The Product Guy

APRIL 3, 2025

Youve aligned the roadmap. You need a coalition shared purpose, mutual trust, and real support behind your product vision. Read it now on The Product Way Patreon : [link] Exclusive Access to Mastery This post is part of the Roadmap to Mastery Collection , a premium series on The Product Way Patreon. But still things stall.

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Mind the Product

FEBRUARY 20, 2019

Bruce McCarthy was the president of the Boston Product Management Association, is the founder of consultancy Product Culture and co-wrote the book on roadmapping, Product Roadmaps Relaunched. A really good roadmap is a story about the future – and why it’s going to be awesome for everyone involved.

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Roman Pichler

JULY 20, 2016

Whenever you are faced with an agile, dynamic environment—be it that your product is young and is experiencing significant change or that the market is dynamic with new competitors or technologies introducing change, you should work with a goal-oriented product roadmap, sometimes also referred to as theme-based. 2 Do the Necessary Prep Work.

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Productside

MAY 27, 2025

Shes just come out of a leadership briefingand its not good news. Internally, executive leadership is frustratedand pointing fingers at Product Management. Through their journey, youll gain practical, real-world insights to help your own team move from reactive execution to strategic leadership. But getting there wont be easy.

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Productside

MARCH 3, 2025

In our latest Productside webinar, Becoming an Effective Product Management Leader , Principal Consultants Roger Snyder and Kenny Kranseler delivered a no-nonsense roadmap for new leaders who want to nail their first 90 days (and beyond) and get the tools on how to become a product management leadereffectively. Do I push back?

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Product Talk

OCTOBER 4, 2023

This can create tension between product teams and your company leadership or stakeholders —some argue that they can’t coordinate work with the rest of the company without these dates. Question: How do you respond to requests for date-based roadmaps? First, I’d like to address some of the shortcomings of date-based roadmaps.

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Roman Pichler

MARCH 11, 2020

The latter includes carrying out product discovery and strategy work , updating the product roadmap , and prioritising the product backlog. What’s more, do not de-prioritise your leadership work even when push comes to shove and you are pressed for time. Leadership at Multiple Levels.

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Roman Pichler

MARCH 11, 2020

The latter includes carrying out product discovery and strategy work , updating the product roadmap , and prioritising the product backlog. What’s more, do not de-prioritise your leadership work even when push comes to shove and you are pressed for time. Leadership at Multiple Levels.

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Roman Pichler

JANUARY 20, 2025

First, as a coach who offers strategy and leadership guidance to the person in charge of the product. A great way to discover an effective product strategy is to capture your initial ideas, using a tool like my Product Vision Board , and then systematically correct and refine them. Figure 3 illustrates how this can be done.

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The Product Coalition

JUNE 9, 2021

Photo by Denise Jans on Unsplash There is a misconception that building a roadmap will define a product’s future. But a roadmap doesn’t create a clear view of the future. Your vision of the future should bring clarity to your roadmap. So why build a roadmap at all? Select a reasonable time range for the roadmap.

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Productside

APRIL 2, 2025

But instead of telling a clear, compelling story, they send out a spec or share a roadmap deckand hope it gets read. Everyones Pulling in a Different Direction When theres no shared vision, product, engineering, and business teams fill in the blanks differently. When people see the vision, they align faster. It aligns quickly.

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Productside

MARCH 6, 2025

From surfacing hidden landmines during due diligence to bringing entire product orgs under one cohesive vision, Brians got the battle scarsand the winsto prove it. Technology Roadmap Figure out the dev stack, the product backlog tools (Jira vs. Aha?), She standardized everythingno more 14 different ways to build a roadmap.

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Roman Pichler

MAY 8, 2018

Three Types of Leadership. Each role provides a distinct type of leadership. While I’d like to encourage you to involve development team members and key stakeholders in the visioning, strategising, and roadmapping work, you should lead these activities with the aim to maximise the value your product creates.

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Productside

APRIL 16, 2025

Product managers push for roadmaps. But PMs bring something different : systems thinking, long-term vision, and the ability to synthesize inputs from across the business. Download our Product Leader First 90 Days Template Pack to define your teams values, vision, and KPIsand create alignment from day one.

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Folding Burritos

DECEMBER 4, 2019

I believe the main culprits are Mr. Roadmap and Mr. Backlog. Culprit #1: Mr. Roadmap. How should we balance technical debt vs our feature roadmap? However, with the structure described here, it’s possible to quantify and visualize these shifts over time, so that we can show where the problem is and discuss it with leadership.

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Product Innovation Educators

APRIL 22, 2019

Creating a product vision of the future that’s awesome for everyone. Product roadmaps are frequently used badly, almost as handcuffs for product managers. A year ago we explored roadmaps and how they should be used with Bruce McCarthy. We cover: What a product roadmap is. Who the roadmap is for.

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Product Innovation Educators

JULY 3, 2023

With us is David Rogers, an expert on digital transformation, a member of the faculty at Columbia Business School, and the author of five books, including The Digital Transformation Roadmap. Your vision must be rooted in your particular business and unique capabilities. Where do we see our world, context, customers, and industry going?

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Mind the Product

FEBRUARY 15, 2018

Much has been written about the process of creating product roadmaps, not least the six great articles written by my own team. I believe the actions of a product leader all too often are the root cause of a “bad” roadmap. Without thoughtful leadership around them, it may not be in product manager’s gift to achieve a “good” roadmap.

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Roman Pichler

SEPTEMBER 11, 2023

This individual leads the product team, not by being the boss but by exercising emergent leadership. The vision describes the ultimate purpose for creating the product and the positive change it should bring about. Additionally, it is based on my leadership work, especially my book How to Lead in Product Management. [2]

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Roman Pichler

DECEMBER 1, 2020

Figure 2 contains a set of cascading goals: vision, user and business goals, product goals, and sprint goals. The vision guides the user and business goals, which are contained in the product strategy. The user and business goals help select the right product goals, which I capture on the product roadmap.

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The Product Manager Coach Blog

JANUARY 14, 2025

Tailor Your Communication: Adapt your messaging for different audiences, whether its engineering teams or senior leadership. Connect Decisions to Customer Needs: Show how your roadmap addresses customer pain points to build trust. Present a high-level roadmap by your 90-day mark to demonstrate strategic planning.

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Roman Pichler

JULY 8, 2024

The individuals whose buy-in to strategy and roadmap decisions is crucial are the players: They are interested in your product, as they, for example, will have to market and sell it. Smaller strategy updates and product roadmapping decisions, however, are not as critical. I refer to this group as key stakeholders.

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The Product Guy

MARCH 12, 2025

You’re Stuckand It’s Because You’re Playing by the Rules In product management, youve been told to follow the rules: stick to the roadmap, build consensus, and hit your OKRs. As can be easily found in many organizations: Roadmaps trap you in outdated plans. Rule 1: Trust the Roadmap Roadmaps are your comfort zone.

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Roman Pichler

JULY 6, 2021

Instead of creating, for example, product strategies and roadmaps and tracking KPIs , you should help the people on your team acquire the right knowledge and develop the right skills so that they can carry out the relevant work on their own. Grow Your Leadership Skills. A great way to do this is to mentor and coach people.

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Roman Pichler

MARCH 12, 2024

These are the business strategy , which is also referred to as corporate strategy , the product portfolio strategy , the technology strategy, and the product strategy , as well as the product roadmap , the technology roadmap, and the product backlog. The latter, in turn, drives the product roadmap, which directs the product backlog.

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The Product Coalition

JUNE 22, 2021

You have a strategy AND a roadmap, they’re two different things. Continue reading on Product Coalition ».

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Intercom, Inc.

JUNE 30, 2021

The solution requires companies to institute two parallel career growth paths — one that focuses on people management and another that focuses on leadership as an individual contributor , often titled as staff or principal designers. Strategy and vision. Leadership. What do individual contributor design leaders do at Intercom?

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Mind the Product

SEPTEMBER 5, 2018

so my investor said that I need a product manager to do our product roadmap?”. When I worked as a product management consultant clients would often talk about “needing a product roadmap ASAP”. In reality, asking for a product roadmap was shorthand for “please help me with my strategy”.

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The Product Guy

APRIL 9, 2025

PMs are often celebrated for their vision, decisiveness, and ability to ship. In our newest Patreon-exclusive Roadmap to Mastery article , we explore: The types of questions that unlock clarity across customers, teams, and stakeholders. This is part of the Roadmap to Mastery Collectionavailable exclusively on The Product Way Patreon.

Strategy 150

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Roman Pichler

APRIL 4, 2023

You might decide, for example, to follow my approach, use the product vision board to describe the product strategy, iteratively validate an initial strategy , review the plan at least every three months , and carry out the work collaboratively by involving the key stakeholders and dev team representatives.

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Product Innovation Educators

SEPTEMBER 4, 2023

Often, companies approach me asking for help with their product strategy and they’re really focused on the roadmap. While the roadmap and choosing features is the last step of product strategy, it’s not the whole picture. 11:03] How is senior leadership involved in product strategy? Download the framework.

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Melissa Perri

JULY 23, 2024

I review strategies and roadmaps. At the end of this review, I do a Product Leadership workshop with C-Suite and Product leaders, where I show them what good looks like, and they have a chance to reflect on where they are. Then we put together a roadmap for change, and I check in with them along the way as they transform.

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Lenny Rachitsky

FEBRUARY 25, 2025

At Headspace back in 2016, we had established our product roadmap and success metrics and our mission and vision, but teams were still confused about why we were working on the projects we chose. Product strategy sits in between the mission and vision and the plan, either at the company level or at the team level.

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Product Innovation Educators

JUNE 29, 2020

Leaders of product management need agility, influence, trust, empathy, and motivating vision. Hard skills like market research or roadmapping are important, but they’re not enough. Product leaders can’t succeed if they neglect people skills and leadership skills. 17:30] Tell us about product vision.

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The Product Coalition

FEBRUARY 5, 2021

As a result, I’ve come to value 5 different aspects of product leadership. Shift #1: A leader of leaders The two top things I’ve head people reply to the question “how do I move into Product Leadership?” Moving into product leadership moves you away from the day-to-day hands-on tools and into a primarily coaching role.

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Roman Pichler

JANUARY 22, 2024

Their visions, target groups, needs, standout features , and business goals must comply with the overall portfolio strategy. [1] To get started, create your own Portfolio Vision Board by downloading and adapting the Product Vision Board or by recreating it in your favourite tool.

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Product Innovation Educators

DECEMBER 30, 2019

It is also a special interview, as a leadership coach and friend, Russel Verhey, interviewed me for his podcast, Advance Leadership Conversations. Please check that out using your favorite podcast app by searching for Advance Leadership Conversations. Useful links: Advance Leadership Conversations. Innovation Quote.

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