UX Planet

JUNE 13, 2025

New product launches can offer similar opportunities to product designers, including generalists. You can also take the lead in organising and facilitating workshops with internal stakeholders — whether it’s to define proto-personas or align on a product vision. There are also examples of temporary core roles.

User Testing

UX Planet

AUGUST 12, 2025

But when I typed what I thought was a great prompt, the result looked nothing like my vision. Suitable for wellness apps, tech product launches, or spiritual themes. In this era of AI-generated visuals, chances are you must have tried to create something stunning. Well, I did too. The problem wasn’t the AI.

Branding

Product Management University

OCTOBER 19, 2023

The best product launches are like the cream cheese frosting on a decadent chocolate cake! enabled product or feature set and everyone’s totally energized over the upcoming announcement and marketing launch activities. The new product is going to boost your differentiation in the competitive space. All good, right?

Product launches

The Product Coalition

JUNE 9, 2021

Photo by Denise Jans on Unsplash There is a misconception that building a roadmap will define a product’s future. Your vision of the future should bring clarity to your roadmap. A good roadmap illustrates how your product contributes to the company. It aligns business decisions with strategic vision. Framework Step 1?—?Vision

Vision

Product Innovation Educators

MAY 18, 2020

Summary of some concepts discussed for product managers. [1:38] Just like after a product launch, I conducted a lessons-learned meeting with the Summit team to discuss: What worked (best practices). Summary of some concepts discussed for product managers. [1:38] 3:11] Target Market: product managers and product leaders.

User Testing

Product Innovation Educators

AUGUST 19, 2024

A guide to successful product launches – for product managers Watch on YouTube TLDR The LAUNCH framework, created by James Whitman, offers a complete approach to successful product launches. The LAUNCH Framework Launching a new product successfully is a big challenge for many companies.

Feedback Software

Userpilot

NOVEMBER 21, 2022

What does the product launch manager do? Does your organization really need such a role if you already have a product manager ? The product launch manager coordinates the work of cross-functional teams and supports the product manager during product launches. What is a product launch manager?

Product launches

Userpilot

AUGUST 15, 2023

A product launch marketing plan is more than a simple press release announcing your product. It is the process that guides you to a successful product release. With several product launches occurring every day, you need something special to ensure your announcement doesn’t get lost in the noise.

Product launches

Product Innovation Educators

JUNE 12, 2023

Typically, there are two big phases in bringing a product from vision to launch: planning and execution. Planning includes the product vision, strategy, and roadmap. How do you set the vision, strategy, and roadmap? We tap into all of that to write the vision document. [8:27]

User Testing

ProductPlan

AUGUST 10, 2022

What is a Product Launch Manager? A product launch manager coordinates all efforts across the company related to releasing new products to the market. In the lead-up to a product launch, many teams—product management, sales, marketing, development, customer success, etc.—will

Product launches

Mind the Product

AUGUST 3, 2017

Early on, before product-market-fit, business strategy and product strategy are one-and-the-same & thus product vision needs to be owned by the founder. It takes a while to reach that fit to the point that you can optimize business and product strategy independently!

User Testing

Melissa Perri

JULY 23, 2024

Other companies that are well-versed in role definition usually need help in the Product Strategy and Product Operations department as they scale.The Product Strategy category is a frequently weak area - sometimes not due to the quality of the vision and strategy, but to the way it's deployed.

Weak Development Team

The Product Guy

OCTOBER 4, 2019

As we all know, the tactical day-to-day responsibilities of product managers often swamp the strategic ones, and a lot of my days are tactical. My vision is to post this structure internally so everyone can see it and give verbal updates at our monthly all-hands meetings. I’m not to this point yet. But we’ll get there.

Reporting Tools

ProductPlan

NOVEMBER 9, 2022

Product launch timelines visually represent the project plan to successfully release new products. The goal of the timeline is to ensure a successful product launch that improves the brand image, expands the customer base, generates buzz, and ultimately leads to revenue growth. Role of the product launch timeline.

Product launches

ProductPlan

OCTOBER 20, 2022

After all that hard work building a product, no one wants to stumble at the finish line. But the big reveal is too often accompanied by chaos and frustration behind the scenes, especially with a complex product launch. But with an intentional, comprehensive approach, you can tame even the trickiest product launches.

Product launches

Userpilot

SEPTEMBER 14, 2023

Technical product managers build products with strong technical or engineering elements. A strategic product manager is responsible for developing long-term product vision and strategy. The role of the growth product manager focuses on identifying and maximizing product growth opportunities.

Research Software

Sachin Rekhi

FEBRUARY 1, 2016

I wanted to share some of the best practices I learned along the way making my own transition from a product manager to a product leader. Shift your individual focus from design and execution to vision and strategy. Doing this right means a lot more than simply supporting your team. Create a strong system of accountability.

Systems Review

Userpilot

OCTOBER 25, 2022

Product managers conduct primary and secondary market and customer research to find the target market and identify opportunities that existing products don’t satisfy. They tell the product management team what they need to achieve. Market research, differentiation, and positioning are necessary to prepare for the product launch.

Product Research

The Product Coalition

MARCH 19, 2021

But if you don’t have a history of positive reviews and purchases to back your new product, branding becomes even more critical. Targeted ads, SEO, events, and affiliate marketing partnerships are a few initial tactics to consider before your product launch. Creating a brand guide is a great place to start.

Development

The Product Coalition

JUNE 24, 2020

Their skill set allows them to maintain oversight across the product and align everyone around a common goal. Their skill set allows them to maintain oversight across the product and align everyone around a common goal.

Research Software

Userpilot

JUNE 30, 2024

Embarking on a career as a product launch manager involves a combination of education, skills development, and practical experience. This guide will provide you with a comprehensive overview of the path to becoming a successful product launch manager. First of all, enroll in a product launch manager certification course.

Analytic Tools

The Product Coalition

APRIL 3, 2019

link] What makes an effective product launch pitch? Not everyone writing on your behalf will be intimately familiar with your company. Whatever form this takes, it should be accessible by everyone who needs it, in the form of a real-time, live document such as a Google Doc. Well, here you go.

Product launches

Intercom, Inc.

SEPTEMBER 17, 2019

Product teams often found themselves resorting to one-off patterns to support a certain product launch here or there, using inconsistent guiding principles to make onboarding-related product decisions, and using a slightly different tone from our partners in Sales and Customer Engagement, who play key roles throughout a customer’s onboarding.

Onboarding KPIs

Intercom, Inc.

MARCH 23, 2022

We’ve just wrapped up an incredible day of New at Intercom , our first global virtual launch event, where we discussed our vision for the future of customer engagement and unveiled some incredible new products. We shared our vision for the future of customer engagement. And yes, we’re sporting a refreshed look as well!

Customer Communications

Mind the Product

MARCH 13, 2017

Products rarely reach success by following a straight line. Your product vision is your company’s vision. The product needs to be sold, marketing, and supported by your organization. Then execute on the model and be prepared to adjust it along the way. Communicate Expectations.

Customer Experience

ProductPlan

MARCH 29, 2023

Product professionals spend countless hours researching, prioritizing, and planning, all in the name of creating a successful product launch. To add more complexity to this issue, these teams handling the launch processes typically coordinate their efforts in a tool that is entirely separate from the product roadmap.

Product launches

ProductPlan

MARCH 17, 2020

A strategic product manager (PM) is responsible for shaping and sharing a strategic vision for a product, and yet—oddly enough—finding time for strategic activities can be a very real challenge. So, how does a product manager take ownership of more than just backlog management? Developing a Product Strategy.

Outbound

Roy Madden

JANUARY 29, 2021

You are a self-starter with the ability to work independently, articulate a vision, and execute it. You have experience designing sales collaterals from scratch based on sales conversations, sales calls, product interviews, user interviews, market research, and your own experience. Apply for this position. About Feedly.

Marketing

Userpilot

AUGUST 29, 2023

The main difference between product management and project management is the focus. A project manager is focused on the completion of a specific project, whereas product managers focus primarily on the long-term vision and evolving a product to deliver value over time. Champions a customer-centric approach.

Data Visualization

Userpilot

APRIL 6, 2023

To avoid falling into the trap, set clear and realistic objectives that are aligned with the product vision. Use opportunity solutions trees to align the problems you try to solve with product goals. Longer development cycles Developing unwanted features delays the product launch or the update release.

Feedback Software

Mind the Product

OCTOBER 8, 2018

Bearing in mind the social taboos around menstruation in India in the late 1990s, Arunachalam’s work and products were met with intense resistance. However, his belief in his product vision drove him to solve a real problem experienced by thousands of women.

Product Research

Product Management University

OCTOBER 23, 2023

If you’re interested in how a product portfolio management model can make your product management, product marketing, sales, customer on-boarding and customer success teams more effective in ways that are measurable, contact us and see how our training programs can elevate the performance of all customer-facing functions across the board.

User Testing

ProductPlan

SEPTEMBER 2, 2022

The ugly truth is product launches are a messy business. There are launch activities to track, expectations to manage, and stakeholders to hold accountable. Product teams carry this burden alone without the help of proper tooling for far too long. The Launch Checklist: Manage the launch strategy, not the work.

Reporting Tools

Sachin Rekhi

JUNE 7, 2016

The key to advancement along this dimension is both exhibiting that you’ve had such experiences across the product lifecycle and as you’ve encountered such new situations you’ve been able to tackle the various challenges that you are presented with ease and minimal required supervision. Career Ladders.

Reporting Tools

Userpilot

NOVEMBER 19, 2022

They also work with product managers on the product roadmap , carry out experiments to validate ideas and help identify minimum viable features for the MVP. During the development stage, their focus is on developing the product positioning strategy and preparing for the product launch. Product launch phase.

Data Visualization

Lenny Rachitsky

AUGUST 11, 2024

To improve vision and strategy: Acknowledge your personality type: If you are low in openness, recognize that big, abstract ideas may be challenging for you. For instance, if you struggle with big-vision thinking, partner with team members who excel in that area. Use this feedback to refine future meetings.

Analytic Tools

Mind the Product

MAY 10, 2017

Here’s a scenario nearly everyone finds themselves in at some point in this line of work: You’re psyched about a new product or feature in the works. You’ve got requirements, design vision, and even a development timeline. You’ve got feedback from potential buyers and they love it.

User Testing