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How product managers can move from ideas to action Watch on YouTube TLDR In this episode, I speak with Atif Rafiq about how senior product leaders approach strategy development and execution. In this episode, he shares some insights from that workshop and his experience in product leadership.
This would not only detract from its main objective, but it would also cause it to overlap with the productstrategy and make it unstable. A product’s target group and value proposition will change as it develops, grows , and serves a larger audience with more diverse needs. Its business goals are likely to change, too.
3] The Innovation Ambition Matrix and ProductStrategy Once you know your products innovation type, you can use it to understand the strategy work required and make the right strategic decisions. Core Innovations As they are crucial to generating the necessary profits, you should protect your core products.
Instead of preparing perfect presentations for the boardroom, successful product managers: 1. Incorporate diverse viewpoints into productstrategy 4. As organizations grow, product management roles typically become more specialized and focused on smaller components of the overall productstrategy.
In both instances, Id recommend using an overall portfolio or bundle strategy in addition to the individual productstrategies. If I were in charge of the suite, Id use a portfolio strategy that guides and aligns the strategies of Word, PowerPoint, and Excel. [1] Take Microsoft 365 again as an example.
Watch Pedros episode: [link] Joni Hoadley : #HowIPM Ideate in Less than a Day Joni Hoadley, Product Manager Coach & Consultant, shares a 5-step workshop framework to go from sticky-note chaos to aligned priorities and test-ready ideasin a single afternoon. Thats where the roadmap reveals itself.
Building trust with stakeholders isnt just a nice-to-haveits essential to preventing failed product launches due to poor stakeholder management. Without trust, even the most well-thought-out productstrategies can face pushback, leading to misalignment, delays, and increased risks.
It bridges the gap between observation and action, transforming scattered (and messy) information into clear, prioritised insights that can drive productstrategy. Use colour-coded sticky notes or digital equivalents to distinguish between observations, themes, and insights during team workshops.
I have a bit of a history with the concept of ‘good enough’, from satisficing in sprint planning (2008) to Kano analysis for product managers (2009) to trying not to miss the mark in problem solving (2012) to understanding intent and satisfying customer needs (2014).
How to Create a Winning Strategy : Master the art of strategic thinking and planning. ProductStrategy and Roadmapping : Explore the key concepts of productstrategy and learn how to create successful product roadmaps. Online Courses: Flexible, self-paced learning at your convenience.
Launched referral loops and community-driven strategies that led to a consistent 25% MoM acquisition growth. Professional interests Som will drive growth through product-led and community-driven strategies with rapid experimentation. He translates user feedback and market trends into data-driven productstrategies.
And, the research is done sometimes to the workshops I deliver. Very often in the beginning of my workshops, I say, draw me a picture of a so and so, draw me a picture of a product manager, draw me a picture of a a emerging leader in your company. So what is going on? I do a lot of research. And how do we actually do this?
Traditionally, strategy and execution are often viewed as separate, sequential pieces of work that are carried out by different people. For example, a product manager might determine the productstrategy and one or more development teams might be tasked with executing it. I call these outcomes product goals.
You can download the template for free from romanpichler.com/tools, and you can find more information on how to use it in my post The GO Product Roadmap. I like to use my Product Vision Board to develop a valid productstrategy. This would turn your product roadmap into a feature soup, a random collection of features.
An effective productstrategy is key to successfully create, enhance, and manage a product. There is no point in worrying about the product details and writing user stories if a sound productstrategy is missing. But what exactly is a productstrategy? Figure 1: My ProductStrategy Model.
Listen to the audio version of this article: [link] ProductStrategy Discovery Explained What is productstrategy discovery? More precisely, it is the process of developing a productstrategy whose implementation will likely create the desired value and impact.
Productstrategyworkshops are facilitated sessions where key stakeholders come together to define the vision, goals, and roadmap for a product. The workshops help align the team on strategic…
Listen to the audio version of this article: [link] 1 No Strategy The first and most crucial mistake is to have no productstrategy at all. When that’s the case, a product is usually progressed based on the features requested by the users and stakeholders. The strategy is therefore either too big or too narrow.
Keep the other groups in Figure 1 informed about changes in the productstrategy and product roadmap , for example, by inviting subjects to bigger review/demo sessions and having one-on-ones with context setters. A better way is to co-create the productstrategy and roadmap with the key stakeholders.
Hold Regular ProductStrategy Reviews. A productstrategy , like any other plan, is subject to change. How changeable your strategy is, depends on your product’s life cycle stage. As long as your product hasn’t reached product-market fit, the strategy is usually volatile.
If that’s not the case, then it will be difficult to encourage the individuals to agree to more specific goals and to follow a productstrategy and a product roadmap that are based on the vision. Encourage the participants to describe the purpose that they associate with the product. Visioning Workshop Attendees.
For example, a productstrategyworkshop might have the objective to identify the key changes required to achieve product-market fit. Contrast this with a sprint review meeting , which might help you determine if users can easily sign up for the product. Assess productstrategy and adjust if necessary.
To build such a stakeholder community, try the following techniques, which I discuss in more detail in my book How to Lead in Product Management : Bring people together and have joint workshops instead of holding separate conversations with the individual stakeholders, see also the section below.
For example, ensure that the individual product people are sufficiently empowered to succeed in their roles and establish a product-led way of working. What Happens When the Head of Product Determines the ProductStrategy? As you might have noticed, the list above does not mention determining the productstrategy.
Last month I had the privilege of participating in SVPG’s ‘Coach the Coaches’ workshop in Europe. I soon found out that I was going to be the only one from Israel attending the workshop. The Importance of Discovery The first day of the workshop was dedicated almost solely to discovery.
No matter how well thought-out your product roadmap is, it is worthless if the key stakeholders and the development team members don’t understand and support it. A great way to achieve a shared roadmap is to involve the individuals in the product roadmapping decisions, preferably in the form of a collaborative workshop—be it online or onsite.
Not tied to a solution : Despite its name, I recommend keeping the product vision free from assumptions about the actual product or solution. This allows you to pivot, to change the productstrategy and the product while staying grounded in your vision. Who Owns the Product Vision?
Listen to the audio version of this article: [link] Introduction To discuss empowerment in product management, I find it helpful to distinguish three main levels of decision-making authority, product delivery, product discovery, and productstrategy, as the model in Figure 1 shows. [1]
If you thought there were a million ways to define product management, productstrategy might have it beat by a longshot. Just think about how many ways productstrategy is defined within your own organization. It’s the number one thing that makes productstrategy both challenging and frustrating at the same time.
A UX workshop can help you gather the team and brainstorm to make better decisions. Ensure everybody is on the same page by making them more involved in the product development process with these tools. In a UX workshop, we share research results with the participants and let them come up with their own conclusions. Preparation.
To select the right KPIs, I recommend taking the following three steps: First, use the user and business goals in the productstrategy to select an initial set of indicators. Then take into account the product goals on the product roadmap to discover additional KPIs. Then consider how you can tell if they have been met.
Here’s the easiest way to marry company strategy and productstrategy. – Grow into adjacent markets with existing products. The Downside of Multiple ProductStrategies Here’s the first thing you SHOULD NOT DO. They’re often conflated. Financial goals are just that. – Retain our best employees.
Workshops where we work as a team. The more often I support people in their preparation, the faster we can get to the topic under discussion or of the workshop. If you're a PO or a product manager, you might need to explain this product'sstrategy now. Or, for this project (interim release) for this product now.
A Workshop Kicks Off a New Commitment to Discovery Teresa: It sounds like recently, you had a workshop that had a big impact. I initiated a workshop as a kickoff for 2024 saying, team, I see we’ve done a great job in the define and measure phase and build phase, but I feel like we’re still lacking the discovery phase.
We’re thrilled to announce the first of our amazing line-up of speakers and announce all our deep-dive workshops, connecting international and regional thought leaders with the vibrant product and UX community across AsiaPac. Sherif thinks building simple products is hard and so is writing a simple, short bio.
That brings us to the topic of a single market strategy versus strategies for each product and which approach has more strategic benefit to your organization. None of your products on their own deliver the broad impact your customers are looking for. A market strategy does just that. Here’s the $1 million question.
This will not only benefit your product. It will also have a positive impact on team morale and productivity. Adapt the ProductStrategy to Respond to New Technologies Finally, you should systematically assess the impact of a new technology on the productstrategy and determine if it has to be changed.
This includes a sound understanding of the market, the user and customer needs, and the competition as well as solid product management skills such as the ability to develop an effective productstrategy and an actionable product roadmap (as I explain in more detail in the article The T-Shaped Product Professional ).
Imagine that John is a sales rep and a key stakeholder who hardly ever attends the productstrategyworkshops you’ve invited him to. Instead, he requests product roadmap changes by talking directly to you. At the same time, be frank.
Consequently, your focus shifts from managing a product to looking after the product people on your team and empowering them to do a great job. Carrying out the relevant product discovery work and taking into account product ethics. Creating and validating a productstrategy including market and user research.
A great way to engage the individuals is to invite them to a collaborative workshop, which may take place onsite or online. [4] You can learn more about using the GO Product Roadmap by watching this YouTube video. But before you build your outcome-based roadmap, ensure that a valid productstrategy exists.
At the same time, I wanted to test that the product would create enough value for its readers before writing the actual book. My first MVP had little resemblance with the finished product: I used my productstrategy and roadmap workshop as the initial minimum viable product. Minimum Viable Product #2.
Organisational change and empowerment : Work with senior management, HR, and other business groups to implement the necessary organisational changes required to fully empower product people and leverage agile practises. Having an effective Scrum Master allows you to focus on your job—to maximise the value the product create.
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