2007 Blog Marketing Naming 
Userpilot
AUGUST 29, 2022
What is engineering as marketing and how can it help you drive product growth and boost your authority in your industry? In this article, we’re going to cover everything you need to know about engineering as marketing, including: What is engineering as marketing? One of their biggest target markets is weddings.
Userpilot
NOVEMBER 17, 2021
By leveraging content marketing and a solid professional network, Saravana Kumar grew the company from 0 to 250 customers. But gaining acceptance from the market and acquiring customers is the bigger challenge. For instance, since 2004, Saravana had been writing about the Microsoft BizTalk technology on his blog. The present.
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Userpilot
JULY 8, 2021
Invented in 2007 by Dave McClure, pirate metrics is a framework that is still used by businesses to measure and optimize customer interaction across their lifecycle. The pirate metrics framework was developed by Dave McClure from 500 Startups and introduced in his 2007, presentation entitled “Startup Metrics for Pirates.”.
Amplitude
OCTOBER 30, 2020
My name is Arjun Devgan and I joined Amplitude in May 2019 as its first-ever VP of Global Customer Success. The majority of that time was at NetSuite where I was a founding member of the services team, contributing to the company’s successful IPO in 2007, and helping scale ARR from $20M to $800M, and the services team from 4 to 400 people.
Sachin Rekhi
SEPTEMBER 2, 2013
Most entrepreneurs assume that the marketing and audience building phase of their startup begins post product launch. They’ve been able to do this by investing heavily in building out a blog with independent value separate from their product yet designed to attract the target audience that their product will eventually serve.
Intercom, Inc.
APRIL 18, 2019
In late 2007, a pair of roommates found themselves scraping their wallets to come up with enough cash to cover their exorbitant San Francisco rent. Their names were Brian Chesky and Joe Gebbia, and they had just started Airbnb. No, 42% of startups fail because they didn’t solve a market need.
The Accidental Product Manager
JUNE 25, 2018
As a product manager, you know just how important the name of your product is. We spend a great deal of time trying to come up with the right name that will match the product development definition for each of the products that we manage. Product naming confusion never looks good on a product manager resume!
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