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Photo by UX Indonesia This ‘complete’ guide to usability testing follows an overview in my UX research methods playbook articles. Introduction If you’re responsible in some way for a digital product or system, you should be doing usability testing — whatever your sector, industry or role. But what is usability?
Having tested a selection of AI design tools, I’ve found that some are better suited for certain stages of the UX design process than others. Well, stick with me as I walk you through the right AI tools for user research, ideation, wireframing, color generation, and UI design. What do I mean by that? If you’re ready, let’s get started.
Each week I tackle reader questions about building product, driving growth, and accelerating your career. Below, you’ll find what I believe is the most actionable, specific, and straightforward framework for crafting a strategy, for both your product and your company. Subscribe now. So we teamed up to make that happen.
Through case studies, statistical evidence, and methodological frameworks, I aimed to establish how systematic user research can positively impact key business metrics, from acquisition to referral. This fundamental gap in understanding is where UX Research becomes not only valuable but essential for driving authentic and lastinggrowth.
Ever wonder why some products instantly click with users while others get abandoned faster than New Year’s resolutions? Use welcome surveys to identify users’ jobs to be done and use cases. This means using the welcome survey discussed above to learn what users expect from your brand.
AI is rewiring product development Is your operating model ready? By Jill Antweiler Posted in Product Published on: May 8, 2025 Last update: May 8, 2025 AI isnt just changing what we buildits changing how we build it. Its about rethinking how we design, validate, and deliver products from the ground up.
De-risking your 2025 initiatives Why every intelligent app must start with a PoC By Jill Antweiler Posted in Product Published on: January 15, 2025 Last update: January 15, 2025 As we settle into 2025, many executives are eyeing ambitious initiatives to leverage new technologies and drive innovation.
Each week I tackle reader questions about building product, driving growth, and accelerating your career. I love Colin’s stuff because it’s always rooted in the real-life problems that product builders actually run into with AI tools—and he articulates the solutions so simply and practically.
Foundational Principles People-focused Approach : Develop your strategy by prioritizing the individuals who will use your product. Just as products evolve over time, so too should your strategy, adapting based on new knowledge and user interactions. This ensures your designs are grounded in reality rather than speculative ideas.
Thats why one in four users drops off after just one session, often before they even get to experience the core product. Screen space, attention span, and platform-specific expectations shape the way app users engage with your product. Use slideouts to educate users about your product with Userpilot. Take Asana as an example.
Power survey shows consumers are largely optimistic about AI’s benefits: 72% agree AI will deliver easy, convenient self-service but also highlight areas to improve, such as building trust and ensuring human-like empathy in AI interactions. At the same time, a J.D. Source: J.D. IDC estimates the banking industry will invest about $31.3
Top AI product manager job opportunities at AI companies Looking for a job in AI Product Management? OpenAI Lead Product Manager, Core Product OpenAI’s office. 10+ years in product management, particularly in AI or cutting-edge tech. Ideally someone with a proven track record with LLM products.
Based on feedback from 4,000 consumers across the U.S., France, Italy, and Australia, this snapshot reveals how people discover new products, engage with AI, make purchase decisions, and much more. Google Search is the first place for discovery When it comes to starting an online shopping journey, Google Search is still king.
If you’re considering expanding your development capabilities beyond your in-house team, you’ve likely encountered the term “ nearshore software development in Mexico ” during your research. Easy travel between locations, typically requiring only 2-5 hour flights, makes in person collaboration feasible and convenient.
Coding Focus: Both disciplines will test your ability to write clean, efficient code under time constraints. Pay attention to the culture and specifics about the team, the hiring manager, and the company's products, services, and tech stack. Taking Notes: It’s a good idea to jot down key details during the call.
Continuous discovery is not a linear journey—as much as we might want it to be. Continuous discovery is not a linear journey—as much as we might want it to be. That’s certainly the case for Kelsey Terry , who’s sharing her story in today’s Product in Practice. Do you have a Product in Practice story you’d like to share?
Guest Post by: Terri Boshoff (Mentee, Session 9, The Product Mentor) [Paired with Mentor, Nis Frome]. When I joined Wetu in 2014, I was the 7th employee, we had just over 100 companies using our software, we were exclusively available in Africa, and the product was already 5 years old. In most companies, this process is ongoing.
Product trios are cross-functional product teams who are responsible for both deciding what to build and then building it. The goal is for a product trio to represent balanced perspectives while still remaining as small as possible to facilitate and expedite collaborative decision-making. What is a product trio?
Guest Post by: Daphne Garcin (Mentee, Session 9, The Product Mentor) [Paired with Mentor, Chris Butler]. So we want to innovate and create new features for our product. Hypotheses are only useful if we test them (with customers), to validate or discard them. With our product, we want to make shopping in store easiest.
As Marc Wendell described in a Product Mentor video, the foundation of success in both product management and user experience (UX) is solving a problem for a specific user. Products fall short when they include and/or over-prioritize extraneous features that don’t solve that user’s problem. 5 pitfalls and how to fix them.
Hi there, Product Talk readers! We can’t wait to share our latest Product in Practice with you. For this story, we spoke with a product team leading the Digital Hotels vertical at Seera Group , a travel and tourism company based in the Kingdom of Saudi Arabia (KSA). Meet the Seera Hotels product team.
Remote unmoderated usability testing is a flexible and versatile methodology that caters to various research needs. What is a remote unmoderated research? Remote unmoderated research is a method for testing websites, prototypes and mobile applications using a software tool. Avoid leading questions.
Guest Post by: Hannah Kim (Mentee, Session 9, The Product Mentor) [Paired with Mentor, Patrick Hoffman]. Before my first year of product management, I had lots of preconceived notions about product management. With product development, things are rarely built exactly as estimated. forward, despite these factors.
The answer presented by an entry-level or an experienced PM, or by a Group product manager (GPM) lies majorly between two parameters - execution & strategy. For instance, you have appeared for an interview for a mid to senior-level PM role in a high growth product company. Pro tips ??: Also, define some success measures too.
We all know that empathy is a key ingredient in developing lovable products, so what can product managers do to cultivate it? This open-mindedness has evolved into empathy as a product manager, which I believe is a key ingredient in developing lovable products. Empathy and Product Management. I also learned that 7.1
Since #mtpcon Singapore 2019 Mind the Product has been on a mission to support the continuing growth of the AsiaPac tech community. Throughout this week our content will be shining a light on product communities in the region, highlighting new voices, sharing untold product stories and learnings. Behind the West?
Deciding between multivariate testing vs A/B testing without knowing their advantages and limitations can pose extreme challenges. When optimizing a website’s conversion rate, A/B testing usually comes up first. Sometimes testing more alternatives proves necessary, for which multivariate testing performs well as a method.
If you’re a product person, you’ve developed a set of skills that help you in your job. You know (or you’re in the process of learning) how to identify opportunities , consider different solutions, and identify and test your assumptions. This was a question that recently came up in the Continuous Discovery Habits community.
Usability testing is an essential part of the product design process. However, face-to-face testing isn’t always practical, so UX teams turn to remote usability testing as an alternative. TL;DR Remote usability testing is a UX research method that doesn’t require meeting the participants face-to-face.
In the article, I’ll cover the most significant mobile software testing types to bear in mind on the digital transformation journey. as well as the industry, target audience, and distribution channel, the testing process will differ. Functional testing As practice shows, mobile users are intolerant to low-quality software ?
As part of our UX 101 education series , where we discuss the different types of studies and research methodologies you can use with the UserZoom platform, we’d like to introduce our readers to the exciting world of in-lab testing! What is in-lab testing? What are typical use cases for in-lab testing?
Last Wednesday I put out this call to product managers to participate in a research study about the life of a product manager. After all, if I was working in a corporate product role, I’d be doing customer interviews on a regular basis, so why should it be any different as a consultant? The Life of a Product Manager.
How to Achieve Success in Your Product Strategy In today’s rapidly evolving market, having a clear product vision and a well-defined strategy is essential for the success of any tech product. A compelling product vision is a guiding light, providing direction and purpose to the development process.
With the right productresearch tools, you can dissect vast pools of data, gather actionable insights, and create products that align directly with your user’s needs. But how can you build the right productresearch tech stack to achieve your product growth goals? Qualtrics. UXPressia. Productboard.
Katja Borchert, Senior Product Owner & UX Researcher, and Pietro Romeo, UX Researcher, reveal practical and leftfield examples of user research at FlixBus in their presentation ‘Don’t Guess It, Test It!’. I joined FlixBus in 2018 as a Senior Product Owner and researcher. So, my name is Katja.
We made this decision for two reasons: Our courses are a more cost-effective way for teams to learn the basics of our continuous discovery framework. That meant that at most, I was able to introduce 90–150 people to my continuous discovery framework each year. But I decided I needed to develop products that individuals could buy.
In this episode, he shines a light on the diverse product culture in South and Latin America, where he’s spent time as a Head of Product and the co-organiser of ProductTank Buenos Aires. Likewise, I believe we can translate these approaches to product management. Product management in South America and Latin America.
Product managers are rapidly advancing their skills, and as a result, the industry as a whole has had to level-up to compete as the world’s biggest brands continue to adopt a mobile-first approach. We’ve written a lot—and I mean A LOT—of content focused around mobile product management. What Is Mobile Product Management?
Understanding user needs and pain points is essential for building successful products and services, but that doesn’t mean we need to get stuck going down a multi-month research hole in order to be “ready” to collaborate, innovate, or prototype. What about the product(s) your team has in the market? Not sure where to look?
But on one trip back from London, I got a surprising test message. I had my second run in with HiFly in September when I was traveling back from England with my mother. In addition to saving the butts of new airlines, HiFly is also used to test new flight routes. Five of those round trip flights were on Norwegian Air.
Google’s tech alone didn’t build them into a top company, User Research matters too! Instead, research first helped Google emphasize user personalization. Keep reading for info on Google’s current user research. Marketing research at Google first compiled search rankings. Definitely not!
Guest Post by: Tofi Buzali (Mentee, Session 6, The Product Mentor) [Paired with Mentor, Andy Wadhwa]. As a product manager, it can be quite daunting to start a new software product from scratch. I’d like to share with you some of the steps that have helped me define a product from scratch.
Where does your product need you the most? The proposed solution, supported by research, was Smart Auto-Dropping of Images. While Twitter is investigating its Neural Network to discover the truth , it gets us to an important point from a Product perspective. Commonly, 80% use cases of our brilliant Products are happy scenarios.
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