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Tackling complex design debt: a three-step framework

Intercom, Inc.

A few years ago, we wanted to improve the A/B testing functionality in some of our targeted messages. Our in-app messages and email messaging enabled companies to reach customers inside the product in real time, so they could deliver the right message , at the right moment.

Framework 272
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Customer Support is being turned upside down. Here’s what you need to do about it.

Intercom, Inc.

Once every decade or two, developments in technology trigger monumental changes in an industry. The two key changes are a shift to messenger-based support, and an investment in Bots and Messaging. Instead they are using Automation, Bots, and Proactive Messaging to deliver great experiences to all their customers at increasing scale.

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Sales Hacker?s Max Altschuler on selling more with less

Intercom, Inc.

Whether you’re at an early-stage startup that’s just made its first sales hires, or part of a fast-moving sales team in a large organization, the key to success often comes down to efficiency. That means your focus should be on building the right customer profile and developing precise messaging to reach them.

Outbound 183
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The SaaS Marketing Playbook for Exceptional Growth in 2021

Userpilot

Creative email strategies and other outbound hacks, and of course, this playbook wouldn’t be complete without Product-led growth frameworks that have led to double-digit ARR growth rates. Outbound vs. Inbound. Inbound and Outbound Success Stories. SaaS Marketing Playbook Table of Contents. Content Marketing.

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Starter KPIs for B2B/Enterprise

Mironov Consulting

Just as every organization needs a finance/accounting team that follows GAAP and tracks cashflow. So we should take the time to propose various metrics, review them with our teams, argue a bit, and consider our first choices as experiments rather than instant full-year commitments. Yet it’s the first KPI proposed by many exec teams.

B2B 118
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How DevSecOps Can Help Mitigate the Next Log4j Vulnerability

Modus Create

How adopting DevSecOps practices, including network segmentation, testing for known vulnerabilities, and implementing artifact and code signing, can help organizations reduce the impact of supply chain vulnerabilities such as those introduced by Log4j? Test for Known Vulnerabilities. What is Log4j? This is typically done by: .

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Clearbit’s Matt Sornson on driving growth with data and content

Intercom, Inc.

This allowed a passionate audience to develop – and built enthusiasm ahead of the books’ full release. Give us a feel for your career to date: what brought you to Clearbit, and what’s the mission of your team there? We provide data for modern sales and marketing teams across all the products they already use.