ve been working tirelessly behind the scenes to make the product even more powerful, releasing several new features that make Series that much more effective at helping you reach your customers in the right place, at the right time – and with the right message. Split test messaging flows to find the optimal path.

Data Visualization 104

Data Visualization Feedback Software Analytic Tools User Testing 104

UX Studio

APRIL 6, 2023

We combine high-quality website design with user experience design to deliver an end product that helps our partners achieve their business goals. We accomplish this by putting UX research to use, which leads to enhanced, user-centric design. Architects can help in every phase of the product lifecycle.

Research Software 52

Research Software User Testing Product Research Data Visualization 52

UX Studio

APRIL 6, 2023

We combine high-quality website design with user experience design to deliver an end product that helps our partners achieve their business goals. We accomplish this by putting UX research to use, which leads to enhanced, user-centric design. Architects can help in every phase of the product lifecycle.

Research Software 52

Research Software User Testing Product Research Data Visualization 52

eG Innovations

NOVEMBER 17, 2021

Listening on open TCP ports is an extremely bad practice for cloud architectures, as it exposes products and services to accepting incoming messages from malicious parties. This is something eG Innovations avoids in our own products ( see details ). This is also a best practice adopted by Microsoft for Azure Virtual Desktops (AVD).

Analytic Tools 52

Analytic Tools Data Visualization Transportation Inbound 52

Business of Software Conference

NOVEMBER 16, 2023

When you think about trying to scale your software business and sell your product – especially in today’s world, where AI now seems to be the automatic default – you may be stressing over how to do it well. This is a fantastic time to express your gratitude for their business and ask a few quick market research questions.

Research Software 52

Research Software Feedback Software User Testing Customer Experience 52

Userpilot

JULY 19, 2021

It is not enough to support your users only when they have issues with your product. A customer engagement platform (CEP) is software used for tracking and analyzing customer behavior in a product, and engaging with them. In short, you use CEP software to manage and optimize product experiences along the user journey.

Analytic Tools 98

Analytic Tools Research Software Reporting Tools Customer Communications 98

Intercom, Inc.

APRIL 25, 2018

Powered by our knowledge base product , it suggested articles to people after they typed a message. And the Product Hunt app helps your company get noticed by encouraging upvotes from your biggest fans. Big product release? Highlight the announcement blog post and Product Hunt app for that week. Try it out today.

Embedded Analytics 215

Embedded Analytics Feedback Software User Testing Customer Experience 215

Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. If people aren’t looking for your solution, you have to educate them about the problem your product solves. We have a great product, and customers love using it.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162