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515: Case studies of organizational growth through successful product launches – with James Whitman

Product Innovation Educators

James shares insights from his research studying companies that consistently launch successful products. James describes working with one organization that had five different sales leaders in 18 months due to these pressures. James shares insights from his research studying companies that consistently launch successful products.

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519: Product verification, most important of the 19 activities of product management – with Nishant Parikh

Product Innovation Educators

Drawing from his 20+ years of technology experience and extensive research, Nishant shared insights about how these activities vary across different organizational contexts – from startups to enterprises, B2B to B2C, and Agile to Waterfall environments. Why study the 19 key activities of software product managers?

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Case Study : Improving Data-Driven Decision Making for CSR Leadership

UX Planet

Case Study: Improving Data-Driven Decision Making for CSR Leadership Civian is a data-driven platform designed to help businesses measure, optimize, and showcase the social and economic impact of their investments in communities. By creating an Affinity Map out of our findings, we were able to group common themes together.

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527: The truth behind “CEO of the Product” – with Francesca Cortesi

Product Innovation Educators

Early in her career, Francesca encountered this phrase alongside the common description of product management as sitting at the intersection of business, user experience, and technology. Leadership doesn’t always mean management Many professionals enter product management from technical backgrounds, such as engineering or development.

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Case Study: Launching PayMe from HSBC

Mind the Product

I pitched the idea by building a fully functional, iOS prototype, rather than via a PowerPoint presentation. After a very promising product design phase, we sadly went from a very agile process to the bank’s traditional default waterfall technical delivery methodology. It can be in social value – and this is how we won.

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How Rumi Cosmetiques Boosted User Experience and Conversion Rates in eCommerce: A Case Study for…

UX Planet

How Rumi Cosmetiques Boosted User Experience and Conversion Rates in eCommerce: A Case Study for Marketers andManagers Discover how Rumi Cosmetiques achieved a 75% increase in cart adds and doubled conversion rates by enhancing user experience and conversion rate in eCommerce. Yet, conversion woes werent just about technical glitches.

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529: Is this the best AI-powered market research approach? – with Carmel Dibner

Product Innovation Educators

To answer this question, they employed a technology called supervised fine-tuning. They took authentic customer needs statements from previous VOC studies conducted by human analysts and mixed them with needs statements that the AI had generated. Experimental Approach One of their key experiments involved a blind testing methodology.