Product Talk

OCTOBER 4, 2023

Many teams, like sales and marketing, have time-bound goals, like reaching $X in bookings or generating Y leads by a specific date. Or asking a marketing team to get a set number of leads from a specific campaign. Question: How do you respond to requests for date-based roadmaps? Product teams are also held to time-bound goals.

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Roadmap Product Research Customer Experience User Testing 357

Productside

MAY 27, 2025

Shes just come out of a leadership briefingand its not good news. As the wellness market grows more competitive, WellNests product managers are under increasing pressure to deliver features requested by sales, executives, and enterprise clientsoften with little time to step back and assess strategic impact. The result?

Product Strategy 177

Product Strategy Product Research Strategy Weak Development Team 177

Roman Pichler

JULY 20, 2016

Whenever you are faced with an agile, dynamic environment—be it that your product is young and is experiencing significant change or that the market is dynamic with new competitors or technologies introducing change, you should work with a goal-oriented product roadmap, sometimes also referred to as theme-based. 4 Keep it Simple.

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Roadmap Agile Technical Review Weak Development Team 368

Roman Pichler

MARCH 11, 2020

You rely on them to design, implement, market, sell, and support the product. The stakeholders come from different business units, for example, marketing, sales, support, and service for a commercial product. What’s more, do not de-prioritise your leadership work even when push comes to shove and you are pressed for time.

Leadership 281

Leadership Product Research Customer Experience Agile 281

Roman Pichler

MARCH 11, 2020

You rely on them to design, implement, market, sell, and support the product. The stakeholders come from different business units, for example, marketing, sales, support, and service for a commercial product. What’s more, do not de-prioritise your leadership work even when push comes to shove and you are pressed for time.

Leadership 281

Leadership Product Research Customer Experience Agile 281

Productside

MARCH 3, 2025

In our latest Productside webinar, Becoming an Effective Product Management Leader , Principal Consultants Roger Snyder and Kenny Kranseler delivered a no-nonsense roadmap for new leaders who want to nail their first 90 days (and beyond) and get the tools on how to become a product management leadereffectively. Do I push back?

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The Product Coalition

NOVEMBER 12, 2024

How first principles can help you design product roadmaps from the ground up. Product roadmaps are no exception. Creating or even updating a product roadmap can feel like being handed a blank sheet of paper and told you have 60 minutes to write a ten-page college essay on a topic you didn’t study for….

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Roadmap Automotive Product Research Feedback Software 110

Product Innovation Educators

DECEMBER 4, 2023

How product managers can navigate leadership challenges Today we are talking about four leadership motions that enable increased organizational effectiveness and productivity and alleviate organizational friction, waste, and indecision. Sharing the four leadership motions with us is Janice Fraser.

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The Product Guy

MAY 16, 2025

Prioritization is where product leadership gets tested. This new Patreon-exclusive article in the Roadmap to Mastery series explores how to lead prioritization with structure, confidence, and buy-in. Balancing technical constraints, stakeholder agendas, and long-term goals is hard.

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Technical Review Leadership Roadmap Article 150

The Product Guy

MAY 21, 2025

This new Patreon-exclusive article in the Roadmap to Mastery series explores how to lead feature removals with evidence, clarity, and confidence. Feature bloat slows teams down, confuses users, and hides the real value of your product. But most teams avoid removals because they feel risky, political, or like an admission of failure.

Leadership 150

Leadership Roadmap Technical Review Article 150

The Product Guy

MAY 7, 2025

Saying no to leadership Prioritizing customer needs over politics Aligning cross-functional teams These challenges do not reflect a lack of skill. They require balancing diplomacy, data, and leadership under pressure. Most PMs struggle with three things at some point.

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Productside

MARCH 18, 2025

Scaling a product isnt just about selling moreits about refining product-market fit, unlocking the right growth levers, and making sure your go-to-market strategy actually aligns with what your customers need. In this thought-provoking episode, youll gain: A framework for refining product-market fit without unnecessary pivots.

User Testing 177

User Testing Product Marketing Marketing Customer Experience 177

Roman Pichler

JULY 8, 2024

1] They might include senior management, marketing, sales, service, operations, finance, and HR. The individuals whose buy-in to strategy and roadmap decisions is crucial are the players: They are interested in your product, as they, for example, will have to market and sell it. I refer to this group as key stakeholders.

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Productside

MARCH 6, 2025

Sometimes you buy a rival to scoop up its customers or to leapfrog into a new market segment. Top Drivers for M&A Rapid Growth When organic increments arent enough, buy that chunk of market share. Technology Roadmap Figure out the dev stack, the product backlog tools (Jira vs. Aha?),

Technical Review 177

Technical Review Software Review Development Team Review Product Management 177

Productside

APRIL 2, 2025

But instead of telling a clear, compelling story, they send out a spec or share a roadmap deckand hope it gets read. Share it with leadership. Bringing Product Stories to Life Storyboarding is a leadership tool that helps product managers cut through confusion, align faster, and influence decisions that matter.

Data Visualization 177

Data Visualization User Testing Product Research Reporting Tools 177

Roman Pichler

SEPTEMBER 11, 2023

This individual leads the product team, not by being the boss but by exercising emergent leadership. For a commercial product, they might include a marketer, a sales rep, and a customer support team member, as I explain in more detail in the article Getting Stakeholder Engagement Right.

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Reporting Tools User Testing Customer Experience Product Research 385

Product Innovation Educators

JULY 3, 2023

With us is David Rogers, an expert on digital transformation, a member of the faculty at Columbia Business School, and the author of five books, including The Digital Transformation Roadmap. A lot of companies are pumping out demos of AI passing the bar exam or creating a marketing plan in 30 seconds. Is it actually useful though?

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Artificial Inteligence Leadership User Testing Feedback Software 282

The Product Guy

JANUARY 17, 2025

If youve been frustrated by the limitations of roadmapping software, this episode offers insightful reflections on whats needed in the market. What You’ll Learn: The Challenge with Tools: Why existing systems fail to tie strategy, roadmaps, and tasks together effectively.

Product Management 195

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Roman Pichler

JANUARY 20, 2025

First, as a coach who offers strategy and leadership guidance to the person in charge of the product. Its consequently not only relevant to developing an initial offering ( MVP ) but also to achieving product-market fit and extending the product lifecycle. There are two effective ways in which the individual can be involved.

Systems Review 167

Systems Review Product Strategy Strategy Product Research 167

Roman Pichler

JULY 6, 2021

Instead of creating, for example, product strategies and roadmaps and tracking KPIs , you should help the people on your team acquire the right knowledge and develop the right skills so that they can carry out the relevant work on their own. Grow Your Leadership Skills. A great way to do this is to mentor and coach people.

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User Testing Product Research Weak Development Team Customer Experience 344

The Product Guy

MARCH 12, 2025

You’re Stuckand It’s Because You’re Playing by the Rules In product management, youve been told to follow the rules: stick to the roadmap, build consensus, and hit your OKRs. As can be easily found in many organizations: Roadmaps trap you in outdated plans. Rule 1: Trust the Roadmap Roadmaps are your comfort zone.

Data Visualization 150

Data Visualization User Testing Customer Experience Technical Review 150

Product Management University

DECEMBER 11, 2024

Market Analysis Before and With AI Customers are clamoring for a number of improvements to your product and youre on a mission to get them funded and on the roadmap. So youre asked to do a market analysis to make sure stakeholders are confident in your plan. Executive stakeholders want things that drive growth.

Product Management 130

Product Management Product Manager User Testing Management 130

Roman Pichler

JULY 5, 2022

To make the duties more accessible, I have grouped them into four sets: people management, processes and tools, business strategy and organisational development, and self-leadership. Don’t forget to capture the learning and development measure, for example, on a learning roadmap. Self-Leadership. Look after yourself.

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Product Research Leadership Feedback Software Roadmap 341

The Product Guy

APRIL 16, 2025

Innovation doesnt mean chasing every idea or launching fast for the sake of it. It means creating space for experiments, reflection, and learning – even when things dont go as planned.

Framework 150

Framework Roadmap Leadership Article 150

Product Innovation Educators

SEPTEMBER 4, 2023

He is a strategic practitioner, having spent 20 years leading product, marketing, and business functions for large international corporations. Often, companies approach me asking for help with their product strategy and they’re really focused on the roadmap. 11:03] How is senior leadership involved in product strategy?

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Product Strategy Strategy Weak Development Team Framework 322

Roman Pichler

DECEMBER 6, 2022

For example, the marketer has to create the marketing strategy, and the development teams have to design and build the product. For instance, the marketing strategy, the user experience (UX) design and technology choices have to align to successfully acquire new users, increase conversion, or meet another product goal.

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The Product Coalition

JUNE 9, 2021

Photo by Denise Jans on Unsplash There is a misconception that building a roadmap will define a product’s future. But a roadmap doesn’t create a clear view of the future. Your vision of the future should bring clarity to your roadmap. People usually build roadmaps by throwing a bunch of unrelated projects onto a schedule.

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Vision Roadmap Customer Experience Weak Development Team 155

The Product Coalition

FEBRUARY 5, 2021

As a result, I’ve come to value 5 different aspects of product leadership. Shift #1: A leader of leaders The two top things I’ve head people reply to the question “how do I move into Product Leadership?” Moving into product leadership moves you away from the day-to-day hands-on tools and into a primarily coaching role.

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Melissa Perri

JULY 23, 2024

I review strategies and roadmaps. At the end of this review, I do a Product Leadership workshop with C-Suite and Product leaders, where I show them what good looks like, and they have a chance to reflect on where they are. Then we put together a roadmap for change, and I check in with them along the way as they transform.

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Weak Development Team Product Research Research Software Feedback Software 250

Product Innovation Educators

DECEMBER 30, 2019

It is also a special interview, as a leadership coach and friend, Russel Verhey, interviewed me for his podcast, Advance Leadership Conversations. Please check that out using your favorite podcast app by searching for Advance Leadership Conversations. Useful links: Advance Leadership Conversations.

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The Product Coalition

JULY 5, 2023

It forced me to question a belief, as a product leader, I treated as an absolute — that products always require roadmaps. Do you think every company and product needs a roadmap?” Then I thought further; maybe scenarios exist where roadmaps are optional. Roadmaps are not always needed. Roadmaps early on tend to box you in.

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Roadmap Product Research Weak Development Team Customer Experience 166

Product Innovation Educators

JANUARY 13, 2020

How marketing and product management work together. Turns out if you ask 50 different people what marketing is, you’ll hear 50 different answers. That is what our guest did to investigate what people think about marketing and how it fits into the work product managers do. 7:06] How do you describe marketing?

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User Testing Product Research Marketing Research Software 230

The Product Coalition

OCTOBER 30, 2022

Roadmaps require massive prioritization. It’s nice, but there is a much higher level of prioritization that needs to happen and would impact your roadmap much more. The same happens with your roadmap. Your roadmap must serve the company’s (business) goals , and therefore that’s where you need to start. Photo by Anete L?si?a

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Roadmap Travel User Testing Leadership 147

Roman Pichler

JUNE 1, 2020

For example, these stakeholders are likely to include representatives from marketing, sales, support, and finance for a commercial product. At the same time, you rely on their work and support to progress the product, for instance, to market and sell it. The answer is by building trust.

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Weak Development Team Product Research Customer Experience Workshop 345

The Product Coalition

FEBRUARY 4, 2023

But product management at the lower levels is still an individual sport, while product leadership at the highest levels is a team sport. They learned how to play the team sport called product leadership. Make it a point to understand how marketing and sales processes work, and don’t be afraid to contribute ideas in these areas as well.

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Leadership User Testing Product Strategy Strategy 158

The Product Coalition

JANUARY 16, 2022

When creating your roadmap, you need to consider what’s important to the company (not just to the product) and what is the best way to make progress across these multiple needs. These are the exact questions you need to ask when creating your roadmap. In startups, it is actually the company roadmap.

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Roadmap Data Visualization Customer Experience User Testing 174

Intercom, Inc.

SEPTEMBER 2, 2021

At a product-first company like Intercom, our product marketing team has always had a crucial role – and over the years, we have often discussed how we approach product marketing. Of course, not all companies go about product marketing in the same way. Marketing and product marketing aren’t interchangeable.

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