The Secret PM Handbook

MAY 5, 2017

It’s in our name, right?) And even roadmaps. A big part of our job is finding these market problems, customer needs and desires. Market research. There are lots of ways to find market problems or customer desires, and I have several earlier posts that cover some of these techniques. Product manager =?

Framework 302

Framework User Testing Product Management Product Manager 302

Effective Roadmap Planning and Development Process for Enterprise Products

AUGUST 2, 2018

Roadmap Planning process Unlike Consumer products, you have two different types of audience to satisfy in Enterprise world, namely Buyer and User Persona. Typical process what I evangelize for roadmap planning process is the below. Internal Feedback : Sales, Marketing, Support, Engineering and other stake holders.

User Testing 40

User Testing Enterprise Roadmap Product Research 40

Userpilot

OCTOBER 17, 2023

There are nine types of customer insights you can collect, and they include: Market research data to identify gaps, competitive advantages, growth areas , and, most importantly, the needs of your customers. It guides feature development and app roadmap so you can keep enhancing your product. How to collect market research data?

Data Visualization 83

Data Visualization Analytic Tools Research Software Feedback Software 83

Userpilot

DECEMBER 8, 2022

Entering immature markets and devising a relatable product vision are also serious challenges. To avoid product failure, don’t launch without achieving product-market fit first. Market research and customer discovery help validate ideas and make sure the market is ready for the product.

Feedback Software 95

Feedback Software Research Software User Testing Analytic Tools 95

Userpilot

MARCH 8, 2022

There are some well-known names as well as new faces on the list, from all over the world – together with their LinkedIn profiles and medium blogs, so you can follow their journeys and insightful posts yourself. Melissa Perri is one of the most recognizable names in Product Management. CEO of Product Labs.

Technical Advisors 112

Technical Advisors Product Research Analytic Tools User Testing 112

Userpilot

AUGUST 13, 2023

Instead of relying solely on your intuition, supplement it with insights from market and customer research or feedback to inform prioritization decisions. Next, put them on the roadmap , considering feature interdependencies and timelines. To see how Userpilot can help you make informed prioritization decisions, book the demo!

Data Visualization 89

Data Visualization User Testing Customer Experience Feedback Software 89

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market. If so, fantastic!

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

Mind the Product

NOVEMBER 1, 2017

His name is Eric. A product persona is a fictional character created to represent a set of users that will react to your marketing mix (product, price, place, promotion) in a similar way. How do you collectively build your marketing persona through a workshop? Company name. Unbelievable! Who is this person? The Process.

Construction 96

Construction Workshop User Testing Customer Experience 96

Userpilot

JUNE 30, 2023

Looking for the voice of the customer questions to understand your users, analyze the market, and unlock growth opportunities? We’ve handpicked the right survey questions under different research categories to make everything easy. Customer research questions using a welcome screen. Building market survey with Userpilot.

Customer Feedback 90

Customer Feedback User Testing Feedback Software Data Visualization 90

Userpilot

JULY 18, 2023

Roadmapping software visualizes and plans product development over time, facilitating coordination and alignment across teams. These tools enable product managers to conduct market research , competitor analysis, and user feedback analysis. Let’s get right to it! Product management software: Aha!

Analytic Tools 90

Analytic Tools Feedback Software Research Software Reporting Tools 90

Product Innovation Educators

JUNE 29, 2020

His popular blog is also available as a podcast and both are simply named Roman Pichler. Hard skills like market research or roadmapping are important, but they’re not enough. His popular blog is also available as a podcast and both are simply named Roman Pichler. 2:00] What is agile product management?

Agile 106

Agile Product Management Product Manager Workshop 106

People-First Product Leadership

SEPTEMBER 17, 2023

Welcome <insert name> We are thrilled to have you join the <insert name> team! Get a high level understanding of Product @ <insert company name> Meet with individuals noted below. Use the information as a checklist for getting yourself the context and understanding needed within the first 30 days.

Research Software 52

Research Software Data Visualization Analytic Tools Feedback Software 52

The Secret PM Handbook

MAY 5, 2017

It’s in our name, right?) And even roadmaps. A big part of our job is finding these market problems, customer needs and desires. Market research. There are lots of ways to find market problems or customer desires, and I have several earlier posts that cover some of these techniques. Product manager =?

Framework 150

Framework User Testing Product Management Product Manager 150

The Product Coalition

DECEMBER 8, 2020

They cover the concept of the Product Owner role, product discovery, how to deal with external and internal stakeholders, product portfolio and product roadmap planning, and the Product Backlog refinement. Stakeholders make excellent members of the customer development or user research team. Roadmap planning is?—?like

Product Research 88

Product Research User Testing Customer Experience Technical Review 88

Userpilot

JANUARY 31, 2022

Run continuous market research, discovery, and/or user research to better understand how to solve problems. I found this one personally quite interesting, as the focus for these product managers overlap a lot with what a product marketing manager (PMM) does. Platform Product Manager. Innovation Product Manager.

Research Software 94

Research Software Analytic Tools Feedback Software Product Research 94

The Product Coalition

NOVEMBER 26, 2019

Management and business folk therefore still live very much in “waterfall world” where big projects are delivered according to well-defined, largely immutable strategies, roadmaps and project plans. users, market and business, fades into the background. delivering value to the market and capturing value for the company.

Onboarding KPIs 78

Onboarding KPIs Product Research Agile User Testing 78

UX Studio

JUNE 30, 2023

San Jose, CA; San Francisco, CA $150 – $199 / hr Web Design, Corporate Identity, Graphic Design, Social Media Marketing, Animation, and Motion Design Propane Agency Propane Agency is a brand and digital experience agency. We also develop products of our own, namely UXfolio, Copyfolio, and Archifolio.

Research Software 60

Research Software Feedback Software Analytic Tools Reporting Tools 60

The Product HQ

APRIL 20, 2024

These professionals come from various backgrounds, such as communications, engineering, and marketing, to name a few. These skills include recognizing market opportunities, customer research, product road mapping, and modeling. The product management process starts with strategy and developing the product roadmap.

B2B 52

B2B User Testing Research Software Analytic Tools 52

Sachin Rekhi

OCTOBER 25, 2016

These surveys can take multiple forms as well, whether it's market research on potential new product areas, or gathering feedback from your existing customers on their experience. For example, one of my favorite surveys are periodic Net Promoter Score surveys. Develop a Feedback River.

Product Research 120

Product Research Feedback Loop Feedback Software User Testing 120

Product Talk

APRIL 17, 2024

It sounds like you are responsible for product, design, and research. And product marketing as well. You had five product teams , a user researcher who was new to the role. We’ve done the classical target market research, which is important for vision as well. Teresa: Okay. Yes, great. Is that fair?

Product Research 218

Product Research User Testing Data Visualization Research Software 218

Userpilot

MARCH 3, 2022

This includes market research (potential employers), understanding product strengths (your value to the customer), iterative development (subsequent drafts), or refining the UI (formatting). Careers in programming are a good springboard as are those in sales, customer service, or marketing. List the ones that you possess.

Data Visualization 91

Data Visualization Analytic Tools Technical Advisors User Testing 91

ProductPlan

NOVEMBER 13, 2018

After all, solving problems is kind of the name of the game, isn’t it? That customer could also help inform the next steps of your strategy for breaking into that market. Maybe the company doesn’t spend much on your product but is a Fortune 100 mega-giant-corporation and a household name. So keep this filter handy.

User Testing 51

User Testing Customer Feedback Feedback Software Customer Experience 51

Mironov Consulting

APRIL 7, 2018

I speak/write incessantly about the importance of product managers talking directly with their users and buyers (collectively “customers”), not mediated through Sales, Marketing, Customer Success, User Experience, or stray notes posted to Salesforce. They get their market information second-hand.

User Testing 99

User Testing Customer Feedback Customer Experience Research Software 99

Alchemer Mobile

NOVEMBER 25, 2019

So to give you a little bit of an introduction, and if you’re looking on the webcam, I promise that Robi and I did not coordinate our green and red Christmas attire for today’s webinar, but my name is Ben Johnson. So, I’m looking forward to the conversation, Ben. Ben Johnson: Awesome. It was growing on an annual basis.

Feedback Software 147

Feedback Software Research Software User Testing Customer Experience 147

UX Studio

NOVEMBER 3, 2017

After preparing the vision, start working on a product roadmap and/or create a product backlog (in agile environments). Developers, designers, researchers, business or marketing people could all fit there. At that point, briefly express the purpose of the product and how it will affect customers or the market.

Vision 95

Vision User Testing Product Research Workshop 95

Business of Software Conference

SEPTEMBER 3, 2019

How does a bootstrapped software company effectively market especially when its founders despise (and, in fact, suck at) sales and marketing? Shawn Anderson & Shane Corellian (Co-Founders, PDQ.com) – Alternative Marketing, or “Oops I Did A Marketing” from Business of Software Conference. Transcript.

Analytic Tools 40

Analytic Tools Marketing Research Software Technical Review 40

Product Bookshelf

JANUARY 24, 2017

To build great products, design the whole product, including the first experience, the subsequent customer journey, pricing, support, and go to market activities. Fradin races through a lot of concepts and briefly covers topics like pricing, go to market plans, and customer discovery. Lastly, he gives some thoughts on product roadmaps.

Research Software 48

Research Software Analytic Tools Data Visualization Product Research 48

ProductPlan

MAY 14, 2019

The common sense rationale is that if you’re the first offering in the market to boast Capability X, everyone who cares about Capability X will buy your solution. The graveyard is littered with former household names like Atari and Diners Club that pioneered their market before petering out. Being first is expensive.

Customer Experience 81

Customer Experience Weak Development Team Research Software Product Research 81

The Product Coalition

JULY 8, 2020

Don’t ask for the user email, name or device he used as this information is already available on your end, just attach it to the form using attributes. You cannot do 100 daily user meetings or weekly market research studies. Sound goods, but my devs’ roadmap is full for the next 321 years. Use rewards if needed.

Feedback Software 82

Feedback Software Data Visualization Customer Feedback User Testing 82

The Product Coalition

DECEMBER 2, 2018

Marketers are so absorbed into the customer acquisition process that sometimes they completely forget about an essential pillar of every business?—?pricing. It neither takes into account competitors’ pricing strategies, nor does it consider any market research. Are you the one running after the skyrocket growth too?

Feedback Software 60

Feedback Software Research Software Startups User Testing 60

Userpilot

JANUARY 14, 2024

Typically, product managers are responsible for market and user research, product discovery , feature prioritization , and roadmapping. A degree in business, marketing, computer science, engineering, and data science can give you the foundation for a typical career path in product management. Core product manager skills.

Data Visualization 98

Data Visualization Analytic Tools Research Software Feedback Software 98

Alty

FEBRUARY 16, 2017

But if you already did some solid market research, that’s awesome! Most times you don’t want to be the one naming a price. The same document would be later expanded into a more comprehensive product requirement document, which would be used as an executive roadmap once the contract is signed. We are dying to know.

Research Software 50

Research Software User Testing Technical Review Data Visualization 50

UX Studio: Product Management

AUGUST 17, 2018

Estimating market demand and value. Are we targeting the right market? In such cases, professional market research may work better for starters. You googled the term with your city name, and stumbled upon this website.”. Getting quantitative data on usage. Identifying preferences between versions – visuals or copy.

User Testing 141

User Testing Product Research Research Software Feedback Software 141

Product Management University

NOVEMBER 21, 2022

In this post, we’ll put the product portfolio management discipline (not to be confused with project portfolio management) under a microscope, identifying the differences as compared to traditional product management, the common objectives of PPM, and what it takes to be a great product portfolio management organization in today’s market.

Research Software 130

Research Software White Paper Management Management 130

Business of Software Conference

MARCH 24, 2021

And over the years we’ve made a name for ourselves being an independent company we’re a relatively small business intentionally. There are some questions around marketing. And I know you don’t do any marketing, haha. I can’t we don’t do market research. Market tells the truth.

Feedback Software 40

Feedback Software Research Software User Testing Data Visualization 40

Userpilot

AUGUST 10, 2023

TL;DR Product discovery is the process of researching customer problems that need solving and developing solutions they’re ready to pay for. Product discovery helps organizations mitigate risks and use resources well by ensuring product ideas are well-researched and validated. In the first step of the process, you build the team.

Product Research 87

Product Research Analytic Tools Feedback Software Research Software 87

Userpilot

JULY 18, 2023

The product manager’s responsibilities include conducting market and customer research using primary and secondary sources like interviews, surveys , or industry publications. Based on the research, PMs develop the long-term product vision and product strategy that are aligned with the overall business strategy.

Data Visualization 87

Data Visualization Product Research User Testing Onboarding KPIs 87