Product Innovation Educators

DECEMBER 2, 2024

Mike shows how the AI tool helps teams: Synthesize Key Insights Compile user insights from discovery Identify core opportunities Define essential functionality Prioritize Features Create MVP feature sets Identify secondary features Tag nice-to-have additions Development Phase The development phase is where the AI-powered approach really shines.

User Testing

Userpilot

OCTOBER 20, 2024

Tools like Userpilot , for example, can help you automate data collection processes, welcome messages, account setup, in-app guidance, and more. Welcome users in-app with an automated welcome message Once the user has signed up, welcome messages help create a warm first impression of the product experience. The answer is a lot!

Onboarding KPIs

Lenny Rachitsky

NOVEMBER 24, 2024

If they read your message and think, “That’s interesting,” you’re already halfway there. Ensure that you’re talking to the right people with the right message about a problem they actually care about solving. Share a shocking insight or counterintuitive observation that’ll make them stop and think.

User Testing

Lenny Rachitsky

NOVEMBER 12, 2024

In this newer, flatter tech industry, PMs who thrive will be the ones who build their own systems, methodologies, and tools to make the job work for them , not the other way around. Anytime somebody sends you a direct message (and it’s not confidential), your reflex should be to ask them to repost the same message in a public channel.

Product Research

Userpilot

JUNE 2, 2025

This leads to errors like sending a product update notification at 1 AM or showing the wrong message to the wrong user segment. There are no inbox filters, no distractions, just a direct line from your message to their attention. Personalization If your push message could be sent to everyone, it probably shouldnt be sent to anyone.

Analytic Tools

BrainMates

MAY 26, 2025

Use these insights to refine your roadmap, adjust messaging, or highlight competitive advantages. Review and update your competitor analysis every six months or more frequently if your industry is particularly dynamic. annual reports) Observable data : Derived from observation and synthesis (e.g.

Data Visualization

Userpilot

DECEMBER 18, 2024

This includes the business environment, any ongoing issues, industry understanding and benchmarking, etc. Concept testing : Validate everything from product design ideas to branding and messaging, ensuring that your product is primed for success. To assign meaning to whether the numbers are good or bad, context is crucial.

Data Visualization

Userpilot

APRIL 16, 2025

The concept of "good" conversion rates varies widely by industry, target audience, and app type. For example, after an NPS survey , you can trigger an in-app message for promoters and encourage them to leave a public rating. Defining your message audience in Userpilot. Defining your message audience in Userpilot.

Feedback Software

BrainMates

OCTOBER 20, 2024

Take a moment to observe any industry or segment and identify a few brands or products you’re familiar with. The Fourth Step: Strategic Messaging Develop your value proposition around the identified value factors, ensuring it clearly articulates how your product addresses customer problems better than alternatives.

Differentiation

Innovatemap

NOVEMBER 20, 2024

As tech companies navigate an increasingly AI-driven landscape, the role of differentiated, customer-centric messaging has never been more critical. The Product Marketing Alliance Summit served as an opportunity for product marketing practitioners and leaders to exchange insights and discuss industry trends.

Product Marketing

Userpilot

NOVEMBER 29, 2024

High conversion rates show that your messaging, onboarding, and pricing resonate. But if it flattens out at a healthy level (which varies by industry), you’re on the right track. Conversion Once you have retention under control, move on to conversion. An example of a cohort analysis for 3 different cohorts.

Onboarding KPIs

Userpilot

NOVEMBER 14, 2024

Company details, like size or industry. Trigger upgrade messages contextually When you ask your customers to upgrade is almost as important as how you ask them. Loom is a company that has applied this principle to its in-app messaging. Survey responses (quantitative for all surveys and qualitative for NPS).

Data Visualization

Product Talk

DECEMBER 18, 2024

Theres a toxic narrative that Im seeing emerge in our industry that if you arent doing everything exactly right, you arent really doing your job. Theres a toxic narrative that Im seeing emerge in our industry that if you arent doing everything exactly right, you arent really doing your job. Your messages are not specific enough.

Product Research

UX Planet

JANUARY 22, 2025

Combined, these tools amplify the brands reach while reinforcing its core message across digital ecosystems. Emotional Connection Through Content and Messaging: Authentic storytelling and transparent communication help forge a genuine emotional bond. A modern digital financial brand isnt just about colors, logos and fonts.

Reporting Tools

Business of Software Conference

JULY 31, 2025

Marketing crafts messages so broad they connect with no one. You need a process that works in the real world, especially in fast-moving industries like SaaS. Without alignment, energy is wasted. This misalignment shows up everywhere: Support teams over-serve small customers. Designers bounce between too many personas.

Strategy

UX Planet

JULY 29, 2025

— What’s working well about their solution?  — What patterns, features, or messaging do they share? Current Wave — What are the emerging trends or innovations in this space?  

Customer Experience

Userpilot

JULY 19, 2025

In Userpilot, data-based personas are a crucial part of our product management process and dictate our product decisions, marketing messages, and product roadmaps. Company details (team size, company industry, etc.). Why do you need user personas? professional role, seniority level). The questions are short, targeted, and unintrusive.

User Testing

Alchemer Mobile

AUGUST 1, 2025

In this blog, we’ll use the term customer for consistency—but everything here applies across industries and audiences. What is customer feedback? Customer feedback is the input your audience shares about their experience with your organization. When should you collect customer feedback? Timeliness matters.

Customer Feedback

UX Planet

MAY 1, 2025

Whenever a user meets a milestoneno matter how smallfinancial app interfaces could provide micro-celebrations, such as quick animations or congratulatory messages. How to Apply in Financial UX: Micro-Celebrations: Add celebratory animations or messages after users meet savings or budgeting goals. sustainability, community support).

Banking

UX Planet

JANUARY 15, 2025

Typically, social media and messaging apps have highly engaged users (visit daily/multiple times aday). Average click-through rate by industry. A/B test different designs and messaging. Reference values for session length per product category. Image by NickBabich. Session frequency How often users return. Image by CXL.

User Testing

UX Planet

MARCH 3, 2025

Key Design Considerations: Clear Product Messaging: Users should immediately understand what the software does and how it benefitsthem. Key Design Considerations: Clear Value Proposition: A concise and compelling message communicates why a business standsout.

Reporting Tools

Business of Software Conference

JUNE 18, 2025

The key is to tailor your message based on the buying environment. Regulated Industries = AI Caution On the flip side, in healthcare, government, or financial services, leaning too hard into your AI messaging can set off alarm bells. So while AI may not differentiate you, it might still be essential to your sales pitch.

Positioning

Userpilot

OCTOBER 28, 2024

It involves delivering consistent messaging across all channels. For example, can you host webinars to educate users about product updates and offer industry insights? You can trigger tools like tooltips , modals, and in-app messages exactly when they are needed to make users feel valued and understood. The result?

User Testing

freshtrax

MAY 30, 2025

Brandon was onto something as it looks to be a trend that reveals fascinating insights about global supply chains, consumer psychology, and the evolving tea industry. It’s the same pattern we see in other industries where cultural heritage becomes a market advantage. Sound familiar? This isnt just happening in tea.

User Testing

Userpilot

JANUARY 29, 2025

After adjusting the tooltip placement and messaging, we saw a 15% increase in feature adoption within two weeks. Analyzing data effectively is critical in an industry with growing customer expectations and fierce competition. For a recent release, we identified through analytics that users were skipping a specific onboarding tooltip.

Data Visualization

UX Planet

MAY 27, 2025

Written by Alex Kreger and UXDA team Industry Disruption UXDA has witnessed how quickly markets can shift when a more compelling digital experience arrives: Netflixs streaming overtook Blockbusters rentalmodel. Whether its push notifications, in-app messages or customer support, every interaction should feel true to your brands purpose.

Finance

Product Talk

FEBRUARY 5, 2025

Heres how she recently phrased it: Theres a toxic narrative that Im seeing emerge in our industry that if you arent doing everything exactly right, you arent really doing your job. Orbital allows you to set up pop-up messages that look like they’re coming directly from members of the product trio. This is nonsense.

Product Research

People-First Product Leadership

NOVEMBER 5, 2024

You can develop your product instincts through hands-on experience and practice: Always learning: Stay updated on industry trends, user behavior patterns, and emerging technologies. Drafting positioning and messaging to test with customers and determine the best fit. But even the ‘art’ parts of product sense are teachable.

Product Research

UX Planet

MARCH 3, 2025

Key Points Research suggests landing page design best practices can significantly boost conversions, with an average rate of 5.89% across industries. Check your email for your welcome message, as per WordStream , to re-engage users. of marketers reported higher conversion rates in 2023 compared to 2022, as per the samesource.

User Testing

Alchemer Mobile

JUNE 23, 2025

High-competition industries – In sectors like tech, retail, CPG, financial services, and healthcare, where customer choice is abundant, brand perception can be the edge that wins—or loses—market share.

Branding

Userpilot

MARCH 17, 2025

The paid plans include: Start: $370/month for a maximum of 12,500 displayed in-app messages per month. Grow: $1,000/month for a maximum of 30,000 displayed in-app messages per month. Pros of Pendo Pendo’s analytics is one of the best in the industry. Chameleon Chameleon is a well-known tool for creating user manuals.

Analytic Tools

Userpilot

MAY 17, 2025

Youll hear the same generic list: improve onboarding, send push notifications, or show in-app messages. Mobile carousels in Userpilot help guide new users through the apps features with in-app messages. That means personalizing the UI, messaging, or your apps features based on their behavior, preferences, or past activity.

Feedback Software

Userpilot

OCTOBER 31, 2024

When it comes to collecting customer feedback, it offers a survey template library, which includes all industry-standard surveys, like NPS and customer satisfaction surveys. Marketing teams leverage customer feedback to capture the voice of the customer, understand customer needs, refine messaging, and improve targeting strategies.

Feedback Software

UX Planet

JUNE 1, 2025

Companies prioritizing product-led growth are 4 times more likely to rank among the top 25% in growth within their industry OpenView, 2022. UserInterviews suggests these conversations often reveal more authentic and effective marketing messages than those developed internally User Interviews, 2023. References: AMPLITUDE.

User Testing

UX Planet

MAY 25, 2025

Its crucial to utilize AIDA model principles to craft messages that resonate and create brand awareness, laying the groundwork for deeper engagement. As noted by industry leaders , adapting to user needs and technological advancements is key to maintaining a competitive edge in the digital marketplace.

Data Visualization

Userpilot

MARCH 5, 2025

Features that make a platform stand out Complementary tools: Such as the ability to launch in-app messages or product experiments, let you act on insights without juggling extra software. Pre-built dashboards: Customize industry-specific templates or import dashboards from the Tableau Exchange.

Data Visualization

Userpilot

JANUARY 15, 2025

You can start by looking at some industry benchmarks to get a general idea. The message needs to offer a personalized experience based on why a user signed up. Welcome message by Airtable. Yes, the welcome message has a user name. But what if you don’t have a ton of historical data to lean on? That’s okay!

Onboarding KPIs