BrainMates

DECEMBER 2, 2019

Product positioning is an important part of a product marketing strategy. It helps buyers and users understand where a product ‘fits’ in terms of what it offers and how it compares with competing products so that they can select the product that will best serve their needs. Updated December, 2019.

Positioning 64

Positioning User Testing User Friction Data Visualization 64

The Product Coalition

SEPTEMBER 21, 2023

As they grew in the sport, playing competitive, travel soccer, I evolved as a fan and, more importantly, as an observer of team dynamics. Much like product teams, soccer teams require teamwork, an adaptable strategy, and a shared goal — to win. Unfortunately, I’ve experienced more team friction working in product than in soccer.

Roadmap 118

Roadmap Onboarding KPIs Customer Feedback Customer Experience 118

Roman Pichler

APRIL 13, 2021

To select the right KPIs, I recommend taking the following three steps: First, use the user and business goals in the product strategy to select an initial set of indicators. Then take into account the product goals on the product roadmap to discover additional KPIs. Then consider how you can tell if they have been met.

Feedback Software 156

Feedback Software Data Visualization Analytic Tools Research Software 156

The Product Coalition

JANUARY 16, 2024

It was time to reset and reinvest in our strategy and roadmap. The goal of good roadmap hygiene is that at any moment, without forewarning, you can show your roadmap to anyone, and it represnets the true path forward — in line with the product’s direction. And if your vision and strategy are no longer working, revisit and revise them.

Roadmap 113

Roadmap Development Team Review Technical Review Weak Development Team 113

The Product Coalition

FEBRUARY 14, 2023

I’ve made the transition from an Analyst to a Product Manager (PM) , which is why many such aspirants often ask me for advice: How do I get into Product Management? What are the most important skills to learn for an entry-level position? Can you tell me more about your experience? if so, what would you build?

Customer Experience 146

Customer Experience Analytic Tools Feedback Software Product Management 146

The Product Coalition

FEBRUARY 12, 2019

Close your eyes for a minute and imagine a strategy. In Michael Porter’s books, or anywhere else, I haven’t been able to find many examples of what a strategy should look like. Here’s a proposal: open any book on strategy and go to the Index. Here’s a proposal: open any book on strategy and go to the Index.

Airlines 60

Airlines Strategy User Friction Analytic Tools 60

Mind the Product

JANUARY 21, 2020

If you work alongside Bristol-based product strategy and UX consultant Joe Leech then chances are you’ll also work alongside his dog Little Dude. The fox terrier travels everywhere with him – to London once a week, wherever it is, where Joe goes, he goes. I worked in international schools so it was a good way to travel.

Banking 113

Banking Weak Development Team Workshop Customer Experience 113

Intercom, Inc.

NOVEMBER 25, 2019

Five years ago I wrote about how product strategy means saying no – you must ruthlessly protect your product from feature creep. . Saying no, however, is just one part of a successful product strategy. The meeting point of company and product strategy. Des: Welcome to Intercom on Product.

Product Strategy 187

Product Strategy Strategy Research Software User Testing 187

The Product Coalition

JUNE 1, 2020

To gain from these interactions, platforms position themselves as product/service in the middle between producers and consumers?—?but Take Airbnb: with all flavours of domestic and/or international travel restrictions worldwide, the need Airbnb was meeting was like a rug swept from under their feet. New York: W.W.

Feedback Software 78

Feedback Software User Testing Travel Advertising 78

The Product Coalition

MAY 9, 2020

Emerging Product Strategy Product Management in the Time of COVID Part I: Stopgaps & Scaled Retention Strategies This first article in the series highlights customer retention strategies for products adapting to changes in customer behavior. Own reality and adapt if you feel like your product is lost.

User Testing 79

User Testing Product Research Customer Experience Customer Feedback 79

Userpilot

NOVEMBER 30, 2023

Competitor analysis enables PMs to find areas where rivals fail customers and develop sound positioning and differentiation strategies. Study successful products from international markets to see if you can replicate their success in your local market. What are examples of market gaps? Such insights are invaluable.

User Testing 101

User Testing Data Visualization Feedback Software Research Software 101

ProductPlan

AUGUST 4, 2022

You know where you’re departing from, where you want to get to, and what resources you have available (like the vehicle, budget, traveling gear, etc.), Another option is to be more flexible, choosing the road you want to travel and picking the stops along the way. Product roadmapping frameworks work in a very similar way.

Framework 93

Framework Roadmap Feedback Software Customer Feedback 93

Ronke PM

FEBRUARY 26, 2023

Use your position to lift others up as others have done for you. Be passionate and always curious about your product. You must have exceptional communication skills to bring your product strategy and vision to fruition. Use your position to lift others up as others have done for you.

Leadership 52

Leadership Development Team Review Technical Review Reporting Tools 52

UX Studio: Product Management

OCTOBER 2, 2023

It also granted us extensive expertise across various industries and niches, such as fintech, travel, education, healthcare, and more. For instance, this approach produced outstanding results for Liligo, France’s leading travel app. They also provide expertise in brand naming, go-to-market strategies, and campaign development.

Research Software 65

Research Software Data Visualization User Testing Technical Review 65

Product Management University

MARCH 18, 2019

Performs scenario-based competitive analysis (not a competitive feature matrix) that identifies customer circumstances in which your product is superior/inferior to the competition and the subsequent value narrative that should accompany marketing/sales positioning and future product plans.

B2B 113

B2B Customer Experience Product Management Product Manager 113

Userzoom

JUNE 9, 2020

I’m in the unusual position of seeing directly (and indirectly) how hundreds of businesses’ digital departments across different industries have reacted to COVID-19, through my role as a UX research partner at UserZoom. One of the worst hit by this is the travel industry. Image by Daniel Lee.

User Testing 121

User Testing Product Research Research Software UX 121

Mind the Product

DECEMBER 24, 2019

That’s right, MTP officially went on tour for the first time in 2019, with some of the team travelling to AsiaPac in the latter months of the year to learn more about product practice in the region. Share your product stories with us, we can’t wait to hear from you! Worldwide Celebrations. Here’s to Next Year.

Travel 103

Travel Agile Download Framework 103

Mind the Product

DECEMBER 13, 2018

TransferWise is a new kind of financial company for people and businesses that travel, live and work internationally. This puts him in a unique position to bridge the gap between corporations and startups, fostering open innovation. Nicholas also plays a role in evolving tech, as an advisor to a number of promising startups.

Analytic Tools 108

Analytic Tools Research Software Data Visualization Government 108

ProductPlan

AUGUST 16, 2022

Product management seldom requests big-ticket items from the management team. Sure, there’s the one-off request for a new addition to the product stack or travel for a product management conference. Eventually, the product management team may realize it needs to level up and add product operations to its organization.

Data Visualization 64

Data Visualization Reporting Tools Feedback Software Product Research 64

ProductPlan

NOVEMBER 15, 2022

The role of software vs. hardware product managers varies from other industry roles, though many similarities exist. PMs set the long-term vision and strategy for a company’s products and communicate this strategy to all relevant participants and stakeholders. What is software product management?

Feedback Software 80

Feedback Software Analytic Tools Research Software Data Visualization 80

The Product Coalition

FEBRUARY 5, 2021

Together with her team, she built a collaborative trip planning application for the web that allowed users to create travel itineraries and share them with friends. What she wanted was to be a product manager, but she was only able to find jobs in web development. Negar immediately applied for the position.

Technical Advisors 116

Technical Advisors Reporting Tools Technical Review Customer Experience 116

PMLesson's Ace the PM Interview

OCTOBER 29, 2021

Design a service that supports uploading and tagging images to a travel site. Write a program to print the maximum positive sequence in a given array. Product Strategy Should Facebook consolidate its messaging apps? How would you design a relational schema for a calendar application? Should Apple go into modular phones?

Software Engineering 52

Software Engineering Software Review Engineering Technical Review 52

The Product Coalition

JULY 10, 2020

While some may say that a Product Manager is ‘the CEO of the product’, that’s not entirely true. Both positions involve being the keeper of a vision, and both also have to be decision makers by curating ideas from many different sources. As a Product Manager, you have very little authority.

Product Management 105

Product Management Product Manager Management Management 105

Mind the Product

NOVEMBER 19, 2019

For example, a mobile product manager will want to grow Android daily active users whereas a platform product manager will want to grow the platform reliability KPIs and have a positive impact on growth. I’ve learned that the essence of a successful growth strategy is that it does not leave any part of the organisation behind.

User Testing 114

User Testing Customer Experience Onboarding KPIs Branding 114

Surya Suravarapu

FEBRUARY 27, 2020

Anxiety-in-choice It’s that experience when we don’t know whether a given product works for us or not -- to get the Job Done. As part of the product strategy, plan for trials, refunds, and discounts. This kind of tooling has to be part of your product management and go-to-market strategy.

Feedback Software 52

Feedback Software Product Research Reporting Tools Research Software 52

The Product Guy

APRIL 4, 2017

He is passionate about Lean and Agile Product management, innovative business models and business and product strategies. Dustin Levy Director of Product Management, Gentex Corporation. When he’s not building products, Jonathan enjoys rediscovering suburban life with his wife and two kids.

Analytic Tools 107

Analytic Tools Research Software CTO Coach Development 107

Userpilot

SEPTEMBER 28, 2022

Product goals are clear objectives that break down exactly how you’ll realize your product vision. They help bring your vision to life and inform your overall strategy. By articulating what you want your product to achieve and when you’re aiming to achieve it, you set the direction of travel.

Product Goals 98

Product Goals Feedback Software Customer Feedback User Testing 98

Userpilot

FEBRUARY 17, 2021

Topics: Positioning to scaling success, Building a PMM team for success, Cross-functional collaboration, career development, Demystifying Segmentation, Research & Testing, Hired as a Remote PMM, In-Product Engagements – Lead Customers to the Aha! Product-Led Summit. Each day has its own theme and presentations.

Research Software 98

Research Software User Testing Product Research Analytic Tools 98

Mironov Consulting

SEPTEMBER 23, 2023

 For our expense management application, TTV is the number of calendar days after signing when most employees can successfully request travel reimbursement.  There CUSTOMER SUCCESS (Integrations/Implementation) This group takes the brunt of a changed company strategy.  They’ve

Reporting Tools 80

Reporting Tools Data Visualization Analytic Tools Feedback Software 80

ProductPlan

DECEMBER 18, 2019

There’s nothing wrong with a benefit analysis focused on the positive impacts. You can accomplish those feats by improving user experience and product capabilities. There is always the path not traveled. Actually, there’s an infinite number of potential roads not traveled, but let’s stick to a more manageable number).

KPI 53

KPI Weak Development Team Customer Experience Travel 53

UX Studio

FEBRUARY 15, 2024

You know, I’m going to talk about that, why that change happened, but basically what I do as of today is I help our clients to explore new ways to grow new product strategies, formulate product goals and product vision, and I also help shape the scope of the product. And BKK already has a strategy in place.

Research Software 62

Research Software Analytic Tools Transportation Feedback Software 62

Userpilot

JUNE 9, 2021

That can include educational posts and videos focusing on solving specific problems using the product, case studies showing how existing users have achieved success with your product, and writing help docs. Product Managers are a relatively new role. As Surya S, Product Marketer at Animaker Inc. Excellent teamwork skills.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Product Research 52

Mind the Product

APRIL 18, 2017

Jeff and Josh are experienced digital product design leaders, and co-authors of Lean UX: Applying Lean Principles to Improve User Experience and Sense & Respond, How Successful Organizations Listen to Customers and Create New Products Continuously. Janna Bastow, CEO & Co-Founder, ProdPad.

Research Software 75

Research Software User Testing Customer Experience Workshop 75

The Product Coalition

MAY 15, 2019

I wholeheartedly believe that you need to be adaptable to survive today but the further I travel on my own journey the more I wonder if we as an industry are moving past agile. As a result, like many others I too have started to think of myself as more of a “product person” these days? this was the creation of the Product Owner role.

Product Management 92

Product Management Product Manager User Testing Product Research 92

Userpilot

MARCH 6, 2020

Carlotta Basile – Associate Product Manager at Bruel & Kjaer UK Ltd – company offering acquisition and vibration software, transducers, ear simulators, sound level meters, measurement exciters, noise mapping, and positioning systems. So I ended up working in Telco, on bt.com products for a few years!

Research Software 133

Research Software Analytic Tools Feedback Software Reporting Tools 133

The Product Guy

MARCH 2, 2017

He is passionate about Lean and Agile Product management, innovative business models and business and product strategies. Dustin Levy Director of Product Management, Gentex Corporation. When he’s not building products, Jonathan enjoys rediscovering suburban life with his wife and two kids.

Analytic Tools 60

Analytic Tools Research Software CTO Coach Fractional CTO 60

ProductPlan

FEBRUARY 7, 2019

No product has an unlimited potential market. So, figuring out not only who could try your product but also who might become a loyal subscriber is an essential element of every SaaS strategy. The post How Product Managers Measure Product-Market Fit appeared first on. Enter total addressable market (TAM).

User Testing 85

User Testing Product Marketing Marketing Research Software 85