The Product Coalition

JUNE 28, 2022

Let’s talk about how to define a product vision, and why the lack of a product vision is so detrimental to your team. As I’ll explain below, the “why” and “where” form your product vision, and your product team (especially your engineers), not only want this from you, but need it in order to do their best work. Directionality.

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Roman Pichler

MARCH 9, 2021

Some view it as the product vision , others equate it to the product’s value proposition. In figure 1, the vision is the basis for choosing the user and business goals, and the latter create the context for determining the right product goal. It does not intend to prescribe how the practices it offers should be applied.

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Product Talk

NOVEMBER 6, 2024

Sometimes recruiters would have the answer and sometimes they would refer Teeba to the hiring manager. ’ – Tweet This In conversations with hiring managers, Teeba would ask: “What is your product vision, and what product outcomes are you driving?” or “What challenges does the product leader/hiring manager want to solve?”

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The Product Coalition

FEBRUARY 3, 2022

We make a living selling leaders and teams on what the future can look like, and then do our best to meet and exceed that vision. The consumer model could only scale because ISPs agreed that traffic had to be shared amongst networks (that’s a very short and simplified reference to Tier 1 peering agreements). work as well as it did.

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The Product Manager Coach Blog

JANUARY 14, 2025

Inspire Confidence with a Clear Vision A compelling product vision unites teams and stakeholders, positioning you as a leader with purpose and direction. How to Inspire with Vision: Collaborate with stakeholders to co-create a vision that aligns with company goals.

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Roman Pichler

MAY 5, 2020

The term product owner is commonly used to refer to six different product roles in my experience. If someone is referred to as product owner, then the individual should own the product in its entirety—like Word in the example—and not just a product part—such as the ability to save a document.

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Roman Pichler

MAY 12, 2025

Some people also refer to core innovations as incremental and to adjacent ones as evolutionary. [2] Market development refers to entering a market thats new to your company with an existing product. This allows us to distinguish three different innovation types: core, adjacent, and disruptive, as Figure 1 shows. [1]

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Roman Pichler

DECEMBER 7, 2021

Such a product is also referred to as a painkiller , as it addresses a problem or pain point. To see how this can be done, let’s explore how the success factors can be applied to the product vision board. Ethicality affects the vision, needs, product, and business goal sections.

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Product Management University

JUNE 5, 2023

Most product managers know how to create a product vision, but that’s not the hard part. The extent to which stakeholders get behind your product vision has everything to do with how the product vision is articulated. What is a Product Vision? Why is a Product Vision Important? Your product vision shouldn’t.

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The Product Coalition

SEPTEMBER 4, 2023

In some cases, growth problems are caused by a limiting spotlight vision, where product organisations continue to focus on the needs of a small segment of users even when it reaches a point where it no longer yields meaningful returns. Just like in theatre, what is visible is what is easy to pay attention to. Be bold and get creative.

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Roman Pichler

JULY 20, 2016

Whenever you are faced with an agile, dynamic environment—be it that your product is young and is experiencing significant change or that the market is dynamic with new competitors or technologies introducing change, you should work with a goal-oriented product roadmap, sometimes also referred to as theme-based. 3 Tell a Coherent Story.

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The Product Guy

NOVEMBER 9, 2017

Themes are critical building blocks for your product’s strategy, each Theme is usually a statement describing an idea that is critical to the vision of your product. For more details about writing a good User Story, refer to this article. Themes typically describes abstract ideas or concepts critical to your product vision.

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Roman Pichler

SEPTEMBER 2, 2024

A handy tool to formulate the strategy is my Product Vision Board, shown in Figure 2. Apply the checklist I have created for the Product Vision Board to ensure that your strategy is detailed enough. Should you stick with your strategy, significantly modify it, or no longer pursue your overarching vision?

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Roman Pichler

APRIL 4, 2023

Depending on the company size and org structure, the role might also be referred to as Director of Product Management, VP Product, and Chief Product Officer. Working as a head of product includes the following three duties, as I discuss in more detail in the article What Should a Head of Product Do?

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Product Management University

OCTOBER 9, 2023

Here’s why a portfolio vision is so critical to the success of your products and how it elevates Product Management, Product Marketing, Sales and Customer Success teams to plan and execute more strategically. Think of your portfolio vision as the ultimate “strategic goal/outcome” your target customers want from your portfolio of products.

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Roman Pichler

FEBRUARY 19, 2024

You employ the following artefacts: product vision and product strategy , business model and business case (if applicable), and KPIs. 5] It’s not uncommon, though, that the head of product —also referred to as Director of Product Management, VP of Product, and Chief Product Officer—determines the product strategy.

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Lenny Rachitsky

FEBRUARY 25, 2025

At Headspace back in 2016, we had established our product roadmap and success metrics and our mission and vision, but teams were still confused about why we were working on the projects we chose. Product strategy sits in between the mission and vision and the plan, either at the company level or at the team level.

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Intercom, Inc.

JANUARY 24, 2023

This evolution always starts with one thing: a clear product vision. Reinvention requires a product vision : a visual artifact that sets product direction over a longer term time horizon. Product vision is the critical bridge between strategy and execution. An inevitable slide into decline sounds ominous. Here’s how we did it.

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Product Innovation Educators

DECEMBER 23, 2024

The Future of AI in Product Development: Team Collaboration In our discussion, Mike shares an exciting vision of how AI will transform team collaboration in product development. This balanced approach ensures that teams can benefit from AI’s capabilities while avoiding the pitfalls of over-automation.

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UX Planet

MARCH 9, 2025

Vision and strategygoals A vision statement should answer the following question: Where are we heading and why? Bad vision statements To be the best eCommerce platform in theworld. Although money is a key part of the business, a vision should inspire and provide long-term direction, not just focus on money.

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Product Management University

OCTOBER 19, 2023

You’ve got customer references with success metrics to make your value story real. The new product is going to boost your differentiation in the competitive space. Existing customers have greater confidence you’re keeping pace with or staying ahead of the technology curve in ways that benefit them. All good, right?

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Roman Pichler

JUNE 7, 2022

To achieve this, refer to the needs and business goals stated in the product strategy and the product goals on the product roadmap. These KPIs are also referred to as vanity metrics , a term coined by Eric Ries. More Articles by Roman The Product Vision Board The GO Product Roadmap How to Choose the Right KPIs for Your Product.

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Roman Pichler

MARCH 12, 2024

These are the business strategy , which is also referred to as corporate strategy , the product portfolio strategy , the technology strategy, and the product strategy , as well as the product roadmap , the technology roadmap, and the product backlog. Click on the picture to download the stack.

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Roman Pichler

SEPTEMBER 11, 2023

Figure 2: Roman’s Goal-Setting Framework with Product Management Artefacts The goal-setting framework shown in Figure 2 suggests that a product team needs four different objectives: a product vision, user and business goals, product goals, and sprint goals. Let’s take a look at them.

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Userpilot

OCTOBER 11, 2022

What are some good product vision examples? How is the product vision different from the company vision? What makes a great product vision? How should product managers develop effective product vision statements? Product vision and company vision overlap in single-product organizations.

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Roman Pichler

MAY 4, 2022

Some fellow authors include the stakeholders, for instance, Steve Haines in his book The Product Manager’s Desk Reference , whereas others don’t, for example, Marty Cagan in his book Inspired. Use a product vision ; a product strategy with user needs and business goals; and a product roadmap with product goals (aka.

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Roman Pichler

FEBRUARY 14, 2023

To successfully manage your product and maximise value delivery, you should use additional artefacts including the following five: An inspiring vision that describes the ultimate reason for offering the product; A validated product strategy that captures your approach to realise the vision and make the product successful.

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Alchemer Mobile

JULY 13, 2021

Product experience refers to the customer journey that takes place within the product itself, from a person’s first login to their last time using the application. It is a broader, more end-to-end view of user experience, which refers to specific interactions a person has within a product. What is product experience?

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Product Innovation Educators

JULY 4, 2022

We’re pushing the boundaries of computer vision and machine learning. Training a computer vision model is very hard and usually requires an AI research team, but we wanted to make that problem accessible to anyone. We’re pushing the boundaries of computer vision and machine learning.

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Product Talk

APRIL 17, 2024

You have this grand vision. What’s the vision? I think teams often struggle to connect the dots between vision, strategy, and execution or opportunity space , right? The vision is flight level one for me. It is hard to do true research for a product vision. We have plenty of ideas. We’re drowning in ideas.

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The Product Guy

OCTOBER 9, 2018

Winning can be defined in a number of ways, but generally refers to being the dominant player in your product category, with the right level of skills in order to execute successfully within that category. This framework covers five major questions: What do we aspire to be? Where do we play? And where do we not play? How do we win?

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Mind the Product

MAY 17, 2018

The first is to set the strategic vision and continual alignment of the product with the rest of the organization. In general, when referring to these responsibilities the two roles are completely interchangeable. When I worked at Pivotal Labs, an Agile shop, we referred to our client sponsor as the product owner.

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Product Talk

FEBRUARY 12, 2020

Lisa explains that “Orchestration is a catch-all term that refers to orchestrating messages across different channels—sometimes referred to as cross-channel orchestration.” This vision could then be broken down into parts that could be prioritized and fed into the roadmap. But what exactly is orchestration?

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UX Planet

FEBRUARY 3, 2025

Accessibility in UI/UX design refers to creating interfaces and experiences that can be used by everyone, including individuals with disabilities such as visual, auditory, cognitive, or motor impairments. Some key disabilities to account forinclude: Visual impairments : Color blindness, low vision, or blindness.

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Mind the Product

NOVEMBER 22, 2019

Kriti believes that with the product vision and frameworks we, as product managers have, we are faced with an opportunity – to start embedding a more conscious mindset and ensure more ethical decision making. Kriti references some examples including Alexa, Siri, and Cortana. The Opportunity Before us. Gender Inequality in AI.

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Roman Pichler

JULY 8, 2024

I refer to this group as key stakeholders. While this definition includes users and customers, I use the term in this article to refer to the internal business stakeholders. [2] For more advice on decision-making and in-depth guidance on using decision rules, refer to my book How to Lead in Product Management. [4]

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UX Planet

APRIL 19, 2025

Im not referring to pitch decks, social media posts, or marketing collateral. For Stakeholder They want to see their vision come alive. Understand their vision and research insights. Or rather, we shouldnt limit ourselves to only designing screens. Give them clarity, not justvisuals. You can even go further.

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