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Making Continuous Discovery Work for You: The SPICEY Approach

Product Talk

Next, he worked with a team of product managers and a product marketing manager to build an outreach campaign. They reached out to around 5,000 users from HiveMQs free plan, as well as several hundred marketing qualified leads (MQLs) from inbound leads. But that only got us so far, says Yury.

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Cross-Functional Collaboration: The Product Leader’s Hidden Superpower

BrainMates

To execute this initiative, multiple teams must collaborate from concept to launch: Product Management The product manager aligns the team on goals, scope, and success metrics for the freemium launch. They collaborate with product and marketing to prepare FAQs, knowledge base articles, and internal documentation.

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We Tested The 10 Best Customer Engagement Software: Here’s What We Found

Userpilot

Pendo Pendo is an experience management platform that equips cross-functional teams to create onboarding flows, analyze user journeys, and improve adoption across web and mobile apps. HubSpot HubSpot is a comprehensive inbound marketing, sales, and customer service platform designed to put the customer at the center of every interaction.

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7 Ways Cohort Analysis can Optimize Company Performance and Results

Mind the Product

By analyzing the behavioral differences between these cohorts, product managers can spot patterns at multiple points in the customer lifecycle. These patterns help guide product decisions to suit user needs more effectively and improve the user experience. Paying customers in May. Players acquired via social media ads.

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What Pixar Knows about Motivating Stakeholders (and What it Means for Your Product Roadmap)

Revulytics

A few members of our Marketing team recently attended HubSpot’s Inbound 2017 conference in Boston, one of the year’s largest events for marketing professionals. As product managers, much of our role involves evangelizing our product roadmaps to people outside of our immediate team.

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Product Manager: Seeking Help

The Product Guy

This article highlights a few ways to increase clarity and provide better role definition between a manager and a direct report as it pertains to daily situations involving escalations, blockers, and air cover. Given the split responsibility between manager and direct report, alignment and effective communication in these situations is key.

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How to Give Your Product Managers Negative Feedback (Part 1)

The Product Coalition

Product management requires you to master so many different skills, that there always seems to be a gap between what you do well and what you need to do well to succeed. As a manager of product people, it is your job to help them with this continuous growth, but it’s not always easy. The answer is, of course, yes?—?most