Melissa Perri

JUNE 29, 2017

“What is the difference between a Product Owner and a Product Manager?”. Honestly, I did very little of what I teach as Product Management now either. I wasn’t called a Product Manager until I bailed out of that and landed in a startup. I wasn’t called a Product Manager until I bailed out of that and landed in a startup.

Product Manager 325

Product Manager Product Management Product Research Customer Experience 325

Product Management University

OCTOBER 6, 2024

If there’s one thing product managers and product marketing managers wish they had more time for, it’s market research. Second and even more important, the process of doing market research even if you have a fulltime person doing it, is still terribly time-consuming and inefficient.

Generative AI 130

Generative AI Market Research User Testing Product Research 130

The Product Coalition

AUGUST 3, 2023

How to Achieve Success in Your Product Strategy In today’s rapidly evolving market, having a clear product vision and a well-defined strategy is essential for the success of any tech product. A compelling product vision is a guiding light, providing direction and purpose to the development process.

Vision 148

Vision Product Research User Testing Roadmap 148

Roman Pichler

FEBRUARY 2, 2021

Before the advent of agile frameworks like Scrum , a product person—the product manager—would typically carry out the market research, compile a market requirements specification, create a business case, put together product roadmap, write a requirements specification, and then hand it off to a project manager.

Agile 278

Agile Product Research User Testing Feedback Software 278

Roman Pichler

FEBRUARY 19, 2024

Listen to the audio version of this article: [link] Introduction To discuss empowerment in product management, I find it helpful to distinguish three main levels of decision-making authority, product delivery, product discovery, and product strategy, as the model in Figure 1 shows. [1] I certainly don’t intend to make anyone feel bad.

Product Research 289

Product Research Product Manager Product Management Customer Experience 289

The Product Coalition

SEPTEMBER 4, 2023

And yet, useful improvements do not always add up to the desired results , especially when growth is a problem and the market is saturated with similar solutions. In this article, I talk about spotlight vision, when and how to switch focus, and provide six research ideas to consider when ready to broaden the view.

User Testing 148

User Testing Customer Feedback Vision Customer Experience 148

Roman Pichler

APRIL 7, 2025

Note that Ive decided not to state the names of the tools I found, partly as the AI landscape is changing rapidly and partly as you should research and select the tools that work best in your context rather than trusting my judgment. [2] 2] Market Research AI-based tools can discover user and customer trends using predictive analytics.

Product Strategy 193

Product Strategy User Testing Data Visualization Strategy 193

Product Innovation Educators

JANUARY 13, 2020

How marketing and product management work together. Turns out if you ask 50 different people what marketing is, you’ll hear 50 different answers. That is what our guest did to investigate what people think about marketing and how it fits into the work product managers do. Start with building relationships.

User Testing 230

User Testing Product Research Marketing Research Software 230

Spice Catalyst

NOVEMBER 13, 2024

This is the second episode of Product Success Issues covering the first parts of the Product Market Strategy: Values, Vision, Mission Statement, Understanding the Customer, and Innovation.

Vision 78

Vision Product Marketing Marketing Strategy 78

Mind the Product

OCTOBER 25, 2016

A few weeks ago, I invited Mind the Product readers to take part in a brief survey with a simple goal: to identify the biggest challenges product managers face in their role. Here are some key stats to give you a sense of what the respondent pool looked like: 89% of respondents had either product manager or product executive titles.

User Testing 187

User Testing Product Research Feedback Software Product Manager 187

Product Innovation Educators

SEPTEMBER 9, 2024

Questions product managers ask me about how to improve innovation Watch on YouTube TLDR Product managers are pivotal in driving innovation within organizations. By mastering these areas, product managers can improve their skills, boost their influence, and contribute more effectively to their organization’s success.

Research Software 304

Research Software User Testing Customer Experience Analytic Tools 304

Product Management Unpacked

AUGUST 21, 2020

Companies of all sizes across industries are looking to hire product managers. With this in mind, company culture, resources and the specific demands of different roles probably play a big part in your decision to take a product management position at a company. Product Management at a Startup .

Enterprise 204

Enterprise Startups User Testing Product Research 204

Product Innovation Educators

MARCH 4, 2024

Product management insights from Molson Coors’s non-alcohol portfolio transformation I am interviewing speakers at my favorite annual conference for product managers, the PDMA Inspire Innovation Conference. Also, this episode is sponsored by PDMA, the Product Development and Management Association.

User Testing 301

User Testing Vision Naming Branding 301

The Product Guy

OCTOBER 9, 2018

I became a product manager because I wanted to take a more strategic role at my company. First, I did not know how to frame, develop and present product strategy in a systematic way, and second, as a startup, my company has not historically had a good track record of strategy being developed outside of senior management (read: founder).

Weak Development Team 326

Weak Development Team Product Strategy Strategy Development 326

The Product Guy

OCTOBER 8, 2024

Managing stakeholder relationships is one of the most critical and nuanced aspects of the role of product manager. Whether you’re a seasoned product leader or still sharpening your skills, mastering stakeholder dynamics requires an understanding of influence, expectation management, and alignment across teams and departments.

Customer Feedback 150

Customer Feedback Data Visualization Product Manager Product Management 150

Alchemer Mobile

MARCH 13, 2024

Vandegriff recognized for exceptional leadership of technology and teams, positively impacting Alchemer customers LOUISVILLE, COLORADO, March 13, 2024 – Alchemer, a global leader in experience management and enterprise feedback technology, today announced that Brandi Vandegriff has won the Colorado Technology Association’s CIO of the Year Award.

Feedback Software 242

Feedback Software Research Software CTO Technology 242

Mind the Product

NOVEMBER 13, 2017

Jordan Bergtraum is a management consultant with over ten years of experience in the B2B SaaS industry, mostly as a head of product for various organizations in the legal, education, facilities management, and pharmaceutical spaces. He has been responsible for product strategy, UX, and teams consisting of product and project managers.

Research Software 142

Research Software Product Manager Product Management Management 142

Product Innovation Educators

DECEMBER 12, 2022

How product managers can align stakeholders on product projects. Today we are talking about the need for product leaders to manage stakeholders and the associated challenges this creates. He is currently working on a new book project, co-authoring Aligned: Stakeholder Management for Product Leaders. ” What a great quote.

Product Research 223

Product Research Workshop User Testing Management 223

Product Talk

APRIL 17, 2024

We have five product managers, one UX researcher , five designers—one of them director of design, leading the design team. All product managers report to me, and we have five product teams up and running. It sounds like you are responsible for product, design, and research. You have this grand vision. Yes, great.

Product Research 306

Product Research User Testing Data Visualization Research Software 306

Product Talk

SEPTEMBER 11, 2019

One of my goals at Product Talk is to showcase what good product management looks like. Today, I’m excited to introduce a new series, Product in Practice, where I’ll profile product managers doing great work. I met Rachel when she was a product manager at Arity (an Allstate company). You are a product manager.”

Research Software 250

Research Software User Testing Data Visualization Feedback Software 250

Product Innovation Educators

FEBRUARY 22, 2021

How product managers can work backwards to amazing products. To be a better product manager, it is worthwhile to examine organizations known for their product management capabilities. Summary of some concepts discussed for product managers. [2:42] ” The logo will look the same—just the name is changing. .

Customer Feedback 215

Customer Feedback User Testing Product Manager Product Management 215

UX Studio

NOVEMBER 3, 2017

Working on a product without a decent product vision resembles going into the street with eyes closed. This article will show how a product vision should look, how to create it and communicate it to all stakeholders in play. What is Product Vision? Product vision imagines a product direction in the long-term.

Vision 96

Vision User Testing Product Research Workshop 96

Product Management University

NOVEMBER 21, 2022

Staffing your organization with highly capable product managers is of utmost importance to ensuring the success of each product, but what happens when your portfolio starts to expand? Adopting a product portfolio management (PPM) approach is the logical next step in the maturation process for most product management teams.

Management 130

Management Management White Paper Research Software 130

Userpilot

JULY 16, 2024

As a SaaS professional, you’ve probably asked yourself, “What’s tech product management?” and wondered how it’s different from traditional product management. This guide takes a deep dive into the world of technical product management , showing you how to become one of these in-demand professionals.

Analytic Tools 111

Analytic Tools Research Software Data Visualization Feedback Software 111

Roman Pichler

FEBRUARY 2, 2021

Before the advent of agile frameworks like Scrum , a product person—the product manager—would typically carry out the market research, compile a market requirements specification, create a business case, put together product roadmap, write a requirements specification, and then hand it off to a project manager.

Agile 156

Agile Product Research User Testing Product Manager 156

Userpilot

SEPTEMBER 14, 2023

How do product management and marketing teams work together to build successful products? TL;DR Product managers define the overall product direction and oversee the entire product lifecycle. Product marketing sits between product development and the market. What is product management?

Product Research 104

Product Research User Testing Research Software Feedback Software 104

Userpilot

OCTOBER 25, 2022

If you’re wondering what strategic product management is, you’ve come to the right place! In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users! Are you ready to dig in?

Product Research 98

Product Research User Testing Customer Feedback Research Software 98

Mind the Product

OCTOBER 8, 2018

We can and should learn product management lessons from a diverse range of environments. It’s absolutely worth looking to the likes of Google’s Sundar Pichai, but it’s also worth looking to less celebrated entrepreneurs, outside of the multinational mega-corporations, to learn about lean front-line product management.

Product Research 183

Product Research User Testing Marketing Weak Development Team 183

Userpilot

NOVEMBER 23, 2023

To be a kick-ass product manager , you need a very diverse skill set. This article explores both hard and soft skills that product managers need in their everyday work, so if you’re curious to learn more, dive right in. They aren’t specific to product management and are equally important across various roles and industries.

Analytic Tools 105

Analytic Tools Research Software Data Visualization Product Research 105

Userpilot

APRIL 24, 2025

Want to advance your career in product management or find top talent for your team? This article shares exciting product manager roles focused on retention and churn and showcases standout candidates in the field. Recommended product manager job openings in data-driven companies 1. Who would be the best fit for this job?

Research Software 52

Research Software Analytic Tools Feedback Software Customer Communications 52

Userpilot

SEPTEMBER 20, 2023

The eternal debate: product manager vs. project manager. In this article, we’re going to unpack the day-to-day activities of a product and project manager, describe the key areas of overlap and differences between these distinct roles, and, most importantly, cover how they can work together effectively.

Reporting Tools 105

Reporting Tools Customer Experience User Testing Product Research 105

Userpilot

NOVEMBER 20, 2023

What is a technical product manager? This is the question that opens our discussion of technical product management. TL;DR Technical product managers work with engineering and development teams on the technical performance of software products. Tech PMs work actively with product teams on the product vision and strategy.

Feedback Software 105

Feedback Software Analytic Tools Research Software User Testing 105

Userpilot

JANUARY 14, 2024

Are you thinking of a career in product management and wondering what the product manager career path looks like? In particular, we look at: What the product manager’s role involves Their main responsibilities Common product management positions Tips on how to advance your PM career Let’s dive in.

Data Visualization 105

Data Visualization Analytic Tools Research Software Feedback Software 105

Userpilot

AUGUST 29, 2023

Product management is equal parts art and science – and it’s vital to the success of your SaaS. TL;DR Product management describes the continual process of overseeing the development of a product across its entire lifecycle. The main difference between product management and project management is the focus.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Research Software 105

Product Innovation Educators

MAY 23, 2016

I have a great guest, Rebecca Kalogeris, to help us understand the pulse of product management. Rebecca is the Vice President of Marketing for Pragmatic Marketing. Rebecca is the Vice President of Marketing for Pragmatic Marketing. Practices and Ideas for Product Managers and Innovators.

Product Research 124

Product Research Customer Experience Product Manager Product Management 124

Userpilot

JULY 24, 2024

Start by defining product vision and mission to give clarity to your team and determine the right direction to move. Conduct market research and analysis to understand the current state of products in your industry. It serves as a bridge between business objectives and the product development process.

Data Visualization 111

Data Visualization Framework Product Strategy Analytic Tools 111

ProductPlan

MARCH 17, 2020

A strategic product manager (PM) is responsible for shaping and sharing a strategic vision for a product, and yet—oddly enough—finding time for strategic activities can be a very real challenge. So, how does a product manager take ownership of more than just backlog management? Product Vision. Product Strategy.

Outbound 99

Outbound Product Manager Product Management Customer Experience 99