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Applying Neuromarketing to Elevate the Digital Banking User Experience

UX Planet

After years of digital innovation, many financial apps still drown users in dataand miss what really matters: how people feel about their money. At UXDA, we see a radically different path: by applying neuroscience and neuromarketing, weve found that tapping into users emotional motivations can transform their entire financial journey.

Banking 59
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Unlocking Growth Through UX Research

UX Planet

Through case studies, statistical evidence, and methodological frameworks, I aimed to establish how systematic user research can positively impact key business metrics, from acquisition to referral.

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From iPhone to AI: How lessons from the mobile boom can help navigate the new era of software development

Modus Create

This bold prediction from Steve Jobs when he introduced the first iPhone in 2007 seems almost understated in hindsight. A new era of mobile computing The iPhone opened a vast app market, setting high design and user experience standards. Consider this: ChatGPT had a million users within five days of its late 2022 release.

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The Conference That Will Change How You Think About Running a Business

Business of Software Conference

Next in-person conference: BoS Europe 2025 on 31 March-1 April in Cambridge, UK This year’s BoS Europe presents a group of thinkers, doers, and industry rebels wholl make you question everything from user activation to AI, hiring, and pricing strategies. Expect to leave with a new way to measure and improve user activation.

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Make Your Product Stand Out with the Strategy Canvas

Roman Pichler

The dark one represents the value curve of the smartphone industry in 2007; the light one the first iPhone. Product reviews and test reports can help you discover the right factors, since they compare a product against the expected standard. When comparing the two lines, we see that the they diverge.

Strategy 144
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In Search of a Better way to Measure Product/Market fit

Mind the Product

Tech billionaire Marc Andreessen has been credited with bringing the term “product/market fit” into the mainstream lexicon in 2007. During my dealings with investors and product veterans, I’ve often heard that you can always feel when product/market fit is happening. Usual Benchmarks to Measure Product/Market Fit.

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Mastering the Problem Space for Product/Market Fit by Dan Olsen

Mind the Product

The term Product/Market Fit was coined by Marc Andreesen back in 2007 and it’s been a key goal for any new product or startup ever since. In this talk from Mind the Product San Francisco, Dan Olsen, the author of The Lean Product Playbook , tackles the key components of product/market fit and how to achieve it.