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You can watch the video of our conversation or read a lightly edited transcript below. In the last video , we dove into the types of resistance you might get from your pilot teams as they start to put the product operating model into place. And just like in the last video, we’re going to cover the top three forms of resistance.
Product teams respond best when coaching is positioned as a growth tool, not a fix for poor leadership or lack of clarity. Watch the Full Roundtable The full video of this session is now available. Internal and external coaching models serve different needs : Internal coaches offer company-specific context and trust.
You can watch the video or read a lightly edited transcript of our conversation below. In our most recent videos, we dug into how to choose pilot teams , how to make sure those teams are equipped with the right skills , and how to prepare your leaders and stakeholders to support those teams. I think it always comes up.
After a thorough Google search, you view some videos, get a few templates and you at least have a starting point. AI has put you in the best position to do that in a fraction of the time it would take you otherwise. Then our clients can start using them to direct their products from more of a leadership position versus reactionary.
These are stronger indicators of interest that tell you they really want your product, versus general positive feedback. If nobody likes that hilarious video you just posted, forget it and try again tomorrow. Don’t rush to hire a sales team before you’ve closed some deals yourself.
He illustrates this with a recent experience helping an entrepreneur develop a video analysis product. AI as Your Development Partner Through our discussion, Mike explains how AI can serve as a brainstorming partner for product managers.
Identify your peak performance times throughout the day and schedule your most challenging tasks accordingly. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.
Include visual elements Screenshots, GIFs, videos, and diagrams can make your release notes more engaging and understandable. For instance, videos can provide a comprehensive overview of a new release. It is also a good idea to incorporate visuals like screenshots, GIFs, or videos to enhance understanding.
In e-commerce, we are also in the position of “selling” — products, services, ideas. Content Quality and Usability: Well-structured product descriptions, high-quality images, videos, customer reviews — all of this improves UX and signals to search engines the value of the page. To sign an important contract? To jot down a memory?
The most common mistake product marketers make with product positioning is they do it without regard for their salesforces ability to deliver it. Sure, you want to nail the product positioning so that prospective buyers understand your unique value. It also eliminates the need for two or more versions of your positioning.
Pinterest, positioned uniquely as a visual discovery engine, has significant potential to leverage personalization to foster deeper user engagement, retention, andloyalty. It doesnt matter if you follow nobody; TikTok will still fill your feed with engaging videos. TikTok continuously adjusts its recommendations in real time.
Implementing a gamified onboarding process with Userpilot allowed them to introduce an interactive welcome screen featuring a video tutorial and guided walkthroughs. Referral programs Referral programs are most effective when targeting loyal customers who already have a positive experience with your brand. The results? Source: Loom. #8.
Video onboarding can be the solution you need when text-only tutorials are driving your users away. But videos provide a more human way to guide and demonstrate how your app works, and drive customer retention. However, a video thumbnail of a GIF breaks that pattern, because it piques curiosity and motivates users to click.
Theyre what positions product managers (PMs) to deliver long-term value and carve out strategic influence in their organisations. And no, I dont mean just watching a few videos or attending a course (though that can help). And irrespective of whether we manage physical products, digital services, or internal platforms.
The business goals, finally, state the positive impact the product should achieve for the business. The former states the user and customer-facing outcomes you want to achieve; the latter captures the positive business impact you want to make.
Use a Loom (or a Slack video clip) when the reason for a meeting is to communicate a nuanced, high-bandwidth concept. Shower them with positivity. . 🤠 Work unfairly: Half of those meetings can be pivoted into an asynchronous communication. Make it clear how much you welcome that proactivity.
Its goals describe the user and customer benefits the entire portfolio should create and the positive business impact it should achieve. If you havent worked with the GO Product Roadmap, then youll benefit from reading the article The GO Product Roadmap and watching the video below. They are its most essential element.
Here are some ways to do it: Use high-quality visuals (app screenshots, app preview videos, and other creative assets) to showcase what your app is made of. Pro tip: When conducting A/B tests, use proper sample sizes and testing durations to avoid false positives. Write a clear, keyword-rich app title and description.
Educational Websites Purpose: Online learning platforms and course websites facilitate knowledge-sharing through videos, text, and interactive elements. Use Images & Videos: Well-placed images and videos break up large blocks of text, making articles more engaging. Example Websites: Kulbachny Eli Alcaraz 5.
Digital artifacts, such as explainer videos, interactive calculators and gamified content provide an additional layer of engagement that informs as well as entertains. Combined, these tools amplify the brands reach while reinforcing its core message across digital ecosystems.
At a minimum, youll need the ability to record sessions in both video and audio formats to revisit conversations later. Most participants typically agree to video session recording, which is ideal, especially if you dont have a teammate as a note-taker.
A good resource center can host onboarding flows , how-to guides, video tutorials, FAQs, and knowledge-base documents. True value lies in paying attention to what they say – both positive and negative. Essentially, you want to create a way for users to get help whenever they need it.
We somehow landed on matcha, and he told me about a video hed recently seen saying, “You know, some Chinese matcha brands are deliberately misleading consumers into thinking they’re buying Japanese products.” ” This sent me down a rabbit hole.
Next, they include a single, focused call to action, typically a quick-start video or interactive checklist that guides users toward their first win. Next up, they share a video from a customer success manager that instantly humanizes the brand and increases the chance of users clicking through the email.
One of the most important is how your product will be positioned and for who. Even the much maligned Blockbuster and Video Ezy brands still exist as a handful of franchised kiosks. This has driven all of your product development and will impact how you launch and whos feedback you listen to in introduction. societal change).
Takeaway 2: Tech workers are more optimistic than we expected—but optimism is declining We asked tech workers how optimistic or pessimistic they are about: The future of their career The future of their job function , in light of the rise of AI Broadly speaking, tech professionals maintain a positive outlook, with 54.8%
Sentiment analysis tools : Software that analyzes customer feedback, reviews, and social media mentions to determine public sentiment (positive, negative, or neutral). Voice of customer tools : Platforms that capture and analyze customer feedback across channels to help you understand how customers feel and talk about your product.
Place the most critical or enticing item in the first position, as not all users will scroll through allitems. Use lazy loading for images or videos in the carousel to improve performance, especially for mobileusers. Put the most important content on the firstslide People typically start to scroll shortly after they land on a new page.
or “Do you want uninterrupted videos?” Users who are deceived by dark patterns will have less faith in the application and are less likely to return to it, recommend the product to others, provide positive feedback, or complete their day-to-day activities using the application. You’ll lose your ad-free experience!”
Through case studies, statistical evidence, and methodological frameworks, I aimed to establish how systematic user research can positively impact key business metrics, from acquisition to referral. Each phase of the AARRR funnel presents unique challenges that require distinct research approaches to generate actionable insights.
” philosophy that drives OpenAI’s insane shipping velocity Why ChatGPT’s retention curve “smiles”—users leave, then come back months later using it more The accidental decisions that changed history, including not having a waitlist The impact ChatGPT will have on SEO and product growth The counterintuitive reason (..)
Despite the many positives, Catalyst is lacking in the data visualization department. Call/video recording and analytics. Video/call recording and analysis. However, despite the positives, the tool does come with a downside: an extremely steep learning curve encountered by the majority of customers. Playbook creation.
You can add different types of content, such as video tutorials, interactive walkthroughs , and FAQs. Add different types of modules and educational resources Userpilot supports a variety of content formats, including articles, case studies, videos, webinars, and more. You can even create a holding place for a set of related flows.
They handle audio and video editing; titles, thumbnails, and descriptions; coordinating with guests and sponsors; social clips and episode trailers; publishing each episode, and more. For the first couple of years it was just me, but now I can’t live without this crew.
Imagine release notes that are more than text enhanced with screenshots , videos , and enhanced by feedback tools like Usersnap. Add screenshots, GIFs, or videos to break things down and help users understand your updates at a glance. Show, dont just tell : Add visuals (GIFs, videos) to make updates easier to understand.
By Monday, he had a demo-ready prototype and a short video walk-through to share with internal stakeholders. To mitigate this, Jared switched from sharing the clickable prototype to a 90-second video walkthrough for internal review. They used AI to help polish the narrative, then created videos of their prototype in action.
Discord is a communication platform with text, chat, and video services and over 200 million users. Expect a high-level discussion of your background relevant to the role and what you’re looking for in your next position. Learn how to prepare for Discord interviews with this in-depth guide.
Will we localize non-text elements like images, videos, and user-generated content? For example, in some Asian cultures, directly criticizing an app might be considered impolite, leading users to give neutral or even positive ratings despite underlying issues. Add region-specific screenshots or promo videos.
E.G. a video conference tool that doesnt require invitees to sign up (but they can see all its unique features and feel compelled to try it). Leverage video content. Short explainer videos, customer testimonials, and behind-the-scenes content can help users connect with your brand. Repurpose user-generated content (UGC).
The main purpose of Loom’s onboarding is to help users start recording as soon as possible, which is perfect for a tool designed for instant video communication. And even if you need more guidance to record videos, Loom also offers video resources and checklists to help you along the way. ‹ › Loom’s onboarding process.
Each step can be fully customized with your own copy, images, or even videos. You can populate it with onboarding checklists, how-to videos, or link out to knowledge base content. Overall, real users feel positive about Appcues. Create flows, banners, and more in Userpilot with just a few clicks.
Each step is fully customizable, supporting images, videos, buttons, and dynamic user data. Its easy to set up and lets you test different flow formats like tooltips vs. slideouts or even compare whether a walkthrough works better than a short modal and video combo. You can also preview and launch everything without engineering help.
Positive impact of good usability Here are some benefits of providing a usable experience: Increased sales / transactions — more usable online services means fewer people dropping out at each step. Remote (unmoderated) This approach takes remote testing one step further by dropping the moderator completely.
Satisfaction leads to positive reviews, recommendations, and increased user retention. MOOCs (Massive Open Online Courses): These apps offer large-scale courses that are open to anyone, providing a range of subjects with video lectures, reading materials, and discussion forums. Examples include Moodle and Blackboard.
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