Product Management University

NOVEMBER 17, 2022

After more than two dozen conversations with product management VPs and SVPs, I’m happy to report the market-facing, customer-value-driven product management I’ve long known is alive and well. This approach positions his company to succeed in specific markets and beat the pants off competitors that have generic platforms.

Reporting Tools 130

Reporting Tools Weak Development Team Marketing Product Management 130

The Product Coalition

OCTOBER 11, 2022

A Product Marketing Manager (PMM), is one of the least understood roles in the technology industry. Strategy On the strategic side, this means finding out what is unique within a market about a company’s offering, and steering the company and/or its product to position itself in the place that will lead to success.

Marketing 78

Marketing Product Marketing Reporting Tools Product Research 78

Intercom, Inc.

MARCH 15, 2022

In today’s market, customers expect personalization. Marketers are quick to understand the value of personalization: one report revealed that a whopping 99% of marketers say that personalization advances their customer relationships. So how can you create more personalized and engaging marketing campaigns?

Data Visualization 129

Data Visualization Messaging Analytic Tools Research Software 129

The Product Coalition

MARCH 8, 2023

They must accept new technology and use actionable data to optimize operations and improve customer shopping experiences. eCommerce tools and technologies: An unbreakable bonding In this digital age, technology touches practically every area of our life, including eCommerce. But which eCommerce tools are best?

Analytic Tools 78

Analytic Tools Reporting Tools Research Software Data Visualization 78

The Product Coalition

MARCH 26, 2021

Database management systems enable businesses to convey information related to sales transactions, product inventory, marketing activities, and customer profiles. A database management system will define rules and manipulate the data format, record structure, file structure, and field names.

Reporting Tools 111

Reporting Tools Research Software Data Visualization Technology 111

The Product Coalition

AUGUST 4, 2020

Business Before Technology?—?What You should write a business plan, think over all the functionality you want the app to perform, take into account some marketing strategies, analyze your competitors and a target audience, and then turn to the developers. The article is called “Business before technology”. What Does It Mean?

Technology 80

Technology Weak Development Team Customer Experience Software Developers 80

Product Management University

APRIL 25, 2023

For example, if you’re looking for a product marketing role, your H1 headline might be something like “ Making Technical Products Easier to Market, Sell & Buy.” Is there any technology company that doesn’t want that? For example, Grew product revenue by X% at [company name] in 2 years. discovery meetings.

Technical Review 244

Technical Review Research Software Systems Review Customer Experience 244

Userpilot

APRIL 25, 2024

Marketing research is essentially a method utilized by companies to collect valuable information regarding their target market. Through the common practice of conducting market research, companies gather essential information that enables them to make informed decisions and develop products that resonate with consumers.

Research Software 52

Research Software User Testing Data Visualization Market Research 52

The Product Coalition

NOVEMBER 4, 2021

being involved in building new businesses, technology, and business models. One of the methods for pursuing this is to make investments into third party venture funds with no brand association that then invest in the ventures themselves, thus the name indirect investments. You don’t see the dealflow, you just see the winners.

Technical Review 102

Technical Review Technology Startups Strategy 102

Intercom, Inc.

JULY 31, 2019

With the right setup, a chatbot can power your marketing as well so you never miss a lead. 53% of buyers are more likely to buy from a business they can message, so if you’re looking for ways to make your marketing more effective in 2019, live chat is the way to go. What is chatbot marketing? By using chatbots.

Marketing 177

Marketing User Testing Research Software Embedded Analytics 177

freshtrax

OCTOBER 19, 2021

Japan is the 3rd largest gaming market in the world, only surpassed by China and the US. So it’s no surprise that companies want to localize their games for the lucrative Japanese market. So it’s no surprise that companies want to localize their games for the lucrative Japanese market. 4) Localizing Non-Textual Elements.

Research Software 111

Research Software Marketing User Testing Software Review 111

Userpilot

AUGUST 2, 2023

With the amount of data companies have available, there is no excuse not to use data-driven email marketing. Whereas data-driven email marketing uses valuable customer data to send the right email at the right time to assist with your product’s growth. What is data-driven email marketing? Book a demo now.

Data Visualization 98

Data Visualization Analytic Tools Customer Experience User Testing 98

Alchemer Mobile

FEBRUARY 6, 2024

LOUISVILLE, COLORADO, February 6, 2024 : Alchemer — a global leader in experience feedback technology — announced today that it has been named to the Gartner Magic Quadrant for Voice of the Customer Platforms research report for the third consecutive time. and/or its affiliates in the U.S. and/or its affiliates in the U.S.

Reporting Tools 100

Reporting Tools Research Software Feedback Software User Testing 100

Userpilot

APRIL 19, 2024

Looking for the best way to do market research? From framing your initial question to extracting valuable customer insights, we’ll walk you through the lean market research process step-by-step. Get ready to empower your decisions with real-world market intelligence. Why should you do market research? The outcome?

Research Software 52

Research Software User Testing Market Research Data Visualization 52

Mind the Product

JANUARY 23, 2020

Influencer marketing is big business and inevitably affects the way consumer products are developed. Influencer Marketing is big Business. According to Business Insider , influencer marketing is now an $8 billion industry, and on track to be a $15 billion industry by 2022. But isn’t this just marketing?

User Testing 132

User Testing Marketing Reporting Tools Product Research 132

ProductPlan

APRIL 25, 2024

Instead of a traditional B2B software or physical piece of hardware, their products are programs, IT services , university websites (internal and external), or even actual curricula, to name a few. Generative AI is one such technology that is rapidly changing how students, teachers, and administrators interact with systems on campus.

Education 96

Education Research Software Analytic Tools Feedback Software 96

Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. Nico joined me on Inside Intercom this week, where we discussed everything from the three stages of company growth to how growing companies can address new markets.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

The Product Coalition

DECEMBER 29, 2022

Food tech is transforming the food industry by using cutting-edge technology to manage production, distribution, and consumption. When discussing food, technology is not the first thing that comes to our minds. Nevertheless, technology has altered every aspect of our life. The global food tech market was valued at USD 220.32

Technical Review 132

Technical Review Data Visualization Software Review User Testing 132

freshtrax

AUGUST 12, 2021

In the beginning of July, I had an opportunity to speak at GlobalSaké’s 7th event of 2021, “Japan and Germany New Markets Entry Strategy ”, to share how important conducting research is prior to entering the Japanese market. Again, researching about Japan and the market space is important for market entry.

User Testing 105

User Testing Research Software Transportation Marketing 105

The Accidental Product Manager

AUGUST 8, 2022

India is one of the world’s largest untapped markets and music streaming is only now arriving there. Which streaming service will serve this new market? It turns out that the most popular music-streaming service in India which is the world’s biggest untapped digital economy, isn’t from Spotify Technology or Apple.

User Testing 65

User Testing Marketing Product Management Product Manager 65

The Product Coalition

SEPTEMBER 16, 2023

Drawing upon a rich vein of experiences — from leadership roles in engineering to insightful albeit brief stints as a founder and CTO and steering roles focusing on morphing concepts into market-ready products — my tenure in this vibrant ecosystem has been incredible.

Startups 111

Startups Technical Review Product Management Product Manager 111

Userpilot

FEBRUARY 25, 2021

Like any playbook in sports, your marketing playbook is only as good as the coach who wrote it. That is why we asked some of the best SaaS marketing practitioners for their best plays with the highest win percentage. SaaS Marketing Playbook Table of Contents. SaaS Marketing Playbook Table of Contents. Content Marketing.

Research Software 91

Research Software User Testing Outbound Marketing 91

Intercom, Inc.

JANUARY 25, 2022

Successful sales and marketing teams understand the most important element of the buyer’s journey – the person behind it. A great customer relationship management (CRM) platform is at the core of every marketing and sales team’s tech stack. Why combine live chat and chatbot technology with your CRM?

Research Software 216

Research Software User Testing Artificial Inteligence Data Visualization 216

Centercode

APRIL 9, 2019

An industry survey revealed over 90 names for pre-release testing. Technology. Products have gone from siloed to interconnected, from niche popularity in tech-savvy markets to a mainstream audience, and from slow release cycles to constant iteration. You get the idea – modern technology is complex.

Feedback Software 68

Feedback Software Research Software User Testing Product Research 68

Product Management Unpacked

SEPTEMBER 29, 2021

I’m excited to be named Product Executive in Residence (PXIR) at Carnegie Mellon University. In my view, the disciplines that drive product success – strategy, planning, marketing, development and operations – are also critical for company success. There is also the ubiquity of what’s often referred to as the “product problem.”

Product Management 217

Product Management Product Manager Product Research Healthcare 217

Product Management University

FEBRUARY 21, 2024

Company Strengths If your competition is the biggest player in your market, they’ll say things like, “we have more customers than all of our competitors combined,” or “we process more transactions than anyone else in our market.” We never mentioned them by name unless asked. It was a new toy for them!

Demo 130

Demo Weak Development Team Customer Experience Product Research 130

eG Innovations

APRIL 12, 2019

Research In Action , a leading independent information and communications technology research and consulting company, conducted an evaluation of more than 20 active software vendors in the CAPM market during Q4 2018 and Q1 2019 through a survey of enterprise buyers. Access the report here. Explore customer reviews of eG Enterprise APM.

Reporting Tools 49

Reporting Tools Data Visualization Naming Research Software 49

PMLesson's Ace the PM Interview

APRIL 6, 2020

Product marketing is one of the newest and most impactful roles within an organization. As a product marketing manager (PMM), you influence most areas of the organization including product, design, sales, support, and, of course, marketing. That degree doesn’t have to be in marketing, but it certainly helps.

Product Marketing 78

Product Marketing Technical Review User Testing Marketing 78

The Product Coalition

JULY 29, 2022

The emergence and evolution of data science have been one of the biggest impacts of technology on enterprises. In short, there’s a need to implement technologies that can simplify data gathering, assorting, and managing, now more than ever. It also states that ML constitutes the largest segment of the AI market. billion U.S.

Artificial Inteligence 174

Artificial Inteligence Data Visualization Reporting Tools Customer Experience 174

The Product Coalition

JANUARY 9, 2023

Here some samples of the rest outside of the F500: Technology, 21% Manufacturing, 10% Finance, 7% Retail, 6% Telecommunications, 4% Pharmaceutical, 3% Automotive, 2% In a booming economy, it matters less for sure if someone’s in the right industry or not. There are many reasonable answers, and it’d be dumb to try to name them all.

Artificial Inteligence 112

Artificial Inteligence Telecommunications Automotive Product Management 112

The Product Coalition

JULY 6, 2023

The competitive landscape is more intense than ever for technology businesses, particularly SaaS (Software as a Service) companies. Traditional marketing and sales tactics with long lead times, heavy financial investment, and a demanding need for human resources could be more efficient. Here when product-led growth comes into play.

Research Software 109

Research Software Feedback Software User Testing Product Research 109

The Product Coalition

NOVEMBER 17, 2022

Thus a symptom of this passionate gen Z market of content creators comes to light: pure market saturation. I’m saying people are jumping too fast into a now-saturated market without first considering the industries of tools and services which allow all of this to happen in the first place. About Me My name is Kasey, AKA J.X.

Technical Review 109

Technical Review Development Team Review Systems Review Advertising 109

Lenny Rachitsky

APRIL 28, 2024

Periscope pioneered technology that inspired Instagram Live, TikTok Live, Facebook Live, and other social networks’ expansion into video streaming. When different teams and technologies were pitted against each other, it led to confusion and inefficiencies. Lenny may be an investor in the companies discussed.

User Testing 110

User Testing Analytic Tools Feedback Software Weak Development Team 110

The Product Coalition

NOVEMBER 22, 2022

The proper discussion about any technology commences with a basic intro which is its definition. That’s because a proper definition helps you get acquainted with the technology. Native applications are mobile applications built with specific technologies like Java, Objective C, React Native, (in case of hybrid apps), or Kotlin.

Technical Review 127

Technical Review Customer Experience User Testing Certifications 127

TechEmpower - Product Management

JULY 24, 2023

How will you be taking this to market? Do you have a custom algorithm or other technology? Do you have a name, a logo, and have you thought about brand positioning? Often this ties to marketing support. How do we prioritize internationalization versus getting something to market? What channels will you use (e.g.,

Reporting Tools 208

Reporting Tools Analytic Tools Development CTO Coach 208

The Product Coalition

DECEMBER 6, 2023

Here is how a product strategy can help you create business results, even when the market is not in your favor. I sat with an entrepreneur who was helping me with market research for the work I do with startup founders and explained to him what I do. If you feel it touches marketing and sales, you are right.

Product Strategy 105

Product Strategy Research Software Strategy User Testing 105

freshtrax

SEPTEMBER 24, 2019

As more and more consumers turn to their smartphones rather than their computers—be it for shopping, for gaming, or any other number of services—businesses need to understand the impact of their mobile marketing. With nearly 20 years of experience in marketing and management, he serves as Adjust’s Japan country manager.

Analytic Tools 97

Analytic Tools Research Software Feedback Software User Testing 97