The Product Guy

DECEMBER 10, 2024

Internally, you may be known for your ability to manage cross-functional teams, while externally, you may position yourself as a visionary product leader. The Controversy : Over-promising or positioning yourself as an expert in areas where you’re still developing can backfire, leading to a credibility gap.

Branding

The Product Guy

JANUARY 17, 2025

Featuring an engaging discussion with Inis Hormann (Marketing Director Germany, Cepheid) and Steve Kury (Leadership Development Consultant, SHK Leadership Consulting), the session provided actionable insights for PMs at every level. Creativity: Bringing unique ideas and solutions to the table.

Data Visualization

Product Innovation Educators

FEBRUARY 17, 2025

She positioned herself at the intersection of different functions, collecting input from business stakeholders to define problems, then transmitting requirements to development teams to create solutions. Instead, it means identifying key stakeholders and involving them at appropriate points in the process.

Reporting Tools

Product Innovation Educators

DECEMBER 23, 2024

The discussion explores practical applications of AI tools like ChatGPT and Claude in product development, including MVP refinement, customer testing, and marketing content creation. However, Mike emphasizes the importance of balancing AI capabilities with human oversight, warning against over-reliance on AI.

Artificial Inteligence

The Product Guy

OCTOBER 25, 2024

Use data to support your position and explain the trade-offs. For instance, if you’re asked to prioritize a feature that isn’t solving a customer problem, present research showing how the feature would impact user experience or how alternative features better serve your market.

Strategy

Spice Catalyst

NOVEMBER 18, 2024

This is the fourth episode of Product Success Issues with David Fradin, covering Personas, How to do Market and Competitive Research, and the sixteen key significant issues affecting the world that will influence new products and services and changes to existing products and services.

Positioning

Roman Pichler

DECEMBER 2, 2024

Think of the salespeople, marketers, and customer support team members, as well as the UX designers, architects, programmers, and testers you might interact with. It puts you in the position to make a request and address the root cause of the conflict. 1] This is especially true in product management.

Weak Development Team

Product Talk

DECEMBER 11, 2024

Eva says, In a previous role, I realized through my work on [employee] retention and regrettable attrition that we really have to do more to understand our employees as customers that we recruit (the equivalent to marketing/sales) and then they subscribe to our product (the employee experience) until they leave and are not with the company anymore.

Product Research

Lenny Rachitsky

MAY 25, 2025

At OpenAI, she established marketing foundations for ChatGPT for consumers and enterprises, as well as their developer API platform. While at Stripe, she spent over eight years building and scaling their marketing function from scratch. An engineer turned marketer, Krithika brings a uniquely analytical approach to marketing.

Analytic Tools

Product Management University

DECEMBER 11, 2024

Market Analysis Before and With AI Customers are clamoring for a number of improvements to your product and youre on a mission to get them funded and on the roadmap. So youre asked to do a market analysis to make sure stakeholders are confident in your plan. Executive stakeholders want things that drive growth. Is it bulletproof?

Product Management

Innovatemap

NOVEMBER 20, 2024

Earlier this month, our team had the opportunity to attend the Product Marketing Alliance Summit in Chicago, where product marketing leaders gathered to discuss emerging trends, challenges and strategies for 2025 and beyond. What is the Product Marketing Alliance Summit? What’s next for Product Marketers?

Product Marketing

Product Management University

NOVEMBER 14, 2024

The AI fueled product manager also gives product management leaders and executives their long-awaited wish of having a team with stronger market savvy that consistently operates more strategically and does it with a high degree of consistency. It’s going to make you a better product manager than you ever imagined. Be sure to verify sources!

Product Management

The Product Guy

NOVEMBER 26, 2024

Far from dictating terms, PMs serve as facilitators, synthesizing input from engineers, designers, marketers, and other stakeholders to ensure that products meet customer needs and business objectives. Product managers don’t wield the top-down authority that CEOs do; instead, they lead through influence, alignment, and empathy.

Weak Development Team

Product Innovation Educators

JANUARY 20, 2025

Key results should be measurable outcomes that tells the team whether they are making positive progress, like “200 people sign up for the demo after reading the blog post.” For example, if a key result depends on both marketing and IT, assign two names to that key result.

Systems Review

Lenny Rachitsky

OCTOBER 17, 2024

She previously spent 11 years at LiveRamp, where she was the President and Head of Product and Platforms leading product development and go-to-market operations and strategy. Anneka also sits on the board of directors for Tinuiti and teaches product management at Stanford University. Lenny may be an investor in the companies discussed.

Feedback Software

Lenny Rachitsky

NOVEMBER 7, 2024

Brought to you by: • Explo —Embed customer-facing analytics in your product • Dovetail —The customer insights hub for product teams — Archie Abrams is the VP of Product and Head of Growth at Shopify, where he leads a 600+ person growth org across product, design, engineering, data, ops, and growth marketing.

User Testing

Lenny Rachitsky

NOVEMBER 17, 2024

These are stronger indicators of interest that tell you they really want your product, versus general positive feedback. Raaz took on the CMO role despite having no marketing experience. Unlike product management, where a misstep could haunt you forever, marketing allows for rapid experimentation.

Startups

Product Management University

JANUARY 22, 2025

The most common mistake product marketers make with product positioning is they do it without regard for their salesforces ability to deliver it. Making products easier for the salesforce to sell is the single biggest thing product marketers can do to improve sales of their products. It goes without saying!

Positioning

BrainMates

MAY 26, 2025

Why Competitor Analysis Matters As Product Managers, having a solid understanding of our competitors and their movements in the market empowers us to make better strategic choices. Brainmates Six-Step Competitor Analysis Process Step 1: Define Your Market Start by clearly articulating the market you serve: Who are your current customers?

Data Visualization

Product Management University

MARCH 5, 2025

No matter what role you playproduct management, marketing, sales, customer onboarding, or account managementif your starting point isnt quantifiable customer value, fuhgeddaboudit! Its easy to get caught up in your own goalscorporate goals, sales targets, marketing KPIs, retention quotas. Nothing else matters. End of story.

Customer Experience

Business of Software Conference

JULY 31, 2025

Marketing crafts messages so broad they connect with no one. What are you uniquely positioned to offer? This external layer helps you sharpen your positioning and spot market opportunities your competitors might miss. Without alignment, energy is wasted. Product teams prioritize feature requests from one big client.

Strategy

BrainMates

JUNE 22, 2025

The Growth Stage of the Product Lifecycle (Part 3) By Jana Paulech At a Glance The growth stage of the product lifecycle begins after achieving product-market fit, requiring sustained exponential growth and a strong, evolving value proposition and positioning to capture and expand the target market.

User Testing

Product Innovation Educators

NOVEMBER 25, 2024

His ideas proved so impactful as a competitive advantage that they sped his rise at Amazon and later to C-suite positions he held at companies, including McDonald’s as their first Chief Digital Officer, and at Volvo and MGM Resorts.

Data Visualization

People-First Product Leadership

OCTOBER 22, 2024

They’ve learned to be adaptable, embrace community, and promote positive coping strategies. ” Imagine having an AI-powered marketing whiz, a tireless customer service rep, and a data analyst that never sleeps – all without adding a single person to your org. That’s the power of the new AI-native tech stack.

Technical Review

Lenny Rachitsky

OCTOBER 22, 2024

If you’re not a subscriber, here’s what you missed this month: Why no productivity hack will solve your overwhelm A PM’s guide to influence State of the product job market, part 2 Why cash is king Subscribe to get access to these posts, and every post from the past 5+ years.

Data Visualization

The Product Guy

MARCH 19, 2025

Market shifts determine product lifespan. Teams that continuously refine positioning and functionality ensure their products stay valuable instead of falling behind competitors. Teams that actively monitor product-market fit and performance metrics are better equipped to decide when to pivot, iterate, or retire a product.

Development

Lenny Rachitsky

APRIL 27, 2025

It helped them redefine their market positioning and significantly expanded their customer base. ” Instead of focusing on shipping features, they prioritize solving real problems that drive business growth. Launching five products simultaneously was a transformative move. Lenny may be an investor in the companies discussed.

Feedback Software

Roman Pichler

JANUARY 20, 2025

Its consequently not only relevant to developing an initial offering ( MVP ) but also to achieving product-market fit and extending the product lifecycle. The target group describes the people who should benefit from the product, the target users and customers, and the market or market segment you want to address.

Systems Review

Messages that Matter

JULY 11, 2024

Messages that Matter Messages that Matter Assessment explains how BI vendors can easily solve the problem By Lawson Abinanti, Messages that Matter For the 10th year in a row, lack of differentiation permeates the Business Intelligence & Analytics market which made me imagine why and how to solve the problem. What is a position?

Differentiation

BrainMates

OCTOBER 20, 2024

By ADRIENNE TAN Be 'Better' Creating new products has become remarkably easy in today’s technology-driven landscape, leading to a market saturated with entrants. Do they cater to a niche market segment, or are they focused on a broader audience? Product Differentiation - What Does Your Product Do Better?

Differentiation

The Product Guy

MAY 23, 2025

Product teams respond best when coaching is positioned as a growth tool, not a fix for poor leadership or lack of clarity. Coaching in Product Teams Coaching is only effective when its purpose is clear : When coaching is introduced without defined goals or structure, it creates confusion.

Product Research