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Unconventional ProductMarketing Skills to Drive More Revenue From Existing Products Today, ProductManagement University announced free training courses for productmarketingmanagers. It’s offering free eLearning versions of its ProductMarketing 101 Basic Skills Courses.
Most startups dont stall because of bad ideasthey stall because they stop refining their product-market fit and what works. Everyones chasing the next AI feature or untapped market. Shes a seasoned product executive with a track record of scaling AI and workflow automation platforms.
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Speaker: Daniel Elizalde - Product Executive and Advisor
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Today, ProductManagement University announced the availability of its Customer Outcome Framework for B2B. When productmanagement, productmarketing, sales and customer success teams are problem-focused, they all see the customer through a different lens. One View of the Customer. Measurable Customer Value.
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Today, ProductManagement University announced its Product Strategy Framework for B2B productmanagement. The ultimate goal is to quantify the value your product investments will deliver to the market and the ROI of those investments back to your own organization.
Yet most productmanagers still rely on long documents, jargon-filled briefs, and clunky slide decks that dont land with the people who matter. Its a technique borrowed from the world of film and designbut it might just be the most underrated tool in a productmanagers toolbox. Its not about what looks good. Stories do.
Speaker: Marcus Andrews - Director of Product Marketing & Keren Wexler - Sr. Director of Product
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Based on four decades of experience in the B2B product world, product experts, Poornima and Rahul share best practices for productmanagers and productmarketmanagers collaborating effectively.
In a similar fashion, AI is changing how productmanagers learn best practices, and it will all be for the better when you see the results. Common Scenarios Before & After AI Here are a few common productmanagement scenarios that exemplify the stark difference between learning best practices before and with AI.
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Learn Targeted Skills in Small Chunks On the Go Today, ProductManagement University announced the availability of 15 new micro learning courses for high technology productmanagers in B2B. ProductManagement University micro learning courses are offered in live virtual, onsite and on-demand e-learning formats.
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From high school to business school, and throughout my professional career, I was supremely comfortable with it , and reveled in solving problems, to the appreciation of my managers, colleagues, and teachers. Management guru, Peter Drucker had said, if you can’t measure it, you can’t improve it. 3) How should I go about solving it?
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Discover how historical insights and modern practices illuminate the path to achieving and sustaining product-market fit in today’s… Continue reading on Product Coalition »
Alan Chiu's 2018 ProductTank San Francisco on nailing product/market fit Read more » The post SUNDAY REWIND: Nailing product/market fit by Alan Chiu appeared first on Mind the Product.
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Product-market fit (PMF) is a tricky thing for startups. It’s that sweet spot where the needs of your target market perfectly align with what your product is offering, and if you’re a productmanager at an early startup, it’s your job to help your product find that fit.
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Speaker: Richard Cheng, Associate Product Manager, Mark43
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Enter Jobs To Be Done, a methodology that forgoes customer persona creation to instead segment markets and product opportunities around the different types of goals (jobs) customers use a product to achieve. John Kresse is a mobile productmanager at Barnes & Noble. More About The Product Mentor.
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Speaker: Hannah Chaplin - Product Marketing Principal & Steve Cheshire - Product Manager
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If I were building a productmarketing organization from the ground up, I’d consider myself lucky. Most productmarketing leaders inherit a team and then face the task of shaping it to meet their ideal make-up and the desired goals of the organization. You’re sandwiched right between productmanagement and sales.
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