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The Most Basic Rule of Product Positioning – It’s Easy

Product Management University

I learned a lot about product positioning long before I ever stepped into a product marketing role. I think of demos as verbal product positioning. The Product Positioning School of Hard Knocks Early in my pre-sales demo career, I had some demos where my audience was totally engaged and it felt like I hit it out of the park.

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Product Positioning Tip 6 of 7: Structuring a Positioning Presentation

Product Management University

The Playbook : Keep this in mind when creating presentations for marketing and sales events. The attention of your buying audience is greatest at the start of the presentation. You want to hold that attention and take it up a notch as the presentation progresses. Sign up for The Art & Science of Positioning Solutions.

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Should Product Positioning and Sales Narratives be Different?

Product Management University

Does your product positioning need to be different than your sales narratives? The short and simple answer is no, but it’s highly dependent on how your product positioning is constructed. As a former product marketing manager, I know this all too well and was guilty in the first degree!

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Position Products Perfectly, Prototyping Properly: Product Management Alphabet Aerobics

The Product Coalition

It’s time to perk up the product management industry by redoing Blackalicious’ most popular song, “Alphabet Aerobics”. Product management glossary For those finding some new Product Management terms, check my Product Management Glossary. Outro: Female Voice] (Good… can you say it faster?)

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The Key to Agile Team Motivation

Speaker: Robert Webber, Author and Innovation Leader

The Agile community was confident that management would recognize the benefits of Agile and adopt its servant-leadership style. Management was never taught how to establish the positive and supportive environment necessary to motivate self-directed teams, resulting in disappointing Agile transitions.

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Top 10: Why Salespeople Don’t Use Corporate Positioning Decks

Product Management University

Directly from many salespeople (clients) over the past 20 years, here are the most popular responses (in no particular order) to the question, “Why don’t you use the corporate positioning deck? Here’s the problem with most positioning presentations that come from corporate marketing. “ Too much fluff.

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Unlocking the Secret to a Winning Product Strategy: The Power of a Positive Mindset

The Product Coalition

Silencing Doubts During Product Strategy As a seasoned product manager, I have experienced this struggle many times. They need to feel positive, focused, and supported to do their best work. I also learned that cultivating a positive mindset is not a one-time event but an ongoing process that requires consistent effort.