The Product Manager Coach Blog

MARCH 4, 2025

Building trust with stakeholders isnt just a nice-to-haveits essential to preventing failed product launches due to poor stakeholder management. Without trust, even the most well-thought-out product strategies can face pushback, leading to misalignment, delays, and increased risks. Speak their language.

Customer Feedback

BrainMates

JULY 8, 2025

But while the launch may feel like the pinnacle, it’s just the starting line. A product only begins delivering value once it’s in market; until then, it’s a cost to the business. That’s why we need to give just as much, if not more, attention to what happens after launch.

Management

BrainMates

MAY 26, 2025

Launching a new product is a bit like the birth of a new fledgling bird. It is followed by huge potential and promise as the bird hatches from its egg, but often what first gets into market is featherless and a bit funny looking. Next, let’s go into how the product value metric behaves in each lifecycle stage.

User Testing

freshtrax

MAY 30, 2025

During a meeting earlier this month with Brandon Hill, CEO of btrax, our conversation shifted from sales and marketing to Japanese culture and business practices. And what does it say about how products cross cultural boundaries in our globalized market? ” This sent me down a rabbit hole. .” Sound familiar?

User Testing

Gocious Blog

JUNE 12, 2025

Ultimately, your product roadmap defines the strategy for your product development, which leads to a successful product launch. But, how are you tracking your progress as market conditions and business priorities change?

Roadmap

Lenny Rachitsky

MAY 6, 2025

If you prefer, you can listen to this post in podcast form: Spotify / Apple / YouTube Two equally qualified product leaders walk into the same negotiation. One leaves with a standard package—market-rate base salary, typical equity, standard benefits. If not, your market context remains incomplete. G: Gather intelligence.

Development Team Review

Centercode

JUNE 24, 2025

Cutting Support Costs with Beta Testing Test Management We all know that beta testing holds immense potential for achieving quality and marketing goals. It allows you to find and fix bugs that could’ve been catastrophic at launch and helps hone your marketing message to make sure it resonates with your market.

User Testing

Centercode

JUNE 11, 2025

Beta testing insights help identify launch risks that could affect revenue, customer satisfaction, or brand reputation. These factors often shape final Go/No-Go decisions during product launches. Learn more about how beta testing contributes to Go/No-Go product launch decisions.

User Testing

Roman Pichler

MARCH 3, 2025

In other words, it is very difficult for a product person to make all decisions by themselves, even if they are very experienced. [1] 1] Whats more, product people rely on others to help them progress their products. 2] Unfortunately, its not uncommon for product teams to struggle.

Weak Development Team

Userpilot

OCTOBER 19, 2024

Satisfaction in SaaS, therefore, isn’t simply about developing a nice product and launching it in the market. Instead, it involves several key aspects, including: Product functionality : The software solves the problems it was designed to solve. An excellent social media review is a powerful marketing tool.

Customer Satisfaction

Centercode

JULY 25, 2025

Why Personas Matter for Product Teams Personas provide a shared understanding of your users across teams. Whether you're in marketing, design, or engineering, referencing “Technical Tina” or “Manager Mike” creates alignment around user goals and frustrations. How do personas differ from market segments?

User Testing

Arkenea

APRIL 10, 2025

This approach can free up internal resources, reduce time to market, and provide access to niche skills, especially in emerging technologies such as artificial intelligence, blockchain, and the Internet of Things. This can include: Product strategy: Roadmap definition, market research, feature prioritization.

Analytic Tools

Centercode

JULY 28, 2025

Download The Hidden Costs of On-Demand Research Panels  User Experience User Research Market Research Interview No items found. Launch Your Own User Test in Minutes Centercode Starter Edition allows you to test your product with real users, completely for free. Schedule a demo to talk with an expert.

User Testing

Centercode

JUNE 27, 2025

Does my target market like it? That variability is where product insights emerge. Be transparent with […] The best brands in the world partner with Centercode to perfect their products Delta Testing New to Delta? Schedule a demo to talk with an expert. Did this build pass regression? Where do users get confused or stuck?

User Testing

Centercode

JULY 30, 2025

Blog Ebooks &Â Guides Events & Webinars Case Studies Podcast Community Sign in Get started for free Leader Insights AI Agents Are Joining Your Product Team (Not Replacing It) Posted on July 30, 2025 Austin Meyer Earlier this month, Orange County Product Managers hosted a meet-up at Centercode's offices in Laguna Hills.

Feedback Software

Userpilot

MAY 27, 2025

You play a vital role at the intersection of GTM, Product, Design, Data Science, Marketing, and Engineering – reimagining self-service in the age of AI. Those who are uncomfortable working in ambiguous, evolving environments or lack experience in data analysis and metric-driven product decisions.

Analytic Tools

Userpilot

JULY 24, 2025

I recently dug through inboxes from the 50+ tools we use across teams at Userpilot (PM, CS, Marketing, Growth). Which is wild because email marketing is still one of the most cost-effective channels for improving product engagement and is a powerful retention tool. There were no check-ins, no reminders, or any value nudges.

Customer Experience

Mind the Product

NOVEMBER 10, 2017

With this understanding, they confronted the marketing department to identify the gap in the customer experience. It turns out, the marketing department had been testing ads for products that weren’t even listed on the website yet. In order to solve this, they turned to the product team for help.

Analytic Tools

eG Innovations

MAY 22, 2025

Consider this microservices example in action: you’re an ecommerce platform and you suddenly experience a traffic spike due to a holiday sale or a new product launch. In such a case, the ideal solution is to focus on the services under pressure, such as payment processing or the product catalog.

Reporting Tools

UX Planet

AUGUST 12, 2025

Suitable for wellness apps, tech product launches, or spiritual themes. Ideal for handmade products, travel brands, or artisanal markets. Core Elements : Iridescent gradients, blur effects, soft glows, translucent overlays, organic wave forms. Mood & Occasion : Dreamy, futuristic, meditative.

Branding

Product Innovation Educators

NOVEMBER 14, 2022

Lessons from launching a #2 Product of the Year on Product Hunt – for product managers. Today we are talking about getting attention for your product launch. We took what we learned from cities we had already launched in and applied it to cities we were about to launch in.

Product launches

Product Management University

OCTOBER 19, 2023

The best product launches are like the cream cheese frosting on a decadent chocolate cake! enabled product or feature set and everyone’s totally energized over the upcoming announcement and marketing launch activities. The new product is going to boost your differentiation in the competitive space.

Product launches

Product Innovation Educators

SEPTEMBER 2, 2024

Why market research is product managers’ secret ingredient for successful products Watch on YouTube TLDR Market research is a key part of product development and management. Introduction In the world of product management and innovation, market research is like a compass.

User Testing

The Product Coalition

MAY 13, 2020

Avoiding this failure will require some hard work and marketing savvy. Informing the general public about your new product and how it can benefit them is easy when using the power of email marketing. Below are some tips on devising a great product launch email marketing campaign.

Product launches

Intercom, Inc.

FEBRUARY 6, 2019

As a product-first company, new product launches are a core part of Intercom’s DNA – which means there’s always an abundance of juicy launches for us product marketers to work on. Given our cadence of launches and updates, we’ve developed a pretty well-oiled launch machine over the past few years.

Product launches

Intercom, Inc.

FEBRUARY 21, 2018

Case in point: product announcement day. Great companies will spend a lot of time crafting sophisticated product announcements with gorgeous design and content, attracting a windfall of traffic to your marketing site. The post How to use live chat for a product launch appeared first on Inside Intercom.

Product launches

Intercom, Inc.

MAY 16, 2018

Despite the mountain of evidence contradicting the mantra of “if you build it, they will come”, it’s still extremely prevalent among product-first companies. In this article, you’ll learn how to: Understand the role of product marketing. Start creating your product marketing plan.

Product Marketing

Product Innovation Educators

AUGUST 19, 2024

A guide to successful product launches – for product managers Watch on YouTube TLDR The LAUNCH framework, created by James Whitman, offers a complete approach to successful product launches. The LAUNCH Framework Launching a new product successfully is a big challenge for many companies.

Feedback Software

Mind the Product

DECEMBER 13, 2022

New products get tested and brought to market every day across different scales and sectors. What are the most essential go-to-market keys to make a product launch successful? Read more » The post Bringing products to market – Lea Hickman on The Product Experience appeared first on Mind the Product.

Marketing

Userpilot

AUGUST 15, 2023

A product launch marketing plan is more than a simple press release announcing your product. It is the process that guides you to a successful product release. With several product launches occurring every day, you need something special to ensure your announcement doesn’t get lost in the noise.

Product launches

Intercom, Inc.

MARCH 2, 2018

In the very early days of any SaaS business, you will employ numerous marketing tactics to acquire your first customers: blog posts, paid advertising, landing pages, hero videos, webinars, everything but the kitchen sink. Most of those new signups will look at your product once and, for a multitude of reasons, never come back.

Customer Experience

Intercom, Inc.

AUGUST 25, 2020

On this episode of Intercom on Product myself and Paul (Adams, our SVP of Product) delve into how product teams can and should partner with their marketing team peers. Product people need to think end to end. Today’s episode is actually about marketing. What is product marketing?

Marketing

Userpilot

SEPTEMBER 11, 2023

What do you need to successfully navigate the different product launch phases? What will it take to turn your product into a bonafide growth engine ? TL;DR A product launch is a three-step plan (pre-launch, launch, and post-launch) to successfully bring a new product to market.

Product launches

Intercom, Inc.

SEPTEMBER 2, 2021

At a product-first company like Intercom, our product marketing team has always had a crucial role – and over the years, we have often discussed how we approach product marketing. Of course, not all companies go about product marketing in the same way.

Product Marketing

Product Innovation Educators

FEBRUARY 28, 2022

How product managers can move their customers to action using the StoryBrand Framework. Today we are talking about how to clearly communicate the value of a product to customers. Specifically, we will learn about a 7-part framework for marketing communications. 17:48] How do we apply these story elements to marketing?

Framework

Mind the Product

NOVEMBER 28, 2018

Well, according to the Center for New Product Development , “the average new product development project exceeds its schedule by 120%.” Over the past 10 years, I’ve encountered my fair share of delayed product launches. Speed to market has become a major competitive advantage for product companies.

User Testing

Userpilot

MAY 12, 2022

Let’s dive into how, when, and where to announce your new products or features to increase their adoption and your customer base. Product announcement involves all the marketing activities to promote and successfully launch a new product or feature. What is a product announcement?

Feedback Software