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From Product Management Back to Strategy

The Product Coalition

In recent years it seems that product management is all about execution and delivery. Photo by Kea Mowat on Unsplash When I moved into product management, almost 20 years ago, it used to be a very senior role. The discussion was about whether or not someone is senior enough to move into product management.

Strategy 138
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How to Give Your Product Managers Negative Feedback (Part 1)

The Product Coalition

Product management requires you to master so many different skills, that there always seems to be a gap between what you do well and what you need to do well to succeed. As a manager of product people, it is your job to help them with this continuous growth, but it’s not always easy. The answer is, of course, yes?—?most

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Top 11 Female Product Management Influencers to watch in 2022

Userpilot

Women are still underrepresented in the Product Profession – with only 33.3% of US Product Managers being female in 2021, according to a metastudy of 30 million profiles conducted by Zippia : Source: [link]. Melissa Perri – Speaker, consultant, and teacher in Product Management. CEO of Product Labs.

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How to Build Custom Funnel Reports in SaaS

Userpilot

A user journey funnel outlines the steps that the user completes while interacting with the product, from the moment they first log in. Inbound marketing funnel reports focus on the effectiveness of marketing efforts in attracting the interest of potential customers and turning them into leads. Wondering about the name?

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Customer-led Growth: Why Delivering a Delightful End-to-End Experience Matters

The Product Coalition

Yet, the biggest Product-Led Growth success stories, such as Slack and Zoom, build a robust online presence and significant sales and marketing teams to keep their momentum going. Each product offering will differ, and the Ferris Wheel will be unique for your business. Attention to detail at every step is paramount.

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Creating An Enterprise SaaS Marketing Strategy

Userpilot

Inbound works really well for smaller SaaS businesses, whether B2B or B2C. When you’re trying to sell to an upmarket target audience, you have to realize that the sales process is a lot more hands-on than the search engine optimization or inbound marketing efforts that you used to get your current customers. Longer sales cycles.

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Product in Practice: Getting Value Out of In-App Surveys Takes Iteration

Product Talk

While Orion had started with a B2C focus, they got a lot of inbound interest in the B2B space. Ellen also mentions that when you link from Typeform to Calendly, it’s possible to set it up so Calendly can prefill the user’s name, email address, and user ID. Yes we really want you! Come get your gift card. Click this link.’”