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How productmanagers can adapt core responsibilities across different organizations and contexts Watch on YouTube TLDR Through his research and practical experience at MasterCard, Nishant Parikh identified 19 key activities that define the role of software productmanagers.
The productmanager’s journey from Individual Contributor to Chief Product Officer Watch on YouTube TLDR Kimberly Bloomston’s journey from individual contributor to Chief Product Officer at LiveRamp demonstrates the key transitions and skills needed at each level of productmanagement leadership.
Today, ProductManagement University announced its ProductStrategy Framework for B2B productmanagement. There are two key aspects that separate this framework from all the conventional productstrategy frameworks. Here’s why that’s so important.
Productside | ProductManagement Courses & Training How WellNest Rebooted ProductStrategy (eBook Preview) When product teams get stuck in backlog chaos, stakeholder noise, and reactive shipping, its not a process problem. Its a productstrategy problem.
Speaker: Christian Bonilla, VP of Product Management at UserTesting
Defining the product vision is a high-stakes exercise, which makes it all the more important to avoid some common pitfalls productmanagers encounter: confusing the company’s vision with their product vision, defining a vision that’s too abstract to be useful in strategic planning, or combining the “what” and the “how” in the product vision.
In this episode of “ Product Excellence: Insights from Award-Winning Leaders | Strategies for Success ,” Drew Falkman, Principal at Moves the Needle, shares his diverse background in productmanagement, from founding a web agency in the dot-com boom to consulting for companies like HP and Adobe.
Second, it wasnt clear to me if and to what extent the roadmap elements were guided by an overall productstrategy. This is necessary, though, to ensure that the roadmap is aligned with the strategy and that user needs and business goals are translated into more specific outcomes. [6] Otherwise, you risk being tool-led.
Taking charge of a productmanagement team can feel like juggling flaming torchesthrilling, but also risky if you dont have the right game plan. Why the First 90 Days Matter When you lead a new product team, your opening move sets the tone. Your productmanagers wonder if youll champion them. Roger : Absolutely.
As I strive towards becoming a product leader, I wanted to understand the best practises in productmanagement and in the process develop my own product philosophy. . This article explores multiple aspects of productmanagement. the ProductManager role is a rather recent phenomenon.
Speaker: Yoav Yechiam, Founder and Head Instructor, productMBA
Analytics are highly important for productmanagers - and yet, analytic implementations often fail to actually help us. Analytics are there to answer important product questions, not just to collect data. He'll discuss: Why analytics are important for productmanagers.
Goals in ProductManagement. As I explain in my book How to Lead in ProductManagement , setting the right goals is crucial to align stakeholders and development teams and to achieve product success. Does this mean that there is a natural fit between goals in productmanagement and OKRs?
Listen to the audio version of this article: [link] A ProductStrategy System The productstrategy system in Figure 1 consists of four main parts: people, processes, principles, and tools. Having said this, the system in Figure 1 captures the specific productstrategy approach Ive created. [1]
Traditionally, strategy and execution are often viewed as separate, sequential pieces of work that are carried out by different people. For example, a productmanager might determine the productstrategy and one or more development teams might be tasked with executing it. I call these outcomes product goals.
Productside | ProductManagement Courses & Training Why AI ProductManagement Certification Matters More Than Ever Lets be realAI is no longer a buzzword on the product roadmap. Theyre the ones getting promoted, pulled into strategy conversations, and trusted to lead. The next live cohort runs June 2326.
As digital transformation advances at a rapid pace, Digital Adoption Platforms (DAPs) have become essential tools for enhancing user experiences and redefining productmanagementstrategies. Attendance of this webinar will earn one PDH toward your NPDP certification for the Product Development and Management Association.
Unconventional Product Marketing Skills to Drive More Revenue From Existing Products Today, ProductManagement University announced free training courses for product marketing managers. It’s offering free eLearning versions of its Product Marketing 101 Basic Skills Courses. Who Are the Courses For?
Heres the uncomfortable truth: these very practicesroadmaps, obsessive customer listening, and metrics worshipare strangling your products potential. The Broken Playbook For years, productmanagers have been told that success comes from mastering a core set of tools and practices. Because your products future depends on it.
I've been reflecting on the last decade in ProductManagement. Not every company has seen all these changes, but by and large I think it's been a positive push forward and I'm proud of where we've come from and where we have gotten to. -- 2014: "I do not need ProductManagers, I can run my company myself,I have the strategy."
As a productmanager or leader, your ability to manage stakeholder relationships is as critical as your strategy and execution skills. Read more » The post Deep dive: Mastering stakeholder management for product leaders appeared first on Mind the Product.
Speaker: Shyvee Shi - Product Lead and Learning Instructor at LinkedIn
In the rapidly evolving landscape of artificial intelligence, Generative AI products stand at the cutting edge. These products, with their unique capabilities, bring fresh opportunities and challenges that demand a fresh approach to productmanagement.
Learn Targeted Skills in Small Chunks On the Go Today, ProductManagement University announced the availability of 15 new micro learning courses for high technology productmanagers in B2B. ProductManagement University micro learning courses are offered in live virtual, onsite and on-demand e-learning formats.
The ProductManagement Awards (#TPMAS) are the leading international award honoring excellence in ProductManagement. The Best Product Person & The Best Product Leader. In this role, Gaudio drives the strategy behind roadmap management, agile product development, and cross-functional communication.
Truly understanding your customers and finding ways to improve your product is an overwhelmingly daunting task. Customer discovery is key to informing productstrategy and there is a mountain of techniques and methods available for conducting customer discovery. Engaged with the product. ” CAB’s are time consuming.
Essential strategy tools and frameworks for productmanagers Watch on YouTube TLDR Want to level up your productmanagement game? This guide dives into the world of productstrategy, sharing insights from expert Andreas Maihoefer. You’re not alone. Defining Your Core: What Makes You Special?
Speaker: Sam McAfee, Product Development Consultant, Startup Patterns
As productmanagers we're in a golden age of being able to get all sorts of metrics and run all sorts of experiments. Do they contribute to the ultimate vision of your product? First, you'll learn how to make sure your measurements actually align with your productstrategy. Are they really truly objective?
Listen to the audio version of this article: [link] Introduction To discuss empowerment in productmanagement, I find it helpful to distinguish three main levels of decision-making authority, product delivery, product discovery, and productstrategy, as the model in Figure 1 shows. [1]
A well-crafted productstrategy lies at the heart of every successful product. History is littered with products that failed because of misconceptions and mistakes in their strategy. Such misconceptions lead to flawed decisions, wasted resources and missed opportunities – and nobody wants that.
Imagine that John is a sales rep and a key stakeholder who hardly ever attends the productstrategy workshops you’ve invited him to. Instead, he requests product roadmap changes by talking directly to you. Why is Empathy Important in ProductManagement? Cultivate Curiosity and Open-mindedness.
For example, a productstrategy workshop might have the objective to identify the key changes required to achieve product-market fit. Contrast this with a sprint review meeting , which might help you determine if users can easily sign up for the product. Assess productstrategy and adjust if necessary.
To understand how a great DX can contribute not only to the well-being of our development teams, but also to the broader objectives of product success and customer satisfaction, we first need to understand the relationship between DX and the ProductManager Experience!
A four-layer framework to create a winning productstrategy Today we are talking about creating productstrategy. Bob is the author of the book Creative Strategy Generation. I first heard of Bob when he was the president of Sequent Learning, the productmanagement training company.
For the past eight years, I’ve been working with C-Suite leaders at companies big and small to set up their ProductManagement organizations. At all of them, I start understanding the current state of ProductManagement. Having a dedicated career ladder for productmanagers allows them to see their path to the C-Suite.
The importance of an organizational game plan for productmanagers. I started a new series to explore the Product Development and Management Body of Knowledge. While it has since been updated many times, this is the body of knowledge I discovered in 2007 that led to many ah-ha moments for me as a productmanager.
The goal of your productstrategy isn’t to p**s people off. It’s to demonstrate that your product direction is aligned with the goals and priorities of your target customers, current customers included. ProductStrategy In the Ideal World…. Sales wants your productstrategy aligned to its pipeline.
Speaker: Robin Zaragoza, Product Coach and CEO of The Product Refinery
Every productmanager has heard, “Keep the customer at the heart of everything you do". But what strategy do managers use to keep the customer and their key problems at the center of the product development process? How do productmanagers instill this knowledge of the customer across the rest of the organization?
However, productmanagers often face even greater challenges when navigating high-stakes situations with senior leadership or dealing with conflicting priorities across departments. These moments can be politically challenging, as they require balancing the immediate demands of stakeholders with long-term product goals.
Before the advent of agile frameworks like Scrum , a product person—the productmanager—would typically carry out the market research, compile a market requirements specification, create a business case, put together product roadmap, write a requirements specification, and then hand it off to a project manager.
The biggest difference between productmanagement and portfolio management is productmanagement focuses specifically on the success of each product whereas portfolio management focuses on the success of the company (the portfolio) in chosen market segments.
How productmanagers can empower teams to create a winning productstrategy. We hear a lot about strategy and that productmanagers need to create a productstrategy. In practice, what does that mean and how does a productstrategy help you be more successful?
Speaker: Matt LeMay - Product Coach and Consultant, Author of Product Management in Practice and Agile for Everybody
Just about every organization is trying to make the shift from "output-focused" product teams (often known as "feature factories") to "outcome-focused" product teams focused on the actual value they can deliver to the business and its customers. You'll learn: How to think of outcomes and output as a system, not a zero-sum choice.
Don’t sweat it, productmanager purists. Building a productmanagement organization in this manner gets you into your dream job, the strategic productmanagement role you’ve always wanted, and your new title reflects your actual responsibilities. You own the day-to-day care and feeding of your products.
In February, we published a range of content on Mind the Product to help you do exactly that, from ProductStrategy to keeping you informed of what was happening in the technology space.
1] They might include senior management, marketing, sales, service, operations, finance, and HR. Keep the other groups in Figure 1 informed about changes in the productstrategy and product roadmap , for example, by inviting subjects to bigger review/demo sessions and having one-on-ones with context setters.
Listen to the audio version of this article: [link] 1 No Strategy The first and most crucial mistake is to have no productstrategy at all. When that’s the case, a product is usually progressed based on the features requested by the users and stakeholders. The strategy is therefore either too big or too narrow.
Speaker: Steve Johnson, VP of Products, Pragmatic Institute
ProductManagement is one of the most exciting - and most misunderstood - functions in technical organizations. Many product professionals are unclear about what is (and isn't) productmanagement. After all, productmanagement spans many activities from business planning to market readiness.
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