The Product Coalition

JANUARY 11, 2023

Photo by Dylan Gillis on Unsplash Market research and user experience research (UXR) are often confused as being the same thing, but they are actually distinct fields with their own goals and methods. To choose the appropriate research method for the business, it’s important to clarify the problem we are trying to solve.

User Testing 158

User Testing Product Research Data Visualization Customer Feedback 158

Product Management University

OCTOBER 6, 2024

If there’s one thing product managers and product marketing managers wish they had more time for, it’s market research. Second and even more important, the process of doing market research even if you have a fulltime person doing it, is still terribly time-consuming and inefficient. Summer Intern Anyone?

Generative AI 130

Generative AI Market Research User Testing Product Research 130

Roman Pichler

AUGUST 11, 2020

More Information : 8 Tips for Creating A Compelling Product Vision and Strategize , pp. More Information : Market Segmentation Tips and Strategize , pp. More Information : Five Tips for Building Empathy with Users , Strategize , pp. Carry out qualitative market research like direct observation and problem interviews.

Vision 345

Vision User Testing Product Research Research Software 345

Product Innovation Educators

FEBRUARY 24, 2025

This approach has informed her success across different industries and roles, from retail to technology. From Personal Problem to Market Opportunity Anya found herself wanting to look more professional but discovered existing clothing services weren’t designed for busy professionals who prioritized efficiency over fashion.

User Testing 179

User Testing Research Software Feedback Software Customer Communications 179

Userpilot

AUGUST 30, 2024

What are the different marketing research methods product marketing teams can use to inform their strategies? You will also learn about different types of market research and how to conduct it step by step. Public databases : Secondary sources, excellent at initial research stages.

User Testing 101

User Testing Research Software Market Research Product Research 101

Product Innovation Educators

APRIL 27, 2020

6:39] Market Research. Market research is finding out what you can charge based on what you’re offering. You have to somewhat take a leap of faith, because you won’t know the exact right price until you’re in the marketplace, but you have enough information to make a very educated guess.

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Research Software Feedback Software Product Research User Testing 330

The Product Guy

NOVEMBER 26, 2024

By defining priorities rooted in market research, user insights, and business goals, PMs ensure that development efforts deliver meaningful impact. PMs must: Navigate ambiguous, high-stakes decisions with limited information. PMs are not mere “task managers”; they are the custodians of a product’s vision.

Weak Development Team 170

Weak Development Team Product Management Product Manager Research Software 170

Product Management University

DECEMBER 11, 2024

Itll probably take you longer to verify the information and the sources than it took to complete the market analysis. Always verify the information AI gives you! The homework assignment changes from completing the artifacts we started in the classroom, to simply tweaking and verifying the information.

Product Management 130

Product Management Product Manager User Testing Management 130

Melissa Perri

JULY 23, 2024

Communication Breakdowns : Poor communication channels and lack of information flow between teams and departments cause misunderstandings and delays. A strong product culture encourages continuous learning and adaptation, enabling teams to stay agile and responsive to market changes.

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Weak Development Team Product Research Research Software Feedback Software 250

UX Studio

JUNE 27, 2024

Research helps answer tough questions, so knowing when and how to use UX research vs market research methods is crucial. In this article we answer: How can you distinguish between different types of research? What characteristics define market research vs UX research?

User Testing 78

User Testing Product Research Market Research Research Software 78

Product Innovation Educators

FEBRUARY 19, 2024

Market research essentials for product managers Today we are talking about the knowledge area called market research. If you do those two to five interviews and you learn a lot of new information, that might be a sign it’s time to do a more in-depth, systematic VOC project.

Research Software 288

Research Software Systems Review User Friction Product Research 288

Product Innovation Educators

SEPTEMBER 9, 2024

” By continually improving our skills, staying informed about industry trends, and applying best practices in product management, we can chart a clear course towards creating products that truly resonate with customers and drive company success.

Research Software 304

Research Software User Testing Customer Experience Analytic Tools 304

Roman Pichler

APRIL 7, 2025

Note that Ive decided not to state the names of the tools I found, partly as the AI landscape is changing rapidly and partly as you should research and select the tools that work best in your context rather than trusting my judgment. [2] 2] Market Research AI-based tools can discover user and customer trends using predictive analytics.

Product Strategy 193

Product Strategy User Testing Data Visualization Strategy 193

Product Innovation Educators

OCTOBER 14, 2024

Be careful when using AI, especially with sensitive information. AI in the Product Development Lifecycle Discovery and Research Phase Large language models can come up with ideas, but always keep humans in the loop. AI is a great way to augment the discovery process, but it won’t completely replace traditional research methods.

Artificial Inteligence 243

Artificial Inteligence Research Software Data Visualization Reporting Tools 243

Product Talk

MAY 18, 2022

We see similar tendencies on the marketing side. Maybe they feel like they already have their own market research, and you should just listen to their market research. Tweet This. They don’t want you to come in and learn something that’s different from what they learned.

User Testing 309

User Testing Customer Experience Customer Feedback Product Research 309

Mind the Product

NOVEMBER 17, 2020

That’s the question that Aras Bilgen and C Todd Lombardo cover in their new book, Product Research Rules – and what we chatted to them about in this week’s episode. In this episode, sponsored by Amplitude , listen to learn about: * Product research. The difference between market research, user research, and analytics.

Research Software 212

Research Software User Testing Product Research Customer Experience 212

Alchemer Mobile

MARCH 11, 2025

Updating Customers on Resolutions: Informing them when their issue has been addressed. Market Researcher, Alchemer customer Ease of use and you have a WONDERFUL customer support staff with a quick response time – love it! Customers want to know that their input is making a difference. They are unmatched.

Differentiation 130

Differentiation Feedback Software Customer Feedback User Testing 130

Alchemer Mobile

MARCH 13, 2024

Alchemer serves more than 13,000 global CX, HR, and market research customers, including many Fortune 500 companies. For more information about Alchemer visit www.alchemer.com. The Alchemer customer feedback platform includes Alchemer Survey, Alchemer Workflow, and Alchemer Digital. Alchemer is a KKR portfolio company.

Feedback Software 242

Feedback Software Research Software CTO Technology 242

Alchemer Mobile

JUNE 17, 2025

The platform is used by companies worldwide to collect customer feedback, run employee engagement studies, conduct market research, measure brand sentiment, and more. Alchemer gives CX, marketing, product, HR, and market research professionals clear, actionable insights. For more information, visit  www.inc.com.

Naming 100

Naming Feedback Software Research Software User Testing 100

Product Innovation Educators

JULY 5, 2021

Today we are talking about conjoint analysis, which is a tool you can use to make informed decisions about what customers value and what they will pay for. Patty is with Applied Marketing Science (AMS), a firm dedicated to helping product managers with market research. We present different buckets of pricing.

Research Software 222

Research Software Product Research User Testing Wireless 222

Product Innovation Educators

JUNE 29, 2020

Hard skills like market research or roadmapping are important, but they’re not enough. Action Guide: Put the information Roman shared into action now. Hard skills like market research or roadmapping are important, but they’re not enough. Take proper breaks to let your body and mind recover.

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Agile Product Management Product Manager Workshop 276

Product Innovation Educators

OCTOBER 3, 2022

They’ve developed an insights platform to facilitate collaboration between market researchers, UX professionals, marketing managers, and product leaders. I see all sorts of new information. Action Guide: Put the information Rick shared into action now. Joining us is Rick Kelly, who is the CPO at Fuel Cycle.

Technical Review 251

Technical Review Research Software Finance User Testing 251

The Product Coalition

OCTOBER 2, 2024

After graduating, he worked with organizations like GfK and Ipsos  — big names in consumer insights and market research. But we also have a research consulting team. We’ve got a very strong customer success department that’s experienced in market research. How would you describe that?”

User Testing 148

User Testing Data Visualization Customer Feedback Research Software 148

Product Innovation Educators

DECEMBER 5, 2022

Kristyn is a principal and co-owner of Applied Marketing Science, a Boston-based market research consultancy that helps companies develop better products and services through harnessing the power of customer insights. The second pillar is asking the right questions to get beyond the obvious and get the information we need.

Agile 243

Agile Data Visualization User Testing Customer Feedback 243

Mind the Product

MARCH 20, 2020

Start today, by analysing all the information available – customer and user research, market research, and user data. While it’s true, you may have less opportunity to be strategic as a junior product person, Melissa says you can still flex those muscles. Preparing for the C-Suite.

User Testing 253

User Testing Product Research Customer Feedback Customer Experience 253

Userpilot

DECEMBER 18, 2024

For product designers, it highlights usability issues , thereby informing design iterations and ensuring more customer-centered solutions. Here are some reasons why: Human expertise & interpretation : Information is not in the data. For example, welcome surveys for gathering information on user JTBD.

Data Visualization 105

Data Visualization Analytic Tools Research Software User Testing 105

Product Innovation Educators

MARCH 4, 2024

5:15] What did market research show about why consumers were switching to non-alcoholic beverages? Action Guide: Put the information Marlon shared into action now. 5:15] What did market research show about why consumers were switching to non-alcoholic beverages? Click here to download the Action Guide.

User Testing 301

User Testing Vision Naming Branding 301

Melissa Perri

JUNE 29, 2017

While Scrum has a lot of information on the processes and rituals of what to do as a Product Owner, it leaves lots of questions that are important for creating successful products unanswered. These mostly center around "How do we know we are building the right thing?"

Product Management 325

Product Management Product Manager Product Research Customer Experience 325

Intercom, Inc.

NOVEMBER 18, 2020

To understand the way support leaders are thinking about automation, we worked with an independent market research firm to survey a random sample of 404 customer support leaders across both B2B and B2C industries in several sectors, including retail, healthcare, and technology. A note about methodology.

User Testing 223

User Testing Customer Experience Research Software Product Research 223

The Basics of Product Management

JUNE 22, 2025

From market research to roadmap prioritization, AI is reshaping how PMs operate, make decisions, and deliver value. Market Research: From Manual to Machine-Learned Market research has always been a cornerstone of product strategy. And no, this isn’t about replacing PMs. It’s about amplifying them.

Artificial Inteligence 52

Artificial Inteligence Data Visualization User Testing Product Research 52

Roman Pichler

FEBRUARY 2, 2021

Before the advent of agile frameworks like Scrum , a product person—the product manager—would typically carry out the market research, compile a market requirements specification, create a business case, put together product roadmap, write a requirements specification, and then hand it off to a project manager.

Agile 279

Agile Product Research User Testing Feedback Software 279

Intercom, Inc.

NOVEMBER 18, 2019

We worked with an independent market research firm to survey a random sample of 500 consumers and 500 business leaders. The top three sales uses cases are: collecting information and qualifying leads, booking product demos, and engaging website visitors. 35% of business leaders said chatbots helped them close sales deals.

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User Testing Product Research Banking B2C 42

Product Innovation Educators

NOVEMBER 12, 2018

I started at Lowe’s running international marketing research and eventually worked my way into innovation. [4:56] I’d seen in my academic work that stories are the only way people can understand information and be motivated enough to do something with it. My goal was to figure out how they could do that.

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Product Research Startups Books Research Software 207

The Secret PM Handbook

MAY 5, 2017

Market research. There are lots of ways to find market problems or customer desires, and I have several earlier posts that cover some of these techniques. Try this instead: “I find market problems, create solutions to those problems, and take the solutions to market.”. Let’s call it a “solution.”. Three takeaways.

Framework 302

Framework User Testing Product Management Product Manager 302

Alchemer Mobile

FEBRUARY 2, 2021

Your answers to these three questions will inform the rest of your app marketing. For a consistent brand image, all of your marketing activities should communicate and reinforce this one statement. Participating in these groups is a great way to conduct market research (What is your target market talking about?

Feedback Software 264

Feedback Software Analytic Tools Research Software Product Research 264

The Product Coalition

FEBRUARY 15, 2023

Few hours of online research. Just enough work to replace fears with facts (or at least informed guesses). 5 customer interviews. Dirty prototype. Napkin calculations about costs and possible revenue streams. But not so much that one has wasted months pursuing an idea not worth it.

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Startups User Testing Research Software Differentiation 147