Product Management University

MARCH 30, 2023

The lint roller makers have figured out that they can generate more revenue by marketing the same product to a whole new market segment — pet owners — under a clever new name. For most B2B organizations, vertical marketing yields nothing but upside, especially if your products and services are a commodity or will be soon.

B2B 130

B2B Marketing Customer Experience Healthcare 130

Product Culture

FEBRUARY 21, 2024

At one company I worked at, I tried something different for the next big roadmap release. For the presentation to the C-suite, I painted a picture of how the market was changing, what the emerging challenges were for our customers, and what we needed to provide to help. You will receive an email asking you to confirm your subscription.

Roadmap 52

Roadmap Naming Presentation Information 52

Product Culture

FEBRUARY 21, 2024

At one company I worked at, I tried something different for our next big roadmap release. For the presentation to the C-suite, I painted a picture of how the market was changing, what the emerging challenges were for our customers, and what we needed to provide to help. You will receive an email asking you to confirm your subscription.

Roadmap 52

Roadmap Naming Presentation Information 52

Roman Pichler

JULY 20, 2016

Whenever you are faced with an agile, dynamic environment—be it that your product is young and is experiencing significant change or that the market is dynamic with new competitors or technologies introducing change, you should work with a goal-oriented product roadmap, sometimes also referred to as theme-based. 4 Keep it Simple.

Roadmap 328

Roadmap Agile Technical Review Weak Development Team 328

Alchemer Mobile

FEBRUARY 10, 2022

While it’s critical to perfect these fundamentals, we want to spend time diving into some of the more advanced mobile app marketing strategies to improve ASO. Advanced mobile app marketing strategies to improve ASO. We know this as mobile app marketing 101. App store optimization goals. Increase click-through rate. Description.

Feedback Software 246

Feedback Software User Testing Strategy Marketing 246

Product Innovation Educators

OCTOBER 19, 2020

How product managers can create product names that make people smile. Not many product managers get involved in naming products, and that is a mistake. You can be a great brainstorming resource to help Marketing or a naming consulting. . She has many great tips for us that take the mystery out of naming. .

Naming 116

Naming Branding Customer Experience Consulting 116

Product Management University

OCTOBER 12, 2021

Product Marketing may be one of the most misunderstood and undervalued functions as evidenced by the fact that so many B2B organizations still don’t have it. If clearer differentiation and greater sales success are on your A-list, dispel these three product marketing myths and you’ll be on your way. Hardly product marketing!

Product Marketing 147

Product Marketing Marketing Differentiation Healthcare 147

The Product Coalition

NOVEMBER 19, 2022

Talk to any of the product managers, and one of the main problems they will share how difficult it is to create an achievable product roadmap. I have mentioned “achievable” in the title because, most of the time, the product team comes up with a roadmap only to realize that it’s not achievable. Sales/marketing/customer service ?—?Other

Roadmap 111

Roadmap Customer Feedback Feedback Software Document 111

Intercom, Inc.

OCTOBER 1, 2020

On this episode of Intercom on Product myself and Paul Adams, our SVP of Product, take a look at roadmapping. Knowing how and when to define a roadmap, who to include and how long to plan for are key elements to finding the balanced approach that you need. As you grow functions, the audience for your roadmap widens.

Roadmap 165

Roadmap Feedback Software User Testing Reporting Tools 165

Intercom, Inc.

OCTOBER 1, 2020

On this episode of Intercom on Product myself and Paul Adams, our SVP of Product, take a look at roadmapping. Knowing how and when to define a roadmap, who to include and how long to plan for are key elements to finding the balanced approach that you need. As you grow functions, the audience for your roadmap widens.

Roadmap 165

Roadmap Feedback Software User Testing Reporting Tools 165

ProductPlan

FEBRUARY 10, 2022

What is a Digital Transformation Roadmap? Above all, product teams can use a digital transformation roadmap to summarize the plan and goals for any move from a manual process to a digital one. What Purpose Does a Digital Transformation Roadmap Serve? How Do You Build a Digital Transformation Roadmap?

Roadmap 79

Roadmap Research Software Software Review Technical Review 79

The Product Coalition

AUGUST 15, 2022

that products always require roadmaps. Do you think every company and product needs a roadmap?” Then I thought further; maybe complete scenarios exist where roadmaps aren’t needed. Fast forward to the end, there are in fact scenarios where companies and products do not need roadmaps. Tell me your perspective.”,

Roadmap 102

Roadmap Customer Experience Weak Development Team User Testing 102

Product Culture

OCTOBER 19, 2022

How do you describe risk on your roadmap? Naturally, you have a lot: resources in short supply, unproven technology, untested suppliers, unproven assumptions about the market. First Name. I've seen small asterisks at the bottom of roadmaps, separate slides on the topic, percentages of confidence on roadmap items or time frames.

Roadmap 52

Roadmap Naming Definition Events 52

Userpilot

JUNE 12, 2023

Marketing surveys let you understand brand perception, analyze customer sentiment , and identify improvement areas. TL;DR A marketing survey uses well-crafted questionnaires to gather information about your target audience and their sentiment on your company and competitors. Typeform – best for long-form market research surveys.

Data Visualization 76

Data Visualization Product Research Research Software Analytic Tools 76

Reveal

JULY 27, 2022

Google Search Console Data Connector Salesforce Marketing Cloud updates Google Analytics updates . New Property to show/hide the Title of a dashboard (name + kebab). New server-side filtering for data object names. Reveal’s 2022-2023 Roadmap. Our roadmap is customer-driven. Data Connectors. discuss!? .

Embedded Analytics 52

Embedded Analytics Data Visualization Roadmap Analytic Tools 52

Mind the Product

SEPTEMBER 5, 2018

so my investor said that I need a product manager to do our product roadmap?”. When I worked as a product management consultant clients would often talk about “needing a product roadmap ASAP”. In reality, asking for a product roadmap was shorthand for “please help me with my strategy”.

Roadmap 133

Roadmap Research Software Technical Review User Testing 133

The Product Coalition

JUNE 9, 2021

Part one of this article taught you how to align a roadmap with aspirational business goals. Participants: Product Manager (required), Product Owner (required), Development Manager (required), Business stakeholders (optional) Guiding Questions: What are the highest value projects that will help realize your strategy at the end of the roadmap.

Vision 89

Vision Roadmap Customer Experience Weak Development Team 89

ProductPlan

SEPTEMBER 16, 2021

Vital to delivering successful products at Clickatell , an effective product roadmap can quell the confusion and missteps that often derail well-meaning product delivery organizations. Roadmaps provide the required context to understand how individual initiatives combine to meet strategic objectives.

Roadmap 94

Roadmap Product Strategy Data Visualization Strategy 94

ProductPlan

MARCH 29, 2023

Product professionals spend countless hours researching, prioritizing, and planning, all in the name of creating a successful product launch. In fact, a significant number of go-to-market efforts are entirely coordinated by a separate team without the direct involvement of the product organization. With ProductPlan, this is a reality!

Product launches 52

Product launches Roadmap Research Software Strategy 52

Userpilot

APRIL 19, 2024

Looking for the best way to do market research? From framing your initial question to extracting valuable customer insights, we’ll walk you through the lean market research process step-by-step. Get ready to empower your decisions with real-world market intelligence. Why should you do market research? The outcome?

Research Software 52

Research Software User Testing Market Research Data Visualization 52

Userpilot

JULY 31, 2023

Looking to power up your retention marketing strategy? TL;DR Customer retention marketing aims to build quality relationships with customers to turn them into repeat buyers. Acquisition marketing focuses on gaining new customers and expanding market share. Use email marketing campaigns to bring back inactive users.

Feedback Software 90

Feedback Software Analytic Tools Data Visualization Customer Feedback 90

The Product Coalition

FEBRUARY 12, 2024

I’ve reviewed roadmaps for hundreds of different products. I’ve participated in more roadmap review meetings than I can remember. And until now, I never thought to share the view a product leader has on roadmaps — at least publicly. When reviewing a roadmap with the product team, there are six points I always look for.

Technical Review 114

Technical Review User Testing Product Research Customer Feedback 114

The Product HQ

FEBRUARY 1, 2023

Product management is an experience-heavy field that requires years of experience and knowledge of new product development , product launches, project management, and even things like a digital marketing strategy. The trick is to compile all that experience and knowledge into one product marketing manager resume. Let’s do this.

Product Marketing 52

Product Marketing Marketing Management Management 52

Roman Pichler

APRIL 5, 2022

For example, a product strategy workshop might have the objective to identify the key changes required to achieve product-market fit. As a rule of thumb, avoid meetings with more than ten attendees when you have to make high-impact decisions and/or rework the product strategy , product roadmap , or product backlog. Close the meeting.

Weak Development Team 265

Weak Development Team Product Management Product Manager User Testing 265

The Product Coalition

AUGUST 8, 2023

Starting your own business has never been an easy task, and the current market conditions make it even more difficult. There are certain things to consider before you start your own business, including your business model, marketing plan, budget, and many other things. Therefore, every step matters.

Banking 104

Banking Government Finance Naming 104

Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. Nico joined me on Inside Intercom this week, where we discussed everything from the three stages of company growth to how growing companies can address new markets.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Userpilot

APRIL 30, 2024

It lets you create surveys no-code, localize them for global markets, trigger to the right segments, and much more. Both of these directly influence product development and help keep up with market trends. How can companies use customer feedback to influence the product roadmap? Book a demo to see it in action.

User Testing 84

User Testing Customer Feedback Feedback Software Data Visualization 84

Userpilot

OCTOBER 29, 2020

Product Marketing is a fairly new domain and the role of ‘Product Marketing Manager’ differs greatly from organization to organization. You may want to jump to a relevant section: Who’s a Product Marketing Manager? Product Marketing Manager’s Role and Responsibilities (depending on the company).

Analytic Tools 96

Analytic Tools Feedback Software Onboarding KPIs Product Marketing 96

Mind the Product

FEBRUARY 22, 2018

Major elements of our sales and marketing plan, designed with companies like this one in mind, needed to be revisited at the least. We’d responded to market traction without properly understanding our users. The logic of reinforcing success is appealing: Go to market, see where you get traction, and find more prospects like them.

Product Research 88

Product Research User Testing Customer Experience Research Software 88

Lenny Rachitsky

APRIL 28, 2024

Kayvon treated sacred cows like a “built-in roadmap” of innovations worth testing. Periscope failed because of two main reasons: poor retention that was masked by explosive growth in new markets, and taking too long to integrate with Twitter to leverage its scale and community.

User Testing 115

User Testing Analytic Tools Feedback Software Weak Development Team 115

Mironov Consulting

FEBRUARY 28, 2024

Said another way, this week’s new “must do” items look like a year’s worth of additions to the roadmap.  ” “Roadmap items X and Y specifically benefit your functional group, and were the ones that your directors prioritized as their top two.  roadmap updates from Product. 

Reporting Tools 105

Reporting Tools Software Review Technical Review Weak Development Team 105

Roman Pichler

JUNE 1, 2020

For example, these stakeholders are likely to include representatives from marketing, sales, support, and finance for a commercial product. As its name suggests, the grid analyses the stakeholders by taking into account their power and interest; it assumes that people take a low or high interest in your product and have low or high power.

Weak Development Team 305

Weak Development Team Product Research Customer Experience Workshop 305

Product Culture

AUGUST 16, 2023

Sometimes you get roadmap “special request” for just one customer, partner or potential sale. If the whole organization is focused on entering a new market, why would you slow progress on that effort by building features for a market that’s tapped out? Is it more important than what’s on the roadmap now?

Customer Experience 52

Customer Experience Naming Roadmap Books 52

Product Culture

NOVEMBER 29, 2023

Subscribe to my weekly Nano-letter: Sign Up Subscribe to One Thing Weekly Name * First Name Last Name Email * Our Privacy Policy * You can change your mind at any time by clicking the unsubscribe link in the footer of any email you receive from us, or by contacting us at bruce@productculture.com. Not all of them.

Leadership 52

Leadership Finance Naming Roadmap 52

UserVoice

APRIL 4, 2017

The litany of tasks on a PM’s plate can seem overwhelming at a glance, but the market has responded to these challenges with a number of specialized solutions that many PMs now consider indispensable in their day-to-day. Product Roadmap Visualization Tools for Product Managers. Data Analysis Tools for Product Management.

Analytic Tools 286

Analytic Tools Research Software Feedback Software Data Visualization 286

Userpilot

APRIL 30, 2024

Marty Cagan is a popular name in the product management world. Throughout his rich career, Marty has worn numerous hats within modern software product organizations, transitioning between roles involving product management, software development, product marketing , user experience design, and general management, among others.

Analytic Tools 92

Analytic Tools Research Software Feedback Software Books 92

The Product Coalition

AUGUST 23, 2023

To grow our customer base and market share? This smartphone is produced by a Dutch social enterprise of the same name, with a clear and compelling mission: to develop a phone that doesn’t harm people or the environment. Less effective marketing: Marketing a product without a clear purpose can be challenging.

Weak Development Team 130

Weak Development Team Customer Experience Technical Review Customer Feedback 130