The Accidental Product Manager

APRIL 24, 2023

They understand that they don’t want to put a travel ad in front of somebody that’s just not in the mind-set to travel or is personally affected by Covid. Even in the Las Vegas pre-Covid days, not everybody was able to travel for every meeting or every trade show, so having a hybrid component enables greater reach.

Marketing 65

Marketing Travel Advertising Entertainment 65

UX Studio

SEPTEMBER 30, 2019

When it comes to travel app development, product managers have to take the customers’ needs into consideration. Of course, I’d still want to go, so there has to be a way to please travellers out there. . Travel app development can bring better conversion. Not just in terms of travelling, but in general.

Travel 65

Travel Research Software Development Product Research 65

Alchemer Mobile

DECEMBER 31, 2020

Despite the wild ride that 2020 was for all of us, our team here at Apptentive continued to produce high-quality content for product managers, mobile marketers, and C-suite executives interested in digital transformation. Retention is a top priority for mobile marketers. 6 Essential Mobile Marketing Metrics. Food & Drink.

Data Visualization 147

Data Visualization Marketing User Testing Feedback Software 147

Andrew Chen

FEBRUARY 6, 2024

Because technology differentiation is no longer a real factor today start ups, it turns out that most products are succeeding or failing due to core product/market fit followed by the distribution strategy. As I mentioned influencers are often an example of this, but so are niche newsletters, or or event marketing.

User Testing 105

User Testing Research Software Feedback Software Startups 105

Userpilot

NOVEMBER 30, 2023

How do product managers identify market gaps? TL;DR Market gaps are the disparities between what customers need and want , and what the market can deliver. A market gap can be caused by missing functionality or poor user experience. A market gap can be caused by missing functionality or poor user experience.

User Testing 93

User Testing Data Visualization Feedback Software Research Software 93

The Product Coalition

JANUARY 12, 2021

Although 2020 has made marketing a more difficult challenge for the typical business?—?with Before you get started, read up on marketing strategies so you can be in the know and at the cutting edge of the marketing scene. There is a multitude of reasons to venture into marketing on TikTok.

Marketing 131

Marketing Strategy Advertising Customer Experience 131

Alchemer Mobile

DECEMBER 8, 2022

Travel industry customer sentiment findings. Finding #1: Travel app customers report loving their app experience the most in the spring and the least in the winter. The winter months can be some of the most challenging, frustrating, and grueling months to travel, regardless of where you’re going. Media/Entertainment.

Customer Feedback 246

Customer Feedback User Testing Data Visualization Customer Experience 246

freshtrax

AUGUST 20, 2019

As the venue for the quickly approaching Rugby World Cup (RWC) in September 2019 and 2020 Olympic Games, Japan is gearing up for a great influx of inbound travelers. Q: btrax was lucky enough to help ADARA’s market launch event in 2017. Why did ADARA decide to enter the Japanese market at that time?

Travel 53

Travel Data Visualization Seminar Reporting Tools 53

Lenny Rachitsky

JANUARY 25, 2024

Moore’s work is focused on the market dynamics surrounding disruptive innovations, and how one overcomes the challenge of transitioning from serving early adopters to the mainstream. Crossing the chasm requires selling to “pragmatist customers” who, unlike early adopters, will not buy on the basis of a vision.

Marketing 70

Marketing User Friction Generative AI User Testing 70

Alchemer Mobile

MARCH 23, 2022

Watch the recording of Christy Culp, Apptentive’s Chief Customer Officer and Director of Marketing, Ashley Sefferman, as they discuss 2022 mobile app trends and category-specific benchmarks to help quantify your app’s success. Our annual deep dive into mobile consumer engagement. Watch the full webinar here or continue below.

Data Visualization 246

Data Visualization Entertainment Healthcare Webinar 246

The Product Coalition

DECEMBER 8, 2021

Voice search in the travel and hospitality industry has switched the way people search for information. Voice search technology is disrupting markets, for example, people use a smart speaker to search for information on the internet. Meanwhile, the Digital Marketing Institute reports about 30% of all hospitality tech is screenless.

Reporting Tools 146

Reporting Tools Data Visualization Research Software Travel 146

The Product Coalition

NOVEMBER 1, 2022

Digitalization has transformed the way people live, work, and travel. It also opens up new opportunities for the hospitality and tourism industry to compete in a dynamic market landscape. However, people find it hard to identify how tourists spend on travel and other leisure activities in a savvy-tech world.

Research Software 98

Research Software Feedback Software User Testing Travel 98

freshtrax

APRIL 24, 2023

Formerly based in San Francisco, the US interactive store and brand, b8ta, has disappeared from its home market. The company is effectively bankrupt, however, its Japanese subsidiary, b8ta Japan, has managed to thrive in the Japanese market. Could the Japanese market offer a second chance for foreign brands? over a decade ago!

Branding 98

Branding Marketing User Testing Naming 98

freshtrax

APRIL 24, 2023

Formerly based in San Francisco, the US interactive store and brand, b8ta, has disappeared from its home market. The company is effectively bankrupt, however, its Japanese subsidiary, b8ta Japan, has managed to thrive in the Japanese market. Could the Japanese market offer a second chance for foreign brands? over a decade ago!

Branding 94

Branding Marketing User Testing Naming 94

The Product Coalition

JULY 10, 2023

Uncover the tools available for effective consumer-generated marketing and learn how to utilize them in your own initiatives. In today’s highly saturated marketing environment, exorbitant marketing costs and big budgets are often required for effective promotion. What is consumer-generated marketing?

User Testing 82

User Testing Feedback Software Analytic Tools Data Visualization 82

Product Talk

FEBRUARY 28, 2024

At this stage, they did a “design spot check,” which involved pulling in customer success and marketing partners to get their feedback. We wanted to increase engagement of web content via guide consumption, opening up our travel deals, possibly hitting that booking icon. I have some rigidity.”

Product Research 237

Product Research Onboarding KPIs Feedback Software User Testing 237

The Product Coalition

APRIL 2, 2018

I’ll be the first to admit, moving from a marketing role into a product role was a bit of an eye opener. It’s design, some development, and a sprinkle of marketing. Marketing The most common misperception of marketing (besides that developers think we are all a bunch of snake oil salesmen!)

Travel 60

Travel Feedback Software Weak Development Team Product Management 60

ProductBoard

AUGUST 1, 2017

As we get ready to release a new feature, what better way to ensure our product marketing materials resonate with users than repurpose the very words they used to express a need or request a feature in the first place?” With its user feedback repository, productboard helps Traxo speak the language of their customers.

Travel 40

Travel Data Visualization Feedback Software Research Software 40

Gainsight

SEPTEMBER 8, 2021

It helps that Sales and Marketing figured this out long ago. Who else can interpret strategy from Product, Marketing, and elsewhere into the CS team’s role? The maturity curve of CS Ops takes years to travel, but you’ll get substantial value at every step along the way. Do that math, and look at the dollar value on the page.

Reporting Tools 105

Reporting Tools Data Visualization Analytic Tools Marketing 105

Alchemer Mobile

APRIL 28, 2021

Travel apps ratings and reviews were around or slightly lower than macro app averages. While concerning, this is a solvable problem for mobile teams in 2021 as people slowly begin to travel again. Read on for data-supported benchmarks Utilities apps should focus on in 2021 and beyond based on what was learned from a year like no other.

Feedback Software 234

Feedback Software Systems Review User Testing Travel 234

Alchemer Mobile

APRIL 22, 2021

The Travel app category is especially prone to negative sentiment through reviews due to the nature of their business; it’s easy for consumers to leave frustrated feedback in the moment, and even easier for them to forget about positive experiences once they conclude.

Data Visualization 246

Data Visualization Reporting Tools Feedback Software Research Software 246

The Product Coalition

AUGUST 3, 2023

How to Achieve Success in Your Product Strategy In today’s rapidly evolving market, having a clear product vision and a well-defined strategy is essential for the success of any tech product. For example, “Through an AI-powered ride-sharing platform that optimizes routes for reduced travel time and environmental impact.”

Vision 123

Vision Product Research User Testing Roadmap 123

ProductCraft

OCTOBER 30, 2018

Lately, reflecting on my experiences in product management at startups, I’ve come to the conclusion that marketing is very rarely given its due. I remember when I was traveling for business – my first time doing that and going to New York City. The post Marketing > Building appeared first on ProductCraft by Pendo.

Marketing 49

Marketing Travel Startups Product Management 49

Lenny Rachitsky

MAY 2, 2024

For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com. Lenny may be an investor in the companies discussed.

Travel 65

Travel Education Framework Startups 65

The Accidental Product Manager

NOVEMBER 9, 2020

What this means for product managers is that there is a huge market for products that will allow us to avoid looking like we are getting older. What this toxin does is block signals that travel between nerves and muscles. Good news for product managers – nobody likes to get old! The Botox product managers have been very successful.

Marketing 89

Marketing Product Management Product Manager User Testing 89

Alchemer Mobile

MARCH 16, 2021

Consumer app usage has never been higher—and for many industries, the opportunity to win market share has never been greater. Prioritizing retention allows teams to lower marketing costs, improve loyalty, and save resources. Turn apps into listening channels. We’ve also added 20 subcategories to go even deeper into the data.

Data Visualization 246

Data Visualization Reporting Tools Feedback Software User Testing 246

Alchemer Mobile

MARCH 14, 2022

This report contains data from the following app categories: Finance. Food and Drink. Healthcare. Personal Services. Media and Entertainment. Business Services. The mobile channel continued to be the most powerful and direct channel to consumers across all industries, with engagement outperforming desktop web and television.

Data Visualization 263

Data Visualization Reporting Tools User Testing Customer Feedback 263

Product Innovation Educators

JULY 26, 2021

One of the main characters is a market detective who tries to understand customers in market investigations. 10:51] Why should product managers think of themselves as market detectives? In the story, I use market detective to describe a person who is aspiring to understand customers. 24:28] Tell us more about the method.

Research Software 116

Research Software Feedback Software Marketing User Testing 116

The Product Coalition

DECEMBER 21, 2021

It can be an Airbnb add-on to stay Homes and experiences (curated travel experience). Expected Response of A Candidate: The candidate should ask for historical market data e.g Product manager of Airbnb, and leadership wants you to ponder on the idea to allow guests to book cars through the Airbnb Platform.

Product Research 164

Product Research User Testing Research Software Travel 164

ProductPlan

FEBRUARY 7, 2019

Problems yearn for solutions, needs long to be met, and markets are waiting to be addressed. Whether the products they offer (and the price they sell them for) match the demand is (part of) where product-market fit comes in. Knowing when you don’t have product-market fit is simple. How to Measure Product-Market Fit.

User Testing 78

User Testing Product Marketing Marketing Research Software 78

The Product Bistro

DECEMBER 11, 2018

I should have known that would be a harbinger of the level of travel that I would need to do. (My Market survey work with the Nanobio team, working on the nanomaterials characterization. SP9900 – Market validation. A rugged 3 months of travel (ask Akimoto-san, AKA Sherpa-san) about travel in Japan in February.

Sales Training 195

Sales Training Travel Customer Experience Messaging 195

Userpilot

MAY 1, 2024

” This platform specialized in location-based queries , allowing travelers to seek advice directly from residents of a particular city. Differentiating your product – Lenny shares 7 ways companies can differentiate their products, including focusing on affordability, product quality, niche markets , and more.

Feedback Software 81

Feedback Software Analytic Tools User Testing Customer Feedback 81

Intercom, Inc.

MAY 14, 2020

Mark O’Connell, a non-fiction writer based in Dublin, has the distinctive experience of debuting his second book in the middle of an outbreak that has kept him from traveling to promote it. The experience has led Mark to question whether that amount of travel – and its impact on the environment – is really necessary?

Entertainment 132

Entertainment Reporting Tools Travel Customer Experience 132

280 Group

AUGUST 26, 2022

in our “Behind the Product” series, we highlight Product Management concepts used in the products and services in today’s market. . This iterative approach gives SpaceX an upper hand since they iterate towards an innovative design for deep space travel, much faster and cost-effectively. . BECOME AGILE.

Reporting Tools 156

Reporting Tools Technical Review Systems Review Agile 156

Roman Pichler

NOVEMBER 12, 2019

What’s more, the product people would occasionally visit the development site, and development group members would travel to product management from time to time. Despite its focus on reducing travel expenses, most people involved the development effort were collocated at one site in the US. Unfortunately, things didn’t go to plan.

Weak Development Team 188

Weak Development Team Customer Experience Technical Review Product Research 188

Roman Pichler

NOVEMBER 12, 2019

What’s more, the product people would occasionally visit the development site, and development group members would travel to product management from time to time. Despite its focus on reducing travel expenses, most people involved the development effort were collocated at one site in the US. Unfortunately, things didn’t go to plan.

Weak Development Team 188

Weak Development Team Customer Experience Technical Review Product Research 188

The Product Bistro

JUNE 7, 2016

We do this as often as possible, hence why the typical product manager job description specifies 25 – 30% travel. However, left to our own devices, much of this travel is less effective than it could be. Structured Customer Visits are a valuable tool for the marketer or product manager. What are structured visits good for?

User Testing 170

User Testing Customer Experience Customer Feedback Travel 170