Userpilot

SEPTEMBER 14, 2022

In this article, we included the best tips and advice for product marketing managers (PMMs) on how to launch a product, along with various tips that can help your process go smoothly. Successfully launching a product requires proper planning which usually follows specific steps and checklists. Advertising.

Product Research 98

Product Research Feedback Software Research Software Product Marketing 98

The Product HQ

FEBRUARY 1, 2023

Product management is an experience-heavy field that requires years of experience and knowledge of new product development , product launches, project management, and even things like a digital marketing strategy. The trick is to compile all that experience and knowledge into one product marketing manager resume.

Product Marketing 52

Product Marketing Marketing Management Management 52

Roman Pichler

JULY 6, 2021

Consequently, your focus shifts from managing a product to looking after the product people on your team and empowering them to do a great job. Carrying out the relevant product discovery work and taking into account product ethics. Creating and validating a product strategy including market and user research.

User Testing 156

User Testing Product Research Weak Development Team Customer Experience 156

Userpilot

JUNE 3, 2022

Trying to find the best product marketing resources for 2022? As the market gets more competitive, SaaS companies are increasingly relying on product-led marketing strategies to gain traction. Product marketing is the process of bringing a product to the market, promoting it, and selling it to customers.

Research Software 98

Research Software Analytic Tools Feedback Software Data Visualization 98

Userpilot

JANUARY 18, 2023

With so many product marketing strategies floating around the SaaS world, it can be hard to identify the right one. In this guide, we’re going to go over what PLG marketing is and why it just might be the perfect approach for your business. What does PLG stand for in marketing? What is PLG strategy?

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs Marketing 98

Userpilot

OCTOBER 1, 2022

As you develop your product and achieve product-market fit , you must consider the technology adoption curve , which divides users into five segments: innovators, early adopters, early majority, late majority, and laggards. The product adoption curve illustrates the distribution of different types of software users.

Feedback Software 98

Feedback Software Research Software User Testing Onboarding KPIs 98

Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level!

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B2B User Testing Research Software Analytic Tools 106

Userpilot

JULY 15, 2021

Despite its growing popularity, many people are still unfamiliar with SaaS product marketing. A common question is: what is SaaS product marketing? And how is it different from traditional marketing? In this post, I will give you an overview of what SaaS product marketing is and what it entails.

Research Software 98

Research Software Onboarding KPIs Definition Product Marketing 98

Userpilot

NOVEMBER 21, 2023

Develop a product that meets customer needs and expectations. Craft a comprehensive go-to-market strategy covering your product positioning , pricing , marketing campaign details, and launch timelines. Train the customer support team on the product and give them time to develop support resources.

Product launches 105

Product launches User Testing Product Research Analytic Tools 105

ProductPlan

OCTOBER 6, 2022

So if you are looking to launch a new product or feature, you are prepared with some tips to reduce that blank page anxiety. Start with your company and product mission and vision. Understand your customer outside of why they use your product. It was a good signal that we were moving toward product-market fit.

Product Research 96

Product Research User Testing Research Software Feedback Software 96

Spice Catalyst

MARCH 18, 2022

Top tips for creating powerful online marketing Online marketing can be daunting at times. For small businesses, in particular, it can be hard to know where to start when making and implementing a marketing plan. However, there are many timeless, powerful strategies that can transform your business.

Marketing 78

Marketing Strategy Product Marketing 78

Userpilot

MAY 1, 2024

There is a ton of product management advice out there, but most of it is generic tips repeated over and over again. With a self-named newsletter and podcast, Lenny is a widely followed product expert. Lenny is a newsletter writer, podcast host, angel investor, and product consultant.

Feedback Software 103

Feedback Software Analytic Tools User Testing Customer Feedback 103

Userpilot

DECEMBER 22, 2022

This article dives deep into churn prediction for SaaS, showing you the strategies that work and how to implement them. Common reasons for churn: Product-market fit failure. Product pricing plan weak points. Effective strategies on how to predict customer churn. Poor onboarding. Delayed Aha moment.

Data Visualization 98

Data Visualization Analytic Tools Feedback Software User Testing 98

Userpilot

MARCH 22, 2021

The world of software is crowded with a variety of product marketing tools that are ‘supposed’ to transform your workflow. Product Marketing tools that can add real value to your business do exist, but finding the right software in such a noisy environment can be challenging. Product Marketing Tools Overview.

Analytic Tools 98

Analytic Tools Feedback Software Research Software Data Visualization 98

Gainsight

OCTOBER 28, 2021

Unfortunately, if you’re not reaching product-market fit, the whole team might as well be banging their heads against the wall. Your product growth strategy hinges on a rock-solid product-market fit. Read on for a breakdown of product-market fit and secrets to using it to drive product growth. .

User Testing 52

User Testing Product Marketing Analytic Tools Feedback Software 52

Userpilot

FEBRUARY 7, 2023

Here’s a handy table that can help you identify push notifications vs in-app notifications : Types of in-app messaging There are six main types of in-app messaging that can play a role in your SaaS product marketing strategy. Modals Modals appear as pop-ups on user screens while they’re actually using your app.

Feedback Software 98

Feedback Software Analytic Tools Customer Experience User Testing 98

Userpilot

AUGUST 2, 2023

A customer engagement strategy can be the difference between positive and negative growth for your SaaS. This article shows you practical strategies to drive high engagement for your SaaS, boosting retention and revenue as a result. Decide on customer engagement strategies to implement at each touchpoint.

Feedback Software 97

Feedback Software User Testing Customer Experience User Friction 97

Userpilot

NOVEMBER 22, 2022

How can your product marketing team ensure you create the right content to help customers get value? With a well-defined customer education strategy. In this article, we’ll cover: What a customer education strategy is and what it includes. The seven-step process to create an effective customer education strategy.

Education 98

Education User Testing Customer Feedback Customer Experience 98

Userpilot

JULY 6, 2021

Is a SaaS product growth strategy essential to a modern business’s survival? What SaaS product growth strategies can you implement to get there? That's exactly what we'll cover in this article: what is a SaaS product growth strategy and what are the main growth strategy types. Conclusion.

Feedback Software 98

Feedback Software Research Software Analytic Tools Onboarding KPIs 98

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

Pragmatic Marketing

NOVEMBER 16, 2019

Laura Jones is head of product marketing at Uber and recently participated in an AMA on influencing the product roadmap via Sharebird , a place to see how people at top companies do product marketing. “I also like to do regular skip levels with all team members to review progress vis a vis goals.”

Reporting Tools 70

Reporting Tools Product Marketing Marketing Research Software 70

Pragmatic Marketing

NOVEMBER 16, 2019

Laura Jones is head of product marketing at Uber and recently participated in an AMA on influencing the product roadmap via Sharebird , a place to see how people at top companies do product marketing. “I also like to do regular skip levels with all team members to review progress vis a vis goals.”

Reporting Tools 70

Reporting Tools Product Marketing Marketing Research Software 70

Roman Pichler

AUGUST 11, 2020

This article assumes that you are familiar with the product vision board or the key elements of a product strategy : market, value proposition, standout features, and business goals. Solution : Describe the ultimate purpose of your product, the positive change the product should bring about like “healthy eating”.

Vision 303

Vision User Testing Research Software Product Research 303

Userpilot

OCTOBER 11, 2021

Have you tried including SaaS marketing best practices in your SaaS marketing strategy and accelerate product growth ? Effective SaaS marketing strategies can be hard to pull off if you don't know where to start, but I'm here to help. What is SaaS marketing? 1 – Embrace Product-Led.

Feedback Software 119

Feedback Software User Testing Product Research Customer Experience 119

Intercom, Inc.

JANUARY 14, 2021

And so, in 2014, he founded Productboard , a product management system that incorporates customer feedback and insights to help product teams build better products. Use it to make better product decisions. Information from the front lines is critical when helping product decision-makers prioritize what to build next.

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Feedback Software Research Software Analytic Tools Product Strategy 225

ProductPlan

MAY 25, 2021

Product Strategy is Important. One of the most important roles of a product manager (PM) is setting the product strategy. The strategy, by way of a roadmap, is the document that drives team alignment. Consistency is why the strategy must exist and live in the minds of those who need to operationalize it.

Strategy 78

Strategy Weak Development Team User Testing Customer Experience 78

Brian Balfour

JUNE 28, 2017

It’s Not Just Product Market Fit The second “go-to” answer is product market fit. While product market fit is a component of the framework, it is far from the answer. The issue with the product market fit mantra is that we have taken it to the extreme and developed tunnel vision.

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Product Marketing Marketing Framework Definition 111

Userpilot

MARCH 29, 2024

Are conversion funnel leaks sabotaging your product and marketing efforts while leaving money on the table? You’ll get actionable strategies and examples to help you deliver memorable product experiences , driving engagement and long-term retention. Poor product-market fit. Complicated product.

Data Visualization 106

Data Visualization User Testing Analytic Tools Feedback Software 106

Userpilot

MAY 1, 2024

Shared Learning : Knowledge sharing is central, with members feeling empowered to exchange tips, best practices , and innovative ideas, and gather valuable customer insights. Community building is a long-term strategy that requires careful thought. Why building a community is important for brand loyalty? That’s understandable!

Feedback Software 103

Feedback Software Customer Feedback User Testing Customer Experience 103

Good Product Manager

OCTOBER 30, 2016

Three Tips for Aligning Product Management and Product Marketing. In this post on the SiriusDecisions blog — Three Tips for Aligning Product Management and Product Marketing — I share three practical tips for aligning product management and product marketing that came up in these sessions.

Product Marketing 60

Product Marketing Marketing Product Management Product Manager 60

Userpilot

MAY 17, 2022

There will always be changes, updates, and improvements that need to be implemented to improve user experience and keep products competitive. We’ll cover some strategies that will drive product stickiness through continuous improvement based on user feedback. 5 tips to achieve product improvement with a new feature.

Feedback Software 98

Feedback Software User Testing Product Research Customer Feedback 98

The Product Coalition

JUNE 15, 2020

One of the latest buzzwords in the Product world is ‘Product Led-Growth.’ And does focusing on a product-led growth strategy make you a Growth Product Manager? Let’s examine this “new” trend… What Does Product-Led Growth Mean? A product-led growth strategy. But what exactly does this mean?

Onboarding KPIs 88

Onboarding KPIs Strategy Product Management Product Manager 88

Good Product Manager

OCTOBER 30, 2016

Three Tips for Aligning Product Management and Product Marketing. In this post on the SiriusDecisions blog — Three Tips for Aligning Product Management and Product Marketing — I share three practical tips for aligning product management and product marketing that came up in these sessions.

Product Marketing 60

Product Marketing Product Research Research Software Marketing 60

Userpilot

JUNE 9, 2021

Are you thinking about a career in product, but you’re not sure whether you should pursue Product Marketing or Product Management? To explain the difference in the simplest of terms: Product Managers build product features and Product Marketers promote them to their audience and users.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Product Research 52

Userpilot

APRIL 1, 2022

How can product managers prepare products for expansion into other markets? How do you develop and implement a SaaS localization strategy? Product localization makes the product accessible to users in foreign markets with different languages and cultures. What is a product localization strategy?

Research Software 98

Research Software Feedback Software User Testing Product Research 98

The Product Guy

FEBRUARY 3, 2019

In this post, I include three tips for product managers new to JTBD style interviews, written by someone (me) who just completed his first round of JTBD interviews. In hindsight, my recruiting strategy was too broad. John Kresse is a mobile product manager at Barnes & Noble. More About The Product Mentor.

User Testing 124

User Testing Customer Feedback Product Management Product Manager 124

Userpilot

JANUARY 29, 2021

An excellent user engagement strategy can have a ripple effect on what product marketers’ care the most about: Make your users see the value of your product and its features during the free trial. Stop users from only signing up and then never using the product. Speak to a product specialist today !

Customer Experience 98

Customer Experience Customer Feedback User Testing Onboarding KPIs 98