Userpilot

JULY 29, 2024

Looking for the best product marketing campaigns to inspire your next project? We’ve curated 16 of the most innovative product campaigns from industry leaders like Userpilot, HubSpot, and Spotify, among others, that will spark your creativity and help you create campaigns that drive product growth.

Research Software 104

Research Software Feedback Software Product Marketing Reporting Tools 104

Userpilot

JULY 10, 2024

Businesses invest heavily in product marketing through webinars, blog posts, and video content for a reason – it gets them notable results. If you’re looking to start or improve your SaaS product marketing strategy, this is the article to read. Both are vital for SaaS success.

Analytic Tools 98

Analytic Tools Feedback Software Research Software User Testing 98

Userpilot

OCTOBER 22, 2023

Whether in the context of new customer activation, upselling premium features, or reducing churn, strong user engagement is a clear indicator of customers’ ongoing commitment to your product. Of all the tools at your disposal, webinars are particularly effective at accomplishing this goal.

Feedback Software 105

Feedback Software Webinar Onboarding KPIs Customer Experience 105

Alchemer Mobile

DECEMBER 9, 2021

Consider using surveys to gather feedback on a new feature, open-ended text fields to learn more about your customers’ engagement experiences, or proactively reach out with messages to encourage customers to engage. The insights you gather should inform your product roadmap and rally your development team around a single point: the customer.

Customer Experience 264

Customer Experience Customer Feedback User Testing B2C 264

Userpilot

DECEMBER 11, 2022

Is your B2B Product Marketing strategy working for you? Brand positioning, demonstrating your value proposition to other businesses, and making channel decisions; B2B product marketing can become a complex process. Finally, set SMART goals and KPIs or OKRs for tracking your marketing performance.

B2B 98

B2B Feedback Software Product Marketing Customer Experience 98

Userpilot

JULY 31, 2023

What does a product marketing manager (PMM) do? This is the question on the lips of many marketing professionals browsing through opportunities at tech companies. Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product.

Product Marketing 98

Product Marketing Onboarding KPIs User Testing Marketing 98

Userpilot

OCTOBER 10, 2022

Is your product marketing strategy lacking inspiration? How about some product marketing examples? In this article, we consider 10 SaaS product marketing examples. How did their product marketing strategy put their audience first? What is product marketing? Let’s dig in!

Feedback Software 98

Feedback Software Research Software Product Research User Testing 98

Userpilot

DECEMBER 21, 2022

Marketing analytics tools are a product marketing manager’s best friend. In this article, we cover: What are marketing analytics tools and why they are essential for marketing teams and marketing agencies? Key features to look for when shopping around for marketing tools.

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Research Software 98

Intercom, Inc.

DECEMBER 12, 2018

The “shiny penny” approach (focus all your attention on the hottest tools in the market) or “head in the sand” approach (fall victim to analysis paralysis and avoid choosing any tools) are no longer viable. What is a marketing technology stack? Zoom – webinars. So let’s say Joe works for Pfizer.

Analytic Tools 223

Analytic Tools Research Software Feedback Software Reporting Tools 223

Userpilot

SEPTEMBER 18, 2021

Aspiring product marketers – are you worried about nailing your product marketing manager job interview? Whether this is your first product marketing job or if you're moving to a new company, product marketing interviews can be intimidating. Let's get started.

Onboarding KPIs 98

Onboarding KPIs Analytic Tools Product Marketing Research Software 98

Userpilot

MARCH 28, 2022

Content marketing vs product marketing? The goal of any marketing strategy is to attract and convert members of your target market into paying customers. But what is the difference between content and product marketing ? The advantages of both marketing strategies. What is product marketing?

Product Marketing 98

Product Marketing Marketing Research Software Feedback Software 98

Alchemer Mobile

NOVEMBER 10, 2022

Customers are then able to access the Apptentive product suite to send ratings prompts, survey customers for product information, use Message Center for customer service, send notes to drive positive outcomes, and push customers to upgrade to the latest version of their app. Watch the full video here. Kin + Carta.

Feedback Software 256

Feedback Software Analytic Tools Reporting Tools Data Visualization 256

Intercom, Inc.

FEBRUARY 6, 2019

As a product-first company, new product launches are a core part of Intercom’s DNA – which means there’s always an abundance of juicy launches for us product marketers to work on. In this case, customer message campaigns, webinars and help content will be more effective.

Product launches 171

Product launches User Friction User Testing Customer Experience 171

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. How is marketing for software products different? Example of a Product Marketing Manager User Persona.

Feedback Software 98

Feedback Software Analytic Tools Research Software Software Review 98

Userpilot

SEPTEMBER 14, 2022

In this article, we included the best tips and advice for product marketing managers (PMMs) on how to launch a product, along with various tips that can help your process go smoothly. Successfully launching a product requires proper planning which usually follows specific steps and checklists.

Product Research 98

Product Research Feedback Software Research Software Product Marketing 98

Pragmatic Marketing

FEBRUARY 17, 2017

Before you read this article, click on your company’s website and view the page associated with your flagship product. Jot down the key message headings. Now open the datasheet for that product and compare the message headings to those you wrote down. Message Map Basics. Message Pillars. Do they match?

Messaging 70

Messaging White Paper Customer Experience Technical Review 70

Userpilot

JUNE 18, 2024

This guide will introduce you to the best resources available for product marketing managers, providing you with a curated selection of valuable materials to enhance your skills and knowledge. TL;DR A product marketing manager is a professional responsible for promoting and selling their company’s products.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Product Marketing 52

Intercom, Inc.

JANUARY 18, 2023

In our latest webinar , we’ve shared a three-pronged approach to help you drive retention and reduce churn. While product announcements are important, they should be just one of many tactics. Mark Iafrate, Product Marketing Manager at Intercom. It’s probably fair to say we’re all a bit obsessed with growth.

User Testing 118

User Testing Customer Feedback User Friction Strategy 118

Userpilot

JUNE 12, 2024

Understanding the salary landscape for product marketing managers is crucial whether you’re entering the field or looking to advance your career. TL;DR A product marketing manager is a professional responsible for promoting and selling their company’s products. Let’s get started!

Feedback Software 52

Feedback Software Research Software Analytic Tools Product Marketing 52

Userpilot

OCTOBER 15, 2021

Product launch emails are a way of communicating with your existing customers. They keep them up to date with a current product's latest developments, including new features, and the launch of an upcoming product. Launch messages are all about building anticipation. There are seven types of messages you can use.

Feedback Software 98

Feedback Software Research Software Product launches User Testing 98

Userpilot

APRIL 30, 2025

As a product marketing manager who has spent years optimizing for product adoption, Ive realised that acquiring and retaining isnt about shiny UI updates or random ad spends. These spaces are built around shared interests, which means your message lands with a more receptive audience. Message Content Testing.

Feedback Software 64

Feedback Software Analytic Tools Data Visualization User Testing 64

Userpilot

JUNE 28, 2024

Embarking on a career as a product marketing manager involves a combination of education, skills development, and practical experience. This guide will provide you with a comprehensive overview of the path to becoming a successful product marketing manager. Product marketing manager. Let’s dive in!

Research Software 52

Research Software Feedback Software Analytic Tools Data Visualization 52

Roy Madden

JANUARY 29, 2021

Collaborate with the product management team to conduct user research and develop market positioning and messaging for key verticals and customer personas. Develop marketing assets (presentations, blog posts, case studies, white papers, and webinars) for our demand generation campaigns and sales process.

Marketing 118

Marketing White Paper User Testing Customer Experience 118

Userpilot

OCTOBER 6, 2023

First, let’s explain the basic concepts and then discover a 6-step process to build a B2B marketing funnel that feeds product growth. TL;DR A B2B marketing funnel is a framework that helps product marketers streamline the customer journey, from their initial awareness of your product until they finally make a purchase.

B2B 105

B2B Analytic Tools Feedback Software Data Visualization 105

Intercom, Inc.

FEBRUARY 13, 2019

And by consolidating touchpoints, you’re less prone to over messaging. This wrap-up announcement can take many forms, from an email to a blog post, or even a webinar – whatever makes sense based on your resources and channels. This is the reality of the job for a product marketer, so it’s on you to make the most with what you have.

User Testing 134

User Testing Customer Experience Webinar Product Marketing 134

Userpilot

MARCH 29, 2024

13 top examples of SaaS brand activations include: Userpilot hosts industry webinars to generate brand awareness. Ahrefs uses video marketing to reach relevant audiences. Guerilla marketing : Guerrilla marketing uses unconventional and novel methods to attract interest in your brand and boost sales.

Branding 105

Branding Analytic Tools Feedback Software User Testing 105

Userpilot

SEPTEMBER 2, 2024

TL;DR Customer-led marketing focuses on improving marketing strategies and messaging based on customer feedback and behavior insights. Customer-led growth focuses on using customer insights to drive overall business growth, including product development, acquisition strategies, and customer retention.

User Testing 111

User Testing Customer Feedback Customer Experience User Friction 111

Userpilot

JUNE 26, 2024

Starting a career as a product marketing manager requires understanding the key steps, skills, and experiences needed for success. In this article, we will outline the typical journey for a product marketing manager, covering educational requirements, entry-level positions, potential advancements, and long-term opportunities.

Research Software 40

Research Software Feedback Software Analytic Tools Product Marketing 40

Userpilot

AUGUST 30, 2024

In this article, we’ll explore 7 product advertising examples to inspire you—from video ads and social media marketing to events and blogging. Plus, you’ll learn how Userpilot can help with product marketing and drive user engagement. TL;DR Product and digital advertising come in different packages.

Feedback Software 105

Feedback Software Analytic Tools Research Software Advertising 105

Product Management University

NOVEMBER 13, 2018

They scour the web, instantly return emails and phone calls, attend webinars and engage with sales people whose solutions are a possibility. This stage is where your company messaging and solution positioning can fully engage buyers or push them away. Some sales people confuse this hunger for information as a buying signal.

Positioning 100

Positioning Product Research Research Software Workshop 100

Userpilot

FEBRUARY 14, 2021

Product-Led Growth Lifecycle Marketing Personalized In-App Experiences Product Marketing Viral Loops Affiliate Marketing Conclusion. In-app marketing is a very effective medium of reaching your goals without being invasive. Want your product to drive your growth? Check them out below! Activation.

Feedback Software 98

Feedback Software Research Software Customer Experience User Testing 98

Userpilot

MAY 8, 2024

Educate customers with resources in multiple formats like blogs, webinars , or videos. Localize product experiences for different markets to increase inclusivity and usability. Announce and drive adoption of new features with consistent messaging across channels. Userpilot webinars. How to identify customer needs?

Data Visualization 105

Data Visualization User Testing Customer Feedback Analytic Tools 105

Userpilot

JULY 23, 2023

An organizational structure for a B2B marketing team consists of the following: The product marketing team for focusing on new feature launches and in-app marketing. A content marketing team for driving traffic and engagement through valuable content. It takes charge of product launches and initiatives too.

B2B 97

B2B Research Software Feedback Software Customer Experience 97

Userpilot

OCTOBER 2, 2019

Rocketbots is a messaging platform that enables you to connect all of your inboxes in one app. First of all, you’re shown a quick tutorial so that you know your way around messages. (I Moment for Rocketbots, however, is realizing you can add practically any messaging service. There’s a webinar set up for you to join.

Customer Experience 96

Customer Experience Onboarding KPIs Webinar Data Visualization 96

Pragmatic Marketing

MAY 31, 2018

Throughout the month we’ll highlight articles, webinars, podcasts and blog posts that help you better describe your product by its ability to solve market problems. Then you can create internal positioning documents for developing external messages that focus on each key buyer or persona.

Positioning 70

Positioning Webinar Document Messaging 70

Userpilot

FEBRUARY 7, 2022

To communicate your feature and product launches use a combination of channels and mediums: in-app messaging announcements ( modals , tooltips , slideouts), email announcements, blogs, social media posts, product listing&discovery platforms (Product Hunt). Feature release examples using in-app messaging. #1

Product Research 98

Product Research Webinar Customer Experience Software Review 98

Userpilot

AUGUST 14, 2023

Host webinars to promote new features. Content formats such as blog posts, newsletters, informative videos, webinars, etc., Then you can trigger personalized in-app marketing messages to introduce them to relevant features and offer contextual in-app guidance. Webinar invitation to promote new features.

Onboarding KPIs 98

Onboarding KPIs Strategy Marketing Customer Experience 98