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9 essential sales steps you need to grow your SaaS startup

Intercom, Inc.

Despite that value, however, there’s a drawback – a lack of formal sales training and sales process can seriously undermine those initial efforts. In this post, I outline how SaaS founders should modify their approach and implement a simple sales methodology to increase their odds of success.

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How to Survive the Hardest Part of Product Management by Janna Bastow

Mind the Product

Janna had a sales job in college and recounts how intense the training was – with role-playing exercises, secret shoppers, and scripts – and how focused it was on dealing with people. But the training was intense! Frankly, selling pet food to adoring pet owners isn’t exactly a hard sell. Janna Bastow. Ask questions.

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Do It For the Portfolio Instead of Every Product: Five B2B Product Management Best Practices

Product Management University

Sales Training. The goal is to make sure sales dialogues lead with a strong vision and a differentiating value story that’s supported by all products. When it comes to sales training, products play a supporting role, not a leading role. Doing It For the Portfolio vs. Every Product: Netting it Out!

B2B 100
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The Seven-Part Guide to Portfolio Product Management & Marketing

Product Management University

Sales Training on Customers vs. Products. The goal is to make sure sales dialogues lead with a strong vision and a differentiating value story that’s supported by all products. When it comes to sales training, products play a supporting role, not a leading role.

Marketing 130
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Mismatched Expectations: Product Information and Sales Teams

Mironov Consulting

 Plus time with Marketing (launch, messaging, product marketing content), Finance (packaging, pricing, forecasts), Support, Customer Success/Implementation, and broad Sales training and enablement.  Plus  So a product manager might have 5% of their time in total for deal-specific sales support.

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Sales Enablement Manager Job Description and Templates

Userpilot

Sales enablement manager’s main responsibilities The sales enablement manager must constantly keep an eye on a diverse range of tasks. These range from analysis and research to sales training and support to overlooking marketing content. A strong understanding of SaaS sales and key methodologies.

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Emergence Capital’s Doug Landis on telling stories that sell

Intercom, Inc.

I realized I get way more value out of helping other sales people figure out how to tap into their full potential. Then I went to go work for Google, running sales productivity, which was really sales training development. I went to Salesforce after that, and that’s where we coined the term “sales productivity.”