Roman Pichler
APRIL 5, 2022
Be clear on the reason why the meeting is needed. What’s the meeting about? For example, a product strategy workshop might have the objective to identify the key changes required to achieve product-market fit. Contrast this with a sprint review meeting , which might help you determine if users can easily sign up for the product.
Alchemer Mobile
AUGUST 24, 2021
Even if you are an experienced marketer, it is important to note that app marketing is a totally different ball game, complete with different players and rules. mobile app marketing is a must. Instead, here are five meaningful mobile marketing metrics that every marketer should know like the back of their hand.
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Product Innovation Educators
DECEMBER 16, 2024
The core focus of these activities is on thorough market research, continuous customer engagement, and strategic product development. This led him to research and identify 19 core activities specific to product management, with clear separation from product marketing, sales, and go-to-market functions.
Productside
NOVEMBER 8, 2024
The post Meet Your New Partner: The Sales Team – B2B Marketing Rules appeared first on Product Management Courses | Productside. They constantly insist that all the deals we lose are due to features, price, or because our literature sucks. It’s like they’ve never heard the phrase: ‘The selling starts when the customer says NO.’
Advertiser: ZoomInfo
Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Product Innovation Educators
DECEMBER 2, 2024
Using a custom ChatGPT model combined with collaborative team workshops, product teams can rapidly move from initial customer insights to validated prototypes while incorporating strategic foresight and market analysis. By the time we launch, the market may have moved on from the problem we originally set out to solve.
Product Innovation Educators
SEPTEMBER 2, 2024
Why market research is product managers’ secret ingredient for successful products Watch on YouTube TLDR Market research is a key part of product development and management. In this episode, Chip Chonym explains why market research matters throughout the innovation process, discussing both qualitative and quantitative methods.
Advertiser: ZoomInfo
More meetings. Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Longer sales cycles. Increasingly discerning buyers. Intensifying competition. Economic uncertainty. Thankfully, there’s an answer.
Advertiser: ZoomInfo
Meet your modern sales playbook - See how high-performing sales and marketing teams increase pipeline year-over-year. For the first time, we’re sharing the winning plays that took us from scrappy startup to a publicly traded company. Use our proven data-driven plays to grow your pipeline and crush your revenue targets.
Speaker: Donna Shaw - Senior Product Manager & Eric Frierson - Director of Innovation for Public and School Libraries
Master the art of communication for team success, informed leadership, and nurturing strong customer relationships Don't miss out and register now!
Speaker: Edie Kirkman - VP, Digital at Focus Brands
By leveraging data-driven insights, companies can accelerate time-to-market, enhance product quality, and align offerings with customer needs. In this engaging webinar, we will explore how companies can become more efficient and effective in understanding customer interactions with their products.
Speaker: Nils Davis, Principal, NPD Associates
Whether you manage a feature, a product, or a whole suite of products, you likely have some goals that you're trying to meet. It's your strategy that allows you to make decisions that help you meet your goals in the first place. Join this webinar to learn how to: Articulate a strategy to help meet your product goals.
Speaker: Sneha Narahalli - VP, Head of Product at Sephora
Only 20% of these companies attain product market fit, despite years of excruciating effort by founders, early employees, and investors. Creating an iterative process to identify Product Market Fit. What metrics you should track to measure product-market fit. At least 3,000 start-ups receive seed investment each year.
Advertiser: ZoomInfo
ABM gets better with age — but unfortunately, marketers don't have the luxury of pouring it into an oak barrel for a couple decades to let it mature. It’s clear there’s a maturity gap in ABM strategies, so how can marketers start closing it?
Speaker: Mike Ellis, Vanilla Forums Marketing Manager
Community offers brands efficient solutions across the business spectrum: support, success, CX, and marketing objectives can be managed and realized through Community. Rather than assume that branded communities meet the expectations of the consumer, we wanted to figure out the ‘want behind the want’.
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