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Continuous discovery is not a linear journey—as much as we might want it to be. Continuous discovery is not a linear journey—as much as we might want it to be. That’s certainly the case for Kelsey Terry , who’s sharing her story in today’s Product in Practice. Do you have a Product in Practice story you’d like to share?
The following data and information on Travel apps is from our 2022 Mobile App Customer Engagement Report. Subcategories for Travel Apps: Transportation, Hospitality & Tourism, Auto. In 2021, Travel began its road to recovery following interstate, national, and global travel restrictions brought on by the pandemic.
Guest Post by: Terri Boshoff (Mentee, Session 9, The Product Mentor) [Paired with Mentor, Nis Frome]. When I joined Wetu in 2014, I was the 7th employee, we had just over 100 companies using our software, we were exclusively available in Africa, and the product was already 5 years old. In most companies, this process is ongoing.
Key findings from our research include: Looking at DAU over time is the best way to understand drastic changes in app usage. Travel & Hospitality. With less people traveling and making plans, there’s less demand for these services. With less people traveling and making plans, there’s less demand for these services.
Product trios are cross-functional product teams who are responsible for both deciding what to build and then building it. The goal is for a product trio to represent balanced perspectives while still remaining as small as possible to facilitate and expedite collaborative decision-making. What is a product trio?
Guest Post by: Daphne Garcin (Mentee, Session 9, The Product Mentor) [Paired with Mentor, Chris Butler]. So we want to innovate and create new features for our product. Hypotheses are only useful if we test them (with customers), to validate or discard them. With our product, we want to make shopping in store easiest.
Each week I tackle reader questions about building product, driving growth, and accelerating your career. Below, you’ll find what I believe is the most actionable, specific, and straightforward framework for crafting a strategy, for both your product and your company. Subscribe now. So we teamed up to make that happen.
As Marc Wendell described in a Product Mentor video, the foundation of success in both product management and user experience (UX) is solving a problem for a specific user. Products fall short when they include and/or over-prioritize extraneous features that don’t solve that user’s problem. 5 pitfalls and how to fix them.
Now that the COVID pandemic is over, travel management systems are valuable because business travel is back on the table. The term “business travel” might easily evoke images of a glittering world filled with business-class flights, expensive corporate dinners, luxury hotel stays, and various enjoyable activities.
If there’s one industry that was impacted the most by COVID-19, it might be the travel industry. One of the primary locations that travel brands interact with customers is through their mobile apps. Usually, this is the easiest place for customers to quickly make changes to flight reservations and travel plans.
Hi there, Product Talk readers! We can’t wait to share our latest Product in Practice with you. For this story, we spoke with a product team leading the Digital Hotels vertical at Seera Group , a travel and tourism company based in the Kingdom of Saudi Arabia (KSA). Meet the Seera Hotels product team.
Through case studies, statistical evidence, and methodological frameworks, I aimed to establish how systematic user research can positively impact key business metrics, from acquisition to referral. This fundamental gap in understanding is where UX Research becomes not only valuable but essential for driving authentic and lastinggrowth.
Guest Post by: Alex Hsu (Mentee, Session 4, The Product Mentor) [Paired with Mentor, Addi Regev]. A research conducted by Alpha UX found that 25% of Product Manager surveyed wished for a clearer product roadmap and strategy. Research article. Why do I need a framework? Quarterly Objectives.
If you’re a travel brand developing an app for your airline, hotel, rideshare, etc. Travel is hectic enough without having to deal with technology snafus, so let your app be a helpful tool rather than a hindrance to smooth travel. On top of that, the app becomes even more personalized when the customer is traveling.
Here are some ways in which we recommend you deliver customer love in the winter months to boost consumer happiness: Close the feedbackloop. Probably the most overlooked, yet easiest, opportunity to foster strong relationships with your customers is simply closing the feedbackloop. Media/Entertainment.
Photo by UX Indonesia This ‘complete’ guide to usability testing follows an overview in my UX research methods playbook articles. Introduction If you’re responsible in some way for a digital product or system, you should be doing usability testing — whatever your sector, industry or role. But what is usability?
Guest Post by: Candice Zhang (Mentee, Session 11, The Product Mentor) [Paired with Mentor, Tauheed Ahmed]. When I first researched about product management, I asked seasoned product managers how they started and they gave me very different kinds of answers. Also who is to define “good” in various industries and companies?
Mobile consumer feedback changed product roadmaps, improved ROI, drove revenue, and got companies closer to achieving their overall business goals. Mobile consumer feedback changed product roadmaps, improved ROI, drove revenue, and got companies closer to achieving their overall business goals. Healthcare.
Having tested a selection of AI design tools, I’ve found that some are better suited for certain stages of the UX design process than others. Well, stick with me as I walk you through the right AI tools for user research, ideation, wireframing, color generation, and UI design. What do I mean by that? If you’re ready, let’s get started.
Since #mtpcon Singapore 2019 Mind the Product has been on a mission to support the continuing growth of the AsiaPac tech community. Throughout this week our content will be shining a light on product communities in the region, highlighting new voices, sharing untold product stories and learnings. Behind the West?
This information is critical for most product managers and mobile marketers to optimize the mobile customer experience. We published six new research reports today – each industry-specific guide reveals exclusive benchmark data gathered from more than 800 mobile apps with 5,000+ active users. Retail & Shopping.
We had plans to travel, to ski and mountain bike, and to devote some time to our learning goals. Instead of traveling and recharging, we spent a lot of time at home recovering. Exploring How Generative AI Can Support Discovery One thing that does bring me joy is playing with and exploring the capabilities of generative AI.
The answer presented by an entry-level or an experienced PM, or by a Group product manager (GPM) lies majorly between two parameters - execution & strategy. For instance, you have appeared for an interview for a mid to senior-level PM role in a high growth product company. Pro tips ??: Also, define some success measures too.
Guest Post by: Hannah Kim (Mentee, Session 9, The Product Mentor) [Paired with Mentor, Patrick Hoffman]. Before my first year of product management, I had lots of preconceived notions about product management. With product development, things are rarely built exactly as estimated. forward, despite these factors.
At Intercom, we believe product managers (PMs) should focus on problems , not solutions. ” The secret to shipping successful product, then, is clearly defining for your team the problem that you’re setting out to solve. A great problem statement supercharges product development. 1: The outcome the customer wants.
Mayur Kamat is the chief product officer at N26—a $9 billion neobank serving over 7 million customers in 25 countries—where he leads product, design, data, and research. Prior to N26, Mayur was Head of Product at Binance, growing the crypto exchange to a peak $400 billion valuation.
Guest Post by: Julian Dunn (Mentee, Session 6, The Product Mentor) [Paired with Mentor, Vikas Batra]. I became a product manager because I wanted to take a more strategic role at my company. Thus, I arrived at the Product Mentor program with ambitions to learn strategy development from a seasoned product mentor.
We all know that empathy is a key ingredient in developing lovable products, so what can product managers do to cultivate it? This open-mindedness has evolved into empathy as a product manager, which I believe is a key ingredient in developing lovable products. Empathy and Product Management. I also learned that 7.1
Increasing the number of product trios who adopt a continuous cadence to their discovery work is my North Star metric. My goal is to increase the number of product trios who adopt a continuous cadence to their discovery work. Discovery Coaching Doesn’t Scale. Understanding Impact vs. Outcomes. Tweet This.
If you’re a product person, you’ve developed a set of skills that help you in your job. You know (or you’re in the process of learning) how to identify opportunities , consider different solutions, and identify and test your assumptions. This was a question that recently came up in the Continuous Discovery Habits community.
Including free access to a customized JTBD GPT and printable checklist, this is the only guide you’ll ever need for your productdiscovery. Over the past few months, I’ve been on a deep dive into the world of customer discovery and the Jobs to Be Done (JTBD) framework. Jobs are typically phrased as action-oriented tasks.
I write a popular product blog. Most product managers get asked to do more than they could possibly do. My primary job is to work as a discovery coach. Coaching allows me to teach teams how to make better product decisions. My coaching is based on a curriculum that I designed to help teams deliver on product outcomes.
How to Achieve Success in Your Product Strategy In today’s rapidly evolving market, having a clear product vision and a well-defined strategy is essential for the success of any tech product. A compelling product vision is a guiding light, providing direction and purpose to the development process.
It results from a tightly woven relationship between brand mission and product design , focused entirely on customerneeds. Inspiring Exploration Instead of Forcing Decisions Most travel apps immediately ask, Where do you want to go? link] From our learnings and research we defined Airbnbs brand mission as Belong Anywhere.
Ever wonder why some products instantly click with users while others get abandoned faster than New Year’s resolutions? Use welcome surveys to identify users’ jobs to be done and use cases. This means using the welcome survey discussed above to learn what users expect from your brand.
A Tale of Two Products. I once worked with a telco company that was developing a brand-new commercial product. Product management and development were located at separate sites in different countries. But this didn’t seem to matter much as everybody was in great spirits and had high hopes for the new product.
A Tale of Two Products. I once worked with a telco company that was developing a brand-new commercial product. Product management and development were located at separate sites in different countries. But this didn’t seem to matter much as everybody was in great spirits and had high hopes for the new product.
With the right productresearch tools, you can dissect vast pools of data, gather actionable insights, and create products that align directly with your user’s needs. But how can you build the right productresearch tech stack to achieve your product growth goals? Qualtrics. UXPressia. Productboard.
We made this decision for two reasons: Our courses are a more cost-effective way for teams to learn the basics of our continuous discovery framework. That meant that at most, I was able to introduce 90–150 people to my continuous discovery framework each year. But I decided I needed to develop products that individuals could buy.
TimeTrek: Crafting a Time-Travel Experience — UX Case Study Imagine if you could travel to any time and place on earth. Brief To build an experience for the users to discover a time & place and book a time travel trip on the mobile app. Justification: Sets the scene for the user, grounding them in the time travel experience.
Many brands today may think they build customer-centric products based on feedback from a majority, but they couldn’t be further from the truth. In turn, our customers are able to be more dollar efficient, can better prioritize product planning, and can expand their loyal segment of customers through listening and responding.
Advice for product managers on learning, moving into different industries, and becoming problem experts. Today we are talking about lessons learned in product management. Lending her insights is Eleanor Hasler, Senior Product Manager at Impala, a travel company making it simple to sell hotel rooms. I loved the experience.
Doing one of my favorite things—presenting at Mind the Product. Over the past six years, I’ve developed and honed my Continuous Discovery Habits curriculum by reading and writing about the best research on problem-solving , decision-making , and critical thinking. I run a 12-week coaching program for product trios (i.e.
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