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Through real examples from his work in consumer electronics and aerospace industries, Jack shows how PDMA’s body of knowledge helps create successful products while avoiding common pitfalls in portfolio management. Market Research Jack emphasizes that market research remains the most important skill for product managers.
How product managers can adapt core responsibilities across different organizations and contexts Watch on YouTube TLDR Through his research and practical experience at MasterCard, Nishant Parikh identified 19 key activities that define the role of software product managers. Why study the 19 key activities of software product managers?
The product manager’s journey from Individual Contributor to Chief Product Officer Watch on YouTube TLDR Kimberly Bloomston’s journey from individual contributor to Chief Product Officer at LiveRamp demonstrates the key transitions and skills needed at each level of product management leadership.
How an AI-powered fashion startup achieved product-market fit Watch on YouTube TLDR In this episode, we’re joined by Anya Cheng, former product leader at Meta, eBay, McDonald’s, and Target, and current founder of the AI-powered fashion startup Taelor. This led her to explore whether others faced similar challenges.
Speaker: Mickey Mantle, Founder and CEO at Wanderful Interactive Storybooks | Ron Lichty, Consultant: Interim VP Engineering, Author, Ron Lichty Consulting, Inc.
Teams and their leadership need to leverage data to achieve better customer outcomes. They also give employees actionable data to work from, and empower individuals and teams to exceed their personal and team goals while also improving customer outcomes. How data-driven performance reviews do that.
He critiques traditional hierarchies, suggesting they can make it hard for innovative ideas to flow, especially ideas from employees who work closely with customers. A Customer-Focused Approach to Innovation Chris advocates for a broad definition of “customer” that goes beyond just the end-users of a product or service.
At this months TPG Live , we explored two of the most persistent challenges in product leadership: How do you build trust and alignment between enterprise users and buyers? Customer advisory boards arent just for updates – they should be used to test ideas, validate direction, and catch misalignment early.
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The discussion explores practical applications of AI tools like ChatGPT and Claude in product development, including MVP refinement, customertesting, and marketing content creation. Product managers can use AI to help make their tests simpler. This methodology helps teams identify the core value proposition quickly.
Speaker: Donna Shaw - Senior Product Manager & Eric Frierson - Director of Innovation for Public and School Libraries
Nonetheless, by leveraging foresight and valuable insights, you can cultivate a thriving product management team that works together harmoniously to craft customer-centric products. Master the art of communication for team success, informed leadership, and nurturing strong customer relationships Don't miss out and register now!
In this episode, he shares some insights from that workshop and his experience in product leadership. Atif has spent 25 years working in both Silicon Valley and Fortune 500 companies, including leadership roles at Amazon, McDonald’s (as their first Chief Digital Officer), Volvo, and MGM Resorts.
Scaling a product isnt just about selling moreits about refining product-market fit, unlocking the right growth levers, and making sure your go-to-market strategy actually aligns with what your customers need. In this thought-provoking episode, youll gain: A framework for refining product-market fit without unnecessary pivots.
PMs are often tasked with aligning stakeholders, guiding engineering teams, and championing the customer. Customers dont care about data structures. Why Storyboarding Works A storyboard is just a sequence of visuals that shows how a user moves from a problem to a solution. Share it with leadership. They care about impact.
Listen to the audio version of this article: [link] Leading as the Person in Charge of the Product When you hear the term leadership , you might first and foremost think of a senior manager like the head of product, Director of Product Management, VP of Product, or Chief Product Officer.[ You don’t have to be a line manager to lead others.
Case Study: Improving Data-Driven Decision Making for CSR Leadership Civian is a data-driven platform designed to help businesses measure, optimize, and showcase the social and economic impact of their investments in communities. Our Process To make our interviews more fruitful, we established specific research objectives.
With Scrum came the POs, and with the new POs, came the interest for real Product Management. -- 2013: "My ppl are not allowed to talk to customers. 2019: "Duh, of course I want my people talking to customers. We started seeing the need for product leadership, even at the largest of companies. -- 2011: "What is a user story?"
Stepping into your first product leadership role is a major change. We often hear about this transition from members of the Continuous Discovery Habits community who are new to leadership roles and either write in with questions or step in to share their experiences. The list got pretty long quickly—like 20 issues,” says Trevor.
However, product managers often face even greater challenges when navigating high-stakes situations with senior leadership or dealing with conflicting priorities across departments. Often, these requests are made without supporting data or customerfeedback, which can create tension between PMs and top-level executives.
Leadership or investors push for short-term wins that conflict with the roadmap. Customerfeedback is overwhelming , making it hard to separate signal from noise. Run structured stakeholder sessions to ensure leadership, engineering, and marketing teams remain aligned. Full breakdown in the Patreon recap!
The conversation tackled two questions that are defining modern product leadership: How do you make coaching actually work inside product teams How do you embed discovery into everyday work without burning people out or wasting time If you are building product with a team right now, these challenges probably feel familiar. Applying it is.
Customers were disengaged. It’s built around five phases: Context: Understand your business, market, and customer landscape. Investigate: Learn what your customers actually need through research. Define: Prototype and test potential solutions before scaling. But growth stalled. Executives were frustrated.
How Companies Are Funding UserResearch in 2025: Insights from the User Interviews Research Budget Report User Interviews 2025 Research Budget Report is a crucial resource for understanding how modern organizations are approaching the financial side of userresearch.
The companies leading in sustainability arent just meeting ESG goals; theyre cutting operational costs, improving brand trust, and increasing customer loyalty. Companies are extending product usability through upgradability, reducing waste while maintaining a strong customer experience. Impact-driven sustainability wins.
Brought to you by: • Enterpret —Transform customerfeedback into product growth • Vanta —Automate compliance. While AI models will continue to improve, the real “moat” around your product lies in your ability to listen to users and iterate quickly. Listen now on Apple , Spotify , and YouTube.
The overall example I use to illustrate the mistakes is a healthy eating app that helps its users improve their eating habits and live more healthily. Examples : “Everyone who owns a smartphone”, “Business users and consumers”. 59; Boost Your Product Leadership Power and How to Lead in Product Management , pp.
Drew explains how, early in his career, he spent too much time making assumptions and building features before validating them with users. He reflects on how getting feedback early can prevent costly mistakes and save precious time and resources, especially for startups with limited runway.
We explored a few characteristics to look out for when selecting your pilot teams, including the relationships among the team members, their mindset and willingness to learn, and their access to customers. They’re not talking to customers regularly. Not unreliable tests, right? And they’re moving pretty slowly.
If your buyer is another product manager, treat them like an external customer. One participant worried: Leadership is anti-product. Rogers take : Win them over with real user insights. If they see your decisions are driven by actual market feedback, youll start earning trust. Roger : Absolutely. Do I push back?
But others find it hard to no longer be actively involved in making product decisions, regularly talking to users, engaging the stakeholders, and working with development teams. Grow Your Leadership Skills. Feedback: You are able to offer constructive feedback so that the other person can receive it and benefit from it.
Shes just come out of a leadership briefingand its not good news. Internally, executive leadership is frustratedand pointing fingers at Product Management. Theyve been asked to come back with a strategy that delivers more value to customers and drives measurable business growth. Heather knows something has to change.
If you’re interested in social impact product management, this episode offers key insights on building user-centric solutions. Long-Term Impact: Why social impact products must serve users beyond short-term success. Long-Term Impact: Why social impact products must serve users beyond short-term success.
Which change in users’ behaviour do we want to drive? Hypotheses are only useful if we test them (with customers), to validate or discard them. As a team who decides to research which new features to develop, we first want to define our business outcomes and key results (OKR), together with our problem statement.
Early in her career, Francesca encountered this phrase alongside the common description of product management as sitting at the intersection of business, user experience, and technology. As we’ll explore in this article, effective product management requires a unique blend of skills that goes beyond traditional leadership models.
His insights are grounded in decades of hands-on leadership across engineering, business development, and product strategyand his take on innovation is both practical and bold. Joeri makes it clear: the future of innovation is human-centered, customer-driven, and iterative by design.
The foundation of continuous discovery is weekly touchpoints with customers. It sounds simple, but what happens if your product is so new that you don’t have any customers yet? What do you do about discovery if your product is so new that you don’t have any customers yet?
Tweet This And while you technically don’t need permission to get started, at some point, you will need buy-in and support from your leadership. We spoke with UserResearch Director Niklas Fischerström and Chief Product Officer Francesca Cortesi to learn how they’ve worked together to roll out continuous discovery habits at Hemnet.
The kiosks help thousands of customers by providing valuable information and generate a significant portion of the revenue for the company. The wondrous product was used by less than five percent of our entire user base. The Aviation Authority and leadership were appalled by our product. Today the product is very successful.
Discussing product leadership and challenges, Orly shares her unconventional path into product, the lessons she learned turning around a failed product, and how she builds high-performing teams in global tech companies. Product Leadership Through Challenges Nicole: That was incredibly boldand it really paid off. Feedback is critical.
How product managers can empower their teams Today we are talking about how product leaders can create more effective teams by using a people-first leadership approach. Her approach to product leadership empowers individuals, fosters collaboration, and connects with people in an authentic way. It’s a great icebreaker.
How product managers can navigate leadership challenges Today we are talking about four leadership motions that enable increased organizational effectiveness and productivity and alleviate organizational friction, waste, and indecision. Sharing the four leadership motions with us is Janice Fraser. Measure outcomes.
April 2nd: Continuous Interviewing: Unlock the Power of Story-Based Customer Interviews This webinar is designed to help you better understand what a good customer interview looks like. It’s because most product people are stuck in a project-based idea-testing world. Register here. Register here.
A lot of product teams claim to be focused on their users. They might even have regular steps in their processes that remind them to put their users’ needs first. It’s more about looking for new ways to collect insights from users, uncover underlying assumptions, and explore the opportunity space.
After writing An Elegant Puzzle about the challenges of engineering management in high-growth organizations, his focus shifted to a career path that’s much less understood – the technical leadership track. Write a draft, talk through it with your peers, your manager and other staff engineers – and don’t forget to ask for feedback.
I view it as an entity that creates tangible value for users and possibly customers as well as the business. Once you’ve identified and selected a specific product, you can take the next step and determine the people who are required to create or progress it and generate the desired user and business benefits.
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