The Product Coalition

MARCH 11, 2020

Challenge definition A challenge could be responding to customer feedback, introducing a proposition, or overcoming a technical problem. Exploration The first step after identifying the problem is to explore what solutions are available: What is already available in the market, and what is the product market fit?

Product Research 90

Product Research User Testing Data Visualization Technical Advisors 90

Userpilot

OCTOBER 1, 2021

You can think of onboarding as the ongoing process of educating your customers in how to get the most out of your SaaS product. Technically speaking, this is known as "primary onboarding." " That translates into more product experiments , and a more empowered product marketing team overall.

Analytic Tools 98

Analytic Tools Feedback Software Data Visualization Onboarding KPIs 98

Lenny Rachitsky

SEPTEMBER 3, 2024

The framework is based on his experience advising dozens of consumer subscription businesses, as well as his analysis of over 30,000 consumer subscription apps (based on proprietary data provided by RevenueCat ) and interviews with leaders at dozens of top consumer subscription companies. This offers a fast track to boosting your PMF Score.

User Testing 133

User Testing Feedback Software Framework Onboarding KPIs 133

Userpilot

OCTOBER 7, 2021

If you're new to product marketing , you'll probably need to acquire a certain degree of familiarity with Pendo product tours. In fact, we would encourage you to have a good look at all the user onboarding software products on the market to see how they compare to each other. Are less linear.

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Customer Experience 98

The Product Coalition

MAY 25, 2021

Intentional test kitchens are more strategic and provide a fast path to customer product fit (I write more about customer product fit over product market fit in my book, The Founder’s Manual ), because they are created for the very purpose of providing a representative working environment for a product to operate inside of.

Research Software 115

Research Software Feedback Software User Testing Product Research 115

Intercom, Inc.

JULY 12, 2018

This wasn’t Elad’s first experience with hyper growth – Google grew headcount 10x during his time as a product manager there – nor the last. He’s also co-founded Color Genomics and invested in and been an adviser to companies like Airbnb, Coinbase, Instacart, Square, Stripe and more.

Technical Advisors 120

Technical Advisors Weak Development Team Startups Reporting Tools 120

Lenny Rachitsky

AUGUST 13, 2024

It’s just like they don’t talk to users, which means they don’t find product-market fit. And if they don’t find product-market fit, nothing else really matters. investments, praise) is often confused with product-market fit, leading to neglect of customer input.

Technical Advisors 52

Technical Advisors Technical Review Startups User Testing 52

Userpilot

SEPTEMBER 8, 2021

We generally advise against linear, top-down product tours. Instead, you should opt for an interactive walkthrough type of product tour. Product tours generally include a welcome screen , a survey to segment users, a checklist , and experience flows for each of the key activation points. Get a demo today!

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs Software Review 98

Mironov Consulting

MAY 18, 2024

  Out of scope means they can advise, counsel, suggest, offer to help… but don’t own the decision/action.  Let’s imagine a Director of Product responsible for a portfolio, with 5 product manager direct reports matched to 5 stable maker teams.     With lots of gray space between the two.

Technical Advisors 64

Technical Advisors Technical Review Weak Development Team Product Research 64

The Product Coalition

APRIL 2, 2023

As PMs in a IT services company we are involved in the success of your product without ever losing sight that you have the final cut on everything. Still, we have a duty to advise what’s best for the product. I’m not speaking for all Product Managers but here is my list. The rest is politics (and we don’t do that).

User Testing 78

User Testing Technical Advisors Product Management Product Manager 78

PMLesson's Ace the PM Interview

APRIL 19, 2020

Otherwise, highlight how you have helped those who are adjacent to PMs: product designers, tech sales, business operations, or product marketing. If you have advised any of these people with tasks like product growth, pricing strategy, or market sizing, be sure to note that on your resume!

Consulting 52

Consulting Technical Advisors Technical Review Analytic Tools 52

PMLesson's Ace the PM Interview

APRIL 19, 2020

Otherwise, highlight how you have helped those who are adjacent to PMs: product designers, tech sales, business operations, or product marketing. If you have advised any of these people with tasks like product growth, pricing strategy, or market sizing, be sure to note that on your resume!

Consulting 52

Consulting Technical Advisors Technical Review Analytic Tools 52

Gainsight

AUGUST 5, 2022

While it requires more of a technical background, as a CSM, you come with the perspective of knowing the customer’s needs and goals. With this role, you need deep knowledge of the product , service, or technology that your company offers. You can better advise on valid customer pain points.

Reporting Tools 59

Reporting Tools Feedback Software Technical Advisors Data Visualization 59

Userpilot

JULY 13, 2021

An interactive walkthrough is a step-by-step, interactive guide to your product that will ultimately lead your users to activation. Exactly what constitutes activation will vary for different use cases of your product. Your non-technical product managers and product marketing managers will certainly thank you!

Analytic Tools 98

Analytic Tools Onboarding KPIs Customer Experience Data Visualization 98

Userpilot

JULY 9, 2021

Length of time it took different product managers to break into the field. Challenges of transitioning from software engineer to product manager. Challenges of transitioning from a non-technical background. You can buy The Making of Product Managers here. Next, let’s take a look at some old hits in product management.

Research Software 98

Research Software Books Feedback Software Analytic Tools 98

Userpilot

APRIL 21, 2024

Here’s an example of a Userpilot user persona: Role in the company ( Product Marketing Manager ). no technical skills). build in-app experiences that increase product adoption and retention without coding). That’s why the next step is defining your user personas. Company details (e.g. Jobs-to-be-done (e.g.

Research Software 104

Research Software Feedback Software User Testing Reporting Tools 104

The Product Cafe

JANUARY 18, 2024

Esteban Contreras Esteemed for his 16-year journey in scaling SaaS products and strategic innovation. He is a key advisor and speaker known for his product strategy insights. Leah Tharin Specializes in B2B SaaS, focusing on product-led growth and retention. This course does not require a technical background.

Artificial Inteligence 52

Artificial Inteligence Technical Advisors Customer Experience User Testing 52

The Product Coalition

MAY 15, 2019

Later whilst being an adviser at Stanford university Neil H. I specifically pulled the best Product Manager Easel Corporation had out of Product Marketing and retrained him. It also has more responsibility for directly working with engineering 50% of the time to assure that the product fits customer needs.

Product Management 92

Product Management Product Manager User Testing Product Research 92

Andrew Chen

OCTOBER 31, 2016

Together, Shawn Clowes (Atlassian), Elena Verna (SurveyMonkey), Nick Soman (Gusto), Andrew Chen and Brian Balfour (Reforge, previously at Hubspot) have interviewed or screened over 1,000 individual candidates for growth roles – both for their current and previous companies, plus startups where they’ve invested/advised.

Weak Development Team 92

Weak Development Team User Testing Technical Advisors Analytic Tools 92

The Product HQ

JULY 1, 2024

However, each industry has a somewhat different outtake on the responsibilities of a B2B product manager. This is why there’s a huge discrepancy between B2B product manager salaries in different industries. Therefore, it’s advisable to filter your industry when looking for an exact yearly salary figure.

B2B 52

B2B Technical Advisors Reporting Tools Product Management 52

Userpilot

DECEMBER 6, 2021

A customer success platform designed for non-technical people will help your customer success teams be more efficient. #3 Product Marketers: Drift’s customization and personalization make it ideal for supporting users’ progress through pre-planned customer journeys. Few customer success managers are also developers.

Analytic Tools 98

Analytic Tools Feedback Software Reporting Tools Data Visualization 98

Userpilot

APRIL 30, 2021

SaaS marketing normally consists of a mix of SEO, content, linkbuilding, paid ads, social media and event marketing. Rather than drain yourself by doing too many things at once, it’s strongly advisable to focus on one channel and find an agency that specializes in that. Take it from me after 6 years in marketing!

Research Software 98

Research Software Marketing Technical Advisors Customer Experience 98

The Product HQ

JUNE 10, 2024

The product management profession is still developing and therefore many product managers’ jobs have not been clearly defined or agreed upon. Therefore, if a product manager wanted to make such a switch, she would be advised to first rise the ranks internally while simultaneously building influence (e.g.

Product Management 52

Product Management Product Manager Technical Advisors Technical Review 52

Gainsight

AUGUST 6, 2021

Here are a few ways to maximize collaboration between CS and Product teams. Within your organization, customer feedback is likely being funneled across different functions—product, marketing, sales, customer success, etc. Building the right product starts with having a clear view of your customers’ needs.

Product launches 52

Product launches Customer Feedback User Friction Onboarding KPIs 52

Dear Strategy

JANUARY 4, 2019

This is the more traditional type of software product that is installed on and run from a user’s computer. Admittedly, the term “on-premises” might more commonly be used in a business-to-business context, but it technically refers to any type of software that is installed and run from an onsite device rather than in the cloud.

Strategy 53

Strategy Technical Advisors Reference Definition 53

Userpilot

JANUARY 5, 2022

It’s also advisable to ensure they contain a CTA and a X button, so that the user has the choice to either engage with the value the modal is offering, or go back to what they were doing previously. After connecting Userpilot to your product with a JS snippet, you can build a tooltip in 10-15 minutes of work.

Analytic Tools 52

Analytic Tools Software Review Data Visualization User Testing 52

Userpilot

MAY 26, 2021

If your product is extremely complex to use, or making a mistake while using it would have life-changing consequences for customers, then you will need to spend more time on the sign-up stage than other SaaS businesses. If this is you, we suggest reading this post on SaaS sign-up flows.

Research Software 52

Research Software Feedback Software Onboarding KPIs Product Research 52

Alchemer Mobile

APRIL 14, 2020

How do you manage executive expectations, customer expectations, and technical resources? I’ve been kind of actively running away from management roles, and mostly that’s just a factor of the things that I really wanna learn or I just really wanna learn how to be a really, like, kick-ass technical PM. So that’s me.

Technical Review 246

Technical Review Technical Advisors Customer Experience User Testing 246

Userpilot

NOVEMBER 1, 2021

The more your new customers activate, the better the job your product marketing team is doing on onboarding. This might be true if your product is of life-or-death importance to users, or if your installation is long and technical. Sometimes, it's in your interests to have your signup process be long and complicated.

Onboarding KPIs 98

Onboarding KPIs Analytic Tools Customer Experience Customer Feedback 98

Intercom, Inc.

JANUARY 14, 2021

You have frameworks, look at market dynamics, do practical research, and advise companies on how to use these frameworks. To Steve Blank, in Lean Startup, which is, by the way, a methodology and a framework on how to get to product-market fit, one of the key aspects of that is getting out and speak to the customers directly.

Feedback Software 225

Feedback Software Research Software Analytic Tools Product Strategy 225

Aptrinsic

JANUARY 2, 2018

According to Jeetu, one mistake on the product management side has ripple effects for years to come. Teams of engineers get misdirected, product marketing goes out with the wrong message, sales sells the wrong thing and customer success faces escalation issues. Obsess about product/market fit. Have we lost it?

User Testing 40

User Testing Customer Experience Technical Advisors Customer Feedback 40