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The Most Basic Rule of Product Positioning – It’s Easy

Product Management University

I learned a lot about product positioning long before I ever stepped into a product marketing role. I think of demos as verbal product positioning. In my young naivete, I just figured some people liked my products and some didn’t. That’s where I figured out the number one rule of product positioning.

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Product Positioning Tip 6 of 7: Structuring a Positioning Presentation

Product Management University

The Playbook : Keep this in mind when creating presentations for marketing and sales events. The attention of your buying audience is greatest at the start of the presentation. You want to hold that attention and take it up a notch as the presentation progresses. Sign up for The Art & Science of Positioning Solutions.

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Should Product Positioning and Sales Narratives be Different?

Product Management University

Does your product positioning need to be different than your sales narratives? The short and simple answer is no, but it’s highly dependent on how your product positioning is constructed. As a former product marketing manager, I know this all too well and was guilty in the first degree!

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Position Products Perfectly, Prototyping Properly: Product Management Alphabet Aerobics

The Product Coalition

It’s time to perk up the product management industry by redoing Blackalicious’ most popular song, “Alphabet Aerobics”. Product management glossary For those finding some new Product Management terms, check my Product Management Glossary. Outro: Female Voice] (Good… can you say it faster?)

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The Key to Agile Team Motivation

Speaker: Robert Webber, Author and Innovation Leader

Unfortunately, management in larger organizations maintained the directing and controlling management style that had been reinforced throughout their careers, violating the Agile tenet of trusted, self-motivated Agile teams. It’s presented by an experienced engineering leader for product development leaders.

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Top 10: Why Salespeople Don’t Use Corporate Positioning Decks

Product Management University

Directly from many salespeople (clients) over the past 20 years, here are the most popular responses (in no particular order) to the question, “Why don’t you use the corporate positioning deck? Here’s the problem with most positioning presentations that come from corporate marketing. “ Too much fluff.

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Upcoming Presentations; Recent Blog Posts; Product Management Tip-a-Day

Good Product Manager

I wrote two posts for the Forrester blog that touch on popular subjects in recent client discussions: Roles and Responsibilities for Product Management and Portfolio Marketing: How Much Do They Matter? : where X is a specific activity or deliverable like market sizing, launch planning, or creating a product growth plan).