The Product Guy

JUNE 25, 2018

When seeking guidance from a superior, make an effort to present your solution or describe how you are thinking of approaching the situation. As you become more established and comfortable navigating in your position, consider trying out your solution to problems that arise.

Product Management 120

Product Management Product Manager Reporting Tools Technical Review 120

PMLesson's Ace the PM Interview

FEBRUARY 20, 2019

Many top employers are looking for computer science or engineering graduates to fill PM positions, and this is an excellent route into the role. There’s also your previous work experience, and how you present it. This often ends up being the biggest challenge for MBA students with non-engineering undergraduate backgrounds.

Technical Advisors 98

Technical Advisors Feedback Software Product Management Product Manager 98

Intercom, Inc.

NOVEMBER 7, 2019

We’re present on three core markets in Europe: France, UK, and Germany as well as other countries such as the Nordics and Spain, with 1,500 customers that we serve. But we also use new tools such as Intercom to gather intent from inbound leads, or to gather intent from outbound companies that come back to the website.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Userpilot

FEBRUARY 4, 2022

This is because people are less willing to part with a significant amount of their hard-earned cash unless they have a positive interaction with a sales rep from your company. This SaaS sales model is often reserved for high-ticket, specialized software — and sales techniques often focus on outbound marketing rather than inbound marketing.

Feedback Software 98

Feedback Software Research Software Reporting Tools Onboarding KPIs 98

PMLesson's Ace the PM Interview

FEBRUARY 20, 2019

Many top employers are looking for computer science or engineering graduates to fill PM positions, and this is an excellent route into the role. There’s also your previous work experience, and how you present it. This often ends up being the biggest challenge for MBA students with non-engineering undergraduate backgrounds.

Technical Advisors 40

Technical Advisors Feedback Software Product Management Product Manager 40

Brian Balfour

OCTOBER 12, 2016

It is such a popular question that it was asked on Inbound. Partly because the question presents two false choices. The only reason I’m in a position to start Reforge is once again because of my blog. It is a much stronger position to be in the seat of being sold to versus being the one that is selling.

Marketing 94

Marketing Data Visualization Customer Experience User Testing 94

Intercom, Inc.

APRIL 29, 2021

Before, I was working in other startups, working in content marketing, doing lead generation and inbound marketing but with a strong focus on telling brand stories and creating different types of formats of content. So I definitely had doubts about how much of it I wanted to share or whether it was kind of putting me in a vulnerable position.

Marketing 118

Marketing Onboarding KPIs B2B Feedback Software 118

Intercom, Inc.

JULY 11, 2019

Michael: Most people listening probably think of HubSpot as this inbound marketing company. You now have people whose entire job is to work on the knowledge bot or on a positive way of moving tickets and demand around. We really popularized content marketing and how to generate traffic and leads and turn that into customers.

Customer Experience 188

Customer Experience User Testing Customer Feedback Research Software 188

Sachin Rekhi

MARCH 1, 2011

The area we spent the most time discussing, both during the presentation and during the discussion that followed, was how to hire great engineers for your startup. Similarly, we talked about how Netflix did a fantastic job of putting together an astonishing culture deck that certainly caused a boost to inbound recruiting with the company.

Engineering 60

Engineering Startups Inbound Presentation 60

Oren Steinberg

MARCH 7, 2017

By positioning yourself as the expert in the field, and by writing quality content on the subject matter, you can get the big corporate attention via inbound marketing. This can stem from his/her history in the organization, their anticipated future, their bosses’ position, or any special relationship or skill they have.

Reporting Tools 40

Reporting Tools User Testing Customer Experience Feedback Software 40

Intercom, Inc.

FEBRUARY 5, 2019

When done correctly, your sales strategy will help your sales team execute with focus – SMB or enterprise, inbound or outbound, hunting or farming. Some industries are used to PowerPoint sales presentations, handheld onboarding and onsite training. Let’s take inbound sales and outbound sales, for example.

Outbound 177

Outbound Strategy Inbound Customer Experience 177

Userpilot

JULY 23, 2023

The inbound marketing team for attracting and engaging potential customers through guides , webinars, and events. The organizational structure for a B2B marketing team consists of the following: Product marketing team Content marketing team Inbound marketing team Growth marketing team Organizational structure for a B2B marketing team.

B2B 97

B2B Research Software Feedback Software Customer Experience 97

Intercom, Inc.

SEPTEMBER 22, 2021

To make this experience smooth and clear, we present a new “Get help” card where users need to search or browse before they have the option to send a message to the team. A gentler self-serve first approach: You can also just position the search box on top, so you’re not requiring self-serve, just nudging customers towards it.

Article 194

Article Customer Experience User Testing Inbound 194

Intercom, Inc.

AUGUST 25, 2021

There aren’t any tricks here: focus on writing good content, present it tastefully, and engage with your readers afterwards. Or support teams could have bots as the front line of defense to triage inbound inquiries, get more information from customers, or even solve problems.”. Writing two, three, or ten is hard.

Data Visualization 220

Data Visualization Customer Experience Onboarding KPIs User Friction 220

Gainsight

FEBRUARY 2, 2024

In this blog, we break down the basic tenets of customer training, outline four traditional training methods that companies use today, and present ways to supplement them with online courses to create more effective customer training programs. Luckily, there is a better way to onboard customers and keep current users updated.

Education 52

Education User Testing Customer Experience Research Software 52

Userpilot

APRIL 7, 2024

Tools that can censor personally identifiable information (PII) are a net positive if not an outright necessity. Analyze data by cohort and see which of your segments behave positively and which of your segments require increased marketing efforts. Data security. Being GDPR- and CCPA-compliant can also secure a good reputation.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Reporting Tools 105

Userpilot

MAY 1, 2024

They aim to support users, help them achieve their goals, and create positive experiences. MoEngage’s AI can help you choose the best-performing content variant to present to customers according to past customer behavior. You can build campaigns across various channels, including SMS, email, push notifications, and in-app messaging.

Analytic Tools 105

Analytic Tools Research Software Feedback Software Reporting Tools 105

Userpilot

MARCH 29, 2024

For instance, you can induce customers to share their positive experiences with your product on social media. HubSpot implements certification programs to drive brand activation Similar to the above, HubSpot offers free educational courses for inbound marketing training. Check out Userpilot webinars to see if anything interests you!

Branding 105

Branding Analytic Tools Feedback Software User Testing 105

Business of Software Conference

JANUARY 28, 2019

Now because when I arrived here, I thought I would be speaking tomorrow lunchtime, and so excuse me, I put together a misty-eyed and nostalgic presentation about BoS and some of the lessons I learned here by coming along every year. If you ask this question, the boiling frog got mentioned 3 times yesterday so I got it in my presentation too.

Research Software 40

Research Software Feedback Software Magazine Customer Experience 40

Intercom, Inc.

JANUARY 16, 2019

Mark is the Chief Revenue Officer at Hubspot, a company that has created tremendous success by perfecting the inbound marketing plus sales model. Is your model primarily inbound or outbound? Is the focus of the role primarily hunting (outbound), farming (growing existing business) or catching (inbound)? it all “works”.

Weak Development Team 156

Weak Development Team Data Visualization Strategy User Testing 156

Business of Software Conference

NOVEMBER 1, 2023

’ Goodman argues that the answer lies in focusing on two major factors – customer feedback and positive metrics. Like many software companies, Constant Contact started with classic, online inbound marketing strategies. ’ and ‘What am I going to need to do to get to that next level, and how do I grow?’

User Testing 52

User Testing Research Software Feedback Software Customer Experience 52

Intercom, Inc.

APRIL 9, 2020

If they’re able to at least come to work and have an environment and a tone of positivity, of purpose, of comfort – where they know that they’re cared about, where they know that they have folks in their corner – they’ll rally behind the mission. So that’s been really nice.

User Testing 245

User Testing Customer Experience Customer Feedback Feedback Software 245

ProductPlan

MARCH 5, 2019

You have a huge pile of leads based on inbound and outbound marketing, the pool is winnowed down based on their interest, ability to pay, etc., You have a massive pool of candidates proactively applying for an open position or recruited by headhunters, human resources, or the hiring manager themselves. Finish with a presentation.

Technical Review 60

Technical Review User Testing Product Management Product Manager 60

Business of Software Conference

MAY 21, 2020

Elpie Bannister: Throughout the presentation we’ll share our insights in relation to finding talent. There’s inbound hiring and there’s outbound hiring. Inbound hiring is when the candidate comes to you. These days we primarily focus on inbound channels and by far our biggest inbound channel is stack overflow.

Technical Review 52

Technical Review Feedback Software Software Review Analytic Tools 52

Userzoom

JULY 9, 2019

A/B testing can be used to compare the performance of a webpage, app, email, or advert by pitting a control, ‘A’, against a test variant, ‘B’ A/B testing works by randomly splitting your inbound traffic equally between the two versions. Positive vs negative. 2: Improved return on investment (ROI).

User Testing 113

User Testing Product Research Research Software Testing 113

Userzoom

JULY 9, 2019

A/B testing can be used to compare the performance of a webpage, app, email, or advert by pitting a control, ‘A’, against a test variant, ‘B’ A/B testing works by randomly splitting your inbound traffic equally between the two versions. Positive vs negative. 2: Improved return on investment (ROI).

User Testing 100

User Testing Product Research Research Software Testing 100

Intercom, Inc.

JUNE 23, 2020

And so what can we present to them in an automated way to resolve their query? And it’s no secret that positive support experiences drive more loyalty. I think that shift we’ll see, thinking about support as being much more outbound rather than just an inbound experience.

Reporting Tools 118

Reporting Tools Customer Experience User Testing Data Visualization 118

Usersnap

JANUARY 20, 2023

Conversely, a solution can track positive comments by customers and their interactions with your agents. Below, we’ll compare and present several different customer service tools and factors you should take into consideration, followed by our recommendation of some of the best solutions on the market.

Feedback Software 52

Feedback Software Analytic Tools Research Software Reporting Tools 52

Intercom, Inc.

MAY 10, 2018

The Law of Shitty Clickthroughs” posits that successful channels will become less efficient over time , thanks to a crowding effect that exhausts potential users. It’s such a positive and happy job to have, with some of the best entrepreneurs out there coming to tell you about all the ways they’re going to change the world.

User Testing 224

User Testing Customer Experience Onboarding KPIs Customer Feedback 224

Business of Software Conference

JANUARY 16, 2020

In this BoS Talk April shows you how important positioning is to your product and how you can be doing yourself a great injustice just by positioning incorrectly. April Dunford (Founder/CEO, Ambient Strategy) – Positioning for Growth: How To Make Complex Products Obviously Awesome from Business of Software Conference.

Positioning 108

Positioning Analytic Tools Reporting Tools Research Software 108

Userpilot

FEBRUARY 25, 2021

Outbound vs. Inbound. Inbound and Outbound Success Stories. In SaaS, marketers have the challenging task of presenting value at scale in a crowded market. Inbound VS. Outbound for SaaS Marketing. Today’s modern SaaS company needs a mix of inbound and outbound marketing. Inbound and Outbound Success Stories.

Research Software 91

Research Software User Testing Outbound Marketing 91

Brian Balfour

JUNE 20, 2017

If they ran each change as a different and separate variant, and none resulted in positive gains, it wouldn't disprove anything in their minds, and would instead just be a waste of an experiment. Ultimately, their two most basic criteria evaluate an inbound Creator's breadth of reach and depth of relationship with their audience.

Research Software 84

Research Software Onboarding KPIs User Testing Customer Experience 84

Andrew Chen

MAY 14, 2018

The Law of Shitty Clickthroughs” posits that successful channels will become less efficient over time , thanks to a crowding effect that exhausts potential users. It’s such a positive and happy job to have, with some of the best entrepreneurs out there coming to tell you about all the ways they’re going to change the world.

User Testing 71

User Testing Customer Experience Onboarding KPIs Data Visualization 71

Mixpanel

FEBRUARY 23, 2021

Reflected Ilya Volodarsky , Co-founder of Segment, in a 2019 presentation: “What I remember about our journey is that we deluded ourselves that we had product-market fit almost the entire time.”. “Really exciting and positive team morale is a great sign of product-market fit. Raymond Doraisamy COO, StartupX. Bonus advice we love.

User Testing 130

User Testing Onboarding KPIs Product Research Startups 130

Gainsight

DECEMBER 23, 2019

I think critical to onboarding we found as a couple of really useful tools, certainly capturing what we used to call at ClearSlide and now we call it something different at Optimize, but is essentially the positive business outcome. So, is there inbound coming in? So why they purchased from you? ” Something like that.

Customer Experience 52

Customer Experience Onboarding KPIs User Friction Data Visualization 52

Business of Software Conference

NOVEMBER 19, 2019

As you know how these things work when you’re putting a presentation together you think what’s the one slide that can summarize the best of times and worst of times. Remember when social media was going to be all things about positive change for the world and people had big banners that said “thank you Facebook”?

Customer Experience 8

Customer Experience Analytic Tools Weak Development Team Data Visualization 8

Pragmatic Marketing

NOVEMBER 9, 2009

Product owners can close the gap between a product manager’s inbound role (that is, understanding the needs of the marketplace) and the development team’s need for product direction (that is, understanding the detail of personas and their problems). Spotting fundamental flaws. Adding new features without pricing them. And this makes sense.

Weak Development Team 70

Weak Development Team Agile Research Software Reporting Tools 70