Gainsight

OCTOBER 28, 2021

Unfortunately, if you’re not reaching product-market fit, the whole team might as well be banging their heads against the wall. Your product growth strategy hinges on a rock-solid product-market fit. Read on for a breakdown of product-market fit and secrets to using it to drive product growth. .

User Testing 52

User Testing Product Marketing Analytic Tools Feedback Software 52

Pragmatic Marketing

NOVEMBER 16, 2019

revolutionized the direct transportation market. Laura Jones is head of product marketing at Uber and recently participated in an AMA on influencing the product roadmap via Sharebird , a place to see how people at top companies do product marketing. Managing the Function. Progressing in Your Career.

Reporting Tools 70

Reporting Tools Product Marketing Marketing Research Software 70

Pragmatic Marketing

NOVEMBER 16, 2019

revolutionized the direct transportation market. Laura Jones is head of product marketing at Uber and recently participated in an AMA on influencing the product roadmap via Sharebird , a place to see how people at top companies do product marketing. Managing the Function. Progressing in Your Career.

Reporting Tools 70

Reporting Tools Product Marketing Marketing Research Software 70

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

Roman Pichler

JULY 6, 2021

Be Prepared to Look after People, Not Products. When you become a head of product, you move into a line management position. Consequently, your focus shifts from managing a product to looking after the product people on your team and empowering them to do a great job. Listen to this article: [link].

User Testing 156

User Testing Product Research Weak Development Team Customer Experience 156

Product Management University

AUGUST 23, 2018

This month we explore the value of a product marketing roadmap to sales. It’s not a staple in most B2B organizations but it’s just as important to your near-term revenue as a product roadmap is to your longer-term growth. In This Issue: Blog: High-Octane Product Management. Product Management Playbook.

Agile 100

Agile Roadmap Magazine Marketing 100

Mind the Product

APRIL 24, 2018

What is our positioning? We could only conclude that we had launched the product with positioning that was too generic, and that our goal – to convert all Mac users around the world, instantly – was too broad. Imagine that you are building a product for everyone who regularly uses a Chrome browser.

User Testing 145

User Testing Customer Feedback Customer Experience Data Visualization 145

Brian Balfour

JUNE 28, 2017

It’s Not Just Product Market Fit The second “go-to” answer is product market fit. While product market fit is a component of the framework, it is far from the answer. The issue with the product market fit mantra is that we have taken it to the extreme and developed tunnel vision.

Product Marketing 111

Product Marketing Marketing Framework Definition 111

PMLesson's Ace the PM Interview

MAY 5, 2020

So, what’s the difference between a Product Manager (PM) and a Product Marketing Manager (PMM)? Both Product Managers and Product Marketing Managers often work very closely together and share project ownership, they generally have different sets of responsibilities that require different skill sets.

Product Marketing 52

Product Marketing User Testing Marketing Analytic Tools 52

People-First Product Leadership

MARCH 4, 2024

Even though it is a large enterprise, you can apply these tips within any size of company. The principles of identifying and forming your own product community remain the same. Tip 1: Start with specific goals in mind, but once achieved don't rest on your success. My recommendation is to dive in and start small.

User Testing 59

User Testing Feedback Software Technical Review Product Research 59

Roman Pichler

DECEMBER 3, 2019

A product strategy , like any other plan, is subject to change. How changeable your strategy is, depends on your product’s life cycle stage. As long as your product hasn’t reached product-market fit, the strategy is usually volatile. Does the data show positive, flat, or negative trends?

Technical Review 208

Technical Review Product Strategy Strategy Workshop 208

Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level! What is B2B marketing?

B2B 101

B2B User Testing Research Software Analytic Tools 101

Userpilot

NOVEMBER 14, 2022

From a child reminding herself to be on her best behavior to receive mentorship in return for loyalty, we all engage in reciprocity marketing. Bringing it to the business world, reciprocity marketing is taking proactive steps to give something that evokes a positive response in customers. What is reciprocity marketing?

Feedback Software 95

Feedback Software Research Software Marketing User Testing 95

Userpilot

JUNE 9, 2021

Are you thinking about a career in product, but you’re not sure whether you should pursue Product Marketing or Product Management? To explain the difference in the simplest of terms: Product Managers build product features and Product Marketers promote them to their audience and users.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Product Research 52

Userpilot

OCTOBER 1, 2022

As you develop your product and achieve product-market fit , you must consider the technology adoption curve , which divides users into five segments: innovators, early adopters, early majority, late majority, and laggards. The product adoption curve illustrates the distribution of different types of software users.

Feedback Software 95

Feedback Software Research Software User Testing Onboarding KPIs 95

Userpilot

NOVEMBER 21, 2023

Product launch checklists help align the efforts of all team members, enhance quality assurance, help mitigate risks, enable the evaluation of the launch, and help you deliver a better customer experience. Develop a product that meets customer needs and expectations. Why is a product launch checklist important?

Product launches 88

Product launches User Testing Product Research Analytic Tools 88

Actuation Consulting

FEBRUARY 25, 2019

A strong positioning statement is an important ingredient for success. In this post we share some tips for developing a well thought out positioning statement. What is a Positioning Statement? A well-crafted positioning statement brings together your overall value proposition with your positioning for a product.

Positioning 58

Positioning Differentiation Consulting Document 58

Good Product Manager

FEBRUARY 7, 2021

I wrote two posts for the Forrester blog that touch on popular subjects in recent client discussions: Roles and Responsibilities for Product Management and Portfolio Marketing: How Much Do They Matter? : where X is a specific activity or deliverable like market sizing, launch planning, or creating a product growth plan).

Presentation 87

Presentation Blog Product Management Product Manager 87

Userpilot

APRIL 19, 2024

Looking for the best way to do market research? From framing your initial question to extracting valuable customer insights, we’ll walk you through the lean market research process step-by-step. Get ready to empower your decisions with real-world market intelligence. Why should you do market research? The outcome?

Research Software 52

Research Software User Testing Market Research Data Visualization 52

ProductPlan

JANUARY 21, 2021

In 2016 I gave a talk on lean market validation at the opening night of Startup Weekend at the University of California, Santa Barbara. I believe that the tactics can help both entrepreneurs and product managers launch better products with a higher chance of succeeding in the market. So, What is Market Validation?

User Testing 126

User Testing Startups Product Research Testing 126

Product Management University

JULY 15, 2020

This month we take a closer look at the practices of product management and product marketing and the extent to which our profession is keeping pace with the demands of our markets. Enjoy the B2B Product Manager July 2020 issue. The Maturation of B2B Product Management & Marketing: Are We Keeping Pace?

Magazine 130

Magazine B2B Product Management Product Manager 130

Userpilot

OCTOBER 11, 2021

Have you tried including SaaS marketing best practices in your SaaS marketing strategy and accelerate product growth ? Effective SaaS marketing strategies can be hard to pull off if you don't know where to start, but I'm here to help. What is SaaS marketing? How is SaaS marketing different?

Feedback Software 111

Feedback Software User Testing Product Research Customer Experience 111

Userpilot

FEBRUARY 7, 2023

With the right use of in-app messaging, brands are able to create a positive customer experience within their product, boost customer success, and increase conversion rates. Let’s take a look at each type and how product marketers leverage in-app messaging to further growth efforts.

Feedback Software 96

Feedback Software Analytic Tools Customer Experience User Testing 96

Product Management University

NOVEMBER 17, 2020

We hope your 2020 is winding down on a positive note, all things considered. As the pandemic economy has forced all of us to completely rethink everything, we also give you a list of things to consider for product management, product marketing and sales in 2021. Enjoy the B2B Product Manager November issue.

Magazine 130

Magazine B2B Product Management Product Manager 130

Roman Pichler

AUGUST 11, 2020

This article assumes that you are familiar with the product vision board or the key elements of a product strategy : market, value proposition, standout features, and business goals. Solution : Describe the ultimate purpose of your product, the positive change the product should bring about like “healthy eating”.

Vision 300

Vision User Testing Research Software Product Research 300

Pragmatic Marketing

FEBRUARY 27, 2017

Not only can market visits change your perspective, they can also change the focus of your product and your company. While many of us are accustomed to sharing information that our clients want, market visits require us to come in and do the opposite of that, which can create some discomfort.

Marketing 70

Marketing Customer Experience Positioning Blog 70

ProductPlan

JANUARY 21, 2021

In 2016 I gave a talk on lean market validation at the opening night of Startup Weekend at the University of California, Santa Barbara. I believe that the tactics can help both entrepreneurs and product managers launch better products with a higher chance of succeeding in the market. So, What is Market Validation?

User Testing 105

User Testing Startups Product Research Testing 105

Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. If people aren’t looking for your solution, you have to educate them about the problem your product solves. Short on time?

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Userpilot

AUGUST 29, 2022

What is engineering as marketing and how can it help you drive product growth and boost your authority in your industry? In this article, we’re going to cover everything you need to know about engineering as marketing, including: What is engineering as marketing? One of their biggest target markets is weddings.

Research Software 85

Research Software Engineering User Testing Marketing 85

Good Product Manager

FEBRUARY 7, 2021

I wrote two posts for the Forrester blog that touch on popular subjects in recent client discussions: Roles and Responsibilities for Product Management and Portfolio Marketing: How Much Do They Matter? : where X is a specific activity or deliverable like market sizing, launch planning, or creating a product growth plan).

Presentation 60

Presentation Blog Product Management Product Manager 60

Userpilot

MARCH 29, 2024

Are conversion funnel leaks sabotaging your product and marketing efforts while leaving money on the table? You’ll get actionable strategies and examples to help you deliver memorable product experiences , driving engagement and long-term retention. Poor product-market fit. Complicated product.

Data Visualization 97

Data Visualization User Testing Analytic Tools Feedback Software 97

Userpilot

MAY 1, 2024

Shared Learning : Knowledge sharing is central, with members feeling empowered to exchange tips, best practices , and innovative ideas, and gather valuable customer insights. Userpilot aims to establish itself as a thought leader in product growth , providing a platform for professionals to exchange ideas, strategies, and challenges.

Feedback Software 76

Feedback Software Customer Feedback User Testing Customer Experience 76

ProductPlan

SEPTEMBER 13, 2022

As markets mature, the competitive landscape gets crowded. Industry veterans and startups quickly try to stand out in an already clustered SaaS market. It takes more than just keeping up with the competition on product comparison checklists to stay relevant. Effective product teams position their solutions as market leaders.

Feedback Software 52

Feedback Software Research Software Differentiation Product Research 52

bpma ProductHub

APRIL 30, 2017

It’s the expectation of a positive outcome”. These words couldn’t be more relevant to product management. But how do you develop the confidence required to lead a team of stakeholders to a positive outcome? Up Your Game,” she walks through real-life examples and tips to think more confidently.

Development 150

Development Product Management Product Manager Management 150

The Product Coalition

FEBRUARY 7, 2022

Unlike traditional marketing approaches, for example, billboards, positioning, TV/Newspaper/online ads and press releases, growth hacking was a data-driven, cost-effective, consists a small test window and iterative in nature that help growth hackers to assess many ideas quickly and pick a few that suited best to grow.

Customer Experience 157

Customer Experience User Testing Customer Feedback Data Visualization 157

Sequent Learning

OCTOBER 28, 2018

Each episode is filled with real-world insights from practicing product managers and leaders, allowing you to learn, apply, and succeed in your product management career. To bring your product strategy to light, every product must be validated for product-market fit, prior to launch, and through successive iterations.

User Testing 40

User Testing Product Marketing Feedback Software Analytic Tools 40

Intercom, Inc.

MAY 8, 2018

For marketers like me, this is an incredibly powerful concept. To help you get started, here are a few tips on how we decided which apps to feature in our own Messenger Home: 1. Position #2 Content Showcase app, linking to our product tours. Position #3 Mailchimp Capture app to capture blog subscribers.

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Messaging Customer Experience Customer Communications Positioning 176