Remove pricing startup-discount
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How to make an impact in your first 90 days

Lenny Rachitsky

Kyle has spent the past 14 years working with and advising top startups as a consultant at Simon-Kucher turned VC operating partner at OpenView. Adjust prices to match psychological thresholds “Stop using price points that make people overthink. If the price is $273.43, it makes people stop and think before buying.

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Proven sales plays for skyrocketing growth

Intercom, Inc.

Too often, sales managers at high-growth startups prioritize sales reps’ pipelines and forecasts over their professional development. Ensure discounts are a win-win for you and your customer. Your goal should be to offer different pricing options that match cost to value and commitment from your customers. Get the recording.

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The Best of Lenny’s Newsletter 2023

Lenny Rachitsky

I want to get better at pricing The art and science of pricing, with Madhavan Ramanujam (Monetizing Innovation, Simon-Kucher) Pricing your SaaS product, by Patrick Campbell Going freemium, adding a trial, business model disruption, and more 11.

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432: Creating or improving the product-led organization – with Paul Ortchanian

Product Innovation Educators

Paul acquired the breadth of experience through his leadership roles at San Francisco Bay Area startups and high-growth companies. He helps rapidly scaling early-stage startups craft their Product Strategy and everything related to it. In this situation, I recommend the sales team start offering discounts.

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UserGuiding vs Chameleon: Which is Better for Interactive User Guides?

Userpilot

Then there’s also the price that needs to match your budget. Some offer different advantages over others while some will simply get you basic functionality but at a low price. There are templates for discounts, announcements, welcome screens, and hero modals.

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Slack: A Product Led Growth Strategy Case

The Product Coalition

Customer retention: Once the customer is habituated to upgraded features, they only move when they get a better experience, price, option. Transparency of price: The subscription model/packages are made based on features, a more transparent way, unlike sales-led growth. A recent example is Team vs Slack.

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How to describe your business as an equation

Lenny Rachitsky

Bottom-up B2B SaaS with seat-based pricing Examples: Figma, Slack, Zoom, Adobe Creative Cloud, Asana, Jira. Figma -> FigJam) Hitting more expensive tiers Raising prices Reactivation ARR Reactivated logos Reactivated seats Churned ARR Churned logos Contraction ARR Seat contraction Downgrading tiers Stopped using additional products 2.