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Why Market Leadership Starts With Product Management

Product Management University

But products are the nucleus, and that means market leadership starts with product management. Before we dive into those, let’s look at a few opportunities where product management teams can take a much stronger leadership role in the organization. Here’s why this structure is so critical to a stronger leadership position.

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Digital Transformation Strategies for Enterprises: Key Elements

The Product Coalition

Explore digital transformation strategies for enterprises Have you wondered why digital transformation strategies are a necessity? This comprehensive guide empowers you to harness the power of digital transformation strategies, propelling your business toward a thriving future. What are digital transformation strategies?

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Leadership Without Authority on Steroids

The Product Coalition

Leadership without authority is product management 101. Image by Denis Doukhan from Pixabay In the CPO Bootcamp we talk a lot about product strategy. One of the things I say about it is that strategy starts with the goals. One of the things I say about it is that strategy starts with the goals.

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Calm’s Will Larson on how to build a technical leadership career

Intercom, Inc.

After writing An Elegant Puzzle about the challenges of engineering management in high-growth organizations, his focus shifted to a career path that’s much less understood – the technical leadership track. Solvers tend to be reactive to what leadership is really worried about. But the work is still there, it still needs to happen.

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Beyond the Findings: The Case for UX Research in Digital Transformation

Speaker: Marina Foglietta-Tereo, Head of UX Research, AXA Insurance

Business leaders, product teams, and technology organizations (or those in the process of becoming technology organizations) can help their strategies and teams succeed by maximizing their UX Research. As a product manager, designer, or UX researcher - convince your leadership of the need to invest in this competency.

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The Critical Role of Product Strategy When Money Is Scarce (Part 1?—?Seed)

The Product Coalition

The Critical Role of Product Strategy When Money Is Scarce (Part 1 — Seed) A good product strategy is something every company needs. Here is how a product strategy can help you create business results, even when the market is not in your favor. heard my explanation and immediately said — ‘oh, you are doing product strategy’.

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The Power of Product-Led Growth Strategies for Cultivating Advocates

The Product Coalition

The competitive landscape is more intense than ever for technology businesses, particularly SaaS (Software as a Service) companies. A modern-day design principle is to build to “delight” — it feels like these technologies are often doing the exact opposite. First, it’s crucial to create a culture of being customer-centric.

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Encouraging Innovation in an Established Product Culture

Speaker: Richard Cardran, Chief Creative Officer and VP Strategy, HIA Technologies

Innovation and Leadership go hand in hand. Join Richard Cardran, Chief Creative Officer and VP Strategy, HIA Technologies, as we assess some case studies to see how to lead with a clear strategy well-defined tactics, and an unbiased understanding of the fundamental question: "why are you innovating?".

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The Six Principles of Persuasion

Speaker: Michael Carducci, CTO, Mago:Tech

We might be trying to get our CEO on-board with investment in a new technology or a rearchitecture effort, or we might want culture or process changes by our team. Strategies to build consensus within your teams. This knowledge and the related skills are essential to success as a technology leader.