The Product Coalition

FEBRUARY 3, 2022

The Lean Product Playbook Summary?—?How How to Find Product-Market Fit “Main reason why most of the products fail is due to lack of product-market fit.” ~Dan Dan Olsen Product-Market Fit is inarguably one of the main factors deciding on product success or failure. The product-market fit.

User Testing 167

User Testing Product Research Product Marketing Customer Experience 167

Product Management University

OCTOBER 19, 2023

company name] expands its AI coach language to 96, the most in the industry. company name] introduces fully integrated video that expands the power of the [company name] technology platform. Play the role of prospective customer and see if any of these headlines give you a reason to read the body of the press release.

Product launches 264

Product launches Product Research Weak Development Team Vision 264

Userpilot

JULY 29, 2024

Looking for the best product marketing campaigns to inspire your next project? We’ve curated 16 of the most innovative product campaigns from industry leaders like Userpilot, HubSpot, and Spotify, among others, that will spark your creativity and help you create campaigns that drive product growth.

Research Software 104

Research Software Feedback Software Product Marketing Reporting Tools 104

Product Management University

APRIL 25, 2023

For example, if you’re looking for a product marketing role, your H1 headline might be something like “ Making Technical Products Easier to Market, Sell & Buy.” Everyone knows product marketing’s job is to drive more revenue from existing products, but that’s what every product marketing resume emphasizes.

Technical Review 244

Technical Review Research Software Systems Review Customer Experience 244

Product Talk

NOVEMBER 2, 2022

Are you looking for the 2022 Product Conferences list? ProductCon London: The Product Management Conference. Chief Product Officer Summit | New York. Product-Led Summit | New York. Product Ops Summit | New York. Front UX & Product Management Case Study Conference. New York Product Conference.

Product Research 223

Product Research Artificial Inteligence Naming Agile 223

Userpilot

DECEMBER 11, 2022

Is your B2B Product Marketing strategy working for you? Brand positioning, demonstrating your value proposition to other businesses, and making channel decisions; B2B product marketing can become a complex process. Finally, set SMART goals and KPIs or OKRs for tracking your marketing performance.

B2B 98

B2B Feedback Software Product Marketing Customer Experience 98

Mixpanel

FEBRUARY 23, 2021

Table of Contents The problem with defining product-market fit In search of quantitative indicators of product-market fit 6 things about measuring product-market fit 1. With that in mind, product-market fit is a spectrum 4. Once you find product-market fit, it’s not static 6.

User Testing 130

User Testing Onboarding KPIs Product Research Startups 130

Userpilot

AUGUST 10, 2023

In a dynamic and fast-evolving world, understanding where you can leverage automation is important: behavioral marketing automation is quickly becoming a valuable skill for product marketing professionals. There are many ways to introduce behavior-based marketing automation in your product.

Analytic Tools 98

Analytic Tools Marketing Feedback Software Product Marketing 98

Product Innovation Educators

MARCH 22, 2021

Pillars and practices for product managers to deeply understand their customers’ problems. I am changing the name of the podcast to Product Mastery Now. The new name is coming soon. The logo will look the same—just the name is changing. . Summary of some concepts discussed for product managers. [2:09]

User Testing 208

User Testing Research Software Customer Experience Product Management 208

Roman Pichler

MAY 11, 2021

Be therefore clear which product owner role you play and if you are a Scrum or a SAFe product owner, as your authority and accountability will significantly differ. I have always regarded the Scrum product owner as an agile product manager, and I find it an unfortunate mistake that SAFe use the same name for its tactical product role.

Weak Development Team 366

Weak Development Team Product Research User Testing Customer Experience 366

Userpilot

APRIL 16, 2025

Instead of feeling understood, they feel like just another name in the system. To maintain that standard, you need clear naming conventions, event tracking , and documentation that everyone can access. If activated user means something different to Product and Marketing, youll never align on success.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Reporting Tools 105

Userpilot

SEPTEMBER 1, 2021

Looking for some SaaS Product Marketing examples you could implement to drive growth for your product ? There are some best practices you need to follow when it comes to a SaaS marketing strategy that works – it's not enough to simply copy-paste what other SaaS companies are doing. What is SaaS product marketing?

Feedback Software 98

Feedback Software Research Software User Testing Customer Feedback 98

Roman Pichler

JANUARY 20, 2025

Product Strategy Discovery As its name suggests, product strategy discovery is about finding an effective product strategybe it for a brand-new product or an existing one whose current strategy is no longer valid.

Systems Review 168

Systems Review Product Strategy Strategy Product Research 168

Product Innovation Educators

JUNE 7, 2021

Her name is Christina Wodtke, and she is a lecturer at Stanford, sharing insight into human innovation and high-performing teams. She has designed products with LinkedIn, Zynga, Yahoo! If you’re moving into a new market, run lots of experiments to test hypotheses. She has designed products with LinkedIn, Zynga, Yahoo!

Books 220

Books User Testing Magazine Weak Development Team 220

Product Talk

MAY 13, 2020

This product team may decide that to achieve 25% improvement in retention they will rely on the Product-Market Fit metric as a means to understand which customers are likely to churn/retain.

Product Research 360

Product Research User Testing Customer Experience Feedback Software 360

Userpilot

OCTOBER 15, 2021

Personalizing your email is an easy way to increase the engagement rate of your product launch email campaigns. Announce the product or feature. The next email in your product launch email sequence is all about engaging your customers. This is where you should reveal: New product name. Product image.

Feedback Software 98

Feedback Software Research Software Product launches User Testing 98

Product Talk

OCTOBER 2, 2024

We are here to enable our peers in engineering, product design, and product marketing with a clear understanding of the problem, so that we can discover and deliver the product our customers love. Yury’s next step?

Feedback Software 276

Feedback Software Customer Experience Data Visualization User Testing 276

Roman Pichler

AUGUST 11, 2020

Therefore, choose a specific market segment and develop a product for the few, not the many, as Steve Blank suggested , particularly when you manage a new or young product. No Convincing Standout Features. Examples : “Easy-to-use user interface, calorie intake, barcode scanner”.

Vision 347

Vision User Testing Product Research Research Software 347

Lenny Rachitsky

FEBRUARY 25, 2025

Basic definitions Strategy has benefited from several excellent foundational frameworks over the years, from Michael Porter’s work to Good Strategy Bad Strategy , Playing to Win , and The Art of War , to name a few. product marketing, user research, content design, etc.). Both should be included in this analysis.

Strategy 122

Strategy Technical Review Product Strategy Product Research 122

Alchemer Mobile

SEPTEMBER 28, 2023

Now you can schedule workflows and listen to virtually any enterprise system quickly and easily, creating an always-on feedback system By Justin Falk, Alchemer Product Manager, and Vanessa Bagnato, Alchemer Director of Product Marketing In September, we released updates to the library of Alchemer Workflow Initiators.

Feedback Software 185

Feedback Software User Testing Customer Feedback Customer Experience 185

Product Innovation Educators

MARCH 15, 2021

The skills product managers need in a changing environment. This podcast will soon be changing its name to Product Mastery Now. You don’t need to do anything to keep listening, but it will show in your podcast player not as The Everyday Innovator but as Product Mastery Now.

Data Visualization 179

Data Visualization Product Management Product Manager Reporting Tools 179

Roman Pichler

APRIL 5, 2022

For example, a product strategy workshop might have the objective to identify the key changes required to achieve product-market fit. Contrast this with a sprint review meeting , which might help you determine if users can easily sign up for the product. What’s the meeting about? Which outcome do you want to achieve?

Product Management 317

Product Management Product Manager Weak Development Team User Testing 317

Product Management Unpacked

SEPTEMBER 29, 2021

I’m excited to be named Product Executive in Residence (PXIR) at Carnegie Mellon University. This new PXIR role enables CMU to bring the voice of industry into classrooms and product leadership curricula. There is also the ubiquity of what’s often referred to as the “product problem.”

Product Management 217

Product Management Product Manager Product Research Management 217

Product Management University

AUGUST 3, 2021

To what extent do product management and product marketing disciplines need to change to align with the new customer landscape? Here’s one of the most important aspects of structuring your product management and product marketing teams. Product Management 2.0 – The Maturation of B2B Product Management.

Customer Experience 130

Customer Experience Reporting Tools Product Management Product Manager 130

The Product Coalition

FEBRUARY 7, 2022

Further, users also impact the revenue model of the product as they stay around with product values that satisfied their needs and experience. The onset of product growth hacking The concept of growth hacking flourished primarily post dot-com bubble. Tip: Growth hacking works well when the product-market fit is qualified.

Customer Experience 167

Customer Experience User Testing Customer Feedback Data Visualization 167

The Product Coalition

NOVEMBER 19, 2020

The problem The friend I talked to is named John. Here’s a few examples of career paths that start in a related role and work their way to product. I once met a guy named Brett on a flight to SF. Brett was 30, had been in finance, and eventually got into product at the bank he worked at. Don’t know anyone?

Technical Review 167

Technical Review Product Management Product Manager Research Software 167

Product Innovation Educators

JANUARY 14, 2019

Many product managers and product marketers are using surveys incorrectly. A good example of this is asking for name and email when you already have it. [25:54] If you enjoyed the discussion, help out a fellow product manager by sharing it on your favorite social network. 25:54] Principle: Training respondents.

Product Research 224

Product Research Feedback Software Research Software User Testing 224

Mind the Product

OCTOBER 11, 2019

How you prioritize, marketing campaigns, sales strategy, it all changes based on how your product is positioned. How do you position your product? Step 1: Understand why Your Customers use Your Product. Sean Ellis’ survey to discover if you’ve hit product/market fit is a great way to understand your customers.

Positioning 150

Positioning User Testing Product Research Data Visualization 150

Product Management University

OCTOBER 6, 2020

In theory, and I emphasize in theory, the impact of a product led growth model should be very minimal on product management. For product marketing, it pretty much changes everything. What is Product Led Growth? The Impact of Product Led Growth on Product Marketing. But here’s the thing.

B2B 147

B2B Customer Experience Definition Demo 147

Userpilot

JULY 1, 2024

Product market research is essential for comprehending your customer base, competition, and the prevailing trends within the industry. It involves collecting and evaluating information that can guide you in making well-informed decisions about your product offerings. What is product market research and why is it important?

Research Software 59

Research Software User Testing Analytic Tools Feedback Software 59

Product Management University

AUGUST 6, 2020

Is there a way to quantify the extent to which our organization is truly market focused? Here’s a simple calculation that tells you how well your organization is executing on product, marketing and sales initiatives that will drive growth over the next 12-24 months. How To Quantify Your Market Focus in 5 Steps.

Marketing 147

Marketing Healthcare Customer Satisfaction B2B 147

Product Talk

JUNE 21, 2023

Today, we’re excited to share that we’ve added yet another instructor (and yes, her name is also Ellen!) Meet Ellen Brandenberger , a product coach and consultant and Director of Product at Stack Overflow. By the way, it’s not a requirement that new instructors be named Ellen—just a fun coincidence! to the roster.

Product Research 237

Product Research User Testing Research Software Customer Experience 237

Mind the Product

APRIL 11, 2018

Two years from its initial launch and Wriggle had evolved from an idea about using tech to tackle food waste into a known name for a certain set of app-savvy urbanites in Bristol. Product-market mismatches occurred when Wriggle’s platform tried to hit the ground running in London. It was time to expand. London was calling.

User Testing 157

User Testing Customer Experience User Experience Naming 157

The Product Coalition

JANUARY 16, 2022

To see these trade-offs clearly, you can name each phase and chart in each series. The name should reflect the outcome or result that you are expecting to have at this point (e.g. enterprise-ready product, happy and retained design partners, new platform launch, etc.). the strategic level that matters.

Roadmap 174

Roadmap Data Visualization Customer Experience User Testing 174

The Product Coalition

OCTOBER 26, 2020

The Dual Role of the Product Leader When you look at the product leader’s role (code name: CPO) compared to their peers (namely CMO, CTO, CRO, CFO), the product leader’s role stands out. It is to lead the company through its products , and that’s a huge difference.

User Testing 160

User Testing Definition CTO Product Research 160

Mind the Product

JUNE 18, 2018

The positioning document is a very simple one-pager which serves as a communication tool between product manager and product marketing manager. It’s a way to clearly articulate why a product exists, or should exist. You might find that some problems are only experienced by some personas, or a certain market segment.

Research Software 156

Research Software Onboarding KPIs Product Research User Testing 156

Intercom, Inc.

FEBRUARY 13, 2018

Additionally, Product can pose potential solutions and gauge their viability. Sometimes our Product Marketing Managers will join to get a better sense of what customers are saying and weave their language into our messaging. Preparing for your meeting. After that, we prioritize them and leave out the one-off requests.

Product Research 193

Product Research Feedback Software User Testing Customer Feedback 193