Product Management University

AUGUST 15, 2023

The biggest difference between product management and portfolio management is product management focuses specifically on the success of each product whereas portfolio management focuses on the success of the company (the portfolio) in chosen market segments. Traditional Product Management Here’s the other problem.

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Product Management Product Manager White Paper Management 246

Gainsight

OCTOBER 28, 2021

Product growth requires a push from your whole team. Unfortunately, if you’re not reaching product-market fit, the whole team might as well be banging their heads against the wall. Your product growth strategy hinges on a rock-solid product-market fit. What is product-market fit?

User Testing 52

User Testing Product Marketing Analytic Tools Feedback Software 52

Agile Velocity

MAY 3, 2024

Agile has been shown to shorten time-to-market, increase quality, instill predictability, improve customer satisfaction, and create an overall happier working culture. Business agility encompasses aspects such as product innovation, customer-centricity, cross-functional collaboration, and adaptive strategy execution.

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Agile Data Visualization Feedback Software Reporting Tools 92

Userpilot

MARCH 22, 2021

The world of software is crowded with a variety of product marketing tools that are ‘supposed’ to transform your workflow. Product Marketing tools that can add real value to your business do exist, but finding the right software in such a noisy environment can be challenging. Product Marketing Tools Overview. Ready to dive in?

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Analytic Tools Feedback Software Research Software Data Visualization 97

Split

AUGUST 11, 2023

Before partnering with Split, Moneyfarm had no way to target users and allow for a percentage or gradual rollout when releasing new features to their platform. Further Reading Releasing Software and Stress Download the white paper that discusses how developer pain points can be tempered through feature management tools.

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White Paper User Friction Download Customer Experience 98

eG Innovations

SEPTEMBER 16, 2022

Collaboration and communication between these two teams, who might otherwise function separately, are meant to increase the speed and quality of product or application releases. The increased agility resulting from DevOps adoption enables organizations to better serve customers. How DevOps Works. Benefits of DevOps.

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Feedback Software User Testing White Paper Product Research 52

Split

JULY 11, 2023

By using Split, Matt and his team have been able to decouple release from deploy and are accelerating features into production with little worry. Watch our video interview with Matt below and download the free white paper to learn more. As a result, they can get back to the things they love like spending time with family.

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White Paper Data Visualization Download Management 97

Split

AUGUST 23, 2023

Experian promotes greater financial health and opportunity among consumers. Present in 44 different countries, they help customers understand, manage, and protect their personal information, so they can make better financial and purchasing decisions. Effortlessly conduct feature experiments like A/B tests without slowing down.

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White Paper User Testing User Friction Download 52

Intercom, Inc.

NOVEMBER 20, 2018

This makes sense given the likely resource constraints and the value to be gained from getting in front of customers from day one. As Jason Lemkin puts it , “The CEO/founder should close at least the first 10 (or 20 or whatever) customers. What matters is that somehow, someway, you still get those 10 paying customers closed.”.

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Roy Madden

JANUARY 29, 2021

It is a unique opportunity to significantly impact the growth trajectory of an exciting startup that is transforming how 15M+ curious minds research and consume information. Collaborate with the product management team to conduct user research and develop market positioning and messaging for key verticals and customer personas.

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White Paper Marketing User Testing Customer Experience 118

Mind the Product

FEBRUARY 19, 2019

Moving from project-based thinking to product-based thinking is an essential part of delivering a successful digital transformation. What are the benefits of taking on such an initiative, and how does product management give you the best possible chance of success? Finally, there are customer and vendor pressures.

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White Paper Analytic Tools Technical Review Data Visualization 121

Agile Velocity

MAY 14, 2020

They are measurable outcomes – goal posts – that provide feedback on HOW your initiatives are doing. Agile is an iterative approach that focuses on collaboration, customer feedback, and small, rapid releases in order to satisfy the customer through early and continuous delivery of value. Customer Satisfaction.

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Feedback Software Agile Analytic Tools Data Visualization 98

The Product Coalition

JANUARY 25, 2021

Managing a product with no development budget can be a product manager’s worst nightmare, but it doesn’t have to be a death sentence for the product. If you manage a product in a company with few product lines?—?it Continue to promote your product as if it’s the hottest dish on the CEO’s plate.

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Product Research User Testing Customer Experience Reporting Tools 94

Userpilot

MARCH 3, 2022

Looking for a product manager CV template? What does a solid product manager’s CV look like? This article will help you develop and finetune your product manager resume, present your skills in the most favorable light, win the attention of the hiring managers, get interviews, and ultimately land your dream job.

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Data Visualization Analytic Tools Technical Advisors User Testing 85

ProductPlan

MARCH 22, 2023

Product managers try to solve customer problems in ways beneficial to their business. When you make the right decisions, your customers reward you for helping them solve their problems by continuing to use your product and recommending it to others. That results in much sought-after product growth.

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Data Visualization Customer Experience Customer Feedback Product Management 52

Pragmatic Marketing

FEBRUARY 25, 2020

When awash with data and metrics, it’s easy for a product marketer to overlook precision in using the language of messaging. It originally appeared on Sharebird — the place to see how people at top companies do product marketing. ” Remember the audience—the customer—while building that messaging framework.

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Pragmatic Marketing

FEBRUARY 25, 2020

When awash with data and metrics, it’s easy for a product marketer to overlook precision in using the language of messaging. It originally appeared on Sharebird — the place to see how people at top companies do product marketing. ” Remember the audience—the customer—while building that messaging framework.

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Messaging Research Software White Paper User Friction 91

Business of Software Conference

AUGUST 10, 2023

As a marketer, you think about measuring site traffic, SEO optimization, downloads of white papers. By rethinking the challenge from the perspective of customer progress, not the company’s, they built from there. It is more rich, because it’s focused on customers, not the internal metrics on a CRM dashboard.

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White Paper User Testing Demo Customer Experience 52

The Product Coalition

FEBRUARY 1, 2016

It goes without saying that acquiring new customers for your business is critical to the growth of your company. It is especially true for companies that are launching new products into the market and have not determined an exact formula to grow their customer base. Some people call it a “Minimum Viable Product (MVP)”.

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Pragmatic Marketing

FEBRUARY 17, 2017

Before you read this article, click on your company’s website and view the page associated with your flagship product. Now open the datasheet for that product and compare the message headings to those you wrote down. Product message maps are internal documents, typically owned by product marketing. Do they match?

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Messaging White Paper Customer Experience Technical Review 70

UX Studio

JULY 17, 2018

This summary will help you decide if it fits what you’re looking for. A UX professional needs time to understand the product and the market, but you don’t have any. A client knows the product and business inside and out. You want to see progress, finally seeing your product go in the right direction. Summary (TL;DR).

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Workshop UX User Testing Research Software 75

Product Talk

AUGUST 8, 2018

In this context, solutions aren’t product solutions, but rather internal programs and processes that effect change within the organization. I realized that they perfectly summarized what matters to me in discovery, so I decided to share them with you. We can’t get very far in discovery if we don’t know who our audience is.

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Product Research Feedback Software User Testing Research Software 250

Under 10 Consulting

DECEMBER 28, 2019

You’re in your first days as a product manager. Before the demands of others overwhelm you, you need to prepare yourself to be the business and market liaison to the product team. Your role as a product manager or product owner is to make the best business decisions for the product, working from the best available information.

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Technical Review White Paper Reporting Tools Product Management 52

The Product Coalition

JANUARY 15, 2019

Even the best thought-out plans must be routinely tested & tweaked to retrofit strategy to reality. More & more early-stage capital is going into pre-product companies. Second, we saw comparable apps use the Android API to access all kinds of data (including transactional) on users’ phone with simple/clear user permissions.

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Feedback Software Customer Feedback White Paper Data Visualization 84

The Product Coalition

MARCH 9, 2020

A pattern I’ve seen 4 or 5 times seems worth describing, since other folks may be experiencing it: a very early-stage B2B/enterprise company brings on a full sales team before finding product/market fit. Reps who spend their time doing customer journey mapping or deep technical troubleshooting get transferred out of Sales.

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User Testing Enterprise Weak Development Team Product Research 78

Roy Madden

APRIL 1, 2016

In fact, as we’ve talked with more and more of you as part of our regular product development process, we’ve learned that many of you are using feedly as a core content engine to drive your social selling. Sometimes it means emailing interesting, relevant content to prospective customers. But just what is social selling?

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White Paper Inbound Entertainment User Testing 43

Product Solving

JUNE 10, 2020

Join hundreds of other entrepreneurs, product managers, and developers in leveling up your product building skills. This effect is compounded by the fact that product people tend to be detail-oriented by nature. This isn’t a bad thing, you want everything about your product to be perfect.

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Weak Development Team White Paper Reporting Tools Vision 52

Mironov Consulting

MARCH 4, 2020

A pattern I’ve seen 4 or 5 times seems worth describing, since other folks may be experiencing it: a very early-stage B2B/enterprise company brings on a full sales team before finding product/market fit. we think this is a bad fit, uphill sale, wrong problem, our tech won’t work there, competitor owns that vertical…).

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User Testing Enterprise Weak Development Team Product Research 69

PMLesson's Ace the PM Interview

MAY 10, 2020

By Tim Fallen-Bailey, Exponent Coach April 2020 As a coach for Exponent , I conduct several mock job interviews for product managers every week by video teleconference, and it often surprises me to see how poorly prepared many people are with the practical aspects that are within their control. Half-an-hour Before the Interview 9.

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Data Visualization White Paper Download Software Review 52

Pragmatic Marketing

FEBRUARY 17, 2017

Revenue marketing is the combination of strategies, processes, people, technologies, customer focus and results that does the following: • Drops sales-ready leads into the top of the funnel • Accelerates sales opportunities through the sales pipeline. What Is Revenue Marketing? Let’s review each stage of the journey.

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Userpilot

APRIL 22, 2024

Interested in effortlessly turning prospects into loyal customers? But what exactly is funnel marketing, and how can it supercharge your SaaS product growth? In this article, we break down the concept of the marketing funnel and share examples of practical strategies to give you a better idea of how it helps with user engagement.

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Analytic Tools Feedback Software User Testing Product Research 52

All About Product Management

APRIL 29, 2007

Product managers who analyse the value chain aid in increasing their company’s profitability and therefore return on investment (ROI). The primary value chain online activities are as follows: Inbound Logistics: Data feeds (RSS, XML, CSV…), ad slots, business pain, keyword research, availability of community tools (e.g.

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Technical Review Research Software White Paper Product Management 48

ProductPlan

NOVEMBER 9, 2022

Product launch timelines visually represent the project plan to successfully release new products. The goal of the timeline is to ensure a successful product launch that improves the brand image, expands the customer base, generates buzz, and ultimately leads to revenue growth. Role of the product launch timeline.

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Product launches User Testing Feedback Software Customer Experience 52

Product Management University

NOVEMBER 21, 2022

Products are the lifeblood of your organization–without products, there would be no company. Staffing your organization with highly capable product managers is of utmost importance to ensuring the success of each product, but what happens when your portfolio starts to expand? What is Product Portfolio Management?

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