The Product Coalition

DECEMBER 4, 2023

The Critical Role of Product Strategy When Resources Are Limited (Part 2 — Rounds A, B, and Later) When you start selling your product, you feel great, but that doesn’t last for too long. You blame the market, but often that’s just overlooking the real problem. An economic downturn, a war — you name it.

Product Strategy 105

Product Strategy Strategy User Testing Weak Development Team 105

ProductPlan

JUNE 14, 2022

For an organization to follow through and turn that idea into a viable product, the team needs both a product vision and a product strategy. Both of these play a critical role in motivating those responsible for bringing the product from concept to market. Product vision examples. Product strategy.

Vision 59

Vision Product Strategy Strategy Feedback Software 59

Mind the Product

APRIL 6, 2020

Product (and company) strategy is the backbone that guides product goal-setting and roadmap definition, although it’s sometimes overlooked or confused with having a vision. Without it, product teams become feature teams focused on outputs and not outcomes. It is the guiding principle for OKRs and roadmaps.

Product Strategy 114

Product Strategy Strategy Feedback Software Customer Experience 114

Roman Pichler

APRIL 5, 2022

For example, a product strategy workshop might have the objective to identify the key changes required to achieve product-market fit. Contrast this with a sprint review meeting , which might help you determine if users can easily sign up for the product. Assess product strategy and adjust if necessary.

Weak Development Team 267

Weak Development Team Product Management Product Manager User Testing 267

The Product Coalition

AUGUST 15, 2022

that products always require roadmaps. My mentor and I started in our usual spot, talking start-ups, and new products in the healthcare industry. Do you think every company and product needs a roadmap?” Then I thought further; maybe complete scenarios exist where roadmaps aren’t needed. An hour flew by.

Roadmap 100

Roadmap Customer Experience Weak Development Team User Testing 100

The Product Coalition

FEBRUARY 12, 2024

However, they are intended to guide and protect- to guide and protect the future of the product and the company. I’ve been a product leader for over a decade. I’ve reviewed roadmaps for hundreds of different products. I’ve participated in more roadmap review meetings than I can remember. Why share now?

Technical Review 112

Technical Review User Testing Product Research Customer Feedback 112

ProductPlan

SEPTEMBER 8, 2021

How did Amazon’s product strategy fare during the pandemic? Short answer: Amazon’s product strategy example lead the way). Amazon’s product strategy example has rewritten the book on convenience, easy access, and speed, and in doing so, embedded itself in the daily lives and routines of consumers.

Product Strategy 64

Product Strategy User Testing Strategy Technical Review 64

Mind the Product

SEPTEMBER 5, 2018

so my investor said that I need a product manager to do our product roadmap?”. When I worked as a product management consultant clients would often talk about “needing a product roadmap ASAP”. In reality, asking for a product roadmap was shorthand for “please help me with my strategy”.

Roadmap 139

Roadmap Research Software Technical Review User Testing 139

Roman Pichler

APRIL 13, 2021

To select the right KPIs, I recommend taking the following three steps: First, use the user and business goals in the product strategy to select an initial set of indicators. Then take into account the product goals on the product roadmap to discover additional KPIs. Step 3: Add Health Indicators.

Feedback Software 247

Feedback Software Data Visualization Analytic Tools Research Software 247

Roman Pichler

JUNE 1, 2020

For example, these stakeholders are likely to include representatives from marketing, sales, support, and finance for a commercial product. At the same time, you rely on their work and support to progress the product, for instance, to market and sell it. The answer is by building trust.

Weak Development Team 307

Weak Development Team Product Research Customer Experience Workshop 307

Userpilot

APRIL 19, 2024

Looking for the best way to do market research? From framing your initial question to extracting valuable customer insights, we’ll walk you through the lean market research process step-by-step. Get ready to empower your decisions with real-world market intelligence. Why should you do market research? The outcome?

Research Software 52

Research Software User Testing Market Research Data Visualization 52

ProductPlan

MARCH 29, 2023

Product professionals spend countless hours researching, prioritizing, and planning, all in the name of creating a successful product launch. In fact, a significant number of go-to-market efforts are entirely coordinated by a separate team without the direct involvement of the product organization.

Product launches 52

Product launches Roadmap Research Software Strategy 52

Mironov Consulting

FEBRUARY 28, 2024

Said another way, this week’s new “must do” items look like a year’s worth of additions to the roadmap.  ” “Roadmap items X and Y specifically benefit your functional group, and were the ones that your directors prioritized as their top two.  roadmap updates from Product. 

Reporting Tools 105

Reporting Tools Software Review Technical Review Weak Development Team 105

Roman Pichler

APRIL 13, 2021

To select the right KPIs, I recommend taking the following three steps: First, use the user and business goals in the product strategy to select an initial set of indicators. Then take into account the product goals on the product roadmap to discover additional KPIs. Step 3: Add Health Indicators.

Feedback Software 156

Feedback Software Data Visualization Analytic Tools Research Software 156

Product Innovation Educators

JANUARY 4, 2021

Insights on roadmaps, metrics, OKRs, and more for product managers. It is a new year and this podcast is getting a new name. In a few weeks, the name will change to Product Masters Now. Joining us for this episode is a CPO who shares some of the tools he uses, including roadmaps, metrics, and OKRs.

Feedback Software 101

Feedback Software Data Visualization Customer Feedback Customer Experience 101

The Product Coalition

FEBRUARY 27, 2023

These plans outline event names, triggers (when the event is fired), and any parameters associated with the event — like page names, item names, etc. Every event was properly captured and the naming made it easy for our product team to jump in. What we found was nothing short of spectacular.

Data Visualization 125

Data Visualization Customer Feedback Customer Experience Analytic Tools 125

The Product Coalition

NOVEMBER 23, 2021

I have some takeaways and learnings to share that I covered as a coach for their onboarding strategy. Create B2B onboarding strategy for a premium organic products for <Startup V> catering to niche user segment focused on wellness, health & lifestyle” Why was it needed to define the problem for onboarding strategy?

Startups 120

Startups Strategy Technical Review B2B 120

The Product Coalition

MAY 19, 2022

In a product-centric organization, you would start with the buyer and user segments and their current/future needs. Then look across your product portfolio to see what you can bring to market to meet those needs while fitting into the buyer/user journeys. Your products now drive your market strategy and growth plan.

User Testing 115

User Testing Product Research Leadership Customer Experience 115

Userpilot

JULY 18, 2023

Fear not though, as our product management software guide will give you insights into some of the best-in-class applications that will boost your team performance and help you build successful products! Roadmapping software visualizes and plans product development over time, facilitating coordination and alignment across teams.

Analytic Tools 90

Analytic Tools Feedback Software Research Software Reporting Tools 90

Mind the Product

FEBRUARY 22, 2018

Major elements of our sales and marketing plan, designed with companies like this one in mind, needed to be revisited at the least. Among other things, it was soon clear that we’d fallen into a common trap for startups and new products. We’d responded to market traction without properly understanding our users.

Product Research 93

Product Research User Testing Customer Experience Research Software 93

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

Product Culture

FEBRUARY 22, 2023

Now the flip side: So you liked your career as a product person, but you want something new. Winner gets a digital copy of my book, Product Roadmaps Relaunched. Jobs My friends at Corsearch Ireland are looking for a Product Manager in Brand Protection. You are outta here! Is this you?

Naming 52

Naming Roadmap Branding Books 52

The Product Coalition

AUGUST 23, 2023

To grow our customer base and market share? By the look on the face of the product manager asking me, she didn’t want a canned answer; she was looking for a reason to believe, to rekindle her energy. A product without a distinct purpose may blend in with the competition and fail to stand out. How should I respond?

Weak Development Team 128

Weak Development Team Customer Experience Technical Review Customer Feedback 128

Roman Pichler

NOVEMBER 6, 2018

These include interviewing users, working on the product roadmap, updating the product backlog, engaging with the stakeholders, and working with the development team, to name just a few. That’s the responsibility of the Scrum Master, development team, and marketing stakeholder respectively, not yours.

Product Management 236

Product Management Product Manager Management Management 236

Userpilot

MARCH 8, 2022

So to celebrate International Women’s Day – as usual – we’re casting the spotlight on some of the most prominent influencers and thought-leaders in Product – who also happen to be ladies. Melissa Perri – Speaker, consultant, and teacher in Product Management. CEO of Product Labs.

Technical Advisors 112

Technical Advisors Product Research Analytic Tools User Testing 112

Userpilot

JANUARY 16, 2024

From analyzing market trends to churning user needs and technical feasibility into golden product ideas, there are many benefits of ChatGPT for product managers. A potent tool, ChatGPT has proven to be a strategic addition to the product management toolkit, churning out ideas in even the most unlikely scenarios.

ChatGPT 90

ChatGPT Data Visualization Onboarding KPIs Research Software 90

Intercom, Inc.

FEBRUARY 13, 2018

A strong sales and product feedback loop avoids both scenarios. As your sales team scales and plays a larger role in representing the voice of your customers, an open line of communication aligns your product strategy with your addressable market. What does that look like in practice? How is your sales team segmented?

Product Research 192

Product Research Feedback Software User Testing Customer Feedback 192

The Product Coalition

DECEMBER 10, 2020

but we had no previous training on strategy. Furthermore, there is no clear path to learn product strategy and no agreed-upon “go-to” resource to start developing this muscle. Understanding Michael Porter Porter is a well-known strategy guru who published 20 books and numerous articles.

Differentiation 109

Differentiation Books Strategy Product Strategy 109

ProductPlan

JUNE 22, 2023

Product-centric organizations focus on product innovation for its own sake without necessarily considering customer needs. In the process, it may get disconnected from the market it is serving. A product-centric organization is the opposite of a customer-centric organization. Understanding these distinctions is important.

Data Visualization 73

Data Visualization Reporting Tools Customer Experience Product Research 73

Mind the Product

MAY 25, 2018

We ran through various exercises in the first week to give us direction, including user journey mapping , product in a box , and the speedboat game. From there we put together a basic roadmap and started writing user stories. And for that, we needed a new name… Output of one naming brainstorm.

User Testing 119

User Testing Weak Development Team Onboarding KPIs Customer Experience 119

The Product HQ

MAY 10, 2024

People from several different backgrounds decide to become platform product managers and follow a rich and rewarding career that is varied, fulfilling, and well-paid. To thrive in the role, budding platform PMs need to learn technical and softer skill sets, such as effective customer research and road-mapping a product’s route to market.

Reporting Tools 52

Reporting Tools Research Software Analytic Tools Feedback Software 52

Mironov Consulting

JULY 28, 2022

The Enterprise Sales/Solutions side of the organization [new sales, renewals, customer success/implementation, professional services, support escalations, account-based marketing] deals with one major customer at a time then mentally moves on to the next.    Where else can we make this product fit?   Sequentially.  Right

Reporting Tools 133

Reporting Tools Software Review Technical Review Weak Development Team 133

Userpilot

JULY 13, 2022

The Reforge blog helps product managers with topics like analytics , team management and development, product leadership , or product strategy. Women in Product aims to empower female product managers and the blog is one of the channels they use. Product Talk is a valuable resource for product professionals.

Blog 94

Blog Analytic Tools Research Software Feedback Software 94

The Product Coalition

JANUARY 6, 2024

The competitive analysis itself is a major part of your product strategy efforts, and here is how to do it at the right level. I know, a competitive analysis is not a roadmap presentation , but what I’m talking about here is not related to features. When you are asked to provide competitive analysis, don’t treat it as a chore.

User Testing 109

User Testing Customer Experience Customer Feedback Presentation 109

The Product Coalition

APRIL 24, 2023

But if the feedback is siloed, it’s harder to draw accurate and actionable insights to inform their product strategy. Marketing teams sometimes collect feedback from social media, and can also use feedback to sharpen their Sales copy. It’s much better to put all your user feedback in a single place and look at it together.

Feedback Software 100

Feedback Software Analytic Tools User Testing Customer Feedback 100

Userpilot

DECEMBER 8, 2022

SaaS companies often struggle to identify user problems worth solving, differentiate their products, and get the pricing right. Entering immature markets and devising a relatable product vision are also serious challenges. To avoid product failure, don’t launch without achieving product-market fit first.

Feedback Software 95

Feedback Software Research Software User Testing Analytic Tools 95

The Product Coalition

DECEMBER 31, 2023

Photo by Pixabay I recently led a product-market fit workshop at a known company in the Israeli tech industry. It is a well-established company, a leader in its domain, but it still needs to deliver new products to the market so product-market fit is a very relevant topic.

User Testing 100

User Testing Workshop B2B Leadership 100