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How Product-Market Fit Really Works (Part 2)

The Product Coalition

The journey to product-market fit might seem random, but it actually has a well defined high-level structure. Here is part two of the guide that will help you find your way to product-market fit. This is an important principle in the product-market fit journey.

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3 Must-Have Product Leadership Skills to Survive an Economic Downturn

The Product Coalition

To survive and succeed, your product leadership must be sharper than ever. That’s why we must take action and test it. Our free e-book “ Speed-Up the Journey to Product-Market Fit ” — an executive’s guide to strategic product management is waiting for you at www.infinify.com/ebook Originally published at [link] on July 5, 2023.

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How Product-Market Fit Really Works (Part 1)

The Product Coalition

If you are on the journey toward product-market fit, you know it’s not easy. Every new product has its own fit to find. One of the hardest challenges of any product and any startup is of course reaching product-market fit. product-market fit under the hood. So here it is?—?product-market

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Product/Market Fit is Failing Because of Your Company Structure

Mind the Product

So why are we still developing products no one wants? Product experts have tried to tackle this issue but they gloss over the impact a company’s structure and leadership team have on product/market fit. Who owns Product/Market fit – Marketing, Sales, or Business?

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On Product Marketing at Uber

Pragmatic Marketing

Laura Jones is head of product marketing at Uber and recently participated in an AMA on influencing the product roadmap via Sharebird , a place to see how people at top companies do product marketing. Jones pointed to customer insights as the most powerful tool for PMMs to influence the product roadmap. .”

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On Product Marketing at Uber

Pragmatic Marketing

Laura Jones is head of product marketing at Uber and recently participated in an AMA on influencing the product roadmap via Sharebird , a place to see how people at top companies do product marketing. Jones pointed to customer insights as the most powerful tool for PMMs to influence the product roadmap. .”

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How Software Products are Created in Test Kitchens

The Product Coalition

The value of a test kitchen when creating a product is immense. The ability to test and iterate based on real usage with real users is invaluable to getting to the root of a problem, understanding a user’s existence, and removing friction. So, what does a product test kitchen look like?