The Product Coalition

FEBRUARY 26, 2022

Very sadly, most product managers I meet today no longer talk directly to customers regularly. too many meetings. They ask questions, make demands, which lead to the very meetings product managers seem to drown themselves in, preventing them from seeing customers or doing meaningful work. most invariably say zero.

User Testing 171

User Testing Weak Development Team Customer Experience Customer Feedback 171

ProductPlan

NOVEMBER 19, 2021

How should we arrange the strategy, brainstorming, and planning meetings for this team? Planning a schedule of strategic brainstorming and prioritization meetings with your team. Building your product’s strategic schedule, including timelines for development milestones, marketing campaigns, sales training, etc.

Research Software 52

Research Software Analytic Tools Systems Review Development Team Review 52

Pragmatic Marketing

DECEMBER 20, 2019

I've been intentional in socializing this ethos across the company through all-hands meetings, cross-departmental emails/newsletters, etc., "This may sound like a platitude (it sorta is) but it implicitly highlights the cross-functional nature of the product marketer's job," Cuttica said.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Pragmatic Marketing

DECEMBER 20, 2019

I've been intentional in socializing this ethos across the company through all-hands meetings, cross-departmental emails/newsletters, etc., "This may sound like a platitude (it sorta is) but it implicitly highlights the cross-functional nature of the product marketer's job," Cuttica said.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Mind the Product

SEPTEMBER 1, 2017

Janna had a sales job in college and recounts how intense the training was – with role-playing exercises, secret shoppers, and scripts – and how focused it was on dealing with people. But the training was intense! Go meet your stakeholders. Janna Bastow. Ask questions. Get in the building.

Data Visualization 133

Data Visualization Product Management Product Manager Weak Development Team 133

Intercom, Inc.

SEPTEMBER 10, 2018

Here are 3 critical skills that sales managers need to help frontline reps build in order to maximize the benefits of live chat. When qualifying, treat chats like phone calls or in-person meetings. Accelerate the sales cycle and close the deal. That’s not the case.

Customer Experience 132

Customer Experience Research Software Product Research Data Visualization 132

ProductPlan

FEBRUARY 15, 2022

Own special projects including the creation of product documentation, creation of sales training tools, writing product requirement documents. Facilitating product feedback review and planning meetings. Create and maintain centralized repositories of competitive intelligence, customer feedback, and market segment use cases.

Data Visualization 92

Data Visualization Reporting Tools Analytic Tools Research Software 92

Userpilot

SEPTEMBER 18, 2021

Product marketing managers often juggle multiple projects at any one time and have a lot of demands to meet. Knowing which tasks are the most important – be it sales training, customer research, or a product launch – and how to dedicate yourself to that is a vital part of a product marketing manager role.

Onboarding KPIs 95

Onboarding KPIs Analytic Tools Research Software Product Marketing 95

Pragmatic Marketing

NOVEMBER 8, 2009

When you find yourself swimming without an MRD, you lack consensus on the facts you'll use to fashion so many of the other goodies you get asked to create, like segment-specific positioning, customer metrics, ROI calculators, sales training and enablement tools. you know, all the good stuff that product marketing needs to drive.

Document 70

Document Customer Experience Sales Training User Testing 70

Pragmatic Marketing

OCTOBER 11, 2019

So as part of your launch plan to then do you have a sort of sales enablement and sales training piece of it that your group handles? So recently, we've got a few people who look after that full time who are closer to the sales team people who sort of came up through the ranks of the sales team. Yeah, absolutely.

Product launches 70

Product launches Research Software User Testing Product Research 70

Pragmatic Marketing

OCTOBER 11, 2019

So as part of your launch plan to then do you have a sort of sales enablement and sales training piece of it that your group handles? So recently, we've got a few people who look after that full time who are closer to the sales team people who sort of came up through the ranks of the sales team. Yeah, absolutely.

Product launches 70

Product launches Research Software User Testing Product Research 70

Userpilot

SEPTEMBER 18, 2021

Product marketing managers often juggle multiple projects at any one time and have a lot of demands to meet. Knowing which tasks are the most important – be it sales training, customer research, or a product launch – and how to dedicate yourself to that is a vital part of a product marketing manager role.

Onboarding KPIs 52

Onboarding KPIs Analytic Tools Research Software Product Marketing 52

Userpilot

SEPTEMBER 18, 2021

Product marketing managers often juggle multiple projects at any one time and have a lot of demands to meet. Knowing which tasks are the most important – be it sales training, customer research, or a product launch – and how to dedicate yourself to that is a vital part of a product marketing manager role.

Onboarding KPIs 52

Onboarding KPIs Analytic Tools Research Software Product Marketing 52

Userpilot

SEPTEMBER 18, 2021

Product marketing managers often juggle multiple projects at any one time and have a lot of demands to meet. Knowing which tasks are the most important – be it sales training, customer research, or a product launch – and how to dedicate yourself to that is a vital part of a product marketing manager role.

Onboarding KPIs 40

Onboarding KPIs Analytic Tools Research Software Product Marketing 40

Product Management University

AUGUST 5, 2019

Sales Training. The goal is to make sure sales dialogues lead with a strong vision and a differentiating value story that’s supported by all products. When it comes to sales training, products play a supporting role, not a leading role.

B2B 100

B2B Sales Training Product Management Product Manager 100

Product Beautiful

JUNE 8, 2014

At this point, we needed to get educated (quickly) on how Sales at this company was motivated. We scheduled a meeting with someone that Finance identified as the “Genie of Sales Compensation.” When we sat down with the Genie we asked her to show us how Sales was motivated, quota’d, and bonused.

Finance 58

Finance Demo Presentation Education 58

Business of Software Conference

NOVEMBER 30, 2020

Startups often struggle to communicate the value of their products, particularly in sales meetings. What’s their ideal customer, their ideal customer is someone who’s a little bit more sophisticated on the sales training bit, right. And you’ve got a head of sales enablement.

Research Software 64

Research Software User Testing Positioning Product Research 64

Business of Software Conference

NOVEMBER 28, 2019

Secondly copy the habits of the top sales performers. And thirdly have the right level of activity to make you meet your targets. One of my favorite questions when meeting software company management is say just “tell me what’s your ideal prospect profile?”. I’ve never worked in sales.

Analytic Tools 40

Analytic Tools Research Software Data Visualization Software Review 40

Intercom, Inc.

JANUARY 16, 2019

It’s perfect for mature startups trying to optimize existing sales resources to tap into new markets and verticals. If you’ve established your market and have significant traction, organizing your teams into pods creates a highly flexible, agile salesforce that’s ready to meet a variety of challenges and pounce on new opportunities.

Weak Development Team 156

Weak Development Team Data Visualization Strategy User Testing 156

Intercom, Inc.

JUNE 3, 2021

In times of extreme change, whether it’s a pandemic or a new round of capital, it’s easy to get carried away and change strategy to meet challenging circumstances. Then there’s also X as in you want to do sales training, you need to make sure that everyone’s up to speed on the opportunity. That’s the X.

Strategy 228

Strategy Feedback Software Research Software Software Review 228

Intercom, Inc.

JULY 5, 2018

How are they running their meetings? I get very in the weeds, and build sales playbooks, sales process and all that other fun stuff. I realized I get way more value out of helping other sales people figure out how to tap into their full potential. After my first meeting with him I said, “I want to work for that guy.”

Technical Review 171

Technical Review Development Team Review Customer Experience User Testing 171

Intercom, Inc.

JULY 5, 2018

How are they running their meetings? I get very in the weeds, and build sales playbooks, sales process, and all that other fun stuff. I realized I get way more value out of helping other sales people figure out how to tap into their full potential. What’s that first touch point? It didn’t exist 15 years ago.

Technical Review 163

Technical Review Development Team Review Customer Experience User Testing 163