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How productmanagers can adapt core responsibilities across different organizations and contexts Watch on YouTube TLDR Through his research and practical experience at MasterCard, Nishant Parikh identified 19 key activities that define the role of software productmanagers.
The productmanager’s journey from Individual Contributor to Chief Product Officer Watch on YouTube TLDR Kimberly Bloomston’s journey from individual contributor to Chief Product Officer at LiveRamp demonstrates the key transitions and skills needed at each level of productmanagement leadership.
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As ProductManagers and Product Leaders, it’s easy to get caught up in the day-to-day grind of feature releases, bug fixes, and user feedback. But amidst this whirlwind of activity, how do successful product teams stay focused on what truly matters?
Speaker: Sam McAfee, Product Development Consultant, Startup Patterns
As productmanagers we're in a golden age of being able to get all sorts of metrics and run all sorts of experiments. Do they contribute to the ultimate vision of your product? And is everybody clear on that vision? You know what they say: what's measured improves. Are they really truly objective?
How productmanagers are transforming innovation with AI tools Watch on YouTube TLDR In this deep dive into AI’s impact on product innovation and management, former PayPal Senior Director of Innovation Mike Todasco shares insights on how AI tools are revolutionizing product development.
Productmanagers are the backbone of todays most innovative companies. They define productvision, drive strategy, and oversee execution. However, investing in productmanagement certification offers measurable benefits for individuals seeking career advancement and companies aiming to boost product and business outcomes.
a time for reflection, community, and gratitude—values that resonate deeply with the dynamics of productmanagement. As productmanagers, we often focus on metrics, deadlines, and deliverables. Embracing gratitude can transform our teams, enhance collaboration, and ultimately lead to better products.
Yet most productmanagers still rely on long documents, jargon-filled briefs, and clunky slide decks that dont land with the people who matter. Its a technique borrowed from the world of film and designbut it might just be the most underrated tool in a productmanagers toolbox. It aligns quickly. Not a persona.
Speaker: Christian Bonilla, VP of Product Management at UserTesting
It’s why breakthrough products rarely happen by accident. Rather, they start with a strong productvision. Getting that vision right is one of the most important responsibilities of the product team. In this webinar, you’ll learn: Steps to creating a productvision that leads to better outcomes.
Taking charge of a productmanagement team can feel like juggling flaming torchesthrilling, but also risky if you dont have the right game plan. Why the First 90 Days Matter When you lead a new product team, your opening move sets the tone. Your productmanagers wonder if youll champion them. Roger : Absolutely.
Goals in ProductManagement. As I explain in my book How to Lead in ProductManagement , setting the right goals is crucial to align stakeholders and development teams and to achieve product success. Does this mean that there is a natural fit between goals in productmanagement and OKRs?
Productside Stories Season 2 Episode 10: Michelle Felice-Steele Join us for Episode 10 of Trailblazing Women in ProductManagement, where host Nicole Tieche sits down with Michelle Felice-Steele , Vice President of ProductManagement at Experian Consumer Services.
This article assumes that you are familiar with the productvision board or the key elements of a product strategy : market, value proposition, standout features, and business goals. Vision Captures Product Idea or Business Objective. Additionally, such a vision is hardly inspiring.
Being a ProductManager can be incredibly rewarding. In the best of scenarios, they craft their product’svision, influence the process of bringing their product to life, and gain first-hand knowledge of how their product is directly impacting people.
Fear not, productmanagers. It’s going to make you a better productmanager than you ever imagined. Taking You Out of Your Comfort Zone Get ready, productmanagers because AI is definitely going to change your job if it hasn’t already, but you’re going to love it! You’re doing product design and development.
An inspiring vision creates a meaningful purpose for everyone involved in making the product a success including the stakeholders and development team members. It also allows you, as the person in charge of the product, to understand if dedicating your time and energy to the offering is worthwhile and sustainable.
The goal as a productmanager, was to find out more details about the customer I will work for and to build an opinion about the product(s) they have and the market they address to. The point is that having a good idea about the customer and its product(s) helps in conversations you’ll have with people starting with day 0. “Go
As I strive towards becoming a product leader, I wanted to understand the best practises in productmanagement and in the process develop my own product philosophy. . This article explores multiple aspects of productmanagement. the ProductManager role is a rather recent phenomenon.
The challenge of delivering the right product at the right time while aligning with strategic objectives is more pressing than ever. Productmanagement is evolving and gaining greater recognition as the means to creating this connection. Save your seat today!
The biggest reason productmanager demos need to be great has a lot more to do with internal stakeholders than any other audience. Sure, there are customer and prospect scenarios where great demo skills are highly beneficial for productmanagers, but most productmanager demos are to internal audiences.
In this edition of Productside Stories , we dig into Brians 30-year legacy of building, integrating, and supercharging product portfolios across healthcare, software, media, and government. Download our Product Leader First 90 Days template pack to build a consistent product process that absorbs new teams without the headache.
The notion of a strategy in productmanagement seems like something that only high-level stakeholders at the executive level should care about. After all, many productmanagers tend to treat a strategy as something that’s scared and driven top-down from the executive management level. Simple task, right?
Essential strategy tools and frameworks for productmanagers Watch on YouTube TLDR Want to level up your productmanagement game? This guide dives into the world of product strategy, sharing insights from expert Andreas Maihoefer. Maihoefer stresses that understanding strategy is crucial for productmanagers.
“There’s probably no more important relationship for a successful productmanager than the one with your engineers" (INSPIRED by Marty Cagan). Behind every great product there is not one but many people, all of whom work tirelessly to combine technology and design to solve customer problems and meet business needs.
” Creating a productvision is the backbone of every great product, yet for many, it remains a mystery on how to get started with it. “Theres nothing more magical than coming together as a group to envision something and then seeing it come to life.”
When Jane, a seasoned productmanager, started her new role at a fast-growing SaaS company, she was ready to make an impact. Resource Alert: Explore How to Lead in ProductManagement by Roman Pichler for actionable advice on stakeholder engagement. But within a month, she felt like she was treading water.
Truly understanding your customers and finding ways to improve your product is an overwhelmingly daunting task. Customer discovery is key to informing product strategy and there is a mountain of techniques and methods available for conducting customer discovery. Customer success managers are often the best source of great candidates.
The importance of an organizational game plan for productmanagers. I started a new series to explore the Product Development and Management Body of Knowledge. While it has since been updated many times, this is the body of knowledge I discovered in 2007 that led to many ah-ha moments for me as a productmanager.
Effective management of multiple product teams necessitates a skillful coordination and guidance with the objective of aligning efforts towards shared goals. This entails constant communication, efficient task management, and ensuring that each team aligns with the broader organizational objectives.
In the latest TPG Live session, Driving Impact Through Influence and Experimentation , we dived into strategies productmanagers can use to expand their influence, foster innovation, and navigate the evolving landscape of productmanagement. Creativity: Bringing unique ideas and solutions to the table.
Don’t sweat it, productmanager purists. Building a productmanagement organization in this manner gets you into your dream job, the strategic productmanagement role you’ve always wanted, and your new title reflects your actual responsibilities. You own the day-to-day care and feeding of your products.
However, productmanagers often face even greater challenges when navigating high-stakes situations with senior leadership or dealing with conflicting priorities across departments. These moments can be politically challenging, as they require balancing the immediate demands of stakeholders with long-term product goals.
Product leaders know that career growth isn’t always linear—stepping into leadership or establishing a productmanagement function can be as complex as it is rewarding. Lead with Influence : Align teams, shape strategy, and drive organizational vision. Pro Tip from Aarti Iyengar : Focus on outcome-driven roadmap planning.
Speaker: Sari Harrison, Product Management Instructor, Product School
As a productmanager, it's your job to realize your product’svision by executing your chosen strategy. You'll come away ready to: Make sure your metrics are aligned with your vision and strategy. It’s also your job to deliver value to the business.
For the past eight years, I’ve been working with C-Suite leaders at companies big and small to set up their ProductManagement organizations. At all of them, I start understanding the current state of ProductManagement. Other Times, it's due to a lack of skill set in product leaders.
Whether you’re new to the productmanagement field or a seasoned professional, it’s always valuable to learn from your peers’ lived experiences. What strategies do you use to prioritize your product roadmap? Meet our productmanagement experts. Ian Hassard , Senior Manager of ProductManagement at Auth0.
The product CEO analogy for productmanagers has been around forever, but when you think about it, does it really make sense for B2B software? Every productmanager wants to have a reputation for being strategic. What is Strategic ProductManagement? Here’s the great thing about this vision structure.
Learn the qualities of a successful productmanager and leader. Part of the path to becoming a product master is developing as a leader. Leaders of productmanagement need agility, influence, trust, empathy, and motivating vision. Roman is a productmanagement expert specializing in digital products.
But how you tailor that conversation depends on who you’re having it with, because your stakeholders’ vision for the future and your customers’ vision are likely two different things. A conversation about creating value is going to vary based on whether or not you’re asking someone to buy your product, or fund it.
Listen to the audio version of this article: [link] Introduction To discuss empowerment in productmanagement, I find it helpful to distinguish three main levels of decision-making authority, product delivery, product discovery, and product strategy, as the model in Figure 1 shows. [1]
You need a coalition shared purpose, mutual trust, and real support behind your productvision. Youve got the stakeholders in the room. But still things stall. Because alignment isnt enough.
Before the advent of agile frameworks like Scrum , a product person—the productmanager—would typically carry out the market research, compile a market requirements specification, create a business case, put together product roadmap, write a requirements specification, and then hand it off to a project manager.
The following list shares sample rules, which are based on my book How to Lead in ProductManagement : Always have cameras turned on in online meetings and mute yourself if you don’t speak. Many productmanagement meetings I have attended were working meetings, or workshops, where product decisions were taken.
Speaker: Miles Robinson, Agile and Management Consultant, Motivational Speaker
Customer representation has always been a key reason for success in product development. It’s a truth universally acknowledged by the best productmanagers. Despite this, those building the product itself are often detached from their customers, leading to a gap between vision and execution on the most practical metrics.
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