article thumbnail

Applying Neuromarketing to Elevate the Digital Banking User Experience

UX Planet

After years of digital innovation, many financial apps still drown users in dataand miss what really matters: how people feel about their money. At UXDA, we see a radically different path: by applying neuroscience and neuromarketing, weve found that tapping into users emotional motivations can transform their entire financial journey.

article thumbnail

Unlocking Growth Through UX Research

UX Planet

Through case studies, statistical evidence, and methodological frameworks, I aimed to establish how systematic user research can positively impact key business metrics, from acquisition to referral. This fundamental gap in understanding is where UX Research becomes not only valuable but essential for driving authentic and lastinggrowth.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

From iPhone to AI: How lessons from the mobile boom can help navigate the new era of software development

Modus Create

This bold prediction from Steve Jobs when he introduced the first iPhone in 2007 seems almost understated in hindsight. A new era of mobile computing The iPhone opened a vast app market, setting high design and user experience standards. Within a week of the launch, Apple sold 1 million iPhones.

article thumbnail

The Power of BoS Connections

Business of Software Conference

IDR Solutions’ goal to increase website interaction was aligned with the Creativity Partners’ narrative and UI/UX experience. These less structured experiences allow guests to communicate opportunities, ideas, and challenges in a sincere and modest manner. Grab the Early Bird rate

article thumbnail

The Conference That Will Change How You Think About Running a Business

Business of Software Conference

Next in-person conference: BoS Europe 2025 on 31 March-1 April in Cambridge, UK This year’s BoS Europe presents a group of thinkers, doers, and industry rebels wholl make you question everything from user activation to AI, hiring, and pricing strategies. Expect to leave with a new way to measure and improve user activation.

article thumbnail

Business of Software Europe 2025: A Recap of Two Days of Insights and Connections

Business of Software Conference

It was a chance to step out of the day-to-day and spend time with people who actually get it : The highs, the lows and everything in between when building great software businesses. Melissa Appel followed with a guide for founders on understanding what product teams really need to thrive, straight from the trenches of hands-on experience.

article thumbnail

Customer retention is the new conversion

Intercom, Inc.

Convincing potential users to sign up for your product isn’t easy. The latest batch of billion-dollar companies are built on high customer retention. They help their users be successful, and that means providing great onboarding. I’ve been working with my co-founders since 2007-2008. We’ll get there.”.