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Top 5 Social Media Platforms in Japan 2019

freshtrax

In this age of technology, social media has become a very powerful and popular marketing tool that can reach a large population and a variety of users. However, it’s important to remember that each social media platform caters to a different demographic and creates a unique experience for its users. LINE User Characteristics.

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Little Otter’s Rebecca Egger on making mental health care accessible to all

Intercom, Inc.

That approach is already being rewarded and recognized – Rebecca was recently named on Inc Magazine’s influential Female Founders 100 list for 2021. One of the reasons Rebecca couldn’t see herself as an academic is because academic research all too often stays inside a laboratory. It’s all about the family setting.

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Enhancing Soundcloud’s Discovery Experience and Positioning through Content Categorization

The Product Coalition

New Scan7 release on Heist Recordings label won’t appear on Scan7’s page Duplicated content These problems come from the fact that there’s only one type of account on the platform and that even if the music space has many different actors they are all able to upload content and have the same layout on their page.

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How Sprout Social increased retention with customer-centric marketing

Intercom, Inc.

Instead of making changes to their product based on customer feedback and research, they imagine who customers are and what they might want and ship features based on these assumptions. Customers will only sign up for your product if you can convince them that your solution can solve their problems. Ultimately, that leads to churn.

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From conversion to retention: industry experts on improving your onboarding

Intercom, Inc.

It’s less a question of getting people from A to B in your app and more from A to B in their lives. The two major tools I’ve seen to do that are notifications within a mobile app and lifecycle email. We researched how often people did that. Joanna Wiebe on testing your onboarding messaging.

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Website Localization vs Translation: Fundamentals You Can’t Skip

The Product Coalition

While the Canadian website seems to have a clearer layout and displays the messages about the brand’s value and mission, the Japanese version of the site seems over packed with information and images. Other issues include text direction, messages adaptation, notifications, and so on. But is it wrong? Not at all!

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How to Create a Seamless Product Launch Marketing Plan

Userpilot

Your launch plan should contain the following: Detailed market research and competitive analysis that examines the current market state and identifies the needs of your target user. For a successful launch campaign, you’ll need to A/B test your messaging and test your product ahead of launch day.