Pragmatic Marketing

AUGUST 20, 2019

More than one-third of Canadian consumers have experienced the consequences of a security breach of hack, according to research conducted by PCI Pal , a company that provides secure payments to contact centers. Survey respondents said they would feel better about data security if. So, what will make consumers feel more comfortable?

User Testing

Userpilot

APRIL 14, 2023

TL;DR SaaS onboarding is the process of getting new users acquainted with your product and teaching them how to get value out of it. A robust onboarding strategy can boost product adoption and lifetime value while reducing churn as well as the number of support tickets your representatives need to deal with. What is SaaS onboarding?

Analytic Tools

Product Management University

AUGUST 5, 2019

The Portfolio vs. Every Product! Here are five B2B product management best practices that’ll give product management teams the coveted “strategic” moniker among executives, marketing, sales, engineering and customer success teams. Let’s say all 20 products have three market segments in common.

B2B

Intercom, Inc.

SEPTEMBER 10, 2018

We still qualify to determine if the lead is a good fit for our products. Chatbots like Intercom’s Operator can also collect data and ask additional qualification questions on your reps’ behalf to determine which leads should route to your sales team. Accelerate the sales cycle and close the deal. That’s not the case.

Customer Experience

Product Management University

FEBRUARY 25, 2020

This guide to portfolio product management and marketing answers the following seven questions. What is Portfolio Product Management and How Does It Differ From Traditional Product Management? What are the Core Principles of Portfolio Product Management? Are There New Roles in a Portfolio Product Management Model?

Marketing

Userpilot

SEPTEMBER 18, 2021

Aspiring product marketers – are you worried about nailing your product marketing manager job interview? Whether this is your first product marketing job or if you're moving to a new company, product marketing interviews can be intimidating. What is the product marketing manager role?

Onboarding KPIs

Amplitude

MARCH 11, 2020

Roadmapping is at the core of product strategy and product management. As a product person, and the VP of Product at Yesware , I’ve never come to fully embrace the discussion of what each team would deliver, in what sequence and within a long timeframe. Product management is moving towards outcome-based product-planning.

Data Visualization

The Product Coalition

FEBRUARY 26, 2022

Why have Product Managers stopped speaking to customers? Very sadly, most product managers I meet today no longer talk directly to customers regularly. I ran a survey with industry insiders and at least 50% of all product managers who responded haven’t spoken to a customer recently. most invariably say zero.

User Testing

Intercom, Inc.

APRIL 4, 2019

The fastest growing software companies in recent years all have something in common – they started with little to no sales team. They relied on a great product, with a passionate userbase that helped kickstart an organic growth engine which sold the product for them. How to bring formal sales into a growing startup.

Weak Development Team

Mironov Consulting

JULY 27, 2023

Lately, I’ve been writing a lot about entirely predictable goal misalignments between the maker side (product, engineering, design) and the go-to-market side (sales, marketing, customer success) of tech firms, especially at B2B/enterprise software companies.  That  There’s something more systematic here.

Information

ProductPlan

FEBRUARY 15, 2022

Product operations is an increasingly important part of the product ecosystem. This supporting function enables the success of the product management team. As product operations staffing matures, so has the range of titles, responsibilities, and career pathways in this discipline. Size matters quite a bit in this case.

Data Visualization

ProductPlan

NOVEMBER 19, 2021

What is a Product Management System? As a product manager , you’ll want to answer a series of questions before you start work. And at least one dedicated software application to help you take your products from concept to launch. As we look for a solution to create, what should our initial research phase include?

Research Software

Intercom, Inc.

JULY 5, 2018

Previously, however, he ran sales productivity for teams at Google, Salesforce and Box. His time at the latter culminated in the title of Chief Storyteller, where he rewrote the script for how Box sales team talked to and about their customers. Coining sales productivity. Do you have the right product?

Technical Review

Pragmatic Marketing

DECEMBER 20, 2019

Patrick Cuttica , the public-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing.

Positioning

Pragmatic Marketing

DECEMBER 20, 2019

Patrick Cuttica , the privately-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing.

Positioning

Userpilot

SEPTEMBER 18, 2021

Aspiring product marketers – are you worried about nailing your product marketing manager job interview? Whether this is your first product marketing job or if you're moving to a new company, product marketing interviews can be intimidating. What is the product marketing manager role?

Onboarding KPIs

Userpilot

SEPTEMBER 18, 2021

Aspiring product marketers – are you worried about nailing your product marketing manager job interview? Whether this is your first product marketing job or if you're moving to a new company, product marketing interviews can be intimidating. What is the product marketing manager role?

Onboarding KPIs

Intercom, Inc.

JULY 5, 2018

Previously, however, he ran sales productivity for teams at Google, Salesforce and Box. His time a the latter culminated in the title of Chief Storyteller, where he rewrote the script for how Box sales team talked to and about their customers. Coining sales productivity. Do you have the right product?

Technical Review

Pragmatic Marketing

OCTOBER 11, 2019

Hello and welcome to the Pragmatic Live podcast series where we tackle the biggest challenges facing today's product management, product marketing, and other market and data driven professionals with some of the best minds in the industry. I'm a principal product marketer here at HubSpot. Yes, my name is Marcus.

Product launches

Pragmatic Marketing

OCTOBER 11, 2019

Hello and welcome to the Pragmatic Live podcast series where we tackle the biggest challenges facing today's product management, product marketing, and other market and data driven professionals with some of the best minds in the industry. I'm a principal product marketer here at HubSpot. Yes, my name is Marcus.

Product launches

Userpilot

JUNE 19, 2024

TL;DR A sales enablement manager is responsible for managing and supporting the sales team so they can effectively sell your company’s products or services. The specific requirements for this role will vary depending on the company size, industry, and sales methodology used. What is a sales enablement manager?

Analytic Tools

Userpilot

JUNE 30, 2024

This guide will provide you with a comprehensive overview of the path to becoming a successful sales enablement manager. TL;DR A sales enablement manager is responsible for managing and supporting the sales team so they can effectively sell your company’s products or services. Sales Enablement Specialist.

Analytic Tools

Pragmatic Marketing

NOVEMBER 8, 2009

I can't count how many times in my career I've had to write a market requirements document (MRD) for a product that had already gone to market. Who are we selling this product to? How are we going to sell this product? you know, all the good stuff that product marketing needs to drive. It's sad, actually.

Document

B2B Product Management

DECEMBER 6, 2016

Currently in engineering or related area) thinking of moving to Product Management. Not all Product Managers need to be business savvy. There is opportunity to be fully technical in a Product Management role. Finance), you can also contribute to high-tech Product Management, although the focus will be much different.

Outbound

Userpilot

JUNE 17, 2024

TL;DR A sales enablement manager is responsible for managing and supporting the sales team so they can effectively sell your company’s products or services. Looking into tools for sales enablement managers? Userpilot is an all-in-one product platform with engagement features and powerful analytics capabilities.

Data Visualization

Userpilot

SEPTEMBER 18, 2021

Aspiring product marketers – are you worried about nailing your product marketing manager job interview? Whether this is your first product marketing job or if you're moving to a new company, product marketing interviews can be intimidating. What is the product marketing manager role?

Onboarding KPIs

Userpilot

JUNE 12, 2024

In this guide, we’ll provide an overview of typical sales enablement manager salaries, explore factors that can influence earnings, and share valuable resources to help you progress in your career. The average salary for a sales enablement manager in the United States is $146,200 per year. What is a sales enablement manager?

Data Visualization

Userpilot

JUNE 17, 2024

In this guide, we’ll delve into the core responsibilities, salary insights, essential skills, and more, providing you with the knowledge and tools you need to excel as a sales enablement manager. Here, you focus on creating and implementing strategies and enablement initiatives to support the sales team.

Reporting Tools

Userpilot

JUNE 26, 2024

TL;DR A sales enablement manager is responsible for managing and supporting the sales team so they can effectively sell your company’s products or services. Here, you focus on creating and implementing strategies and enablement initiatives to support the sales team. Looking into tools for sales enablement managers?

Data Visualization

Userpilot

JUNE 28, 2024

This guide will provide you with a comprehensive overview of the path to becoming a successful sales enablement manager. TL;DR A sales enablement manager is responsible for managing and supporting the sales team so they can effectively sell your company’s products or services. What is a sales enablement manager?

Data Visualization

Gainsight

DECEMBER 23, 2019

Sometimes CSPs [Customer Success Professionals] didn’t have this cause they hadn’t gone through sales training, they didn’t understand all the basics that maybe a salesperson might. And fourth we call it “Product Takes Center Stage.” And so how do you collaborate better between CS and product?

Customer Experience

Business of Software Conference

NOVEMBER 30, 2020

Startups often struggle to communicate the value of their products, particularly in sales meetings. Fresh talks on entrepreneurship, product, marketing, leadership, hiring, and more dropping each week. But the biggest problem with them is it doesn’t necessarily connect to what your product does for people right now.

Research Software

Intercom, Inc.

JUNE 3, 2021

So today, Paul Adams , our SVP of Product, and I are bringing you a special episode of Intercom on Product. If you’re short on time, here are a few quick takeaways: You can’t balance short-term and long-term investments without considering the existing product strategy. Des Traynor: Welcome to Intercom on Product, episode 14.

Strategy

Business of Software Conference

NOVEMBER 28, 2019

It’s an online website which is really a catalogue for cloud services and products and consultants and developers to build Government digital and cloud implementations and I think it’s transacted over £3 billion since it started. But that first line supervisor role, research shows, is probably the biggest lever on success.

Research Software

Pragmatic Marketing

AUGUST 20, 2019

More than one-third of Canadian consumers have experienced the consequences of a security breach of hack, according to research conducted by PCI Pal , a company that provides secure payments to contact centers. Survey respondents said they would feel better about data security if. So, what will make consumers feel more comfortable?

User Testing