This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
I talk about it a lot when I speak about product strategy and in the CPO Bootcamp. But recently, I find myself clarifying this even further with the very confusing term product-led growth (PLG). It’s a great model but the name is quite misleading. That’s why I named my strategic product-led growth course ‘Unboxing PLG’.
ProductMarketing may be one of the most misunderstood and undervalued functions as evidenced by the fact that so many B2B organizations still don’t have it. If clearer differentiation and greater sales success are on your A-list, dispel these three productmarketing myths and you’ll be on your way.
Productside | Product Management Courses & Training Refining Product-Market Fit and Scaling B2B SaaS Products Most startups dont stall because of bad ideasthey stall because they stop refining their product-market fit and what works. Everyones chasing the next AI feature or untapped market.
If you are on the journey toward product-market fit, you know it’s not easy. Every new product has its own fit to find. When I studied coaching, one of the coaches who taught us was a guy named Ronnie. When I studied coaching, one of the coaches who taught us was a guy named Ronnie. So here it is?—?product-market
Speaker: William Haas Evans - Principal Consultant, Head of Product Strategy & Design Practice, Kuroshio Consulting
Lean A3, PDSA (Plan-Do-Study-Act) and the Build-Measure-Learn or Think-Make-Check loop (to name a few loops) are all learning models informed by the notion that experimentation is the fastest (and most proven) route to product-market fit and achieving sustainable organic growth.
The easiest way to think of productmarketing vs. portfolio marketing is the age-old motto, the whole is greater than the sum of the parts. Your portfolio has more market and customer value than the sum of the products. What is ProductMarketing? What is Portfolio Marketing?
For example, you could be a product and a feature owner on a larger product, or you could be a portfolio owner and at the same time, manage one of the products in the portfolio, assuming that this neither leads to biased product decisions nor sacrifices sustainable pace. Scrum Product Owner. SAFe Product Owner.
The Lean Product Playbook Summary?—?How How to Find Product-Market Fit “Main reason why most of the products fail is due to lack of product-market fit.” ~Dan Dan Olsen Product-Market Fit is inarguably one of the main factors deciding on product success or failure. The product-market fit.
company name] expands its AI coach language to 96, the most in the industry. company name] introduces fully integrated video that expands the power of the [company name] technology platform. Play the role of prospective customer and see if any of these headlines give you a reason to read the body of the press release.
Looking for the best productmarketing campaigns to inspire your next project? We’ve curated 16 of the most innovative product campaigns from industry leaders like Userpilot, HubSpot, and Spotify, among others, that will spark your creativity and help you create campaigns that drive product growth.
For example, if you’re looking for a productmarketing role, your H1 headline might be something like “ Making Technical Products Easier to Market, Sell & Buy.” Everyone knows productmarketing’s job is to drive more revenue from existing products, but that’s what every productmarketing resume emphasizes.
Are you looking for the 2022 Product Conferences list? ProductCon London: The Product Management Conference. Chief Product Officer Summit | New York. Product-Led Summit | New York. Product Ops Summit | New York. Front UX & Product Management Case Study Conference. New York Product Conference.
Is your B2B ProductMarketing strategy working for you? Brand positioning, demonstrating your value proposition to other businesses, and making channel decisions; B2B productmarketing can become a complex process. Finally, set SMART goals and KPIs or OKRs for tracking your marketing performance.
Table of Contents The problem with defining product-market fit In search of quantitative indicators of product-market fit 6 things about measuring product-market fit 1. With that in mind, product-market fit is a spectrum 4. Once you find product-market fit, it’s not static 6.
In a dynamic and fast-evolving world, understanding where you can leverage automation is important: behavioral marketing automation is quickly becoming a valuable skill for productmarketing professionals. There are many ways to introduce behavior-based marketing automation in your product.
Pillars and practices for product managers to deeply understand their customers’ problems. I am changing the name of the podcast to Product Mastery Now. The new name is coming soon. The logo will look the same—just the name is changing. . Summary of some concepts discussed for product managers. [2:09]
Be therefore clear which product owner role you play and if you are a Scrum or a SAFe product owner, as your authority and accountability will significantly differ. I have always regarded the Scrum product owner as an agile product manager, and I find it an unfortunate mistake that SAFe use the same name for its tactical product role.
Instead of feeling understood, they feel like just another name in the system. To maintain that standard, you need clear naming conventions, event tracking , and documentation that everyone can access. If activated user means something different to Product and Marketing, youll never align on success.
Looking for some SaaS ProductMarketing examples you could implement to drive growth for your product ? There are some best practices you need to follow when it comes to a SaaS marketing strategy that works – it's not enough to simply copy-paste what other SaaS companies are doing. What is SaaS productmarketing?
Product Strategy Discovery As its name suggests, product strategy discovery is about finding an effective product strategybe it for a brand-new product or an existing one whose current strategy is no longer valid.
Her name is Christina Wodtke, and she is a lecturer at Stanford, sharing insight into human innovation and high-performing teams. She has designed products with LinkedIn, Zynga, Yahoo! If you’re moving into a new market, run lots of experiments to test hypotheses. She has designed products with LinkedIn, Zynga, Yahoo!
This product team may decide that to achieve 25% improvement in retention they will rely on the Product-Market Fit metric as a means to understand which customers are likely to churn/retain.
We are here to enable our peers in engineering, product design, and productmarketing with a clear understanding of the problem, so that we can discover and deliver the product our customers love. Yury’s next step?
Personalizing your email is an easy way to increase the engagement rate of your product launch email campaigns. Announce the product or feature. The next email in your product launch email sequence is all about engaging your customers. This is where you should reveal: New productname. Product image.
Therefore, choose a specific market segment and develop a product for the few, not the many, as Steve Blank suggested , particularly when you manage a new or young product. No Convincing Standout Features. Examples : “Easy-to-use user interface, calorie intake, barcode scanner”.
Basic definitions Strategy has benefited from several excellent foundational frameworks over the years, from Michael Porter’s work to Good Strategy Bad Strategy , Playing to Win , and The Art of War , to name a few. productmarketing, user research, content design, etc.). Both should be included in this analysis.
Now you can schedule workflows and listen to virtually any enterprise system quickly and easily, creating an always-on feedback system By Justin Falk, Alchemer Product Manager, and Vanessa Bagnato, Alchemer Director of ProductMarketing In September, we released updates to the library of Alchemer Workflow Initiators.
The skills product managers need in a changing environment. This podcast will soon be changing its name to Product Mastery Now. You don’t need to do anything to keep listening, but it will show in your podcast player not as The Everyday Innovator but as Product Mastery Now.
For example, a product strategy workshop might have the objective to identify the key changes required to achieve product-market fit. Contrast this with a sprint review meeting , which might help you determine if users can easily sign up for the product. What’s the meeting about? Which outcome do you want to achieve?
I’m excited to be namedProduct Executive in Residence (PXIR) at Carnegie Mellon University. This new PXIR role enables CMU to bring the voice of industry into classrooms and product leadership curricula. There is also the ubiquity of what’s often referred to as the “product problem.”
To what extent do product management and productmarketing disciplines need to change to align with the new customer landscape? Here’s one of the most important aspects of structuring your product management and productmarketing teams. Product Management 2.0 – The Maturation of B2B Product Management.
Further, users also impact the revenue model of the product as they stay around with product values that satisfied their needs and experience. The onset of product growth hacking The concept of growth hacking flourished primarily post dot-com bubble. Tip: Growth hacking works well when the product-market fit is qualified.
The problem The friend I talked to is named John. Here’s a few examples of career paths that start in a related role and work their way to product. I once met a guy named Brett on a flight to SF. Brett was 30, had been in finance, and eventually got into product at the bank he worked at. Don’t know anyone?
Many product managers and productmarketers are using surveys incorrectly. A good example of this is asking for name and email when you already have it. [25:54] If you enjoyed the discussion, help out a fellow product manager by sharing it on your favorite social network. 25:54] Principle: Training respondents.
How you prioritize, marketing campaigns, sales strategy, it all changes based on how your product is positioned. How do you position your product? Step 1: Understand why Your Customers use Your Product. Sean Ellis’ survey to discover if you’ve hit product/market fit is a great way to understand your customers.
In theory, and I emphasize in theory, the impact of a product led growth model should be very minimal on product management. For productmarketing, it pretty much changes everything. What is Product Led Growth? The Impact of Product Led Growth on ProductMarketing. But here’s the thing.
Productmarket research is essential for comprehending your customer base, competition, and the prevailing trends within the industry. It involves collecting and evaluating information that can guide you in making well-informed decisions about your product offerings. What is productmarket research and why is it important?
Today, we’re excited to share that we’ve added yet another instructor (and yes, her name is also Ellen!) Meet Ellen Brandenberger , a product coach and consultant and Director of Product at Stack Overflow. By the way, it’s not a requirement that new instructors be named Ellen—just a fun coincidence! to the roster.
Is there a way to quantify the extent to which our organization is truly market focused? Here’s a simple calculation that tells you how well your organization is executing on product, marketing and sales initiatives that will drive growth over the next 12-24 months. How To Quantify Your Market Focus in 5 Steps.
Two years from its initial launch and Wriggle had evolved from an idea about using tech to tackle food waste into a known name for a certain set of app-savvy urbanites in Bristol. Product-market mismatches occurred when Wriggle’s platform tried to hit the ground running in London. It was time to expand. London was calling.
To see these trade-offs clearly, you can name each phase and chart in each series. The name should reflect the outcome or result that you are expecting to have at this point (e.g. enterprise-ready product, happy and retained design partners, new platform launch, etc.). the strategic level that matters.
The Dual Role of the Product Leader When you look at the product leader’s role (code name: CPO) compared to their peers (namely CMO, CTO, CRO, CFO), the product leader’s role stands out. It is to lead the company through its products , and that’s a huge difference.
Additionally, Product can pose potential solutions and gauge their viability. Sometimes our ProductMarketing Managers will join to get a better sense of what customers are saying and weave their language into our messaging. Preparing for your meeting. After that, we prioritize them and leave out the one-off requests.
The positioning document is a very simple one-pager which serves as a communication tool between product manager and productmarketing manager. It’s a way to clearly articulate why a product exists, or should exist. You might find that some problems are only experienced by some personas, or a certain market segment.
We organize all of the trending information in your field so you don't have to. Join 96,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content