Userpilot

JANUARY 9, 2023

Every good product marketer knows; the only thing better than acquiring new customers is retaining existing customers. Can personalized retention marketing grow your customer’s lifetime value and customer retention rate? This article considers all you need to know about retention marketing. Let’s begin!

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Userpilot

MAY 12, 2022

What are the best practices for new product announcements? What tools and channels can a product manager use to effectively announce new products or features? Let’s dive into how, when, and where to announce your new products or features to increase their adoption and your customer base. Budget status.

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Userpilot

FEBRUARY 4, 2022

If you ask any sales rep, they’ll all tell you the same thing: the SaaS sales process is absolutely grueling! Today, we’re going to walk you through the top techniques you should implement into your SaaS sales strategy. SaaS sales can be broken down into three models: self-service, transactional, and enterprise.

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Userpilot

MAY 17, 2022

Looking for product announcement examples to help inspire your next successful launch? This article covers all you'll need to know as a product marketer or product manager about crafting great product announcements: What are they? Product announcements best practices to keep in mind: Segmentation.

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Userpilot

JANUARY 13, 2021

Welcome screens in SaaS apps are an underutilized piece of real estate that can be so much more than just a welcome message. And yet, according to our State of SaaS Onboarding 2020 research – 40% of SaaS businesses don’t have them at all, and the majority of the remaining 60% – are not even using their full potential.

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Intercom, Inc.

JANUARY 18, 2023

In our latest webinar , we’ve shared a three-pronged approach to help you drive retention and reduce churn. To increase retention and reduce churn consistently, you need a system that continuously drives value for your customers across their entire lifecycle. You can use product analytics to discover new areas for research.

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Userpilot

AUGUST 30, 2023

Get ready to dive into insightful discussions, practical strategies, and real-world examples that will empower you to create and manage products that meet user needs and leave them truly satisfied. Product Drive is Userpilot’s FREE online event where experts from top companies come to share growth and marketing insights.

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Userpilot

JUNE 25, 2021

And that’s because of the Product Adoption Curve. The Product Adoption Curve shows how a product is adopted through multiple segments of the market. Understanding this lets you craft a product marketing strategy for every stage of product adoption. The five stages of the Product Adoption Curve.

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Userpilot

MARCH 26, 2024

TL;DR A feature launch plan guides teams through the process of developing and releasing a new in-app feature. While a feature launch and product launch have a few overlapping steps, their focus areas are different. You also have to build hype about the feature release on different platforms. Let’s get started.

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Userpilot

MARCH 26, 2024

TL;DR A feature launch plan guides teams through the process of developing and releasing a new in-app feature. While a feature launch and product launch have a few overlapping steps, their focus areas are different. You also have to build hype about the feature release on different platforms. Let’s get started.

User Testing 52

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Userpilot

MARCH 26, 2024

TL;DR A feature launch plan guides teams through the process of developing and releasing a new in-app feature. While a feature launch and product launch have a few overlapping steps, their focus areas are different. You also have to build hype about the feature release on different platforms. Let’s get started.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

TL;DR A feature launch plan guides teams through the process of developing and releasing a new in-app feature. While a feature launch and product launch have a few overlapping steps, their focus areas are different. You also have to build hype about the feature release on different platforms. Let’s get started.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

TL;DR A feature launch plan guides teams through the process of developing and releasing a new in-app feature. While a feature launch and product launch have a few overlapping steps, their focus areas are different. You also have to build hype about the feature release on different platforms. Let’s get started.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Good Product Manager

MAY 25, 2017

June 7 webinar: The Perfect Product Team. You can listen in when I’ll be a guest on the Product Lunch webcast series, talking about what a best-in-class product management team looks like. June 9: Product Marketing Community Boston. What Tools Are Product Managers Using?

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Good Product Manager

MAY 25, 2017

June 7 webinar: The Perfect Product Team. You can listen in when I’ll be a guest on the Product Lunch webcast series, talking about what a best-in-class product management team looks like. June 9: Product Marketing Community Boston. What Tools Are Product Managers Using?

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Research Software Events Technology Product Management 60

The Product Coalition

JULY 8, 2019

An insight into Product Marketing roles, responsibilities and KPIs after interviewing dozens of Product Marketing Managers. The State of Product Marketing today Product Marketing is like Customer Success was 5 years ago; misunderstood but easily thrown around. What is Product Marketing?

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Data Visualization Definition Product Marketing Reporting Tools 60

Good Product Manager

MAY 25, 2017

June 7 webinar: The Perfect Product Team. You can listen in when I’ll be a guest on the Product Lunch webcast series, talking about what a best-in-class product management team looks like. June 9: Product Marketing Community Boston. What Tools Are Product Managers Using?

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Userpilot

FEBRUARY 8, 2021

Why is customer segmentation so important for your SaaS? Yet, you might be focusing on the larger group of customers that helped establish your product but are slowing churning. Is the activity log your primary resource by focusing on logins and in-app time? Why is Customer Segmentation so important for SaaS?

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Mixpanel

FEBRUARY 23, 2024

Segment is a data pipeline tool that collects first-party customer data and sends it to different destinations, so it requires users to go through more setup than the average SaaS tool. First, we have an email and in-app onboarding program that helps users take critical implementation actions and prioritize use cases.

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Onboarding KPIs Technical Review Customer Experience User Testing 59

ProductPlan

JUNE 5, 2020

Product management is certainly no exception. Product managers and leaders need to find ways to keep learning and growing in an ever-evolving product environment. There’s an abundance of books, podcasts, as well as events at your disposal that cover various product management topics.

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Product Innovation Educators

APRIL 5, 2021

How product managers can avoid false beliefs and revive their careers. Mike Belsito, co-organizer of the INDUSTRY conference for software product managers, interviewed me a few weeks ago for an INDUSTRY webinar. The topic is: Are your misconceptions about product management holding your career back? .

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Roy Madden

JANUARY 29, 2021

We are looking for a VP Marketing with a proven track record of driving growth in an early stage B2B SaaS environment. You will be responsible for developing and executing the Feedly marketing strategy. Grow and lead the product marketing team. Apply for this position. Responsibilities. Apply for this position.

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Product Innovation Educators

APRIL 5, 2021

How product managers can avoid false beliefs and revive their careers. Mike Belsito, co-organizer of the INDUSTRY conference for software product managers, interviewed me a few weeks ago for an INDUSTRY webinar. The topic is: Are your misconceptions about product management holding your career back? .

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User Testing Feedback Software Data Visualization Product Management 62

Gainsight

NOVEMBER 20, 2019

To truly excel in product management, you need to have a respect for design, an understanding of countless processes, a passion for problem-solving, excellent communication skills—the list goes on and on. Books for Product Managers. Blogs for Product Managers. Slack Groups for Product Managers.

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Books Blog Feedback Software User Testing 80

ProductPlan

JUNE 19, 2020

In our webinar Product Managers: Treat your Strategy as a Product , Hadrien Raffali discusses the importance of tracking market activity and tweaking plans accordingly. Watch the webinar, below! Watch the webinar, below! Companies don’t start with a product strategy.

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Userpilot

JANUARY 17, 2024

Scaling SaaS is not for the faint of heart. Scaling involves finding the right timing, understanding customer psychology, and making critical decisions to drive product-led growth. This guide explores 15 practical strategies you can adopt when scaling your SaaS business. Optimizing your marketing strategy to cut costs.

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Feedback Software Research Software Analytic Tools User Testing 105

Under 10 Consulting

MAY 1, 2019

Product management is an exciting role. It can drive product direction and ensure your team builds the right product for the market. It can also be frustrating because other departments have expectations of product management that rarely align with yours. Technology expertise. Market expertise.

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Product Management Product Manager Seminar Research Software 56

ProductPlan

SEPTEMBER 3, 2019

Often here at the ProductPlan blog, you’ll find us writing about why it’s great to be a product manager. And obviously, a profession this awesome—where you bring products to market that could help thousands or even millions of people—can’t always be easy. Product management (PM) is a challenging career.

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Product Management University

NOVEMBER 13, 2018

Very early in the process all buyers conduct research to learn about potential solutions. They scour the web, instantly return emails and phone calls, attend webinars and engage with sales people whose solutions are a possibility. After the information gathering is complete, the comparison of potential solutions begins.

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The Product Coalition

DECEMBER 2, 2020

Keys to A/B Testing I recently hosted a webinar on the keys to A/B testing and how to structure these components for a company. You may not get much return on A/B testing and focusing on customer research and validation before building may end up being more relevant. Do you have product-market fit?

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User Testing Product Research Testing Onboarding KPIs 97

Intercom, Inc.

MAY 16, 2019

That’s why we recently launched Product Tours , a dead-simple onboarding tool featuring a code-free tour builder, error notifications and quick-start templates. As our Design Lead Gustavs Cirulis shared recently, the development of the product did not come without its own challenges. Short on time?

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Userpilot

FEBRUARY 20, 2024

We also share software products you can use to create a foolproof product roadmap and drive product-led growth. TL;DR A data product roadmap is a product development strategy where the product manager and their team use insights from various data sources to inform decisions.

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Data Visualization Feedback Software Research Software User Testing 105

Gainsight

JANUARY 18, 2021

But in a recent webinar, Chris Battles, Chief Product Officer at Zuora, presented him with a view and definition of Product rarely heard. Zuora wants its customers to transform and manage their subscribers by empowering them with the right understanding and flexibility surrounding the subscription business model.

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Technical Review Research Software User Testing Product Research 52

Userpilot

DECEMBER 8, 2022

Why is product failure such a common feature of the SaaS landscape? We’re also looking at what product managers do to increase the survival chances of their products. We talk about product failure when the product doesn’t meet its objectives or goals. The average product failure rate in SaaS.

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ProductPlan

JUNE 18, 2021

Product marketing can be tricky to define. It’s not sales, it’s not product management , and it’s not “traditional” marketing either. In this article, we’ll demystify product marketing for product managers. What is Product Marketing’s Job?

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The Product Coalition

DECEMBER 19, 2019

Today, we’re talking about customer experience management, and for that you won’t need any sinister tendencies at all. If we’re being serious here, a thoughtfully planned customer experience management system can increase your customer satisfaction and loyalty, decrease churn and raise your business’s revenue.

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Userpilot

SEPTEMBER 18, 2021

Aspiring product marketers – are you worried about nailing your product marketing manager job interview? Whether this is your first product marketing job or if you're moving to a new company, product marketing interviews can be intimidating. Let's get started.

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